世界500强企业模板简历

Marisa Baptiste

798 E. Mary melon, Unit 34◆McHenry, IL 69065

775.322.5678 ◆marisabaptiste@https://www.wendangku.net/doc/7617557992.html,

EXPERIENCE

OGILVY & MATHER, VP, GROUP ACCOUNT DIRECTOR, Chicago, IL/Pittsburgh, PA, 2002—present

●Orchestrated two-year strategic brand overhaul for True Value, fundamentally recasting

brand as destination for do-it-yourself enthusiasts

◆Developed a comprehensive consumer and retailer program spanning qualitative and

quantitative research incorporating segmentation study

◆Created a communications plan covering all touch points within organization including

store owners, corporate employees and consumers

●Rebranded and developed strategy for new paint business brand creating positioning for

“Color Made Simple” integrated program in 2,000 True Value stores nationalwide

● Seamlessly transitioned agency’s second largest account from Pittsburgh to Chicago in 2005

● Oversaw all aspects of fast-paced $20MM retail account with 5,000 national outlets serving

in many instances as client’s de facto marketing department developing everything from crew uniforms, shopping bags, and trade show materials, to national advertising campaigns

● Manage two accounts and all agency new business working with an integrated staff of more

than 20 across account management, strategic planning, creative, media, interactive, PR, and direct promoting

● Worked on 12 new business pitches leading team in seven efforts and securing five new

clients represented $5.5MM in revenue

●Prepared dozens of RFPs and worked on several pitches in categories including OneValue,

Radiance, and Milford Notes

FALLON ADVERTISING WORLDWIDE, ACCOUNT DIRECTOR, Minneapolis, MN, 2000—2001

●Created brand architecture for interactive assignment in winning Bass Hotels (Holiday Inn

parent) digital pitch

●Worked with ethnographer/psychologist developing innovative research approach to

uncover a new competitive brand positioning within the family of Holiday Inn Brands

●Led repositioning of historically leisure brand, recasting Holiday Inn as the preferred

destination for business travelers

●Negotiated exclusive sponsorship of NCAA men’s Final Four, creating an integrated

promotional/creative campaign targeted to business travelers

J. WALTER THOMPSON, GROUP ACCOUNT DIRECTOR, Toronto, Canada, 1997—2000

● Managed 10 active brands including Kraft Dinner, Philadelphia Cream Cheese, Miracle Whip,

and Kraft Singles for agency’s largest account

●Responsible for JWT receiving incremental financial bonus of 3% of revenue based on

superior account service rating in 1999

● Developed strategic positioning and managed creation of Kraft Dinner advertising that won

Gold at the London International Advertising Awards

VANDALAY INDUSTRIES, DIRECTOR OF PRODUCT DEVELOPMENT, Toronto, Canada, 1990—1996

● Helped company sales increase from $9MM to $30MM in six years

●Established company’s first-ever marketing department, growing group to 15 employees

from 0

EDUCATION

UNIVERSITY OF MANITOBA –WINNIPEG

● Bachelor of Commerce with Honors; Marketing Major

RETAIL MARKETING AND MERCHANDISING CERTIFICATION– HUDSON’S BAY COMPANY

● Management Training

Marisa Baptiste

798 E. Mary melon, Unit 34◆McHenry, IL 69065

775.322.5678 ◆marisabaptiste@https://www.wendangku.net/doc/7617557992.html,

工作经历

奥美广告, 副主席，客户群总监, 芝加哥，伊利诺伊州/匹兹堡，宾夕法尼亚州, 2002年至今

●为True Value精心策划两年的品牌战略调整，作为DIY爱好者的目的地从根本上重新

塑造品牌

☆开发了一个全面的消费者和零售商方案，贯穿定性和定量研究结合分割研究

☆建立一个沟通计划，涉及组织内的所有终端消费者接触点包括商店业主、企业员工和消

费者

●为新涂料企业品牌更名和发展战略，创建“简单的色彩”定位整合全国2,000家True

Value店铺

● 2005年将机构的第二大客户从匹兹堡无缝过渡到芝加哥

●监督快速发展的总值2千万美元5，000家全国网点的零售账户，在许多情况下充当客

户考查实际市场，从工作人员制服、购物袋、展会资料到全国性的广告活动

●和超过20个综合工作人员管理两个账户和所有机构的新业务，包括账户管理、战略策

划、创意、媒体、互动、公关，以及直接宣传

●获得12个生意竞标，先后领导七个提案，争取五个新客户，总计为5百50万美元收

入

●准备了RFP的数十几个竞标工作，包括OneValue, Radiance,和Milford Notes等公司FALLON环球广告, 客户总监, 明尼阿波利斯，明尼苏达州, 2000—2001

●为互动任务搭建品牌架构，赢得巴斯酒店（假日酒店母公司）数字竞标

●与民族志学者/心理学家开发创新的研究方法，展示假日酒店内一个新的竞争力系列品

牌的定位

●重新定位旧的休闲品牌，重铸作为商务旅客首选目的地的假日酒店

●谈判获得NCAA男子四强的独家赞助，创造了一个针对商务旅客综合性宣传/创意运动智威汤逊广告有限公司, 客户事务群总监, 多伦多, 加拿大, 1997—2000

●为公司最大的客户管理10个知名品牌，包括卡夫通心粉和奶酪、费城奶油奶酪、卡夫

奇妙酱甜、卡夫芝士片等机构

●基于1999年的客户服务优良评级使智威汤逊年度资金奖金收入增量3％

●制定战略定位和广告管理，创建卡夫通心粉和奶酪广告赢得伦敦国际广告奖创作金奖VANDALAY 工业公司, 产品开发署署长, 多伦多, 加拿大,1990—1996

●在六年内帮助公司销售额从9百万美元增加至3千万美元

●成立公司有史以来第一个营销部，雇员从0增加到15人

教育背景

加拿大曼尼托巴大学–温尼伯

●商学荣誉学士学位，市场营销专业

零售市场推广及营销认证–哈德逊湾公司

●管理培训