Unit 8 Sales Promotion
Unit 8 Sales Promotion
? 1.a sales letter
2. expand business
3 arouse interest
4. create desire
5. carry conviction
6. induce action
7. acquire new customers
?8.follow-up letters
9. refer to the customer’s inquiry ?10. express regret or surprise
11.discreetly inquire into the reason ?12.look through one’s record
13.note with regret
14.a large quantity of typewriters
15.do not have the pleasure of an order
from you
16.have a redue stock of something
17.buy in substantial quantity
18.allow you a generous discount
19.subject to your reply reaching here on
or before 20th June
20.take advantage of this exceptional
offer
?21.household electric appliances ?https://www.wendangku.net/doc/642904851.html,mand ready sales
?23.make you offers upon receipt of your detailed requirements
?24. conclude some satisfactory
transactions with you
?25.with a view to suppoting your sales ?26.by virtue of its superior quality ?27.meet with a warm reception ?28.deem it to your advantage to buy something
?29.in view of the large demand for this commodity
?30. be not available for supply at
presenet
?31.avail yourselves of our offer in your interest
Unit 9 ORDERS AND THEIR FULFILMENT ? 1.printed acknowledgements
? 2.article numbers ? 3.mode of packing
? 4. port of destination
? 5. time of shipment
? 6.the terms of payment
7. in preliminary negotiations
?8.subject to certain penalties
?9.fulfil the contracted terms
?10.honor their agreement
?11.not legally binding
?https://www.wendangku.net/doc/642904851.html,ply with the terms of the order ?13.the seller’s obligations
?14.faulty goods
?15.demand a reduction in price ?16.claim on the sellers for the losses thus sustained
?17. patterns of cotton prints
?18.on the understanding that
?19.be supplied from current stock
?20.cash against documents凭单付现?21.make inquiries concerning our financial standing
?22.a confirmed and irrevocable letter of credit
?23.payable by draft at sight凭即期汇票付款
?24.upon presentation of shipping
documents在出示装运单证时
?25.arrange for despatch by the first available steamer
?26.deal in a wide range of goods ?27. make/effect delivery at an early date ?28.establish a letter of credit in our favor covering the above-mentioned goods ?29 in order to avoid subsequent
amendments
?30.have no alternative but to decline your order
?31. give priority or preference to yours首先或优先考虑你方订货
Unit 10 TERMS OF PAYMENT ? 1.irrevocable documentary credit
? 2.a standby credit
? 3.a back-to-back credit
? 4.the issuing bank
? 5.the advising bank
? 6.the confirming bank
?7.the nominated paying bank/negotiating bank/accepting bank
?8. the beneficiary
?9.irrevocably commit itself to honour the exporter’s draft不可撤销地承诺承付出口
商的汇票
?https://www.wendangku.net/doc/642904851.html,ply with all the stipulations of the credit符合信用证的一切条款
?11.give the beneficiary double assurance of payment
?12. under the terms of documents against payment(D/P) or documents
against acceptance(D/A)按付款交单或承兑交单的方式
13.D/P at sight D/P after sight ?14.a full set of shipped Bill of Lading ?15 .draw a 60 days’ draft on our bank against this credit
?16. draw on you a t 60 days’ sight/at 60d/s ?17.Certificate of Origin in duplicate ?18. Insurance Policy in duplicate covering WPA & War for full invoice value plus
10 %
?19. subject to the Uniform Customs & Practice for Documentary Credits (2007 Revision) International Chamber of
Commerce Publication No.600并以跟单
信用证统一惯例，2007年修订本，国际商会第600号出版物为准?20.UCP600 (2007 Revision)
?21. available by draft at sight用即期汇票支付
?available by draft at 60 days’ sight用见票后60天付款的汇票支付
?22.make an exception to our rules破例?23.not regard something as a precedent 下不为例
?24.contrary to our usual practice违反我们的惯例
?25.Payment is to be made against sight draft draw under a confirmed, irrevocable letter of credit without recourse for the full amount of purchase.全部货款按保兑的不可撤销的无追索权的信用证，凭即期汇票支付。
Part ⅡUrging Establishment of L/C ? 1. one month prior to the date of
shipment
? 2 non-performance of contract
? 3.be in exact accordance with the terms set forth in our sales confirmation
? 4.cross your letter under reply
? 5. at your earliest convenience
? 6.let us know the name of the carrying vessel and its sailing date
?7.allowing days of grace允给宽限日期
?8.observe/abide by the terms and conditions of a contract
?9. rescind the contract without further notice
?10.refund to us the storage charges ?11.effect shipment within the stipulated time limit
Part ⅢL/C Amendment and Extension ? 1.make a thorough examination
? 2.be in full conformity with the terms stated in the sales contract (confirmation) ? 3.find discrepancies or some unforeseen special clauses
? 4.make out the shipping documents ? 5.ask for extension of the expiry date as well as the date of shipment of the L/C ? 6. in the circumstances
? 6. ask you to extend the above L/C to August 31st and September 15th for
shipment and negotiation respectively ?7. look forward to receiving the relevant amendment at an early date
?8.beyond our ability to meet your request to extend the above L/C
?9.amend the credit as allowing
transhipment
?10. the shipment covered by your Credit No.592
?11.the amendment advice
?12.require an extension of 15 days ?13.make the date of shipment and the expiry date of the L/C at least two weeks apart信用证的装运日期与到期日期至少
相隔两星期
Unit 11 Packing
? 1.reach sb. in perfect condition
? 2.find one’s goods damaged or part missing on arrival
? 3. go through the ordeal of transport ? 4.prevent cargo loss by proper packaging and marking
? 5.packing for transportation
? 6. packaging or sales packing
?7.packing containers
?8.made of light but strong cardboard ?9.for extra strength 加固
?10. damp resisting paper防潮纸?11.the consignees’ own distinctive marks 收货人的标志
?12. the name of the country of origin of the goods货物的生产国名?13.indicative marks指示性的标志?14.warning marks警告性的标志?15.weight and dimensions(measurement)重量和尺寸
?16.a shipment of ready-made garments 一批现成服装
?17.enquire of sb about the packing in question就有关的包装询问过某人?18.thus making pilferage become possible从而易被偷窃
?19.be subjected to damage难免会有破损?20.shift their responsibilities to the goods being packed in cartons not fit for ocean transportation以货物包装在不适合海洋运输的纸板箱内为由而推卸责任
?21.refuse compensation for losses ?22.be justified in their anxieties over your packing对你们的包装忧心忡忡是有道理
的
?23.avoid unforeseen troubles arising from faulty packing避免因包装不当而引
起意想不到的麻烦
?24.the competent department职能部门?25.be susceptible to damage by moisture 容易受潮而损坏
?26.keep down packaging costs降低包装成本
?27.save on freight节省运费
?28.bulk cargo散装货
?29.nude cargo 裸装货
?30.highly value your comments高度重视你方的意见
?31.deem it our duty to inform you of this 认为将此事告诉你方是我们的责任?32.hold yourselves responsible for the losses our clients might sustain对我方客
户遭受到的损失负责
?33.lead to trade disputes导致贸易纠纷
?34.the designated packing指定的包装?35.seaworthy packing适合海运的包装?36.customary packing习惯包装?37.seller’s usual packing卖方惯用包装
Unit 12 Insurance
? 1.perils of the sea 海上风险（海难）? 2.natural calamities海上发生的自然灾害? 3.fortuitous accidents意外事故
? 4.extraneous risks外来风险
? 5.particular average单独海损
? 6.general average 共同海损
?7.marine insurance 海洋运输保险?8.insurance cover 保险范围
?9.Free of Particular Average(F.P.A.)平安险
?10.With Particular Average(W.P.A.)水渍险
?11.Ocean Marine Cargo Clauses海洋运输货物保险条款of China Insurance
Clauses中国条款（CIC）
?12.the principal perils主要险别?13.the basic marine policy基本海运保险单
?14.general additional risks 一般附加险?15.Theft,Pilferage &
Non-delivery(T.P.N.D.)偷窃、提货不着险?16.special additional risks特殊附加险?17. Institute Cargo Clause（伦敦保险业协会）协会货物条款
?18. Institute Cargo Clause A协会货物(A)险条款
?19.an extended coverage增加（保险）承保范围
?20.the “warehouse to warehouse” clause “仓至仓”条款
?21.survey report检验报告
?22.master’s protest船长声明书?23.statement of claim索赔报告?24.for the buyers’ account由买方负担?25.insure the goods F.P.A.
?26.insure the goods against All Risks ?27.for 110% of the invoice value ?28.calculate the insurance value计算保险金额
Unit 13 Shipment
? 1.sailing date启程日期
? 2.shipping advice已装船通知
? 3.shipping order 装船通知单
? 4.freight rate运费率
? 5.make delivery of the goods交货
? 6.a freight-carrying vessel货船
?7.schedule of sailings 航行日程?8.a regular ocean bill of lading正式海运提单
?9.effect insurance on the goods给货物办理保险
?10.a straight bill of lading 记名提单?11. be made out to a specific consignee 开具收货人抬头的
12.a container freight station 集装箱货运
站
?13. a container yard集装箱堆场?14.a receipt of the goods货物的收据?15.a contract for the performance of certain services履行某种义务的契约?16.a document of title所有权单证?17.an air waybill 航空货运单
?18. an order bill of lading指示提单?19. a negotiable instrument 可转让的票据
?20. amend shipping terms修改装船条款