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2017年山东专升本真题答案

2017年山东专升本真题答案
2017年山东专升本真题答案

2017年山东专升本真题答案

公共课计算机

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42-50 daccbadcc

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53-61 Aabacaacb

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51AD52CD53AB54 AC 55AD 56 AB 57 BD 58CD 59 AD 60 CD 判断包~guo+扣扣210469078

71-75ABBAB

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81-85ABABB

86-90 AA

填空包~guo+扣扣210469078

91空演示文稿

92备注页视图

93备注型

94删除查询

95内容

96最大化或还原

97引用错误

98指定条件

99(100111011)

100RAM

101赫兹

102(1)

103关闭当前程序

104对话框

105教育

106IP地址

107有穷性

108模板和导向

109虚拟现实

110WAV

对考试成绩看法

公共课英语

作文包~guo+扣扣210469078

In most colleges and universities the examination is used as a chief means of deciding whether a student succeeds or fails in mastering a particular subject.Some people think that students should be determined by the test results,Some people think that student achievement should be determined by learning attitude and classroom performance;

To begin with, examinations lower the standards of teaching. Since teachers are

often judged by examination results, they are reduced to training their students in

exam techniques. No subjects can be taught successfully merely through being

approached with intent to take examinations. In addition, the most undesirable

effect is that examinations encourage bad study habits. As the examination score is

the only criterion for his academic performance, a student is driven to memorize

mechanically rather than to think creatively.

In fact, few of us admit that examinations can contribute anything really

important to the students’academic development. If that is the case, why cannot

we make a change and devise something more efficient and reliable than examinations?包~guo+扣扣210469078

汉译英76 暴风雨增加了士兵们营救被火灾困住的人们的困难

The storm increased the difficulty of the soldiers rescuing the people who were caught by the 的第一印象是他是一个优雅的人 I was the first impression of him that he was an elegant man78 令我们果比我们预计的要好得多To our surprise, the results are much better than we expected79 他的邻居指都发出噪音His neighbor accused him of making noise every night80 他脸上满意的表情显示了她喜欢这个

80.she satisfied expression on his face showed that liked the hotel

31A 32D 33 C 34 B 35A

21 b 22 b 23 d 24 d 25 b 26 b 27 d 28 b 29 b

71.网络具有很好的前景,然而,他也会对别人造成伤害或者用科学技术去盗取别人的知识

72.考虑周全的家长会把监督融入交流中,这是一种最好的方法,充分利用网络的同时也在保护他们的孩子。

73.当你决定去大学获得学位时,你应该把学习当作专业而不是一种兴趣

74.这确实比安静地作者更有趣,因为你没说任何话。

75.从NIna不合适的着装以及对我不友好的态度,我评价他为爱出风头无关,愚蠢没有判断力。

汉译英

范文版本2(第二段) Some people think that students' grades should be determined by exams. But other that they should be determined by the altitude and the behavior of the student. I think,both these have advantages and disadvantages.

(第三段) In my opinion, exams are important because they can cheak the results. Altitude and beha more important. Because they show the process of student learning. So I think if we want to know have learnt,not only should we see the result,but also consider the behavior in class.

对考试成绩看法

30 d包~guo+扣扣210469078

31a 32 d 33 c 34b 35 a 36a 37c 38b 39d 40 c 41c 42b 43d 44b 45b 46c 47 a 48c 49c 50a

51 B 52B 53D 54 B 55C 56B 57 C 58 B 59 B 60 C

61B 62 B 63C 64 C 65 C 66B 67 B 68D 69 D 70C

31a 32d 33c 34b 35a

36a 37c 38b 39d 40c

41c 42b 43d 44b 45b

46c 47a 48c 49c 50a

51B 52B 53D 54B 55C

56B 57C 58B 59B 60C

61B 62B 63C 64b 65d

66a 67d 68c 69a 70b

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计算机选择:ABCDA,CDBDA,D判断:错错对错错,对对错对错微机原理填空:1、1 固

定优先级排队和循环轮流排队2、 2刷新速度3、3串行接口 4、4主传输出,从传输

入 CAS2-CAS05、5 IMB6、6偏移地址4.接口电路应包括那些电路单元?答:微处理器要

与外围备交换信息,必须通过接口电路,一般接口电路中一般具有如下单元电路:(1)输入/

输出:数据锁存器和缓冲器,用以解块微处理器与外围设备之间速度不匹配的矛盾,以及起

到隔离和缓冲作用。(2)控制命令和状态寄存器:以存放微处理器对外围设备的控制命令,

以及外围设备的状态信息。(3)状地址译码器:用来选择接口电路中不同的端口(寄存器)

(4)读写控制逻辑。(5)中断控制逻辑。一种用于计算机和智能设备之间(硬盘、软驱、光驱、

打印机、扫描仪等)系统级接口的独立处理器标准。是一种智能的通用接口标准,它具备与

多种类型的外设进行通信。SCSI采用ASPI(高级SCSI编程接口)的标准软件接口使驱动

器和计算机内部安装的SCSI适配器进行通信。SCSI接口广泛应用于小型机上的高速数据传

输技术。SCSI接口具有应用范围广、多任务、带宽大、CPU占用率低,以及热插拔等优点。

计算机简答 1.互斥:是指某一资源同时只允许一个访问者对其进行访问,具有唯一性和排它性。但互斥无法限制访问者对资源的访问顺序,即访问是无序的。同步:是指在互斥的基础上(大多数情况),通过其它机制实现访问者对资源的有序访问。在大多数情况下,同步已经实现了互斥,特别是所有写入资源的情况必定是互斥的。少数情况是指可以允许多个访问者同时访问资源 2.死锁:是指两个或两个以上的进程在执行过程中,因争夺资源而造成的一种互相等待的现象,若无外力作用,它们都将无法推进下去。此时称系统处于死锁状态或系统产生了死锁。死锁的原因主要是:(1)因为系统资源不足。(2)进程运行推进的顺序不合适。(3)资源分配不当等。如果系统资源充足,进程的资源请求都能够得到满足,死锁出现的可能性就很低,否则就会因争夺有限的资源而陷入死锁 3.多道程序系统中存在许多进程,它们共享各种资源,然而有很多资源一次只能供一个进程使用。一次仅允许一个进程使用的资源称为临界资源 4. 虚拟存储器:是指具有请求调入功能和置换功能,能从逻辑上对内存容量进行扩充的一种存储器系统。在虚拟存储器系统中,作业无需全部装入,只要装入一部分就可运行。引入虚拟存储技术的好处大程序:可在较小的可用内存中执行较大的用户程序; 大的用户空间:提供给用户可用的虚拟内存空间通常大于物理内存(real memory) 并发: 可在内存中容纳更多程序并发执行; 易于开发:与覆盖技术比较,不必影响编程时的程序结构总容量不超过物理内存和外存交换区容量之和. 其运行速度接近于内存,每位的成本又接近于外存, 运行速度接近于内存,每位的成本又接近于外存, 是一种性能非常优越的存储管理技术 5.CPU与外设之间数据传送都是通过内存实现的。外围设备和内存之间的常用数据传送控制方式有四种 (1)程序直接控制方式 (2)中断控制方式 (3)DMA 方式 (4)通道方式

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床 1-10 BACDC ACCAC11-20 CACAC CADDA21-30 DCABC CCACA31-40 CADBA C ADBA简答11 高效性:酶的催化效率比无机催化剂更高,使得反应速率更快; 2、专一性:一种酶只能催化一种或一类底物,如蛋白酶只能催化蛋白质水解成多肽; 3、温和性:是指酶所催化的化学反应一般是在较温和的条件下进行的.4、活性可调节性:包括抑制剂和激活剂调节、反馈抑制调节、共价修饰调节和变构调节等.5.有些酶的催化性与辅因子有关.6.易变性,由于大多数酶是蛋白质,因而会被高温、强酸、强碱等破坏. 2:物质代谢可分为三个阶段:①消化吸收.食物的营养成分,除水、无机盐、维生素和单糖等小分子物质可被机体直接吸收之外,多糖、蛋白质、脂类及核酸等都须经消化,分解成比较简单的水溶性物质,才能被吸收到体内.食物在消化道内经过酶的催化进行水解叫做消化;各种营养物质的消化产物、水、维生素和无机盐,经肠粘膜细胞进入小肠绒毛的毛细血管和淋巴管的过程叫做吸收.②中间代谢.食物经消化吸收后,由血液及淋巴液运送到各组织中参加代谢,在许多相互配合的各种酶类催化下,进行分解和合成代谢,进行细胞内外物质交换和能量转变.③排泄.物质经过中间代谢过程产生多种终产物,这些终产物再经肾、肠、肝及肺等器官随尿、粪便、胆汁及呼气等排出体外.临床

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临床26a27a28e29e1-5bacdc24abc25abe22ab17-20dbdd 问答1有两条DNA单链,反向平行,一段由3’端开始,一段由5‘端开始,螺旋成双链结构. 外部是磷酸和脱氧核糖交替构成的内部碱基遵循碱基互补配对原则(A-T,C-G)碱基之间是由氢键连接脱氧核苷酸之间由磷酸二脂键链接. 简答1(肠伤寒:。 1)髓样肿胀期:巨噬细胞大量增生及伤寒肉芽肿形成,回肠下段淋巴组织明显肿胀,状似脑回。(2)坏死期:肿胀的淋巴组织中心发生小灶状坏死。(3)溃疡期:坏死组织崩溃脱落,呈椭圆形,其长轴与肠的长轴平行。(4)愈合期:坏死组织脱落干净,长出肉芽组织将溃疡填平。简答2胃溃疡:(1)最表层由少量炎

性渗出物(白细胞、纤维素等)覆盖;(2)其下一层坏死组织;(3)再下则见较新鲜的肉芽组织层;(4)最下层由肉芽组织移行为陈旧的瘢痕组织。简答3大叶性肺炎分期:充血水肿期红色肝样变期灰色肝样变期溶解消散期问答一。 1、导管腺癌 2、小叶癌 3、预后较好的特殊亚型(小于10%) 包括乳头状、管状、黏蛋白样和髓样癌。 4、炎性乳腺癌。临床上,常伴发乳房皮肤红斑(类似于乳腺炎)和皮肤水肿即“橘皮样病变”。 5、乳腺佩吉特病 6、叶状囊肉瘤 7、罕见肿瘤包括鳞状细胞癌、淋巴瘤和肉瘤。问答二。 1 ①二者均由血管变化引起,肾脏体积均缩均小变硬②二者受累血管及血管病变不同,前者主要为入球细动脉玻璃样变化性及小血管内膜纤维组织及弹力纤维增生,后者则主要为肾动脉主干或较大分支 ( 叶间动脉和弓形动脉 ) 粥样硬化 , 受累严重者阻塞管腔 . ③肾脏肉眼变化不

同 , 前者两肾病变对称 , 表面呈弥漫性细颗粒状 , 动脉粥样硬化性固缩肾则由于梗死机化或肾缺血萎缩伴有纤维组织增生而形成较大的凹陷性瘢痕 , 多个瘢痕形成使肾体积缩小。

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电商:选择1b 2a 3a 4d 5b 6bcd.7abcd.8ab.9bc10abc,填空(2+x)ex.4/9.2sin1.8.3/5 计算题1.答案极限是1.2y是关于x 的函数,所以两边同时求导,是y'=1/(x+y)*(1+y'),化简得到:y'=1/(1-x-y),所以答案是1/(1-x-y)包~guo+扣扣210469078

五判断题1错2对3对4错5错6对7错8对9对10错

6简单题1 《反不正当竞争法》第11条第1款规定:“经营者不得以排挤竞争对手为目的,以低于成本的价格销售商品。”该条在国内一般被称为低价倾销。按照该法律规定和国内学者的通说,低价倾销的认定应该包括两方面内容:第一,经营者主观上以排挤竞争对手为目的;第二,经营者客观上实施了以低于成本的价格销售商品的行为。在反不正当竞争法中,如果因特殊原因而低于成本价格销售商品,则不构成低价倾销行为。对此,反不正当竞争法第11条列举了四种除外情况:(1)销售鲜活商品;(2)处理有效期限即将到期的商品或者其他积压的商品;(3)季节性降价;(4)因清偿债务、转产、歇业降价销售商品。 2 我国《公司

法》第二十三条规定设立有限责任公司,应当具备下列条件:(一)股东符合法定人数;(二)股东出资达到法定资本最低限额;(三)股东共同制定公司章程;(四)有公司名称,建立符合有限责任公司要求的组织机构;(五)有公司住所。 3根据《消费者权益保护法》第三十四条的规定,消费者和经营者发生消费者权益争议的,可以通过下列途径解决:(一)与经营者协商和解;(二)请求消费者协会调解;(三)向有关行政部门申诉;(四)根据与经营者达成的仲裁协议提请仲裁机构仲裁;(五)向人民法院提起诉讼。

七案例分析题1 乙、丙均主张优先权时,协商确定各自的购买比例;协商不成的,按照转让时各自的出资比例行使优先购买权。2 丁未做答复视为同意转让。根据规定,股东应就其股权转让事项书面通知其他股东征求同意,其他股东自接到书面通知之日起满30日未答复的,视为同意转让。3,对乙出资不实的行为,应当由乙补足其差额,公司设立时的其他股东甲、丙、丁承担连带责任。4丁直接向人民法院提起诉讼的行为符合法律程序。根据规定,公司董事、高级管理人员违反法律、行政法规或者公司章程的规定,损害股东利益的,股东可以依法向人民法院提起诉讼。

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旅游综合1-10 ACCCA BBCAC 11-20 ACADC CDCBA 二填空 1 现代旅游 2 公司 3 三名词解释旅游动机:就是一个人为了满足自己的某种需求而决定外出旅游的驱动力,即使使一个人有意义于旅游以及到何处去,作为中旅游的心理动因综合包价旅游:旅行社经过事先计划、组织和编排旅游活动项目,向旅游大众推出的包揽一切有关服务四简答题 1:地理范围,旅行距离,组织形式,旅游目的。 2: 1)旅游业是劳动密集型产业,在旅游接待工作中,许多工作必须靠手工操作,而且需要面对客人提供的富有人情味的直接服务,因而需要大量的劳动力 2)旅游业除了提供直接就业机会外,还提供了数量更大的间接就业机会 3)旅游业的就业层次比较丰富 3:旅游资源大多是自然及人类文化遗留下来的珍贵遗产,不但具有

易受破坏的脆弱性,而且还具有难以恢复的不可再生特点,而旅游资源又是旅游业发展的基础,因此,保护旅游资源就成了保护自然、文化及旅游业的关键问题。心理学简答题 1 1)旅途要快,要用较短的时间完成从甲地到乙地 2)游览要慢活动时间要充足,能从容地观赏 2 1)可支配的自由时间, 2)有出游的动机; 3) 除去生活所需的外剩余可自由支配的钱 3 1)充实员工的仪容仪表美 2)微笑服务及恰到好处的言语表达 3)细节着手,学会察言观色 4)标准化的服务技能 5)重视个人的反馈意见简述题 1)尊重旅游者 1)保持微笑服务 3)学会使用柔性语言考试用书 4)与旅游者建立伙伴合作关系 5)多提供个性化服务 6)具有针对性包~guo+扣扣210469078

内科二、简答题第一题; 1、首先用10%药葡萄糖酸钙20ml+10%GS 20--40ml缓

慢 2、 5%碳酸氢钠100-200ml快速静滴。(注意先补钙,后纠酸) 3、然后

50%GS50ml+10%GS100ml + RI8--10u 4、排钾 5、立即作血透。简答2 1持续正压睡眠呼吸机、双水平正压睡眠呼吸机 2牙胶套在上及下齿列,将下颚拉前,减少呼吸管道受阻。 3特制枕头令用者下颚略为向上,前额略为向后,令气道畅顺,减少鼻鼾 4手术:医生为患者切除多余或造成阻塞的组织,以减轻病情。内科简答3(1)一般表现:怕冷,皮肤干燥少汗,疲劳,记忆力差、智力减退、反应迟钝,轻度贫血。体重增加。(2)特殊面容颜面苍白而蜡黄,面部浮肿等(3)心血管系统心率缓慢,心音低弱,心脏呈普遍性扩大(4)消化系统患者食欲减退,便秘腹胀(5)肌肉与关节系统骨质代谢缓慢,关节疼痛,活动不灵。(6)内分泌系统男性阳痿,女性月经过多,紧上腺皮质功能偏低,血和尿皮质醇降低。内科简答4用药治疗 1.停止接触有关药物 2. 防治感染 3.造血生长因子 4.输注粒细胞内科问答1 ①需铁量增加而摄入量不足②贮存铁消耗过多③游离铁丧失过多内科问答2 1.药物治疗:原则:如不引起血流动力学异常,或蜕变为室颤,一般不适用抗心律失常药物。 2.体外除颤和消融治疗:同步直流电复律、射频消融治疗 3.体内除颤和外

科手术治疗:植入型心律转复除颤器、外科手术(局部切除术或局部冷冻术。很少使用。)外科简答第一个、 1.快速抑制TT3 、TT4合成。 2.阻止TH释放 3.降低周围组织对TH反应 4.拮抗应激 5.抗感染、监护各重要器官功能和防治各种并发症。 6.支持和对症治疗:吸氧、镇静药的应用、积极物理降温、纠正水电解质紊乱第二题: 1.可复性疝 2.难复性疝3.嵌顿性疝 4.绞窄性疝第三题(1)腹痛:机械性肠梗阻表现为阵发性绞痛,伴有肠呜、腹部"气块"存腹中窜动;绞窄性为呈剧烈的持续性腹痛。麻痹性肠梗阻为胀痛。(2)呕吐:早期呕吐为反射性,后期为反流性(3)腹胀(4)排便排气停止外科简答4(1)腹腔脓肿(2)内、外瘘形成(3)门静脉炎问答第一题: 1、腹痛持续性或者是进行性加重,伴恶心/呕吐等消化道症状,并有加重的趋势,早起就会出现休克的症状 2、有明显的腹膜刺激征,,有气腹征或者腹部出现移动性浊音,出现便血/呕吐/尿血,直肠指诊会出现前壁的压痛/波动感问答2 诊断:胃十二指肠溃疡急性穿孔进一步检查:①实验室检查血常规等、②腹部超声、③X线检查、④腹部平片查看隔下有无游离气体处理:急症手术或排除其他合并症行内镜下修补术

整理版包~guo+扣扣210469078

本 1- BCCDb 6-10 BDCDC 11-16 BDAAC a 17-22 ab. bd. abcd. abd. abcd. abc 财务会计判断对对错对错名词解释 1. 无形资产是指企业拥有或者控制的没有实物形态的可辨认非货币性资产。 2. 权责发生制是指企业应当按照取得收入的权利和承担费用的责任来确认各项收入和费用的归属期。 3. 所有者权益是指所有者在企业资产中享有的经济利益,其金额为资产减去负债后的余额。财务报告的目标是向财务报告使用者提供与企业财务状况、经营成果和现金流量等有关的会计信息,反映企业管理层受托责任履行情况,有助于财务报告使用者作出经济决策。内容包括三方面:(1)会计报表(2)会计报表附注(3)财务情况说明书。使用者有投资人债权人经理人员供应商政府雇员和工会中介机构营业利润

=2340000-1200000-340000-100000-80000=620000利润总额

=620000-30000=590000 审计判断1-5 错对错对错6-10 错对错错对六简答1 (1)选择性测试方法的运用;(2)内部控制的固有局限性;(3)大多数证据是说服性而非结论性的;(4)在获取和评价证据以及由此得出结论时涉及大量判断;(5)在某些情况下鉴证对象具有特殊性。六 2 1.向项目组强调保持职业怀疑的必要性; 2.指派更有经验或具有特殊技能的审计人员,或利用专家的工作;3.提供更多的督导;4.在选择拟实施的进一步审计程序时融入更多的不可预见的因素;5.对拟实施审计程序的性质、时间安排和范围做出总体修改。七大题第一小题1.购货发票较为可靠。购货发票是注册会计师从被审计单位以外的单位获取的审计证据较被审计单位提供的材料单更可靠。2.销货发票副本较为可靠。销货发票副本属于被审计单位在外面流转的证据,这会比仅在被审计单位内部流转的产品出库单更可靠。3.领料单较为可靠。材料成本计算表所依据的原始凭证是收料单,因此,收料单较材料成本计算表更可靠。4.存货盘点记录较为可靠。存货盘点表是被审计单位对存货盘点的记录是注册会计师实施存货的监盘程序的记录。所以存货监盘记录较存货盘点表更可靠5.银行询证函回函较为可靠。注册会计师直接获取的银行存款函证的回函较被审计单位提供的银行对账单更可靠七 2 1)购进原材料的运杂费未进入所采购的原材料成本中 2) 将运杂费从管理费用在调入采购的原材料成本中,如果原材料已经领用生产半成品,运杂费计入该生产成本,已生产成品验收入库则调整库存商品的金额借原材料贷管理费用

电商

一选择题包~guo+扣扣210469078

1D 2A 3A 4A 5看不清应该A或者C 6B 7A 8C 9A 10A 11D 12C 13D 14C 15A

二判断题

1对2对3错4对5错

三名词解释包~guo+扣扣210469078

1.网络营销指基于互联网、移动互联网平台,利用信息技术与软件工程,满足商家与客户之间交换概念、交易产品、提供服务的过程;通过在线活动创造、宣传和传递客户价值,并对客户关系进行管理,以达到一定营销目的的新型营销活动。

2.病毒式营销是利用传播源与传播载体节点在潜在需求上的相似性,将传播源或企业传播信息价值进行的一种像病毒一样以倍增的速度进行扩散并产生的群体分享传播过程。

3.网站优化是对网站进行程序、域名注册查询、内容、版块、布局、目标关键字等多方面的优化调整,优化方法就是对这些工具和资源的有效利用。

4.互换链接是具有一定资源互补优势的网站之间的简单合作形式,即分别在自己的网站上放置对方网站的LOGO或网站名称,并设置对方网站的超级链接,使得用户可以从合作网站中发现自己的网站,达到互相推广的目的

5.长尾理论是指,商业和文化的未来不在于传统需求曲线上那个代表“畅销商品”的头部,而是那条代表“冷门商品”经常为人遗忘的长尾。长尾所涉及的冷门产品涵盖了几乎更多人的需求,当有了需求后,会有更多的人意识到这种需求,从而使冷门不再冷门。

四问答题包~guo+扣扣210469078

1常用的网络营销工具和资源有哪些类别?

答:搜索引擎、分类目录、电子邮件、网站链接、在线黄页和分类广告、信息发布、论坛、博客网站、网络实名/通用网址、电子书、免费软件、即时信息、网络广告媒体、传统推广渠道等。

2企业网站建设的一般要素是什么?

答:一般可以分为四个部分:结构,内容,服务,功能。

一、网站结构:是为了向用户表达企业信息所采用的网站栏目设置、网页布局、网站导航、网址层次结构等信息的表现形式。

二、网站内容:内容是用户通过企业网站可以看到的所有信息,也就是企业希望通过网站向用户传递的所有信息。

三、网站功能:是为了实现发布各种信息、提供服务等必需的技术支持系统。

四、网站服务:即网站可以提供给用户的价值,如问题解答、优惠信息、资料下载等。网站服务是通过网站功能和内容而实现的。

3关键词广告与搜索引擎优化的关系是什么?

答:关键词广告就是百度竞价,这个是要钱的,点击收费,没有被点击是不用收费的,只要申请了关键词的搜索页面就会到百度排名的前列,搜索引擎优化是指慢慢的把你的关键词排名做上去!

4如何理解互联网的基本思想?在网络营销的基本原理和方法中哪些与互联网的思想是基本一致?

答:互联网+就是移动互联网了,互联网+金融,就是移动金融,互联网+餐饮,就是移动餐饮,等等,互联网+是可以对接所有行业的,互联网和传统相结合才能双赢。网络营销的职能勾画出网络营销的基本思想体系,开展网络营销的意义就在于充分发挥各种职能,让网上经营的整体效益最大化。网络营销的基本职能为网络品牌,网址推广,信息发布,销售促进,销售渠道,顾客服务,顾客关系等,跟互联网+思想都是一致的

五论述题包~guo+扣扣210469078

papi酱对网络营销的启发

今天我们从网络营销这个角度来了学习一下,papi酱成为网红的因素。这些因素则是网络营销活动最终效果好坏的关键。

1思维启发,一个事物如何能吸引人,首先要是新颖,为什么新颖会吸引人,因为未知才让人好奇,好奇就是思考的开始,所以网络营销活动给人启发性,是被用户记住的关键。

2情感共鸣,以papi酱点击率最高的系列视频为例,《男性生存法则》该系列关注了时下的两性问题,直击观者内心需求。使其产生共鸣,从而认可她所传递的内容。所以这也就是营销人要抓住的重点。

3习惯顺从,因为地域文化环境的不同,用户就会形成自己的思维习惯,生活习惯,以方向盘位置为例各国不同,有左有右。所以要顺从用户的习惯,来进行营销活动的开展。反之不仅不会被人接受还会让人反感。

4需求挖掘,人是非常复杂的,所以需求是不易被满足的,这意味着我们可以挖掘的需求很多,其中最重要的是,不断提高用户的满意度的标准,要求越高,需求越多。

5流行文化,现在的流行文化绝大多数在网络传播,可以称之为流行就是人们被广泛认可的,并在一段时间内占据了主流视野。会在一定程度上体现当前消费者的心理活动。

Papi酱本身也是具有网红的素质,毕业于中央戏剧学院导演系的她,自导自演的视频不仅是火爆网络更重要的是她对网络资源的充分利用,通过网络营销带来的商业价值和商业潜力,再次证明了网络营销所蕴藏巨大的潜力。

六判断题包~guo+扣扣210469078

1错2对3对4对5错

七名词解释

1.电子商务通常是指在全球各地广泛的商业贸易活动中,在因特网开放的网络环境下,基于浏览器/服务器应用方式,买卖双方不谋面地进行各种商贸活动,实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。

2.对外直接投资是指企业以跨国经营的方式所形成的国际间资本转移。一般认为,对外直接投资是一国投资者为取得国外企业经营管理上的有效控制权而输出资本,设备,技术和管理技能等无形资产的经济行为。

3 贸易术语也被称为价格术语,是在长期的国际贸易实践中产生的,用来表示成交价格的构成和交货条件,确定买卖双方风险、责任、费用划分等问题的专门用语。

4 独家代理是指在指定地区和一定期限内,享有代购代销指定商品专营权。由该独家代理人单独代表委托人从事有关的商业活动,委托人在该地区内不得再委派第二个代理人。在进出口业务中,采用独家代理方式时,作为委托人的出口商即给予国外的代理人在规定的地区和期限内推销指定商品的专营权

5 跨国经营是指企业以国际需求为导向,以扩大出口贸易为目标,进行包括海外投资、营销在内的一切对外经营活动,即在资源获取、产品生产和销售、市场开发目标的确立等方面,将企业置身于世界市场并发挥自身比较优势,开展对外经济技术交流,参与国际分工、国际协作和竞争等一系列经营活动。

八论述题包~guo+扣扣210469078

跨国公司的经济效应分为积极效应和消极效应

1 积极推动效应分为对外贸易创造效应. 产业结构升级效应以及国民经济增长效应2消极负面效应人才流动挤出效应,技术核心外围效应,要素价格收敛效应,价值分配低端效应。跨国公司通过海外投资,对于东道国企业而言,是一个吸收经验、积累学习效应的良好机遇。提高后发东道国国内的人力资本、改善国内企业的知识诀窍与管理技能,从而为后发东道国的产业结构优化升级奠定人力资本基础。跨国公司将其供销渠道、产品研发、市场和信贷关系等经济联系带进后发东道国,创造了该国外资企业及其国内配套企业产品进出口的贸易创造效应。这种对外贸易创造效应在为后发东道国赚取外汇、优化出口商品结构与地理

流向、缓解就业压力的同时,促进了后发东道国的制度变迁与外向型经济的发展,促进国民经济收入。同时跨国公司看中东道国的技术管理人才以及成本相对低廉的熟练劳动力,运用相对较高的工资的示范效应,产生东道国大量的人力资本与熟练劳动力流向跨国公司在东道国开设的下属机构的集聚效果,在对东道国企业造成运营成本增加的同时,引致东道国企业严重的人才挤出效应。由于大量的科技人才向跨国公司的当地研发机构流失,可能不仅无法带给东道国先进的扩散技术,反而可能带走先前积累的大量基础研究成果,被跨国公司所利用而产生技术的逆溢出效应。在东道国市场上,先前相对丰裕、价格较为低廉的原材料、中间产品以及熟练劳动力的价格将上升;先前相对稀缺、价格较为高昂的原材料、中间产品以及资本等的价格,通过跨国公司从具有比较优势的他国进口增加供给而下降,由此产生较为强劲的要素价格收敛效应,进而进一步打压后发东道国企业的竞争优势与市场空间。

2017年武汉理工大学大学英语3专升本作业答案题库

(一) 单选题 1. You _________ me , because I didn’t say that. (A) must have misunderstood (B) must misunderstand (C) must be misunderstood (D) had to misunderstand 难度:中分值:1.0 A 2. Only guests of the hotel enjoy the ____ of using the private beach. (A) privilege (B) possibility (C) favour (D) advantage 难度:中分值:1.0 A 3. Are you positive that the boy you saw in the hotel corridor(走廊) was Peter? (A) right (B) sure (C) wrong (D) doubtful 难度:中分值:1.0 B 4. What she suggested has been_____ just because it is impracticable. (A) turn down (B) turn in (C) turn over (D) turn up 难度:中分值:1.0 A

5. The football game will be played on ______ (A) June six (B) six June (C) the sixth of June (D) the six of June 难度:中分值:1.0 C 6. Be sure to ________ your work at the end of the exam. (A) look over (B) hang up (C) set aside (D) catch sight of 难度:中分值:1.0 A 7. We need an extra copy of the book for the newcomer. (A) a rare (B) an additional (C) an unusual (D) an excellent 难度:中分值:1.0 B 8. She proposes that we have a birthday party for our English teacher. (A) suggests (B) intends (C) demands (D) decides 难度:中分值:1.0 A 9. White teeth are a sharp ______ to black skin (A) content (B) contrast (C) contract (D) contact 难度:中分值:1.0 B

专升本英语真题及答案解析11

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