Seafood market analysis
China is a big country of production and consumption of seafood seafood, have wide market. With the development of economy, people's living standards continue to improve, seafood consumption will rise rapidly. But at the same time, consumer demand is undergoing subtle changes: hierarchy of needs to personalized and diversified development, more and more attention to enterprises to provide quality of service, the original to the seafood wholesale, retail enter thousands of households only supply mode has not been able to meet the needs of. In order to meet the market demand, be imperative new business mode.
At present Chinese has become the world's largest seafood in the seafood production, annual output of 51000000 tons, stable growth rate which represents 4.08% per year. The first three quarters of 2007, the national sea products output of 17828500 tons, up 2.12% over the same period, the marine fishing products 9403400 tons, down 0.98% over the previous year, marine aquaculture products was 8425000 tons, up 5.82% over the previous year. Sea fishing production and processing industry, concentrated in the north coastal city such as Dalian, Qingdao and southern Zhejiang Province, Fujian province and Guangdong Province, near the capital, China seafood industry ranked first in Ji'nan of Shandong Province, the total output of 7400000 tons.
China seafood consumption is increasing with the growing rich middle class and, from 1990 11.5 kg per person has increased to an average of 25.6 kg per capita in 2006. Estimated that by 2020, this figure will increase 40%, 35.9 kg per capita. The overall price of seafood has been relatively stable, the first half of this year compared with the same period of seafood prices rose 4.2%, far below the poultry and egg products 29.1% and 26.2%. Although in recent years, experienced a significant development Chinese seafood products processing, but the contradiction of marine product processing industry development relative lag is still quite prominent, processed, semi processed products are still unable to meet market demand. With the continuous improvement of living standards, people put forward higher requirements to seafood, natural, nutrition, convenient, delicious, fresh seafood has gradually become the fashion. China profound diet culture, consumers generally like seafood, especially popular seafood, pork, edible oil prices climbed to seafood has become an important alternative goods. Consumers began to develop rational orientation, surface for seafood requirements is not limited to seafood, more fast, health, convenience, safety and refined, the humanization of high-quality service. With the increase of people's work, life stress, consumers free disposable time is less and less, in the spare no time to buy seafood and processing, thus processed, semi processed seafood is very popular, consumers want the enterprise can through diversification,
professional management pattern and provide fresh, nutrition convenient, delicious, for its seafood. The brand is more easy to establish loyalty. 1, brand. Most water products are free of brand management. Therefore, the present situation of fishery production and operation of enterprises, the brand is a pressing matter of the moment. To establish the brand, can increase customer loyalty, improve visibility, but also to the whole marketing, to react quickly to market demand. At present, the seafood is still oversupply of products, build brand can make products more reliable, can have a sound sales network, also can be to the industry more understanding and create good relations of cooperation.
2 quality. With the enhancement of people's living standard enhancement, health consciousness and China's accession to the WTO, seafood is more and more high quality requirements, so as to provide a broad space for high quality seafood marketing. The implementation of quality strategy is to ensure the safety of seafood quality, so that consumers be assured, the development of green food with high quality and efficiency, bring. For seafood production, processing, sales in strict accordance with international standards, to ensure the quality and safety of products in the market, SMOOTH OPERATOR.
3 service. The development of the market and maturity, to enable consumers to the content of the service request more and more specifically, to the service quality of the increasingly high demand, improve service, improve market competitiveness. To provide thoughtful, subtle, comprehensive service for the customer, make it easy to buy, easy to carry, convenient to eat, health, health. Introduce to consumers of seafood (crab species of fish and shellfish algae), the main nutrients (rich in protein and a variety of amino acids, low fat, vitamins and other), the benefits of eating (reducing blood fat, cholesterol, brain and so on) and cooking methods, and provides fresh, nutritious, convenient, delicious seafood for, to arouse their interest, guide consumption.
4 marketing. Essential to the success of the marketing strategy, market environment, consumer groups, the audience characteristics to seriously study the seafood, spend money on edge. Word of mouth marketing is one of most effective, assisted a variety of promotional activities, and strive to achieve maximum effect with the least money.
5 difference. Can understand the differences for the different strategies of seafood seafood for different customers. First do the variety difference, fish, shrimp, shellfish, crabs, algae five categories and their processed products Goods are available in all varieties., used to meet the needs of people with different tastes, then do grade difference, according to the different categories, different water quality, nutrition, such as origin, classification, low in price to meet consumer demand for different grades. Lower prices and the temptation to attract large number of lower income people, high-grade aquatic products are prepared for the
higher income consumer groups or giving a gift. In addition to achieve service differentiation, according to different customer needs, provide product processing, semi processed, such as door-to-door service.