2010英语一Text3

2010英语一

Text 3

In his book The Tipping Point, Malcolm Gladwell argues that social epidemics are driven in large part by the acting of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well-connected. The idea is intuitively compelling, but it doesn't explain how ideas actually spread.

The supposed importance of influentials derives from a plausible sounding but largely untested theory called the "two step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting, or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends

In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don't seem to be required of all.

The researchers' argument stems from a simple observing about social influence, with the exception of a few celebrities like Oprah Winfrey—whose outsize presence is primarily a function of media, not interpersonal, influence—even the most influential members of a population simply don't interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the

two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected, must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example from the initial influential prove resistant, for example the cascade of change won't propagate very far or affect many people.

Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations manipulating a number of variables relating of populations, manipulating a number of variables relating to people's ability to influence others and their tendency to be influenced. Our work shows that the principal requirement for what we call "global cascades"– the widespread propagation of influence through networks – is the presence not of a few influentials but, rather, of a critical mass of easily influenced people, each of whom adopts, say, a look or a brand after being exposed to a single adopting neighbor. Regardless of how influential an individual is locally, he or she can exert global influence only if this critical mass is available to propagate a chain reaction.

31. By citing the book The Tipping Point, the author intends to

[A] analyze the consequences of social epidemics

[B] discuss influentials' function in spreading ideas

[C] exemplify people's intuitive response to social epidemics

[D] describe the essential characteristics of influentials.

32. The author suggests that the "two-step-flow theory"

[A] serves as a solution to marketing problems

[B] has helped explain certain prevalent trends

[C] has won support from influentials

[D] requires solid evidence for its validity

33. What the researchers have observed recently shows that

[A] the power of influence goes with social interactions

[B] interpersonal links can be enhanced through the media

[C] influentials have more channels to reach the public

[D] most celebrities enjoy wide media attention

34. The underlined phrase "these people" in paragraph 4 refers to the ones who

[A] stay outside the network of social influence

[B] have little contact with the source of influence

[C] are influenced and then influence others

[D] are influenced by the initial influential

35. what is the essential element in the dynamics of social influence?

[A] The eagerness to be accepted

[B] The impulse to influence others

[C] The readiness to be influenced

[D] The inclination to rely on others

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2010年高考英语全国卷2(完整试题+答案+解析)

2010年普通高等学校招生全国统一考试试题卷 英语 第一卷（选择题） 第一部分英语知识运用（共三节满分50分） 第一节语音知识（共5小题：每小题1分，满分5分） 从A、B、C、D四个选项中，找出其划线部分与所给单词的划线部门读音相同的选项，并在答题卡上将该项涂黑。 例：have A.g ve B.s C.h t D.m 答案是C。 1.co o me 1.c A.c ld B c ck C.c D.impr ve 答案是：C 解析：该选项o读音/?/，而其他三个的发音分别为/?u/，/?/，/u/，此题较为简单 2.dea ea ead d 2.d A.ger t C.l D.h lth 答案是：D 解析：该选项ea读音/e/，其余三个的发音分别为/i:/,/ei/,/i:/

3.3.u u nited A.se B.gly C. D.p t 答案是：A 解析：该选项u读音/ju:/，其余三个的发音分别为/?/,/?/,/u/ ours s 4、our A、out outs s ide B、cousin nervous s cousins s C、nervou clocks s D、clock 答案是：B 解析：此题考查名词复数的发音。该选项s发浊音/z/,其他三项都发轻音/s/。此题难度较大 5、irsty eatre B. C.al ough D.fea A th theatre 答案是：A feather r 解析：属于重复考查。th一般在实词中读清辅音，但是feathe 为特例。该选项th读音/θ/,而其余分别发/e/,考生易失分。 总体评析：从考查的单词观察，可以发现所考单词均出自考纲词汇表中的基础和高频单词。总体而言，语音知识这道题，难度的设置较为适中，且有选拔的梯度设计。 本次语音考试选取了元音字母“o”,“u”,“ea ea””和辅音字母“s”,“th th””进行考查，比较全面地涵盖了高中的语音知识。1,2小题

2010广东高考英语试题及答案

2010年普通高等学校招生全国统一考试（广东卷） 英语 本试卷共12页，四大题，满分150分。考试用时120分钟。 注意事项： 1.答卷前，考生务必用黑色字迹的钢笔或签字笔将自己的姓名和考生号、试室号、座位号填写在答题卡上。用2B铅笔将试卷类型（A）填涂在答题卡相应位置上。将条形码横贴在答题卡右上角“条形码粘贴处”。 2.选择题每小题选出答案后，用2B铅笔把答题卡上对应题目选项的答案信息点涂黑，如需改动，用橡皮擦干净后，再选涂其他答案，答案不能答在试卷上。 3.非选择题必须用黑色字迹钢笔或签字笔作答，答案必须写在答题卡各题目指定区域内相应位置上；如需改动，先划掉原来的答案，然后再写上新的答案；不准使用铅笔和涂改液。不按以上要求作答的答案无效。 4.考生必须保持答题卡的整洁。考试结束后，将试卷和答题卡一并交回。 Ⅱ语言知识及应用（共两节，满分35分） 第一节完形填空（共10小题；每小题2分，满分20分） 阅读下面短文，掌握其大意，然后从21-30各题所给的A、B、C和D项中，选出最佳选项，并填写在答题卡上将该选项涂黑。 Every country has its own culture. Even though each country uses doors. Doors many have_ 21 __functions and purposes which lead to ___22__ differences. When I first came to America, I noticed that a public building had two different__23___ and they had distinct functions. You have to push the door with the word “PUSH” to go out of the building and to pull the door with the word “PULL” to_ 24____the building. This was new to me, because we use the ____25__ door in south Korea. For quite a few times I failed to go out of a shopping centre and was embarrassed. The way of using school bus doors was also ____26__ to me .I used to take the school bus to classes. The school decided that when the driver opened both the front and back