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外文翻译1日本,微笑着的银行服务

外文翻译1日本,微笑着的银行服务
外文翻译1日本,微笑着的银行服务

Japan: Bank Services With A Smile? Japan's banks are focusing on a huge retail push -- a sign they're fit again

Pedestrians wandering into MTFG Plaza in Tokyo's hip Shibuya district could be forgiven for thinking they are about to enter a chic boutique. The building was designed by an American architect and features an ultramodern, snow-white exterior embedded with thin strips of multicolored lights. But instead of designer brands, what's for sale is an array of home loans, mutual funds, insurance, annuities, brokerage services, and plain old savings accounts. Just ask at the concierge desk. The banking supermarket is one of the first signs of a new strategic focus on retail customers by Mitsubishi Tokyo Financial Group Inc. (MTF ). Since the remodeled branch reopened in December, it has kept its rank as the bank's busiest in Japan.

While financial one-stop shops are nothing new in much of the industrialized world, the concept is just now taking root in Japan, where the biggest banks have traditionally catered to the needs of corporate clients at the expense of individuals. Indeed, retail customers have long been subjected to unhelpful tellers, a poor selection of financial products at uncompetitive rates, and automated teller machines that shut down after 6 p.m. But after spending the 1990s digging themselves out of a pile of bad loans to Japan Inc., the major banks have suddenly seen the wisdom of emulating titans such as Citigroup (C ) and HSBC Holdings PLC (HBC ), which are world leaders in retail. "Our first goal is to be the most profitable retail bank in the world," says Tetsuya Wada, a director in charge of MTFG's retail banking business. "The second is to keep that No. 1 position for the next 50 years."

Wada's bravado is a result of MTFG's plan to execute a $29 billion friendly merger with UFJ Holdings Inc., Japan's fourth-largest bank and the big bank most focused on retail services. Although UFJ had to fight off a hostile counterbid from Sumitomo Mitsui Financial Group Inc. (SMFG), the merger is now scheduled to be completed in October. It would make the new Mitsubishi UFJ the world's largest bank, with $630 billion in assets.

The big new investment in retail is one sign Japan's major banks have put most of their troubles behind them. The long hangover from nonperforming loans is all but over. As of December, Merrill Lynch & Co. (MER ) estimates the bad loan ratio at Japan's major banks dropped to 3.8%, down from a peak of 8.4% in 2002. And after some serious belt-tightening, Japanese banks now have the lowest cost ratios in the developed world, according to Goldman, Sachs & Co. (GS ) Yet bankers can't revert to the old ways of doing business. Their best blue-chip clients are awash in cash and have less need for loans, while troubled borrowers have been cut off from fresh lines of easy credit. What's more, all-time-low interest rates in Japan translate into puny profit margins.

SAVINGS TO BE SNAGGED

So the big banks -- MTFG, UFJ, SMFG, and Mizuho Financial Group -- are in need of a new business model. "It's about margins," says John Sequeira, a partner at Bain & Co. in Tokyo. "Lending to corporates isn't a good business to be in right now, so Japan's banks are looking elsewhere." Where they are looking first is retail banking. The industry got some help in December from the government, which rescinded regulations that forbade direct sale of stocks

and bonds to retail bank customers. That came on top of a decision three years ago to allow banks to market insurance products such as annuities. Those reforms, plus government plans to scale back bank deposit insurance guarantees starting on Apr. 1, are expected to free up some of the $13.5 trillion of personal assets in Japan, over half of which is locked up in low-yield, long-term deposits, much of it in the postal savings system.

Standard & Poor's (MHP ) estimates that, on average, retail banking contributes no more than 30% of total profits at Japanese banks, compared with 70% at Bank of America Corp. (BAC ). The proportion for Mitsubishi and UFJ is just 15%, which the managers of the combined group hope to raise to 35% in the next few years. A big step toward that is the MTFG Plaza in Tokyo, one of nearly 100 such branches -- out of a total of 712 slated to survive the merger with UFJ -- that the bank expects to open across Japan by 2007. Inside, each is split up into sections offering different services, usually including a comfy lounge for private bank clients and a satellite office of MTFG's house broker, Mitsubishi Securities.

Even before unveiling the remodeled branches, the bank had been turning its giant hull toward retail. In 2002 it formed Mitsubishi Securities, now Japan's fourth-largest broker, through the merger of four securities houses. The bank also has more than doubled the size of its home loan business since 2001, thanks in part to a high-profile "Meet MTFG" TV ad campaign. And the bank was the first in Japan to install biometric ATM machines that scan customer palms to provide account access. MTFG charges customers $95 to register for the palm-scanning ATMs, which are an extra security option in addition to PIN numbers. Last year its earnings in retail banking totaled a respectable $902 million. "While these services are very attractive to our clients, they are also very profitable," says Wada.

MTFG's rivals have been quick to respond to its retail push. Mizuho has opened Mizuho Investors Securities outlets at 31 of its 528 branches and plans to open 100. Mizuho also acquired a 4.92% stake in Nikko Cordial Securities Inc. in December, with which it may seek to market more financial products. Meanwhile, SMFG -- already the leading marketer of annuities, private pensions, and mortgages -- has begun selling foreign bonds at all its branches. And SMFG is in talks with Daiwa Securities Group Inc., Japan's No. 2 broker, about a merger. NICENESS TRAINING

Of course, remaking corporate cultures that have long been largely indifferent to individual customers won't be easy. MTFG is transferring 300 employees from Mitsubishi Securities to help train bank employees in the brokerage business. And it has also set up an internal "retail academy" which, among other things, teaches staff to be nicer to customers. The academy, which has already graduated some 1,500 staffers, offers a range of courses from a single day to one day a week over three months.

Not all industry observers believe that blurring the line between banks and other financial companies is such a wise move. They say banks risk overreaching as they rush to be all things to all customers. And they may have trouble beating established brokerages such as Nomura Securities Co. at their own game. "It's hard to see the synergies from banking, the brokerage business, and insurance," says Yoshinobu Yamada, an analyst at Merrill Lynch Japan Securities Co. (MER ) in Tokyo. "The one-stop shop isn't the answer."

Moreover, a real commitment to retail banking will require expensive new investment. Goldman Sachs estimates Mitsubishi UFJ would have to double its workforce, to 96,236, if it wants to provide the level of service to retail customers routinely provided by banks such as HSBC. "What the banks talk about sounds all good and well in theory, but serious implementation would require significant investment in branches and people," says David Atkinson, an analyst at Goldman Sachs in Tokyo.

Whether Japan's Big Three can reinvent themselves as profitable full-service financial supermarkets remains to be seen. Still, a shift toward more profit-driven growth, even if it is a bit awkward, signals the end of a long, painful period of retrenchment for Japan's banks.

日本:微笑着银行服务?

日本银行正专注于一个巨大的零售推- 一个适合他们再次签署

行人进入广场游荡东京三菱金融集团在东京涩谷区的臀部可以原谅的思维,他们即将进入一个别致的精品。该建筑的设计是由美国建筑师设计,并配备了超现代的,雪白的外观与五彩灯光嵌入细条状。而是一个家庭贷款,共同基金,保险,养老金,经纪服务,和普通的储蓄账户阵列,而不是旧的设计师品牌,有什么可以转让的。B问服务台。银行超市是一个新的零售客户的战略重点由三菱东京金融集团(MTF)的第一个标志之一。由于十二月重新开放了改造分支,它保留了其列为该银行在日本最繁忙的。

虽然金融一站式服务是在工业化世界许多新鲜事,这个概念是刚才参加在日本,最大的银行在传统上迎合个人的开支,企业客户的需求的根源。事实上,零售客户长期受到无益的出纳员,一个没有竞争力的金融产品在利率差的选择,即自动关闭后,于下午6时后,花费了20世纪90年代不良贷款一堆自己挖了日本股价下跌取款机,各大银行也突然看到了模仿,如花旗集团(C)和汇丰控股(HBC)的,这是世界各国领导人在零售巨头的智慧。“我们的首要目标是成为世界上最赚钱的零售银行”,和田哲也说,一个在东京三菱金融集团的零售银行业务主管董事。“第二个是保持在未来50年中第一的位置。”

世界反兴奋剂机构虚张声势是东京三菱金融集团的计划来执行290亿美元与日联控股公司,日本的第四大银行和大银行的大部分零售服务为

重点的友好合并的结果。虽然日联不得不击退来自三井住友金融集团(三井住友)的敌意竞购,合并现定在10月份完成。这将使新的三菱UFJ世界上最大的银行,$ 630亿美元的资产。

大零售新的投资是一个迹象,日本的各大银行纷纷把他们的背后最麻烦。从不良贷款的长期后遗症几乎是结束了。截至12月,美林公司(MER)的估计,在日本主要银行的不良贷款率下降到3.8%,低于2002年8.4%的高峰。之后一些严重紧缩,日本银行现在在发达国家中最低的成本比率,根据高盛公司(GS)的银行家但无法恢复到做生意的旧方式。他

们最好的蓝筹股客户现金充裕,贷款需求较少,而陷入困境的借款人已被切断信贷宽松新鲜线关闭。更何况,在日本的所有时间的低利率转化为微不足道的利润空间。

可节省陷入僵局

因此,大银行- 东京三菱金融集团,UFJ银行,三井住友和瑞穗金融

集团- 是在一个新的商业模式的需要。“它是关于利润的,”约翰说Sequeira,在贝恩咨询公司合伙人在东京。“向企业贷款是不是一个好的业务可以在现在,所以日本的银行正在寻找其他地方。”当他们正在

寻找第一个是零售银行业务。该行业得到了政府在十二月份,其中废止法规禁止的股票和债券直接销售给零售银行客户一些帮助。来到这对三年前决定前,允许银行市场,如年金保险产品。这些改革,加上政府计划缩减银行存款保险保证在4月1日开始,预计将在日本释放美元的个人资产13.5万亿一些,其中一半以上被锁定在低收益率,长期存款,

其中大部分在邮政储蓄系统。

标准普尔(MHP)的估计,平均而言,零售银行业务贡献不超过总数的30%的利润在日本的银行,比70美国银行(BAC)的%。三菱与UFJ 的比例只有15%,其中合并后的集团的经理们提出希望在未来数年的35%。一大步,是东京三菱东京广场,近100家分行对的- 出了712预定生存与日联的合并总计- 该银行预计,到2007年在日本公开赛。在内部,每一个被划分成不同的服务提供,通常包括一个私人银行客户舒适的休息室和一个三菱东京的家经纪公司,三菱证券卫星办公室的部分。

即使在揭幕改造分行,该银行已经把其对零售巨头船体。它成立于2002年通过了四个证券公司合并三菱证券,现在日本的第四大券商。该银行还拥有自2001年以来增加了一倍以上,其住房贷款业务的规模,这一部分要归功于高调“会见东京三菱金融集团“的电视广告活动。而银行是日本第一个安装ATM机,扫描生物识别手掌客户提供帐户的访问。东京三菱金融集团客户收取95美元登记手掌扫描自动取款机,这是一个额外的安全选项,除了对PIN号码。去年在零售银行的盈利总额为一位可敬的9.02亿美元。“虽然这些服务都非常吸引我们的客户,他们也很赚钱,说:“和田。

东京三菱金融集团的竞争对手已迅速回应其零售推动。瑞穗在其开设了528支31瑞穗投资者证券网点,并计划开设100家。瑞穗还收购了日兴Cordial十二月证券公司4.92%的股份,它可能向市场寻求更多的金融产品。与此同时,三井住友- 这已经是年金,私人养老金,抵押领导

市场-已经开始销售在其所有分支机构的外国债券。而三井住友正在与大和证券集团,日本第二大经纪公司,谈合并。

正派训练

当然,改造企业文化在很大程度上已久的个人客户将漠不关心,不容易。东京三菱金融集团是由三菱证券转300员工,以帮助经纪业务培训银行职员。而且还建立了一个内部的“零售学院“,其中除其他外,教人员要更好给客户。该学院,其中一些已经毕业的1500名员工,提供从单一一天的课程范围有一天,一个星期超过三个月。

并非所有行业观察家认为,模糊了银行和其他金融公司行就是这样一个明智之举。他们说,银行的风险过分夸大,因为他们急于将所有的东西给所有的客户。他们也许有麻烦殴打自己的游戏,如野村证券有限公司成立经纪公司。“很难看到从银行的协同作用,经纪业务,保险,说:“山田喜,一美林日本证券公司(MER)的分析师在东京。“一个一站式不是答案。“

此外,一个真正致力于零售银行业务将需要昂贵的新的投资。高盛估计三菱日联将增加一倍的员工,为96236,如果它想提供的服务水平,经常受到如汇丰银行提供的零售客户。“什么银行都好谈的声音,在理论上很好,但严重的实施将需要在分行和人民大量的投资,说:“大卫阿特金森,是高盛公司的分析师在东京。

无论是日本的三巨头可以改头换面,成为有利可图的全方位服务的金融

超市本身还有待观察。尽管如此,对更多的利润驱动型增长转变,即使这是一个有点别扭,标志着一个长期,日本的银行裁员的痛苦时期结束。

旅游服务贸易外文翻译文献

旅游服务贸易外文翻译文献(文档含英文原文和中文翻译)

旅游服务贸易的国际竞争力:罗马尼亚的案例 引言 旅游业是唯一的可以为任何发展水平的国家提供贸易机会的服务活动。然而,它也是一个很大程度因为国家的能力和在全球经济中的表现而又有明确的利益分配不均行业,而这又需要提高自己的竞争力。 自20世纪90年代初,罗马尼亚旅游业经历了出口量,生长速率和结构的重大变化。这些不同的波动都影响了罗马尼亚在国际旅游市场上相对的竞争地位并引起了其旅游贸易平衡的变化。同时,新的和更多的错杂的欧式建筑,引起了罗马尼亚的区域旅游竞争力的显著变化。 在此背景下,本文试图提出一个框架,以竞争力和旅游贸易表现之间的关系为重点,来评估罗马尼亚的旅游服务贸易的国际竞争力。 一、国际竞争力视角:国际竞争力之与国际旅游业的相关性 国际竞争力的概念,尽管有争议,难以捉摸,但现在已经得到认可,并继续吸引世界各地的学者和决策者的关注。 到目前为止,为提高国际竞争力已采取措施,都被认为是在经济层面进行的(加瑞利,2003)通常是指一个国家生产的商品和服务,以满足国际市场的考验,并同时保持和增加公民的收入的能力(欧洲委员会,2007)。 由于竞争力最终取决于一国企业在国内和国际的市场成功,所以对竞争力的注意力都集中在企业层面的竞争力上(波特,1990),对于此的普遍理解是指“……该公司保持,并更好的是,扩大其全球市场份额,增加和扩大利润的能力” (克拉克和盖,1998, 经济合作与发展组织,1993)。 因此,虽然广泛流传但是国际竞争力作为与国家经济和其国际贸易相关

的理论基础已经不太在学术文献进行分析。因此,一个国家国际竞争力的性质,效益和局限性仍然含糊不清(科尔德威尔,2000,克鲁格曼,1994, 1996)。 国际竞争力,是指一个国家在货物和服务贸易方面巩固和保持贸易优势相对于世界其他地区的贸易优势。 每当一个国家的经济福利通过贸易流量的增加,或通过从初始平衡状态的贸易条件的改变而增加,他的国际竞争力都会得到提高(科尔德威尔,2000)。 贸易理论表示,经济福利依赖于一个国家有比较优势的货物和服务的生产。这实际上意味着当生产符合一国的比较优势的情况时国际竞争力能得到保障。如果一国能在国际上表现良好并在出口市场竞争成功,这可能就是他们健全的国际竞争力的标志。 因此,在国际上,竞争力定义为一个经济体能够吸引其出口需求和投资供给需求的能力和在所有社会规范内提升公民生活水平的能力。这反过来又取决于宏观和微观经济政策,影响生产的经济生产率要素和经营成本的法规和制度。 一个可用的文献回顾和实证证据支持国际竞争力可以解释为在一定程度上,一个国家的出口能力这一观点(道乐和沃尔夫,1993, 格博格等. 2004)。还有就是,事实上,是出口表现和国际竞争力之间的循环关系。出口是国际竞争力的第一衡量指标。出口情况的改善会导致了一个国家的竞争力提升。这种效果是一个企业的技能,知识,创新和运用新技术并能够在一个成功的商业方式中利用技术机会等的结果。 另一方面,为了在竞争激烈的全球市场努力成功实现出口,一个国家被迫提高竞争力。更具竞争力的国家,它的经济更强大。因此,它更有能力在全球市场竞争,以吸引具有较高的知识,技能,水平人们去购买新技术等,

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外文翻译

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5外文翻译原文1

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