大学英语四级模拟试题-4

最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！

洛基英语，免费体验全部在线一对一课程：https://www.wendangku.net/doc/6610464126.html,/wenkxd.htm（报名网址）Passage 2

Questions 62 to 66 are based on the following passage.

Going online is a favorite recreation for millions of American children. Almost10 million (14 percent) of America's 69 million children are online. The Internet both entertains and educates children, however, there are some possible negative consequences for children who access kid-based Web sites. Advertising on kid-based Web sites has become both a rapidly growing market for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents' income.

Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal Information to an advertiser, an even greater problem for children when they are offered incentives (刺激)for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.

The Internet does present some challenges for advertisers who want to be ethical in their

marketing practices. Many advertisers argue that we underestimate（低估）the levels of media

awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit（明确的）about our purpose when advertising to children on the Internet.

62. According to the first paragraph, children as an Internet market .

A) are becoming increasingly rational

B) are using Internet at an earlier and earlier age

C) have created a growing advertising market

D) are overtaking the adult market due to their spending power

63. Targeting children for advertising is controversial because children .

A) are unable to analyze and judge advertisements

B) are unable to cooperate since they are too young

C) often give off information that may be dangerous to them.

D)are not ready to evaluate advertisements or information requests

64. Many advertisers defend the targeting of children because .

A) no actual sales take place

B ) it is up to parents to monitor their children

C) children understand what an advertisement is trying to do

D)children are provided a game in return for the information

65. One reason why children are unable to resist giving personal information on the Internet is that .

A) they feel they must follow an adult's orders本文来源:考试大网

B) it is presented in connection with entertainment

C) they do not know that the information is going to be read by someone

D) due to their inability to distinguish an advertisement from a non-advertisement

66. In the passage the author wants his marketers to understand that .

A) advertising to children must stop

B) a libertarian view in advertising is unethical

C) advertising to children must have a clear purpose

D) children must be treated differently when advertising

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大学英语四级模拟试题四(附含答案解析)

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大学英语四级试卷-英语四级考试模拟题及答7

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Calculate for a moment what could be done with even a part of those hours. Five thousand hours, I am told, are what a typical college undergraduate spends working on a bachelor's degree. In 10,000 hours you could have learned enough to become an astronomer or engineer. You could have learned several languages fluently. If it appealed to you, you could be reading Homer in the original Greek or Dostoyevsky in Russian. If it didn't, you could have walked around the world and written a book about it. The trouble with television is that it discourages concentration. Almost anything interesting and rewarding in life requires some constructive, consistently applied effort. The dullest, the least gifted of us can achieve things that seem miraculous to those who never concentrate on anything. But Television encourages us to apply no effort. It sells us instant gratification(满意). It diverts us only to divert, to make the time pass without pain. Television's variety becomes a narcotic(麻醉的), nor a stimulus. Its serial, kaleidoscopic (万花筒般的)exposures force us to follow its lead. The viewer is on a perpetual guided tour: 30 minutes at the museum, 30 at the cathedral, 30 for a drink, then back on the bus to the next attraction—except on television., typically, the spans allotted arc on the order of minutes or seconds, and the chosen delights are more often car crashes and people killing one another. In short, a lot of television usurps(篡夺;侵占) one of the most precious of all human gifts, the ability to focus your attention yourself, rather than just passively surrender it. Capturing your attention—and holding it—is the prime motive of most television programming and enhances its role as a profitable advertising vehicle. Programmers live in constant fear of losing anyone's attention—anyone's. The surest way to avoid doing so is to keep everything brief, not to strain the attention of anyone but instead to provide constant stimulation through variety, novelty, action and movement. Quite

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最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！ 洛基英语，免费体验全部在线一对一课程：https://www.wendangku.net/doc/6610464126.html,/ielts/xd.html（报名网址）Passage Three Questions 31 to 35 are based on the following passage. Material culture refers to what can be seen, held, felt, used -what a culture produces. Examining a culture’s tools andtechnology can tell us about the group’s history and way of life. Similarly, research into the material culture of mus ic can help us to understand the music-culture. The most vivid body of material culture in it, of course, are musical instruments. We cannot hear for ourselves the actual sound of any musical performance before the 1870s when the phonograph (留声机) was invented, so we rely on instruments for important information about music-cultures in the remote past and their development. Here we have two kinds of evidence: instruments well preserved and instruments pictured in art. Through the study of instruments, as well as paintings, written documents, and so on, we can explore the movement of music from the Near East to China over a thousand years ago, or we can outline the spread of Near Eastern influence to Europe that resulted in the development of most of the instruments in the symphony orchestra（交响乐）. Sheet music（乐谱）or printed music, too, is material culture. Scholars once defined folk music-cultures as those in which people learn and sing music by earrather than from print, but research shows mutual influence among oral and written sources during the past few centuries in Europe, Britain, and America. Printed versions limit variety because they tend to standardize any song, yet they stimulate people to create new and different songs. Besides, the ability to read music notation（乐谱）has a far-reaching effect on musicians and, when it becomes widespread, on the music-culture as a whole. One more important part of music’s material culture should be singled out: the influence of the electronic media-radio, record player, tape recorder, television, and videocassette, with the future promising talking and singing computers a nd other developments. This is all part of the “information revolution”, a twentieth-century phenomenon as important as the industrial revolution was in the nineteenth. These electronic media are not just limited to modern nations; they have affected music-cultures all over the globe. 31. Research into the material culture of a nation is of great importance because ____. A) it helps produce new cultural tools and technology B) it can reflect the development of the nation C) it helps understand the nation’s past and present D) it can demonstrate the nation’s civilization 32. It can be learned from this passage that ____. A) the existence of the symphony was attributed to the spread of Near Eastern and Chinese music

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