新编跨文化交际英语教程期末翻译题Unit2.4.5.6中英对照

UNIT 2

文化有时候被称为我们的心智程序，我们“头脑的软件”。

Culture is sometimes referred to as our mental programming,our “software of the mi nd. ”

但是，我们可以进一步引申这个用电脑所做的类比，把文化看作是支持运行的操作环境。

But we can take that computer analogy further and say that culture is the operating en vironment that enables software programs to run.

文化就像电脑使用的DOS 或者Unix 或者“视窗”（Windows）等操作系统一样，使我们能在各种各样的实际应用中处理信息。

Culture is like DOS or Unix or Windows:it is what enables us to process information i

n various specific application.

用“视窗”这个比喻来描述文化似乎也很有吸引力。

The metaphor of windows seems to be very appealing to describe culture:文化就是我们心灵的视窗，透过它我们审视生活的方方面面。

culture is a mental set of windows through which all of life is viewed.

一个社会中不同个体的视窗是不大一样的，但都有着一些重要的共同特征。

It varies from individual to individual within a society, but it shares important charact eristics with menbers of a society.

文化就好像是鱼畅游于其中的水一般，人们想当然地把文化看成是客观存在的事实，因而很少去研究它。

Culture is like the water fish swim in---a reality that is taken for granted and rarely ex amined.

文化存在于我们所呼吸的空气之中，文化对于我们了解我们自身之为何物是必不可少的，就正如生命离不开空气一样。

It is in the air we breathe and is as necessary to our understanding of who we are as ai

r is to our physical life.

文化是特定群体的共有财产，而不单是个体的特征。

Culture is the property of a community of people, not simply a characteristic of indivi duals.

社会按照文化设定的程序运作，这种程序来自于相似的生活体验以及对这种生活体验之含义的相似阐释。

Societies are programmed by culture, and that programming comes from similar life e xperiences and similar interpretations of what those experiences mean.

UNIT 4

我们说语言总是模糊的，指的是我们所说所写的东西总不能完全表达我们的意图。When we say that language is always ambiguous, what we mean is that we can never fully control the meanings of the things we say and write.

我们通过说话和写作所传达的意思不仅仅由词语和句子本身决定，听众和读者的理解也起到了一定的作用。

The meanings we exchange by speaking and by writing are not given in the words an

d sentences alon

e but are also constructed partly out o

f what our listeners and our read ers interpret them to mean.

换言之，是交际双方共同创造了语言所表达的意思。

To put this quite another way, meaning in language is jointly constructed by the partici pants in communication.

语言的模糊性是与生俱来的。

Language is inherently ambiguous.

为了沟通，我们必须自己推断出对方的意思，除此之外别无他法。

It means that in order to communicate we must always jump to conclusions about wha t other people mean. There is no way around this.

在理解别人说话时，我们必须推测这些话的意思。这些推测主要基于以下两个来源：

When someone says something, we must jump to some conclusion about what he or s he means. We draw inferences based on two main sources:

（1）他们所使用的语言；（2）我们的世界知识。这种知识包括能够预知在某种特定语境下人们通常会说些什么。

(1) the language they have used, and (2) our knowledge about the world. The knowled ge includes expectations about what people would normally say in such circumstances .

UNIT 5

由于在性别、年龄、种族或文化群体、教育、国家或城市的地域、收入或职业群体、个人经历等各方面的差异，人们分属不同的语言群体，这些差异使我们很难完全领会另一个群体成员所表达的意思。

Where any two people differ in group membership because they are of different gende rs, different age, different ethnic and different cultural groups, different educations, dif ferent parts of the same country or even city, different income or occupational groups,

or with very different personal histories, each will find it mire difficult to draw infere nces about what the other person means.

在当今世界的跨文化交际中，人们之间的差异是相当大的。

In the contemporary world of international and intercultural communication, the differ ences between people are considerable.

人们每天要与来自世界各地不同文化背景、不同群体的人交往，成功交际的关键在于尽可能地共享对话语意义的推定。

People are in daily contact with members of cultures and other groups from all around the world. Successful communication is based on sharing as much as possible the ass umptions we make about what other mean.

当我们与迥然不同的人打交道时，我们往往不知道该怎样推导出他们的语句意义。因此，在交际过程中，就很难依靠共享的知识和背景来有把握地诠释他人表达的意义。

When we are communicating about what they mean, and so it is impossible to depend on shared knowledge and background for confidence in our interpretations.

UNIT 6

非言语交际被认为是不直接依靠语言使用的任何交际方式。

Non-verbal communication might be thought of as any form of communication which is not directly dependent on the use of language.

然而，一般来说，很难知道言语交际方式与非言语交际方式的区分到底在哪儿。Generally speaking, however, it’s a little difficult to know where to separate verbal an d non-verbal forms of communication.

有些非言语交际方式，例如点头，总是伴随着言语，而且是语言使用时言语系统的一部分。

Such non-verbal aspects of communications as nodding the head most often accompa ny speech and are part and parcel of the verbal system of language use.

另一方面，像舞蹈和音乐等交际形式常常是没有任何言语成分的。

On the other hand such forms of communication as dance and music often have no ve rbal component at all.

我们在这里想做的只是要引起大家对一个事实的注意，即人类交往的许多方面都依赖于那些不能轻易转换为言语、但却对我们相互理解至关重要的交际形式。 What we want to do here is simply to call attention to the fact that many aspects of hu man interaction depend upon forms of communication which cannot be easily transcri bed into words and yet are crucial to our understanding of each other.

跨文化交际与翻译

Intercultural communication and translation Intercultural communication mainly refers to the communication between the native speakers and non-native speakers, as well as the communication between people who differ in any aspect of language or culture background. Due to the differences in surroundings, societies and religions of different ethnic groups, each language community results in its own code of language, social culture, customs and practices and so on. Intercultural communication studies situations when people from different culture backgrounds interact. Aside from language, IC focuses on social attributes, thought patterns and the cultures of different groups of people. IC also involves understanding the different cultures, languages and customs of people from other countries. There are three formats of IC: interracial communication (when source and receiver are different races), interethnic communication (situation in which the parties are of the same race but of different ethnic origins) and intracultural communication (communication between members of the same culture including racial, ethnic and other co-cultures). The term translation itself has several meanings: it can refer to the general subject field, the product (the text that has been translated) or the process (the act of producing the translation, otherwise known as translating). The process of translating between two different written languages involves the translator changing an original written text (the source text) in the original verbal language (the source language) into a written text (the target text) in a different verbal language (the target language). This type corresponds to “interlingual translation” and is one of the three Roman Jakobson in his seminal paper. Jakobson’s categories are: 1. Intralingual translation, or “rewording”– an interpretation of verbal signs by means of other signs of the same language; 2. Interlingual translation, or “translation proper”–an interpretation of verbal signs by means of some other language; 3. Intersemiotic translation, or “transmutation”– an interpretation of verbal signs by means of signs of non-verbal sign systems. Intralingual translation would occur when we rephrase an expression or text in the same language to explain or clarify something we might have said or written. Intersemiotic translation would occur if a written text were translated, for example, into music, film or painting. It is interlingual translation which is the traditional, although by no means exclusive, focus of translation studies. It is easily seen that the three forms of intercultural communication and the three types of translation are partly corresponding to each other, especially interracial communication and interlingual translation which both attach attention on the communication between native and non-native, and where different cultures of different countries play more important role. To conduct effective intercultural communication, one has to understand the differences between the different nations and then to look for them and pay attention to in every cross-cultural communication situation. By doing this, the high-context communicators can learn to use and respond words, emotions, postures differently, and low-context communicators can learn to

新编跨文化交际英语教程 参考答案

Unit 1 Communication Across Cultures Reading I Intercultural Communication：An Introduction Comprehension questions 1. Is it still often the case that “everyone?s quick to blame the alien” in the contemporary world? This is still powerful in today‘s soci al and political rhetoric. For instance, it is not uncommon in today‘s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants. 2. What?s the difference between today?s intercultural contact and that of any time in the past? Today‘s intercultural encounters are far more numerous and of greater importance than in any time in history. 3. What have made intercultural contact a very common phenomenon in our life today? New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter. 4. How do you understand the sentence “culture is everything and everywhere”? Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent. 5. What are the major elements that directly influence our perception and communication? The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state). 6. What does one?s family teach him or her while he or she grows up in it? The family teaches the child what the world looks like and his or her place in that world. 7. Why is it impossible to separate our use of language from our culture? Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community. 8. What are the nonverbal behaviors that people can attach meaning to? People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions,eye contact and gaze, touch, etc. 9. How can a free, culturally diverse society exist? A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society. Reading II The Challenge of Globalization Comprehension questions 1. Why does the author say that our understanding of the world has changed? Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.

跨文化交际试题 附答案

《跨文化交际》试题（附答案） Paper 1 Communication Analysis ? The following are three different cases of cross-cultural communication. In each of the cases there is something to be improved upon. Write an analysis on what is to be desired for more successful communication or cultural understanding.? ? Question 1 Case 1: Chen Bing, a Chinese tour guide, is talking to a Canadian tourist, Luke Baines, who has no knowledge of Chinese at all. They are having dinner in a restaurant. Chen: This is Beijing duck, one of China's most famous dishes. You'll love it! Luke: No, thanks. I don't like duck. I prefer chicken.? ? Question 2 Case 2: Feng Li and Tom have been working on a scientific experiment at a British university for some months. It has not been totally successful. They are discussing the situation in the laboratory. Feng Li: I don't know where it went wrong! Tom, Don't feel so bad. Cheer up, you've done your job. Feng Li: But our experiment has turned out to be a failure. Tom: Relax for a couple of days. I'll face the music. Feng Li: Tom, we are not playing children's games here. This is a scientific experiment. Tom, I've never taken the experiment as child’ s play, and I'm playing the game. Feng Li: You say you're playing the game! It's a rather important experiment! Feng Li walks out of the Laboratory angrily. Tom is puzzled.? ? Question 3 Case 3: This is a more complex situation where there are several things that require more informed cultural analysis. Find the cultural problems and explain the cultural differences. Jim and Li Zhen were students together at Leeds University in Britain. A year later, after graduating, Jim went to Shanghai as a visiting scholar on a year’s exchange.

跨文化交际英语_阅读教程3课文翻译

第一单元 现代社会依赖于技术创新，而技术创新须依靠知识产权来保障越来越多的国家遵守国际条约，实行知识产权保护。但这方面做得还远远不够。我们来回顾一下过去，看看缺乏知识产权保护会导致什么样的后果，从而吸取教训。 许多西方公司付出了惨痛的代价才发现，知识产权保障机制还未健全时，在东南亚投资无异于将钱付诸东流。要进入这些市场，西方公司不仅必须向相关当局说明他们的产品，而且还要说明他们 产品的制作过程。而结果经常是本该受到知识产权保护的产品很快被无耻地抄袭。 盗用知识产权的例子不胜枚举。例如，美国化学制品巨头杜邦向一亚洲国家引进了一种名叫Londax的著名除草剂，用来除掉稻田里的杂草。该公司在该产品的研发上投资了数百万美元，而且又 投入了2500万美元在当地开设了一家生产厂家。然而，不到一年以后，一瓶瓶非常廉价的冒牌Londax公然上市了。冒牌产品和正宗产品除了价格外的唯一区别是冒牌产品的名称是Rondex，用的是蓝 色瓶而不是正宗产品用的绿色瓶。但是，由于冒牌产品的价格比正宗产品的价格低廉许多，它成功毁掉了杜邦公司的投资。同时它也使得该公司不再愿意投资于新化学制品的研发。生产Londax的配 方本应该被当作是杜邦公司的知识产权。其他非法使用该配方的公司是犯了偷盗行为，就像盗取了杜邦公司的机器或者该公司的其他财产一样。 不光是产品，在亚洲市场上保护一个品牌也曾经是几乎不可能的

事。就连Kellogg '玉米片的生产商Kellogg '公司也发现自己的产品被山寨：Kongal牌玉米条，连包装也几乎一模一样。不幸的是，和杜邦公司的事件一样，Kellogg '公司成功惩罚侵权者的几率几乎为零，因为当地的法律不承认知识产权保护的概念。 幸好，在经过许多轮世贸组织的谈判后，情况大为改观。然而，跨国公司必须保持警惕，以防被侵权。总有人试图从别人的研发、投资、商誉中牟利。如果成果得不到法律保护，创新就是空话。 如今你经常会听到知识产权”这个词一一通常是从产权者嘴里。这不是意外，所谓知识产权”可是能够让人挣大钱的，所以无数人想使你确信：知识产权是必需的，而不是忽悠全球消费者的大噱头。他们最有可能告诉你，知识产权应该受到保护，否则创新”无从谈起。可为什么搞出这样一种东西，也就是其他人都从里面挣钱，而你却什么也得不到？ 虽然这是个亟待处理的问题，但它还是种对于创新的狭隘观点 。 创新是一个合作的过程，是一种建立在无数人努力之上的社会进程 。 人们很自然地会去创新，会去合作，会去创造性地解决问题。从这个角度看，保护知识产权会阻碍创新，因为人们无法利用各自的创意，甚至是相似的创意，否则就得支付一大笔钱或者面临起诉。

大学英语跨文化交际教程课后答案完整版

期末考试范围 ? 1. 阅读理解2篇（20%） ? 2. 选词填空：15个句子（15个备选项，课后的key concepts,概念的词为主。（15%） ?eg: ———the belief that any individual, no matter how poor, can achieve wealth and fame through diligence and virtue. ? 3. 简答题：课后comprehension questions和case study( 课内或者稍微改动的）。（25%） 4. 实用写作：一封信什么的（格式）（10%） 5. 写作：给出某个文化现象观点，运用所学文化差异进行评论 （comment)。（30%） 如: 说给一个关于教育的话题（文化现象），我们要用所学的中 美教育差异进行评论，议论文形式。 价值观，家庭观，社会关系朋友观，饮食观，教育观，时间观等 篇目：Unit1: A B C Unit2 A Unit3 A B Unit5A Unit6A Unit7 A Unit10 B Unit1 A Key concepts reservation: 谦逊的coldness: 冷静的 modesty：谦虚的 humor：幽默的 sportsmanship：运动员精神 Q1、what is a reserved person like? Answer: A reserved person is one who does not talk very much to strangers, does not show much emotion, and seldom gets excited. Q2、what is the character of the Englishmen? Answer: reserved 、humor、modesty、cold、sportsmanship. Q3、what is sportsmanship? Answer: sportsmanship is the ability to practice a sport according to its rules, while al so showing generosity to one’s opponent and good temper in defeat. Case study Q、What made the British feel quite unhappy in this situation?

跨文化交际(英文版)

Cross –cultural communication Thesis statement: This paper is mainly talking about the culture differences between several countries. Outline: Chapter 1: Language and culture in communication Chapter2: Culture shock Chapter3: What’s in a name? Chapter4: Social interaction Chapter 5: Roles and relations Chapter6: Non-verbal communication Chapter 7: In other words. Chapter 8: From a primitive Tribe to a Global Village Conclusion Chapter 1: Language and culture in communication There is no denying the fact that out daily lives depend largely on communication, without it we can’t know each other. So, we should come to realize that communication is of great importance. What is communication? In total, communication can be divided into two parts; they are verbal communication and non-verbal communication. However, different people hold different opinions about communication. In general, if there is communication, there must have 4 cases: there are at least two or more people, some contact between communicators, a language shared by communicators, an exchange of information has taken place. I just take the fist one for example. Suppose there is one person, there can’t be communication. Otherwise, he may talk to himself. Communication not just exist in human-beings There are five kinds of communications they are human communication, animal communication, human-animal communication, human machine communication, machine communication. So, Animals and machines can also communicate with each other. For human beings, how can we communicate with each other? Experts say that there are various kinds of communication. Nowadays, there are different kinds of tools for us to communicate .For people we can use telephone and computer to communicate with each other. By them, finally we can receive message. What is social situation? When there are two or more people gather to do a job or an activity, then it creates a social situation. That is to say, an individual working alone can not constitute a social s A social situation may have two definitions. One is given by the community, and the other by the participants. Finally, we should notice that being polite plays a crucial role in

跨文化交际论文题目

1.英文原声电影赏析与跨文化交际能力的培养 2."跨文化非语言交际语用失误研究 3."公示语翻译中的语用失误探析 4.国内广告语言语用失误研究现状与分析 5."全球化语境下跨文化交际失误语用归因 6."跨文化交际中的语用失误类型及对策研究 7."基于礼貌原则的跨文化语用失误分析 8."跨文化言语交际中的语用负迁移 9."浅析化妆品广告中的语用预设 10."中西方饮食文化的比较研究 11."中美时间观之对比 1 2."浅析汉英问候语中的文化差异 13."英汉词汇的文化内涵差异探析 14."英语身体语的交际功能研究 1 5."浅谈英汉身势语的表意功能之差异 16."目标语文化的理解与跨文化交际 1 7."中西文化差异对中国学生英语学生的影响 18."跨文化交际中的文化误读

9."浅析文化差异对商务谈判的影响 20."英语禁忌语的文化内涵异同研究 21."英语学习中的文化习得 2 2."英汉思维模式的差异对跨文化交际的影响 23."外语学习者的思辨能力与跨文化交际之成效 24."培养英语学习者跨文化交际能力之策略 25."英汉道歉语差异及原因 26."中西跨文化礼貌语差异探析 27."英汉语言中礼貌表达法之比较 28."英汉习惯用语的文化内涵探源 29."英语称赞语及其回应的异同研究 3 0."中美（西）家庭教育理念的差异及其对孩子的影响 31."中国英语学习者跨文化交际中的主要障碍研究 32."试析跨文化交际中角色互动的作用 3 3."本土文化与异国文化的冲突对跨文化交际的影响 34."跨文化交际中的时间观差异 35."论跨文化交际中的中西餐桌礼仪

6."关于提升英语专业学生跨文化交际能力的培养 37."涉外婚姻中的中西文化冲突 38."论跨文化广告传播中食品商标的翻译439."多媒体教学与跨文化交际能力的培养40."中西方儿童文学的差异 4 1."中西体育文化的差异及其受全球化发展的影响 42."中西传统休闲文化及其价值观的对比分析 43."简爱与林黛玉不同命运的文化透析 44."国际商务活动中礼貌原则的应用 4 5."论文化背景知识在外语阅读教学中的作用 46."国际商务交际活动中的非语言交际 47."浅析英汉汽车商标的特点及其翻译 48."英汉隐喻差异的文化阐释 49."文化语境下的英汉植物词 50."文化语境下的英汉动物词 51."从体态语探析中西文化差异 52."浅析英汉颜色词的文化内涵 53."文化视野下英语谚语的比较

跨文化交际李成明unit2-A原文+翻译PDF

Unit 2 With the amazingly rapid development in transportation and information communication, people from different cultures interact more often than ever before, but misunderstandings even conflicts caused in the process of this interaction also grow increasingly. Just for this reason, much concern is focused upon the problem of how to help people interact and communicate successfully in a transcultural way. As a matter of fact, culture is not strange to us all. We hear, read and talk of it, such as Chinese culture, English culture, tea culture, campus culture and so on. But when it comes to the meaning of culture, it is notoriously difficult to define what culture really is or should be. 随着交通运输和信息交流的飞速发展，不同文化背景下的人们交往越来越频繁，但在交往过程中产生的误会甚至冲突也日益增多。正因为如此，人们关注的焦点是如何帮助人们以跨文化的方式成功地进行互动和交流。事实上，文化对我们大家来说并不陌生。我们听、读、谈它，如中国文化、英国文化、茶文化、校园文化等。但说到文化的意义，很难界定什么是真正的文化，什么应该是文化。 Text A The Concept of Culture Culture is notoriously difficult to define. In 1952, the American anthropologist, Alfred Kroeber and Clyde Kluckhohn, critically reviewed concepts and definitions of culture, and compiled a list of 164 different definitions. So far there is no agreement among anthropologists and scholars regarding the nature of culture. 众所周知，文化很难定义。1952年，美国植物学家阿尔弗雷德·克罗伯和克莱德·克鲁克汉对文化的概念和定义进行了批判性的重新审视，并编制了164个不同的定义清单。到目前为止，人类学家和学者对于文化的本质还没有达成一致意见。 Although the term culture is used by most of the social sciences today, over the years it has received its most precise and thorough definition from the discipline of anthropology. Whereas sociology has concentrated on the notion of society; economics on the concepts of production, distribution, and consumption; political science on the concept of power; anthropology has focused on the culture concept. From anthropology nineteenth-century beginnings, culture has been central to both ethnology and archaeology and has been an important, if not major, concern of physical anthropology. Anthropology, through its constant examining of different life ways throughout space and time, has done more than any other scientific discipline to refine our understanding of the concept of culture. 尽管今天大多数社会科学都使用“文化”这个词，但多年来，它从人类学学科中得到了最精确、最彻底的定义。而社会学则集中于社会概念；经济学则集中于生产、分配和消费概念；政治学则集中于权力概念；人类学则集中于文化概念。从19世纪的人类学开始，文化就一直是民族学和考古学的中心，并且一直是一个重要的，如果不是主要的，对物质人类学的关注。人类学通过对整个空间和时间中不同生活方式的不断研究，比任何其他科学学科都更能完善我们对文化概念的理解。 In nonscientific usage, the term culture refers to personal refinements such as classical music, the fine arts ，world philosophy and gourmet cuisine. For example，according to this popular use of the term, the cultured person listens to Bach rather than Eminem, can distinguish between the

(完整版)新编跨文化交际英语教程翻译1-10单元

1 Translation 纵观历史，我们可以清楚地看到，人们由于彼此所处地域、意识形态、容貌服饰和行为举止上存在的差异，而长久无法互相理解、无法和睦相处。在这种情况下，跨文化交际作为一个特定的研究领域得以形成和发展。值得注意的是，人类文明在发展过程中所遭受的许多挫折，既是个人的，又是全球性的；人类历史进程总是充满了个人间的直接冲突和民族间的误解——从骂骂咧咧到孤立主义直至到武装冲突，大大小小争端不绝。 很显然，文化间以及亚文化间的交往比以前多了，这迫切要求我们共同努力，去理解有着不同信仰和文化背景的人们，并与之和睦相处。通过加深认识和理解，我们能够与生活方式、价值观念不同的人们和平共处；这不但有益于我们周遭环境的安定，也是维护世界和平的决定性因素。 2 Translation 文化有时候被称为我们的心智程序，我们“头脑的软件”。但是，我们可以进一步引申这个用电脑所做的类比，把文化看作是支持运行的操作环境。文化就像电脑使用的DOS或者Unix或者“视窗”（Windows）等操作系统一样，使我们能在各种各样的实际应用中处理信息。用“视窗”这个比喻来描述文化似乎也很有吸引力。文化就是我们心灵的视窗，透过它我们审视生活的方方面面。一个社会中不同个体的视窗是不大一样的，但都有着一些重要的共同特征。 文化就好像是鱼畅游于其中的水一般，人们想当然地把文化看成是客观存在的事实，因而很少去研究它。文化存在于我们所呼吸的空气之中，文化对于我们了解我们自身之为何物是必不可少的，就正如生命离不开空气一样。文化是特定群体的共有财产，而不单是个体的特征。社会按照文化设定的程序运作，这种程序来自于相似的生活体验以及对这种生活体验之含义的相似阐释。 如果文化是一种心智程序，那么它也是现实的心灵地图。从我们很小的时候开始，文化就告诉我们应该看重什么、偏好什么、规避什么和做些什么，文化还告诉我们事物应该是什么样。文化为我们提供超越个体经验可能的理想典范，帮助我们决定应该优先考虑的人或事。文化为我们建立起行为准则，并视遵守这些准则的行为为正当、合法。 3 Translation 43

新编跨文化交际英语教程课文翻译

U1 reading1 跨文化交际日益引起人们的注意的原因：是由于交通工具的进步与通讯手段的发展使得不同国家、不 同种族、不同民族的人能够频繁地接触和交往。 L.S.Harms认为，在世界范围内的交际经历了五个阶段： A语言的产生； B文字的使用； C印刷技术的发明； D近百年交通工具的进步和通讯手段的迅速发展； E跨文化交际。近二十年来的交际是以跨文化为特征的。 二、对跨文化交际的不同理解 有的人认为每个人在文化上都是独特的，所以任何两个人之间的交际都是跨文化交际。 文化通常不是指个人的行为，而是指一个群体的生活方式和习惯。作者认为作跨国、跨种族、跨民族.研究不仅应该是跨文化交际研究包括的内容，而且应该是放在首位的。 在研究一个国家的文化特点时，我们的眼光首先应集中在它的主流文化上，其次才注意它的亚文化和地区文化的特点 含义:人们应用符号并借助媒介交流信息的行为与过程；人与人之间直接交往活动；通过媒介进行的信息交流与沟通活动。人类传播的发展： 信息符号传播：手势、有限的声音、体语符号、其它符号、实物 口语传播 媒介传播 传播类型：非人类传播与人类传播 伴随人类产生发生出现；不同民族相互接触与融洽的结果；交通和通讯工具的发展促进跨文化交际的发展含义：具有不同文化背景的人们之间进行的交际往来或信息传播与沟通活动 文化在跨文化交际中的地位：是跨文化交际的核心；文化的复杂性影响跨文化研究；文化涵盖历史与现实、实物与制度及观念、稳定性与能动性、群体特点与地区及个体差异影响跨文化交际的主要因素：民族的历史与传统、宗教思想、价值观念、社会组织形式、风俗习惯、政治制度、社会发展阶段 case1 主角被埃及人邀请去家里吃丰盛的大餐，他用餐后说食物很好。在这种情况下,理查德错误可能是他选择赞美食物本身,而不是整个晚上,的食物。他的主人和女主人就好像他参加了一个艺术展,称赞这位艺术家说:多么美丽的你的照片。在日本工作的时候他犯了一个错，开会的时候解释试图让大家明白每个人也许都会跟他一样以减轻罪过，结果又错了。相比之下,美国人强调个性价值和容易维护个体差异时,他们似乎理由与组织的目标或价值观冲突。在这种情况下:理查德…年代错误是在努力保护自己。 case2 对于学生来说，向老师提问很多问题是不尊重的，另一方面，提问一些跟老师说的无关的也如此，代表你没有听课。在美国文化中,人们倾向于说什么是对他们的思想和他们所说的意思。因此,学生在课堂上预计提问当他们需要澄清。墨西哥文化与美国文化共享这种偏好的风格在某些情况下,这就是为什么学生们从墨西哥容易在课堂上采用提问的技巧。但是,韩国人通常喜欢间接的沟通方式,因此他们往往不会说什么是对他们的思想和更多的依赖影响和推理,以保持礼貌通过任何不恰当的言语行为, 避免丢脸。提到的情况下,许多韩国人,很多问题会显示不尊重老师,而且还反映,学生不够努力学习。