牛津高中英语模块四课本习题Answers

U1 Advertising

Reading_Advertisements

A1To buy a product or service, or to believe in an idea.

2Public service advertisement.

3They aim to teach us and help us lead better life.

C1T F F T F T

C21They are usually found in newspapers and magazines, on the Internet, radio and television.

2A commercial advertisement is one which someone has paid for to advertise a product or service, while a public aervice advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.

3Because even if an ad does not lie, it does not mean it is altogether innocent.

4In 1996.

5Because PSAs are meant to benefit the public, and by following the advice in PSAs, we

can often learn a lot.

D h c b d f g e a

E1)dealing with 2)comments 3) promote 4)fool 5)even if

6)cheated 7) campaigns 8) benefit

Word Power

1) lovely 2) attractive 3) boring 4) energetic 5) friendly

6)enjoyable 7) wealthy 8)lucky 9)fantastic

B1)market share 2)sales figures 3) consumers

4)market research 5)sales&mareting department 6)sales target

Grammar and Usage

1)was 2)would 3)had read 4) that 5)would

6)had bought 7)that 8)would 9)those 10)her

A2Wang Qin asked how it could help him remember English words.

3Lu Kai asked whether/if it taught listening and speaking.

4Liu Fang asked what the designer would do if she was not satisfied with

the software.

5Gu Jin asked whether/if it was easy to use.

B2The expert encourages us to use intersting and attractive photoes.

The expert recommends that we (should) use eye-catching logos.

The expert suggests that we (should) make the slogans short and easy to recommend.

The expert tells us to make good use of colours to attract people's attention.

Task

11,2000 1,4000

285% 65%

350% - 60% 75.5%

423.4% 11.5%

24.5% 13.6%

59,000 3,000

B Repachaging of the ChocoLoco Bar

A1They are attractive and colourful. (or: They are too big and ugly)

2Famous pop stars or sports stars and music make ads interesting.

3Cosmetics and clothes. (or: Books and health products.0

4An ad for a mobile phone. I like the famous star in the ad, which makes me think that using the phone is really cool and fashionable.

5What advertisement(s) do you like least? Why?

Some shampoo adss have exaggerated their features. It is really hard to believe that after using the shampoo, your hair will be as shiny as a mirror.(or: Ads for some health care

tablets have boasted about how effective they are for different kinds of people. They may be good for your health to some extent, but they cannot cure disease. They are not medicine after all.)

C Dear Sir,

After interviewing my friends about good advertisements, I'd like to sum up what they said as follows. In their opinion, most of the ads in pblic places are attractive It seems that

clothes and food ads on TV are the most interesting. They think that famous stars, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They like some ads partly because they are funny and

partly because they are fashionable.

2)Negative statement

3)Command

4)Positive statement

5)Positive statement

6)Positive statement

7)Exclamation

8)Positive statement

on.

sing

not medicine hat they said th products