2014上海旅游节花车招展方案(新版)
2014上海旅游节
花车巡游暨评比大奖赛PROPOSAL FOR 2014 SHANGHAI TOURISM FESTIV AL FLOATS PARADE
上海旅游节组织委员会办公室
SHANGHAI TOURISM FESTIVALORGANIZING
自1990年以来，上海已经连续举办了24届精彩难忘的旅游节。上海旅游节以“人民大众的节日”为定位，以花车巡游、文艺表演、各区活动为主体，以城市主要街道为舞台，创造了集花车巡游、文艺表演、彩船展示、音乐烟花于一体，已成为全国乃至世界著名的城市盛典。国庆黄金周期间，上海旅游节共吸引近950万国内外游客朋友和上海市民广泛参与，是全国最具城市特色的活动。
Since 1990, Shanghai has been hosted the twenty-fourth consecutive and
unforgettable Tourism Festival. STF is on the subject of “The Masses Festival”, with a float parade, cultural performances as main body , to the city's main streets as the stage, creating a set of floats parade, cultural performances, color boat show, fireworks and music in the city carnival festival. During National Day Golden Week, by the excellent tourism publicity, attracting Nearly 9.5 Million domestic and foreign tourists, and
extensive public involvement, has become most characteristic activities of the city.
上海旅游节
STF Celebration
上海旅游节
STF Celebration
上海旅游节是国内规模最大，影响力最广的节庆活动之一，吸引各界政要和广大市民游客关注。国家旅游局、上海市政府、各
国驻上海总领事及各省市代表应邀参加旅游节开幕大巡游，观赏精
彩的花车巡游及国内外表演团体狂欢。届时，上海东方卫视、腾讯网、新民晚报等全国知名媒体与网站都将全程报道这一中国旅游界的盛事。
Shanghai Tourism Festival is one of The Largest and Most Widely Influential festivals, politicians and the public sectors to attract visitors attention. China National Tourism Administration, Shanghai Municipal Government, States Consul General in Shanghai and the provinces were invited to participate on behalf of Tourism Festival Parade, watch parades and exciting carnival troupes abroad. By then, the Shanghai Oriental TV, Tencent, Xinmin Evening News and other Well-known Media, Websites will be full coverage of this event in China's tourism industry.
花车巡游
Floats Parade
花车巡游是上海旅游节中最主要的活动，集中体现参展单位的
旅游、文化、地标等多重元素，增加了大量媒体曝光度，提升了贵地区的旅游形象。巡游展示不仅彰显了上海独特的海派文化，也
为展商提供了展示形象、提升品牌、扩大影响、寻求合作
的巨大商机和平台，带来了极大的宣传效应。
The floats parade is main event in the Shanghai Tourism Festival, epitomizes many
multiple elements such as the Tourism, Culture and Landmarks of exhibitors, adds a lot of media exposure, enhance the tourism image of the region. Parade show not
only highlights the unique Shanghai culture, but also for exhibitors to Provide
Display Image, Enhance Brand, Expand Its Influence, To Seek
Business Opportunities and tremendous platform for cooperation, and bring
great publicity.
开幕大巡游
Opening Parade
开幕大巡游，是上海旅游节花车巡游重要活动，自2002年开始，上海旅游节开幕大巡游暨花车大巡游主要路线，固定会在每年的9月中旬举行，地点是淮海路——是上海最为时尚，人气最旺的著名商业街。据统计，现场观看开幕大巡游的市民游客超过50万人，2014年9月13日晚上，开幕大巡游又将如期在这座国际大都市激情上演。
Opening Parade, one of the most important items in STF. Since 2002, the Grand Opening Ceremony and the Floats Parade, has regularly been held on Saturday In Mid-September Every Year on Huaihai Road -the most modern and popular Shopping Street in Shanghai. According to statistics, it has More Than 50 Million Citizens And Tourists watching the opening parade on Huaihai Road. Once again Shanghai Tourism Festival is proudly to be held in this exciting and vibrant metropolis beginning from September 13th .
旅游节
主会场
巡游全长2.2公里
Totally Length 2.2 Km
开幕大巡游花车行驶路线及分会场示意图
The map of Floats Parade Route and Venues In Opening Celebration
瑞安广场
Ryan Square 华狮广场
Hua Shi Center
锦江国际购物中心
Jinjiang International Shopping Center
各区花车巡游展示，旨在突出上海旅游节“走进美好与欢乐”
主题，充分展现了各参展单位企业文化和特色，吸引众多市民游客近距
离观看。为期一个月的旅游节巡展期间，花车巡游将在上海市黄浦区、
徐汇区、闸北区、奉贤区、金山区等地区巡展，给整个上海市民及游客
带来了丰富的视觉盛宴。
The parade districts, designed to highlight the Shanghai Tourism Festival
“Enjoy Beauty And Happiness" theme, full of the exhibitors corporate
culture and characteristics, attracting many tourists people close watch. During
the month-long tourism festival tour, parade will Huangpu District, Xuhui District,
Zhabei District, Fengxian District, Jinshan District and so on.Where the tour, the
entire Shanghai residents and tourists a rich visual feast.
图为2009年花车巡游走近长三角苏州常熟市
The pic shows 2009 floats parade in Suzhou
旅游节期间，群众最关心的是各区花车巡游，这是旅游
节上亮点之一。花车开始走进居民社区，围绕上海主要街道
沿线巡展，吸引了几十万群众感受上海花车巡游的海派特色。2013年，共有21辆花车前往上海10个区县巡游展示，行驶里程达1400余公里，观看花车的市民游客超过350万人次。
During STF, the public is most concerned about the districts parade, which is one of the highlights on STF. Floats approached the residents of the community, attracting hundreds of thousands of people along the streets of Shanghai's main districts, feeling the largest of STF Characteristic .In 2013, a total of 21 floats travel to 10 districts in Shanghai, A total mileage of Over 1400 Kilometers.
More Than 3.5 Million
local tourists have visited the parade.
图为2010年花车巡游走进上海世博园区内The pic shows floats parade in 2010 Expo
日期
Date
巡游开始
Start
巡游地点
Area
9.1319：30
上海旅游节开幕大巡游（淮海路）
STF Opening Floats Parade (Huaihai Road)
9.1419：45
闸北
Zha Bei
大宁国际商业广场
Life Hub @ Daning
9.1519：45
普陀
Pu Tuo
梅川路（真光路-真北路）
Mei Chuan Road
9.1619：45
长宁
Chang Ning
兴义路（娄山关路—遵义路）
Xing Yi Road
9.1719：30
杨浦
Yang Pu
黄兴公园（营口路）
Huang Xing Park
9.2019：30
奉贤
Feng Xian
解放东路
Jie Fang Dong Road
9.2119：30
金山
Jin Shan
金山大道
Jin Shan Avenue
9.2419：45
徐汇
Xu Hui
丰谷路(龙腾大道—云锦路)
Feng Gu Road
9.2519：45
黄浦
Huang Pu
南京路步行街
Nan Jing Road
9.2619：45
宝山
Bao Shan
宝杨路-牡丹江路
Baoyang & Mudanjiang Road
9.2719；45
静安
Jing An
余姚路（西康路）
Yu Yao Road
9.2819：45
虹口
Hong Kou
虹口足球场（四川北路）
Hong Kou Football Field
9.29 -10.6
上海某著名风景区停放展示（全天）
Well-known Sightseeing Place (Whole Day)
2014 年上海旅游节各区花车巡游安排（暂定）
The floats travel across main streets in districts.
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九月
September
十月
October
媒体报道
Media reports
花车巡游是上海旅游节最大的活动盛事，各大媒体报道花车巡游的阵容可谓空前强大。通过电视媒体、平面媒体、网络媒体、电台媒体、户外媒体、花车资料等平台，将全方位多角度地报道开幕大巡游、各区巡游、花车评比大奖赛等一系列花车活动。同时，参展单位也将得到相应的宣传回报，能加快提升贵单位文化形象。
The floats parade is the largest event in Shanghai Tourism Festival events, major media reported the float parade unprecedentedly powerful lineup. Through television, print media, online media, radio media, outdoor media, floats and other information platform, Multi-Angle Coverage of the opening round parade, district parade, floats and a series of awards competitions floats activities. At the same time, exhibitors will also be appropriate publicity in return, your organization can accelerate the upgrading of cultural image.
电视媒体
TV Media
电视媒体方面，上海东方卫视和新娱乐频道将全程直播上海旅游节花车开幕大巡游。每辆参展花车经过主席台有1分钟的介绍，并向电视镜头展示该单位的文化特色。据统计，通过电视直播收看到花车巡游的收视率超过7%，观看开幕巡游盛况的市民游客超过2亿人次，花车巡游具有良好的社会效益，给参展商带来了极大的广告宣传效应。
From TV media, Shanghai Oriental TV and new entertainment channel will broadcast live the opening STF floats Parade. Exhibitors floats per 1 minute after the podium presentation, the television cameras to show the cultural characteristics of the Exhibitors. According to statistics, watch live TV to float parade through the viewing Rate Of More Than 7%, to watch the grand opening parade of More Than 200 Million Citizens, parades with good social benefits to exhibitors bring great advertising effect.
现场直播Broadcast Live
图为东方卫视报道2013年花车巡游集合现场Dragon TV reported 2013 STF floats collection site 图为新闻综合频道直播2011年花车开幕大巡游现场News Channel broadcast in 2011 opening parade scene
2014年9月13日晚，上海东方都市广播FM89.9将全程直播上海旅游节开幕式花车巡游狂欢，带领听众领略一场富有特色的旅游节开幕狂欢。在前期策划过程中，东方都市广播调动多种手段，将现场实况描述、嘉宾访谈、前方记者连线、听众微信参与等有机融合，全方位呈现开幕式及花车巡游盛况。
During the evening of September 13th2014, Shanghai Oriental Radio FM89.9 city will broadcast the opening ceremony live of the STF Float Parade, led the audience taste a different Tourism Festival carnival. In the pre-planning process, oriental metropolis broadcast mobilize a variety of method, will live on description, guest interviews, in front of reporters connections, the organic integration of micro-channel audience participation, show a comprehensive
picture of the grand opening ceremony and parade floats.
电台媒体
Radio Media
上海东方都市广播
FM 89.9
网络媒体
Web Media
腾讯大申网，2014年花车巡游网络合作媒体。以上海旅游节主要活动“花车巡游”为切入点，集频道、社区、移动APP、微信、微博等多平台联动，充分整合全站资源，线上点击突破22万次，专题、论坛参与互动人数近4000人。通过线上线下产生大量网友互动。
https://www.wendangku.net/doc/734245148.html, , 2014 STF media partners to “floats parade” section of the main activities as a starting point, set the channels, community, mobile APP, micro-channel, multi-platform microblogging linkage and communication, to fully integrate the station resources, and Click The Breakthrough 220,000 Times Online, topics, participate in interactive forums number of Nearly 4,000 People. Through online activities, resulting in a large number of users to interact.
平面媒体
Print Media
花车巡游期间，为了增强巡游活动的吸引力和互动性，2014年花车巡游暨评比大奖赛将继续采用市民投票与评委评选相结合的方式。市民选票将通过明信片、报纸等方式进行全方位多角度的宣传花车选票，展示在各大平面媒体中，如新民晚报、旅游时报、每周广播电视报、文汇报等著名报纸。
During the float parade, in order to enhance the attractiveness and interactive, the 2014 STF Floats Parade Grand Prix competitions will continue to use the public voting and jury selection combination. Floats public ballot will be conducted through a full range of multi-angle postcards, newspapers, etc. To publicize floats which showing major print media, such as the Xin Min News, tourist Times and other famous newspapers.
主流报纸
Main Newspapers
《旅游时报》全方位多角度大版面地报道花车制作过程的艰辛与巡游的绚丽多彩，深度介绍了旅游节上各类特色花车造型，让市民朋友更加直观感受旅游节花车巡游带来的欢快。
"Travel Times" full multi-angle coverage of large format production process hardships and floats parade of colorful, depth describes the various characteristics of the tourism festival floats shape, so people will feel more intuitive and Tourism Festival Floats Parade will bring us cheerful.
《新民晚报》对旅游节花车巡游开辟了花车特刊，对每一辆花车的名称及解说词都详细介绍，让市民游客更清晰认识到参展单位文化和旅游目的地特色。
"Xin Min News" on STF Floats Parade opened a special page, for each float name and commentary are described in details, so that giving the public visitors a clearer understanding of the corporate culture and tourist destinations feature.
户外媒体
Outdoor Media
花车巡游期间，将通过多种户外方式推广参展企业形象。户外媒体具有流动性、强制性、针对性、实效性等特点，投放
在大型商场，拥有得天独厚的地段优势，LED大屏幕传播效应更震撼性和强制性。例如：开幕大巡游赞助横幅、高架赞助迎风
旗帜、东方明珠移动电视、宣传小册子、吉祥物等。
During the STF float parade , with a variety of outdoor publicity. Media with liquidity, mandatory, appropriateness, effectiveness and other characteristics, and has a unique location advantage, putting prominently at shopping malls and other high traffic locations concentrated, LED full color big screen and prominent landmarks, its propagation effects will be more shocking and mandatory. For example, Opening Parade sponsorship banners, the wind overhead banners, Oriental Pearl Mobile TV, promotional trifold, mascot and so on.
官方宣传
Publications
图为2011-2014上海旅游节期间的花车巡游展示刊物
The floats parade publications during 2011-2014 Shanghai Tourism Festival
上海旅游节庆官方网站
https://www.wendangku.net/doc/734245148.html,
上海旅游节官方微博
Official Weibo for Floats Parade
“乐游上海”官方微信平台
Micro message for Floats Parade
参展单位回报
Exhibitor Rewards
回报形式发布位置参展单位回报内容、数量
开幕大巡游
上海广播电视台直播开幕大巡游现场盛况，主持人介绍各参展花车形象。
上海东方卫视录播开幕大巡游现场盛况，新闻报道花车各区巡游情况。
上海市旅游局邀请贵单位领导2位出席2014年上海旅游节开幕大巡游观赏。
各区花车巡游
上海市各区县街道参展花车将于晚间在各区进行巡游展示，可在各停留点发放贵参展单位手册。
新闻发布会邀请参加2次发布会，介绍花车效果图及解说词，闭幕式发布花车获奖名单。停留展示形式上海某著名旅游景点国庆黄金周期间，参展花车将安排停留，全天供市民游客观赏。
报纸形式
上海新民晚报花车巡游暨评比大奖赛参展花车照片一张（附1次介绍）
上海新闻晨报花车巡游暨评比大奖赛参展花车照片一张（附1次介绍）
上海解放日报花车巡游暨评比大奖赛参展花车照片一张（附1次介绍）
上海东方早报花车巡游暨评比大奖赛参展花车照片一张（附2次介绍）
上海旅游时报花车巡游暨评比大奖赛参展花车照片一张（附多栏介绍）上海每周广播电视报选票部分市民评选“最受欢迎花车”报纸选票，共4,000份，刊登花车照片。
明信片形式花车评比大奖赛组委会选票部分市民评选“最受欢迎花车”明信片选票，共100,000张，刊登花车照片。
网络形式花车评比大奖赛网络投票部分市民评选“最受欢迎花车”网络选票，刊登花车照片及解说词。
组委会形式花车巡游期间宣传上海旅游节庆官方网站、官方新浪微博，“乐游上海”官方微信；花车三折页。宣传册形式花车巡游后续宣传花车巡游招展册（附参展商名称、花车主题、解说词、图片1页）共10000册。
花车巡游合作
About Cooperation
为加强上海与国内外旅游城市，大型旅游（集团）企业的交流与合作，进一步增进双方了解与友谊，共同推进旅游事业的繁荣与发展，构建独具创意、开放融合的宣传展示平台，我们真诚地邀请贵单位选派花车来到上海，参加第25届上海旅游节大型花车巡游展示活动。
Shanghai to strengthen domestic and international tourism city, exchanges and cooperation with large tourist (Group) Company, and further enhance mutual understanding and friendship, promote common prosperity and development of the tourism industry, building unique creative, open integration propaganda showcase, we sincerely invite your organization to reserve floats came to Shanghai to attend the 25th Shanghai Tourism Festival big float parade activities.