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bec中级第三辑真题详解test1

bec中级第三辑真题详解test1
bec中级第三辑真题详解test1

第三辑

Test1

Part one

这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。这套题目的答案稍微有些隐晦。

第一题,说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。答案是B段的最后一句:thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。Market research,市场调查,在很大程度上就是咨询客户的意见(consult customers),any new ideas可以对应于developing a new product,能够well received,那么对于公司来讲当然就是advisable了。选B。

第二题,说为专业市场生产产品可以增加利润。答案是D段的这么一句:the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义:niche market。看英英解释:a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits,选D。

第三题,说Flacks可能需要改变它的一个设备的功能。这里答案不是太明显,是C段的这么一句:They should also consider refocusing production by using their UK factory for high-specification products。他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。也就是说,英国工厂原来不是生产高规格产品的,即题目说的改变它的一个设备的功能。第四题,说Flacks可以利用现有的技能来进入一个新的市场。答案是A段的这么一句:They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他们需要进入一个更有发展前景的市场,一个需求增长并且公司可以利用现有技能和合同的市场。exploit existing skills也就是utilise its current expertise。

第五题,说Flacks可以考虑关闭现有的生产设备。这题也有些隐晦,答案是这么一句:think about outsourcing all this work abroad。关键就在于outsource这个词的意思:turn to outside suppliers or manufacturers外购。既然是要考虑outsource——turn to outside manufactures,那么也就是可以考虑关闭自己的生产设备了。选B。

第六题,说Flacks应该考虑发展同领先的连锁商已经建立起来的关系。答案在C段:build on their relationships with the big stores发展他们同大商店的关系。

第七题,说扩展产品范围对劳动力来讲不是问题。答案在A段:They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他们可以考虑品牌扩张——这不是一个巨大的跳跃,在销售力量的步调范围之内。言下之意,不是问题。选A。

Part two:

《Evaluating the performance of the board》,评估董事局的表现。众所周知一个公司里面是经常对员工的表现进行评估的,那么谁又来评估董事局的表现呢?这篇文章讲了对董事局表现进行评估的重要性和一些方法。

第八题,前面说对董事局的表现进行评估是很重要的。空格后面的句子中有another reason,可见这个第八空应该填入对董事局表现进行评估原因的句子。B符合这一特点,为什么要进行评估,因为“如果决策层是公司唯一逃避评估的成员的话,其他的员工会视之为不公平。”第九题,前面说小公司会发现这种评估过程更容易操作。空格后面一个however,说大公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意接受评估的句子。A符合这一特点:通常这些公司的决策层会很乐意接受批评,因为这可以防止

他们犯错误。这里的such companies是个暗示,可以和前面的smaller companies对应上。

第十题,前面问怎样对公司的董事局进行评估。那么很明显,后面跟的句子应该和评估的方式方法有关。符合这一标准的只有F:一般认为确保对董事局里每个成员的定期评估是主席的责任。也就是说是依赖于主席进行评估。responsibility是个关键词。

第十一题。第五段依然是讲评估的方法,具体的过程。空格的前面说主席可以单独会见董事局的每一个成员,或者是集体在一起谈话。空格后面说这些可以询问人们关于董事局主要任务以及委员会的工作进展情况的意见。ask for people’s opinion是个关键点,什么可以询问人们的观点?调查。选D,questionnaires是个关键的暗示:或者,也许可以给经理们分发调查问卷,形成未来讨论的基础。

第十二题,这一空前面说有调查显示对董事局成员进行评估的方法有所改善。空格后面来了一个疑问,提出没有人评估主席。可见第十二题有转折的意思,选E,有关键的连词however,而且E的one issue remains,正好对应最后一段最后一句话的一个问题。内容上也吻合。

Part three:

《British companies across the Atlantic》,跨洋英国公司。有一批在本土干的不错的英国公司,雄心勃勃的要在大洋彼岸的美国去大展拳脚,结果遭遇了滑铁卢。文章根据这些公司的经验和教训,说明了去海外开拓市场的注意事项。

13题,问英国商人去美国的主要原因是什么。答案是第一段的最后一句话:The ultimate goal is to persuade more Americans that British companies have something to interest them.终极目标是是更多的美国人信服英国公司有可以吸引他们的地方。说的这么婉转动听,其实意思就是:要美国人买他们英国人的产品。答案是A。ultimate goal可以对应于main reason。

14题,说在作者的观点里,所推荐的企业(proposed是recommended的意思)不同于上次的一批,原因是什么。答案是第二段的最后的一句:Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.这次的重点更多的在于支持规模小一些的特色企业,而不是单独促进大公司。也就是说这次和上次的区别在于重点扶植的对象不同。选B:less well-known companies will be better represented。不那么出名的一些公司将得到更好的展现。represented在这里的意思是be present to a particular degree.看一个例句:Abstraction is well represented in this exhibition. 15题,问作者认为Carringtons错误的地方在哪。答案是第三段的最后一句:the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.认为自己可以给一些大的美国商店玩一下连锁的戏法,结果杯具了。也就是答案C所说的认为他们强于美国对手。Show some of the great American stores a retailing trick 是关键点,理解了这个就好做出答案。

16题,问依作者之见,Polly Brown的错误在什么时候发生的。答案在第四段,前面说当这个公司将自己定位于一个特殊的奢侈品牌时,战略似乎是奏效的。但是当管理层决定去攻占中级市场时,成功的果实很快被榨干了。所以答案是B:试图去吸引一个不同类型的消费群体。a different type of customer可以对应于take on the middle market。take on在这里是occupy 的意思。

17题,问Sarah Scott说英国公司要想在美国成功必须怎么样,答案在第五段。这个人在第五段前面讲了很多英国公司的缺点,比如自以为是。最关键的句子是这么一个:You have to look at what you can bring them that they haven't already got.给他们带来他们现在还没有得到的一些东西。也就是说要填补现有市场上的一些空白。选A。

18题,在美国成功取决于什么。答案在第六段。说人们需要有一点个性的东西,而这正好是从事于这个领域的很多公司可以做的。答案选D:建立一个独特商品提供者的名声。unique

goods是关键词,可以对应things with some sort of individuality。

Part five:

《Consumer Behaviour》,消费者行为。文章分析了一些影响消费者行为的因素。

34题,evaluate是及物动词,后面直接接宾语。evaluate the alternatives,评估替代的选择。with多余。

36题,如果是respond to,后面应该要接宾语,而这里的respond to后面的是副词,所以直接用respond表示反应,to是多余的。

38题,这里并没有因果关系。完整的句子是这样的:for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大,收集信息越重要。so是多余的。

39题,separate decision是和前面的single decision相对应说的,并没有特别指代,所以代词these在这里是多余的。

40题,change their minds,改变他们的注意,about多余。

41题,这个句子并没有转折的意思,完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。连词although是多余的42题,从上面的完整句子可以看出,已经有了谓语is,having是多余的。

44题,too是副词,后面不能跟着来修饰名词,只能是too positive。而从这里的句子的意思来看,是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。

45题,that引导从句。而这个句子主谓宾很齐全,that前面是主语,affect是谓语,后面是宾语,不是从句,所以that多余。

bec中级第四辑真题详解test2

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bec中级第三辑真题详解test2

T est2 Part one: 《Successful Time Management》,成功的时间管理。文章针对怎么利用时间、提高工作效率提出了一些建议。 第一题,为了完成好一个任务,没有必要处理每一个细节。答案是C段的最后一句话,而且这句话同时是第一题和第四题的答案所在:Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间,否则不要在一件事情上花费额外的时间去努力涉及到所有事情。cover absolutely everything可以对应于deal with every detail。 第二题,如果你有很多要做的,也许需要拒绝以后的工作。答案是B段的最后一句,有点绕:This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定,避免答应超出现实的工作。more than is realistic,也就是眼前无法完成的工作,即work in the future。 第三题,任何计划行为都需要建立在一个有规律的基础上。答案在A段。A段整个就是讲的计划的重要性,有计划,才能合理安排时间。中间说有人喜欢在每天开始的时候计划,有人喜欢在结束前。答案是这么一句:you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。要让计划融入进你的时间表,也就是说计划要成为你的日程的固定部分,即题目说的take place on a regular basis。 第四题,在第一题已经说了,C段的最后一句,extra hours可以对应于additional time。 第五题,可能有些例行的任务不需要被执行。答案是D段的第一句:If your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time如果回顾某段时间发现你在一些并不是真正必要或者重要的事情上花费了时间,那么你需要仔细考虑这次你是否花的起。言下之意,有些things that are not really necessary or important(some routine tasks)可以不必花时间做(do not need to be carried out)。 第六题,如果你觉得自己工作负担过重,那么查明原因很重要。答案是B段的这么一句: This is not a crime, but you must examine the reasons for such a situation and then plan a course of action。examine the reasons可以对应于identify the cause。 第七题,各个等级的人都会进行浪费时间的活动。答案在D段,需要提炼。D段整个讲的都是不要把时间浪费在不必要的事情上。前面说不要干一些routine task,后面说顶端的经理们也会误用他们的努力。最后一段盘点了很多人,前面的many people,后面的even top manager,和在一起就是题目说的people at all levels。不管是routine task,还是misdirecting their efforts,都是time-wasting activities。 Part two: 《Staff appraisals》,员工评估。很多公司的员工和经理都害怕评估,但是好的评估可以增进员工的忠诚度和满意感,给公司带来益处。

BEC中级真题第三辑阅读及答案解析版

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