BEC初级讲义 第二章

hapter Two Company History

I. Teaching Objectives

On completion of this Chapter, students should be able to:

1. tell something about the history of V olkswagen;

2. tell why the world leading car makers are investing so heavily in Eastern Europe;

3. remember the types of companies.

II. The Points to Be Highlighted

Students should know how to introduce the history of company.

III. Teaching Approaches and Facilities

Approaches: 1. Pair/Group work 2. Discussion 3 Task-based approac h 4. Communicative approach 5. Questions and answers…… Facilities: blackboard, on-line research;

IV. Background Information

Introducing of some business words, proper names and analyzing the reasons of investing.

V. Teaching Procedures and Contents

1. Leading-in

Talk about the cars and car companies:

1. What brand of cars do you like best?

2. Do you know anything about the car companies in the world?

2. Speacial Contents

Key Terms

1. company history

2. company investment

Exercises

The history of Volkswagen

Ex 1—4 Reading

In this exercise the students will read about the history of V olkswagen and finish the relevant exercises.

1. The students read the material in ten minutes and do Ex from 1 to 4.

2. The teacher check out the answers with the students.

3. The teacher explain the material by asking questions.

Questions:

1. Do you know the Chinese name of the Volkswagen company?

2. What does “ the people’s car” mean?

3. Where did the founder get the money for setting up the company?

4. Why did him go to America after he got the money?

5. “Commercial production stopped during the war.” What does “commercial production” mean? Do you know

the war?

6.Why did the British government order cars from the company?

7. What is the meaning of the word “exports” in the sentence “In 1949 the

first exports to the USA arrived…”?

8. Do you know the origin of the name of Beetle car?

9. In which ways did the company realize its globalization?

10. What does the words “ production facilities” mean?

11. Do you know the political event at the end of 1989 in Eastern

Europe?

12. Why did this event give the western companies business

opportunities?

13. Can you draw the logo the company with the help of the two

letters “VW”?

14. Can you retell the story briefly?

Company profiles

Ex 1 V ocabulary

1. A subsidiary---- is at least 51% owned by shareholders.

2. A public limited company----is owned by shareholders.

3. A parent company----has a controlling stake in another company.

4. A wholly-owned subsidiary----is completely owned by anther

company.

5. A holding company---- only administers other companies in a

group.

Investing in central Europe

Ex 1 Reading

1. Introduce the five countries on the map.

Former East Germany: 前东德

Poland: 波兰

Czech republic: 捷克

Slovakia: 斯洛伐克

Hungary: 匈牙利

2. Introduce the car makers:

VW (Germany): 大众汽车公司

Ford (America): 福特汽车公司

Daewoo (South Korea): 大宇汽车公司

Fiat(Italy): 菲亚特汽车公司

3. The students answer the questions.

Ex 2 Grammar

The students discuss about the usage of present simple and present continuous:

Present simple is mainly used to talk about general facts, routines, and states.

Present continuous is mainly used to express something happing now, temporary situations and changing situations.

Driving eastwards

Ex 1—2 Reading

1. The students read the passage in ten minutes and finish the exercises.

2. The teacher check out the answers with the students and point out that Ex 2 is one of the typical question in

Reading Examine.

3. The teacher explain the passage by asking questions:

What is the difference in wages between Hungary and Germany?

What can you know from the huge difference in wages?

Do you know the “state investment grants”?

Why does a country offer this “grants”?

What is the real attraction for these investors?

What is the meaning of the sentence “ their money is better spent abroad”? Can you use one word to

replace “sent their money”?

What entry means did these car maker adopt?

Why is the “ cheaper production in Western Europe” a way o f protecting the markets at home?

What is the author’s attitude towards this investment?

The students are asked to summarize the main factors that attract the investment in Eastern Europe.

Low wages

Generous state investment grants

Fast sales growth/market potential

Way of protecting home market

Ex 3—4 V ocabulary

1. Find and list the words with the function of Addition or Contrast

2. Connect the sentences with the connectors.

3. Task Design

Introduce different types of company and make some examples.

4. Practical Exercises

Cons ult some information about some famous company’s

history.

VI. Assignments

1. Do self-study of Unit

2.

2. Go over the main points listed in the learning objective.

VII. Reference Material