Module 4 unit 1 Advertising

Module 4 unit 1 Advertising

Reading Ⅰ: Advertisements

Step 1: Fast reading (P2):

Step 2: Detailed-reading (P4, C1)

Step 3: True or False Exercises (P4, C2)

the structure of the text

1. introduction of advertisements

2. commercial and public service ads

3. author’s opinions/suggestions

Step 4: How to read expository writing?

Reading Strategy

The basic format of expository writing: _____________________________________ Pay attention to the ________________________________________

Take ‘Public service ads’ for example:

Subject: __________________________________________________________ Information support the idea:

(1)

(2)

(3)

Conclusion: ________________________________________________________ Step 5: Now we can have a better understanding of the text.

Summary of the text: Part E (课堂作业)

Homework:

1 Finish the article on Page 95.

2 List the difficult language points on your notebook.

Module 4 unit 1 Advertising

Reading Ⅱ: Advertisements (language points)

Revision

Advertisements, which often use p_______ language and e________ images, play an important p_______ of our lives. There are two main t_______ of advertisements. One is called c________ advertisements, which are meant to p________ a product or s_______ .But they don’t tell c________ the c_______ truth. Another one is called PSAs, which use a________ and o_______ images and c______ language, are often placed for f______. They d_______ with many social i______, which often affect public w______.

Language Points:

be used to doing sth.---get accustomed to

used to ---happened in the past

be used to do sth

课文原句：____________________________________________________________ 原文翻译: ____________________________________________________________ 观察与思考：e.g. I am not quite used to living here/city life.

I used to live in Nanjing.

Knives are used to cut things.

归纳总结：be used to doing sth ______________

used to ________________

be used to do sth ______________

知识拓展：be used for doing ________ be used as sth. _____________

巩固运用：Ex: The new machine _____ production. However，I _____ it.

A.is used to increase; am not used to controlling

B.is used to increasing; don’t used to control

https://www.wendangku.net/doc/2c8801742.html,ed to increase; don’t used to control

https://www.wendangku.net/doc/2c8801742.html,ed to increasing; am not used to control

research/ share with

课文原句：____________________________________________________________ 原文翻译: ____________________________________________________________ 观察与思考：1. I am conducting research on advertisements.

2. It’s important for a businessman to research the market.

归纳总结：research 作为______ 词时，词义为：__________

作为______ 词时，词义为：__________

share with: use sth. together with

e.g. I’d like to share my book with you.

巩固运用：She _____ my troubles as well as my joys.

A. shares with

B. shares (in)

encourage/ believe in:

课文原句：____________________________________________________________

原文翻译: ____________________________________________________________ 观察与思考(要求翻译)：

Don’t encourage bad habits in a child. __________________________

The teacher encouraged her to watch English films. ___________________________ encourage为________ 动词，词义为_________