最新北师大版高中英语必修四单元测试题及答案全套B

最新北师大版高中英语必修四单元测试题及答案全套B

第十单元检测(B)

(时间:120分钟满分:150分)

第Ⅰ卷

第一部分听力(共两节,满分30分)

第二部分阅读理解(共两节,满分40分)

第一节(共15小题;每小题2分,满分30分)

阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

A

When I was seven,my father gave me a Timex,my first watch.I loved it,wore it for years,and haven’t had another one since it stopped ticking a decade ago.Why?Because I don’t need one.I have a mobile phone and I’m always near someone with an iPod or something like that.All these devices(装置) tell the time—which is why,if you look around,you’ll see lots of empty wrists;sales of watches to young adults have been going down since 2007.

But while the wise have realized that they don’t need them,others—apparently including some distinguished men of our time—are spending total fortunes on them.Brands such as Rolex,Patek Philippe and Breitling command shocking prices,up to ￡250,000 for a piece.

This is ridiculous.Expensive cars go faster than cheap cars.Expensive clothes hang better than cheap clothes.But these days all watches tell the time as well as all other watches.Expensive watches come with extra functions—but who needs them?How often do you dive to 300 metres into the sea or need to find your direction in the area around the South Pole?So why pay that much of five years’ school fees for watches that allow you to do these things?

If justice was done,the Swiss watch industry should have closed down when the Japanese discovered how to make accurate watches for a five-pound note.Instead the Swiss reinvented the watch,with the aid of millions of pounds’worth of advertising,as a message about the man wearing it.Rolexes are for those who spend their weekends climbing icy mountains;a Patek Philippe is for one from a rich or noble family;a Breitling suggests you like to pilot planes across the world.

Watches are now classified as “investments(投资)”.A 1994 Patek Philippe recently sold for nearly ￡350,000,while 1960s Rolexes have gone from ￡15,000 to ￡30,000 plus in a year.But a watch is not an investment.It’s a toy for self-satisfaction,a matter of fashion.Prices may keep going up—they’ve been rising for 15 years.But when fashion moves on,the owner of that ￡350,000 beauty will suddenly find his pride and joy is no more a good investment than my childhood Timex.

21The sales of watches to young people have fallen because they.

A.have other devices to tell the time

B.think watches too expensive

C.prefer to wear an iPod

D.have no sense of time

答案:A

解析:细节理解题。由第一段最后一句“All these devices tell the time—which is why,if you look around,you’ll see lots of empty wrists...”可知很多设施都可显示时间,即A项正确。

22It seems ridiculous to the writer that.

A.people dive 300 metres into the sea

B.expensive clothes sell better than cheap ones

C.cheap cars don’t run as fast as expensive ones

D.expensive watches with unnecessary functions still sell

答案:D

解析:细节理解题。从第三段第三句“But these days all watches tell the time as well as all other watches.”中的“But”一词的转折含义来看,作者认为同样都能一样好地表示时间的手表中,那些有很多额外的不实用的功能的手表卖那么贵不划算。所以D项正确。B、C项都是在“But”转折之前,是为后文埋下铺垫,并不是作者认为荒谬的事。

23What can be learnt about Swiss watch industry from the passage?

A.It targets rich people as its potential customers.

B.It’s hard for the industry to beat its competitors.

C.It wastes a huge amount of money in advertising.

D.It’s easy for the industry to reinvent cheap watches.

答案:A

解析:推理判断题。从第四段说到瑞士手表行业花大量的钱来宣传自己的产品,可推断出瑞士手表行业以富有人群为自己的产品销售对象来进行推销。

24Which would be the best title for the passage?

A.Timex or Rolex?

B.My Childhood Timex

C.Watches?Not for Me!

D.Watches—a Valuable Collection

答案:C

解析:主旨归纳题。文章主要讲了解时间的途径很多,现在手表的附加功能不实用,手表时尚容易过时等方面的内容,即可归纳出主旨为C项。A项是两者的选择比较,由文意可知作者不需要任何手表,所以不对;B项、D项都是文章的部分内容,所以也不对。

B

Winners Club

You choose to be a winner!

The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交易账户) where you receive a key-card so you can get to your money 24/7—that’s 24 hours a day,7 days a week!

It’s a club with impressive features for teenagers:

●No account keeping fees!

You’re no millionaire so we don’t expect you to pay large fees.In fact,there are no account keeping or transaction fees!

●Excellent interest rates!

You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄)without taking them out in a month.

●Convenient

Teenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet.You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your part-time job!

●Mega magazine included

Along with your regular report,you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members.

The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian (so we can organize that cool key-card) but it is easy.We can’t wait to hear from you.It’s the best way to choose to be a winner!

25The Winners Club is a bank account intended for .

A.parents

B.teenagers

C.winners

D.adults

答案:B

解析:细节理解题。根据文章第一段第一句“The Winners Club is a bank account specially designed for teenagers.”可知,the Winners Club是专门为青少年而开设的,所以答案为B项。

26Which of the following is TRUE about the Winners Club?

A.Special gifts are ready for parents.

B.The bank opens only on work days.

C.Services are convenient for its members.

D.Fees are necessary for the account keeping.

答案:C

解析:细节理解题。第三部分主要介绍这项服务的方便之处,所以对于办理该业务的青少年来说是非常便利和快捷的,答案为C项。A项文中未提到;根据文章前面的介绍可知,银行应该是全天24小时,每周7天营业,而非只是在工作日,所以B项排除;文章第一部分提到不收取账户管理费,所以D项错误。

27The Winners Club provides magazines which .

A.encourage spending

B.are free to all teenagers

C.are full of adventure stories

D.help to make more of your money

答案:D

解析:细节理解题。根据倒数第二段中“Along with your regular report,you will receive a FREE magazine full of good ideas to make even more of your money.”可知,办理该业务的青少年除了可以收到定期报告外,还可以免费得到一份杂志,里面有很多好的建议或办法可以帮助他们赚

取更多的钱,所以答案为D项;A项和C项未提到;B项错在这份杂志并不是对所有的青少年都是免费的。

28If you want to be a member of the Club,you must .

A.be an Internet user

B.be permitted by your parent

C.have a big sum of money

D.be in your twenties

答案:B

解析:细节理解题。根据最后一段“You will have to get permission from your parent...”可知,办理此项银行业务要得到父母的同意或许可,所以B项正确。该服务介绍第三点中提到办理业务有多种形式,其中包括使用网络,但不是必须的,所以A项错误;由第一点中“You’re no millionaire so we don’t expect you to pay large fees.”可知,办理此项银行业务的不一定都是有钱人,所以C项排除;D项要求办理业务者年龄在二十几岁,文中并未提到。

C

An allowance(零用钱) is an important tool for teaching kids how to budget,save and make their own decisions.Children remember and learn from mistakes when their own dollars are lost or spent foolishly.

How large an allowance is appropriate?Experts say there is not right amount.Actual amounts differ from area to area,and from family to family.

To set an appropriate allowance for your child,work up a weekly budget.Allow for entertainment expenditures (花费) such as movies and snack.Next,include everyday expenses such as lunch money,bus fare,school supplies.“If you make the child responsible for these bills,” says Josephine Swanson,a consumer specialist,“he or she will learn to budget for necessary expenditures.”

Finally,add some extra money to make saving possible.If you can,keep your child’s allowance in line with that of his or her friends.A child whose purchasing power falls away below his or her peers’can feel left out.

It can be tough,but avoid excusing your children when they make a mistake with their allowance.When Brooke Stephens was ten and growing up in Jacksonville,her mother gave her $5 a week,$1.75 of which was for bus fare and lunch.“If you lose money,” Brooke’s mother told her,“you walk home.”

One week the girl spent all her allowance in a candy store,and then she called home for a ride.“Mom made me walk home,” recalls Stephens,now a financial planner in Brooklyn.“At first I was angry.But I finally realized that she was trying to teach me an important lesson.”

Experts advise an allowance should not be tied directly to a child’s daily chores(琐事).Kids should help around the house not because they get paid for it but because they share responsibilities as members of family.You might,however,pay a child for doing extra jobs at home.That can develop his or her initiative(主动性).

29What does the passage mainly discuss?

A.How to develop a child’s initiative.

B.How to work up a budget.

C.How to teach a child to save money.

D.How to teach a child to manage money matters.

答案:D

解析:主旨大意题。由文中的第一段第一句话判断出,零用钱是教给孩子们学会预算、节省和作出自己的决定的重要工具,它并不是只教孩子们节省钱,此题易错选C项。

30It can be inferred from the passage that if a child is given an allowance,he or she

may .

A.spend all the money very soon

B.be spoiled and finally ruined

C.lose the money and can not return home

D.feel responsible and careful about money

答案:D

解析:推理判断题。由第三段中的Josephine Swanson 所说的话推断出D项正确。

31The underlined part “his or her peers” in Paragraph 4 probably refers to .

A.his or her friends

B.his or her brothers

C.his or her parents

D.his or her teachers

答案:A

解析:词汇理解题。由第四段中的“keep your child’s allowance in line with that of his or her friends”判断出A项正确。

32Why does the author mention Brooke Stephens?

A.To question the opinion about pocket money.

B.To compare Stephens with other experts.

C.To explain that parents should be strict when children are developing habits about money.

D.To suggest that pocket money is useless in developing a child’s sense of responsibility.

答案:C

解析:推理判断题。文章以这个小女孩的故事为例,来解释父母在培养孩子们养成花钱的好习惯时一定要严格。

D

Recently I paid a visit to Harvard University,where there are top class scientists and professors and the best academic system in the world.

I was pretty shocked when I first stepped onto the campus.Well,it’s not really a campus.It’s more like a small town.

Harvard’s main buildings are from the 18th century.They look very old and simple.You might even say they’re a little shabby(破旧的).They don’t fit the modern idea of university at all.The buildings are surrounded by grass and trees,so I felt as if I had walked into a medieval castle.But when I looked across the street,busy shops and in-fashion students made me feel like I was in the 21st century again.It creates a strong contrast(对比)and brings a special atmosphere(氛围) to the school.

Our tour guide Gary took us around and told us,“You see this grass field in the center of the school?Here is where they host their graduation ceremony.They just set up tents and benches and have a very simple ceremony.Unbelievable! Who would think the most talented students just graduate on the lawn?”

I saw some students put a blanket on the grass and lie down to read a book.When I listened to the soft sound of pages turning,along with chirping of the birds,I felt very calm.There were no competitive feelings at all.

Harvard has the world’s first computer in its science center and there are hundreds of high-end computers too.Its religion and the literature departments are also among the best.It is the perfect mix of tradition and new technology.It makes Harvard a very attractive place to study in.

I hope one day I’ll attend my dream school—Harvard.

33According to the article the author was most impressed by .

A.Harvard’s mix of tradition and new technology

B.the classes held on beautiful lawns at Harvard

C.Harvard students not taking their graduation ceremony seriously

D.the feeling of not living in modern society on the campus

答案:A

解析:根据第三段内容可知哈佛大学的建筑是18世纪的风格,而它街对面繁忙的商店和穿着时尚的学生又有现代气息,因此它是传统与现代的结合。因此选A项。

34What can we conclude from the article?

A.Harvard campus is actually a district of a big city.

B.There are no competitions at Harvard University.

C.Graduation ceremonies are not complex at Harvard.

D.All Harvard buildings date back to the 18th century.

答案:C

解析:根据第二段最后一句“It’s more like a small town”可知它更像是个小镇,因此A项错误;根据常识可知哈佛这种世界一流大学竞争更为激烈,因此B项错误;由第四段中的“They just set up tents and benches and have a very simple ceremony.”可知他们只是设置帐篷和长椅,举行一个简单的仪式,因此可知C项正确;根据第三段第一句“Harvard’s main buildings are from the 18th century.”可知,哈佛大学主要建筑物是从18世纪传下来的,因此D项错误。

35Which word can be used to describe the Harvard campus?

A.Modern.

https://www.wendangku.net/doc/2a3861190.html,petitive.

C.Peaceful.

D.Splendid.

答案:C

解析:阅读全文可知哈佛大学历史悠久,环境优雅,举行毕业典礼时更是简单低调,因此给人一种平和感。因此选C项。

第二节(共5小题;每小题2分,满分10分)

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Many people set a goal to make a change in their life,but not everyone knows how to achieve it.The following practical tips on goal setting can help make it easier to set and reach goals to

make a change in your life.36.When it comes to making a change,people who succeed are those who set realistic and specific goals.“I’m going to recycle all my plastic bottles,soda cans,and magazines.”is a much easier goal than “I’m going to do more for the environment.”,and that makes it easier to stick with.

Being patient is important.It takes time for a change to become an established habit.37. That’s because your brain needs time to get used to the idea that this new thing you’re doing is part of your regular routine.So you should have enough practice.

Repeating a goal makes it stick.38.By doing this you can remind yourself of what you want and what you’re working for.(Writing it down works too.)Every time you remind yourself of your goal,you’re training your brain to make it happen.

39.The key to making any change is to find the desire within yourself—you have to do it because you want it,not because a girlfriend,boyfriend coach,parent,or someone else wants you to.

Roadblocks don’t mean failure.Slip-ups are actually part of the learning process as you retrain your brain into a new way of thinking.40.But that’s OK—it’s normal to mess up or give up a few times when you are trying to make a change.So remember that everyone slips up and don’t beat yourself up about it.Just remind yourself to get back on track.

A.Pleasing other people doesn’t work.

B.Say your goal out loud each morning.

C.Specific and realistic goals work best.

D.It may take a few tries to reach a goal.

E.You can achieve your goals in many ways.

F.It will probably take a couple of months before anything changes.

G.If you don’t know what you want,you will never achieve your goals.

答案:36~40 CFBAD

第三部分英语知识运用(共两节,满分45分)

第一节完形填空(共20小题;每小题1.5分,满分30分)

阅读下面短文,从短文后各题所给的A、B、C和D四个选项中,选出可以填入空白处的最佳选项。

The worst problem with our current economic crisis is the strong sense of worry.It is eating people alive.Worry affects our children,our marriages,our 41,and our sense of security.

We have chosen to tell our four children,aged three to thirteen,when we do not have enough money,and 42which bills we have to pay with Daddy’s paycheck.We let them know that it’s 43to get everything they want right now.They have 44us.They 45ask what bills we have to pay for a particular week.We 46them to act upset or worried.47,we are learning from their reaction.Sometimes the child 48the parents.

Now instead of telling me what they want,they say,“Mom,when will we have 49money to get...”I pull out change and we 50it to see if we can get Frosties(粟米片)at Wendy’s.Fast food was something they took for granted,but now it is 51.They are making wish lists and 52birthday and Christmas money for toys or games.

We spend more time together as a family.We make popcorn,turn off the lights,and watch movies together,53our evenings.We are happy to see our children are born craftsmen(手艺人) and their imaginations are 54.Our children have been so conditioned to have masterpieces at their fingertips.Boxes are a huge 55at our house.They turn into

airplanes,Star Wars’figures,and anything else you can imagine.

We live paycheck to paycheck,but somehow we 56the difficulties.Our children may not have a college 57,but they will certainly understand what hard work is and get what they need.They will truly understand 58it means to have a happy family.And 59,at the end of each day,they will know they are 60,and that doesn’t cost a thing!

41A.affections B.career

D.business

(families)和我们的安全感。families与孩子、婚姻属于语义上并列关系,故选C项。

https://www.wendangku.net/doc/2a3861190.html,plain B.explain

C.warn

D.declare

,我们要告诉孩子并向他们解释(explain)必须用爸爸的薪水支付哪些账单。故选B项。

43A.possible B.vital

D.hard

,作者家庭生活困难,她让孩子们知道现在他们很难(hard)得到他们想要的东西。故选D项。

44A.frightened B.amazed

D.delighted

“They 45ask what bills we have to pay...”和learning from their reaction可知,孩子们的表现让作者感到惊讶。故选B项。

45A.even B.still

D.yet

A项。

46A.forbad B.got

D.wished

,此处指作者预计(expected)孩子们会表现得很担忧。故选C项。

47A.Moreover B.Meanwhile

D.However

we are learning from their reaction可知,此处表示转折。句意:然而,我们却从

他们的反应里学到了一些东西。故选D项。

48A.teaches B.rescues

C.trains

D.develops

,有时孩子会教给父母一些东西。故选A项。

49A.easy B.little

C.enough

D.big

we do not have enough money可知,此处指足够的钱。故选C项。

50A.count B.judge

C.figure

D.keep

A项。

https://www.wendangku.net/doc/2a3861190.html,ual B.regular

C.unfamiliar

D.special

,现在却觉得很特别。故选D项。

52A.receiving B.saving

C.borrowing

D.raising

B项。

53A.spending B.consuming

D.wasting

(enjoying)我们的夜晚。故选C项。

54A.fresh B.endless

D.limited

,我们很高兴看到我们的孩子是天生的手艺人而且他们的想象力是无限的(endless)。故选B项。

55A.hit B.style

D.issue

,孩子们有无限的想象力,家里的箱子很受他们的欢迎,这些箱子可以被做成各种各样的东西。hit“很受欢迎的人(或事物)”。故选A项。

56A.put away B.get into

D.get over

but的转折及空前的“We live paycheck to paycheck...”可知,此处表示但是我们克服了困难。put away意为“把……收起来”,get into意为“进入”,come across意为“偶然遇到”,get over意为“克服(困难)”。故选D项。

57A.fare B.cost

D.fund

,但是他们肯定会懂得努力工作是什么,并且会得到他们想要的东西。故选D项。

58A.that B.what

C.how

D.which

,understand后跟宾语从句,且从句中的means缺少宾语,故选B项。

59A.after all B.in all

C.all over

D.at all

:毕竟在每天结束的时候,他们知道他们被家人爱着,并且这不要任何代价。故选A 项。

60A.protected B.guarded

D.defended

59题解析。

第二节(共10小题;每小题1.5分,满分15分)

阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。

I’m happy to receive your e-mail 61.(ask) about what we are doing to promote a low-carbon lifestyle.Now let me tell you something about it.

All of us are 62.(take) an active part in it.We choose to go to school by bike or 63.foot rather than by bus or car.Before we leave our classroom,we make sure the lights and the computers are 64.(switch) off.We turn off the tap 65.we wash our hands.In order 66.(make) full use of paper,we write on both sides.Besides,while 67.(shop),we no longer use plastic bags but carry environmentally-friendly shopping bags which can be used 68.(repeated).

I personally think what we are doing is meaningful,which can help us 69. (develop)good habits.I hope more people around us will choose a low-carbon lifestyle.Only 70.

this way will the earth remain a good place to live on.

What about you?Looking forward to your reply.

答案:61.asking62.taking63.on64.switched65.after

66.to make67.shopping68.repeatedly69.develop/to develop70.in

第四部分写作(共两节,满分35分)

第一节短文改错(共10小题;每小题1分,满分10分)

假定英语课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中共有10处语言错误,每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加:在缺词处加一个漏字符号(∧),并在其下面写出该加的词。

删除:把多余的词用斜线(\)划掉。

修改:在错的词下画一横线,并在该词下面写出修改后的词。

注意:

1.每处错误及其修改均仅限一词;

2.只允许修改10处,多者(从第11处起)不计分。

The English corner,establishing in Renmin Park three years ago,is in charge of College English Association,which is held regularly on every Friday night from the seven to nine.It has a fixing theme each week for people to discuss,which is related to people life or the English speaking countries.Until now,it has become a popularly activity in this city,which attracts not only students but also many foreigners.Here,people practise their English,making new friends and share their experiences of English learning.Many English learner think it’s helpful to take part in this activity and regard it like a supplement to school learning.

答案:

The English corner,establishing in Renmin Park three years ago,is in charge of College English Association,which is held regularly on every Friday night from

the

seven to nine.It has a fixing theme each week for people to discuss,which is related to life or the English speaking countries.Until now,it has become a popularly people

’

activity in this city,which attracts not only students but also many foreigners.Here,people practise their English,making new friends and share their experiences of English learning.Many English learner think it’s helpful to take part in this activity and regard it like a supplement to school learning.

第二节书面表达(满分25分)

广告业已成为当今社会很重要的一门产业。请根据以下要点写一篇议论文,词数100左右。

要点:

1.广告不仅能提高商品的销量,还能给我们提供各种最新的消息;

2.广播、电视及电脑使广告成为我们日常生活中的一个重要部分;

3.广告业还提供了许多就业机会。

参考词汇:promote促进

参考范文:

No one can avoid being influenced by advertisements.

On one hand,advertising greatly promotes sales.On the other hand,in their efforts to tell people about products and events,advertisers provide us with great amounts of the latest information.Radios,televisions and computers have made it possible for advertisers to attract the attention of millions of people.Therefore,it has become part of our daily life.Meanwhile,to make an advertisement,a lot of people will work together on it.So with the development of advertising,a lot of jobs are being provided.

In brief,advertising is an important business.

第十一单元检测(B)

(时间:120分钟满分:150分)

第Ⅰ卷

第一部分听力(共两节,满分30分)

第二部分阅读理解(共两节,满分40分)

第一节(共15小题;每小题2分,满分30分)

阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

A

I began working in journalism(新闻工作) when I was eight.It was my mother’s idea.She wanted me to “make something” of myself,and decided I had better start young if I was to have any chance of keeping up with the competition.

With my load of magazines I headed toward Belleville Avenue.The crowds were there.There were two gas stations on the corner of Belleville and Union.For several hours I made myself highly visible,making sure everyone could see me and the heavy black letters on the bag that said THE SATURDAY EVENING POST.When it was suppertime,I walked back home.

“How many did you sell,my boy?” my mother asked.

“None.”

“Where did you go?”

“The corner of Belleville and Union Avenues.”

“What did you do?”

“Stood on the corner waiting for somebody to buy a Saturday Evening Post.”

“You just stood there?”

“Didn’t sell a single one?”

“My God,Russell!”

Uncle Allen put in,“Well,I’ve decided to take the Post.” I handed him a copy and he paid me a nickle(五分镍币).It was the first nickle I earned.

Afterwards my mother taught me how to be a salesman.I would have to ring doorbells,address adults with self-confidence,and persuade them by saying that no one,no matter how poor,could afford to be without the Saturday Evening Post in the home.

One day,I told my mother I’d changed my mind.I didn’t want to make a success in the magazine business.

“If you think you can change your mind like this,”she replied,“you’ll become a good-for-nothing.”She insisted that,as soon as school was over,I should start ringing doorbells,selling magazines.Whenever I said no,she would scold me.

My mother and I had fought this battle almost as long as I could remember.My mother,dissatisfied with my father’s plain workman’s life,determined that I would not grow up like him and his people.But never did she expect that,forty years later,such a successful journalist as me would go back to her husband’s people for true life and love.

21Why did the boy start his job young?

A.He wanted to be famous in the future.

B.The job was quite easy for him.

C.His mother had high hopes for him.

D.The competition for the job was fierce.

答案:C

解析:由第一段中的“She wanted me to ‘make something’ of myself,and decided I had better start young if I was to have any chance of keeping up with the competition.”可知,作者年幼时就开始工作是因为母亲对他的期望甚高。

22From the dialogue between the boy and his mother,we learn that the mother was .

A.excited

B.interested

C.ashamed

D.disappointed

答案:D

解析:从对话我们得知,作者只是站在觉得显眼的街角,但没卖出去一份报纸。这与母亲的期望甚远,她自然会感到“失望”(disappointed)。

23What did the mother do when the boy wanted to give up?

A.She forced him to continue.

B.She punished him.

C.She gave him some money.

D.She changed her plan.

答案:A

解析:由倒数第二段可知,当“我”想要放弃的时候,母亲会责骂“我”,用言语来刺激“我”,促使我继续去卖报纸。

24What does the underlined phrase “this battle”(the last paragraph) refer to?

A.The war between the boy’s parents.

B.The arguing between the boy and his mother.

C.The quarrel between the boy and his customers.

D.The fight between the boy and his father.

答案:B

解析:this battle指的是上一段提到的“只要我打退堂鼓,母亲就会责骂我”一事,与之最接近的表达为B项。

B

Advertising is the key to the success of any business.To ensure a long and lasting success,a business must advertise in some way.

It has been said that the best form of advertising is word of mouth advertising.It’s free and most people believe https://www.wendangku.net/doc/2a3861190.html,ually,word of mouth advertising comes from satisfied customers that wish to share their experience with their friends,family and co-workers about a product,and in turn new customers come to the business.

While word of mouth is a wonderful and free way to advertise,it isn’t the “be all end all” of advertising.Advertising on television,the radio,and printing is still a very effective advertising method,but the method is quite expensive and not suitable for the small businesses.

A more economical but effective way is to advertise online.The Internet is such an important part of daily life that it is hard not to advertise on it.The number of ways to advertise online is endless.There are several types of e-mail marketing campaigns,like link advertising and websites.Now,e-mail marketing campaigns are more popular than traditional postal mail marketing,which is slow and ineffective.

Many business owners use strategic networking to advertise their businesses.It’s a way for business owners to meet each other,get the word out about their companies,and even to enlarge their business fields.

One new kind of successful advertising is through social networking.It’s much like strategic networking in that it’s usually free and done by meeting and discussing products.However,social networking is done through modern media,such as websites,blogs,and the Internet.Both of them are highly effective.

Whichever method of advertising is used,a business must use long-time advertising campaigns to keep itself successful.

25Unlike advertising on television,the radio,and print media,word of mouth advertising

is .

A.effective but expensive for a small business

B.one of the newest ways to get the word out about a company

C.free of charge and people believe it more

D.economical but ineffective for a product

答案:C

解析:从第二段及第三段可知,“word of mouth advertising”是免费的,而且人们更易相信。

26Advertising on television,the radio,and print media is similar because .

A.it is effective and suitable for all businesses

B.it is expensive but have little effect

C.it attracts many traditional customers to a business

D.it is expensive and not suitable for small businesses

答案:D

解析:由第三段末句中的“...the method is quite expensive and not suitable for the small businesses”可知,这些广告手段都很贵,并不适合小企业。

27Why do we say that e-mail marketing is different from postal mail marketing?

A.E-mail is slow but effective.

B.E-mail is cheap and varied.

C.E-mail is slow and popular.

D.E-mail is fast and effective.

答案:D

解析:第四段最后一句中“which is slow and ineffective”中的which指的是traditional postal mail marking,e-mail marketing刚好与之相反。

28Which of the following is NOT a similarity between social networking and strategic

networking?

A.Business fields can be enlarged.

B.Business owners meet together to discuss products.

C.Both of them are usually free of charge and effective.

D.Neither of them is suitable for a small business.

答案:D

解析:文章中并未提到social networking和strategic networking这两种广告方式不适合小型企业。

C

Q:Mr.Paul Tough,what made you want to write How Children Succeed?

A:In 2008,I published my first book Whatever It https://www.wendangku.net/doc/2a3861190.html,ter I realized I still had a lot of questions about what really happens in childhood.How Children Succeed is an attempt to answer those questions:Why do certain children succeed while other children fail?Why is it,exactly,that poor children are less likely to succeed?What can we all do to guide more kids toward success?

Q:What did you learn about kids growing up in poverty(贫穷)?

A:The traditional wisdom is that the big problem for low-income kids is that they don’t get enough cognitive stimulation(认知激励) early on.In fact,what seems to have more of an effect is the chaotic environments that many low-income kids grow up in.

Q:How does failure help us succeed?

A:I don’t think it’s quite true that failure itself helps us succeed.In fact,repeated failures can be quite devastating to a child’s development.What I think is important on the road to success is learning to deal with failure,to manage unfavourable conditions.That’s a skill that parents can certainly help their children develop.

Q:How did writing this book affect you as a parent?

A:It made me more relaxed as a parent.When my son was born,I was very much caught up in the idea of childhood as a race.Now I’m less concerned about my son’s reading and counting