Analysis of college students consumer psychology and consumer behavior-毕业论文翻译

Analysis of college students consumer

psychology and consumer behavior

[Paper Keywords] consumer behavior of college students purchasing power of consumer psychology [Abstract] the educational experience of college students and the campus environment in which the special, makes them a rather special community, consumer groups, from college students through the status and characteristics of consumer characteristics and consumer psychology to start, summed up the impact college students spending four factors, and make a conclusion.

Consumer psychology is the object of consumer spending with its own objective and subjective consumer demand for a comprehensive response from the process of understanding consumer psychology through the will of the emotional development process until the process is a consumer purchase decision-making process. Consumer psychology to a large extent reflects the purchasing decisions play a decisive role in their own characteristics, such as culture, education, psychology, etc., as a special group of college students the educational experience and

campus environment in which the special, makes them a community rather special consumer groups , produced with other consumers in different consumer demand, with more specific consumer psychology and consumer behavior show special.

First, college students and Characteristics of Consumption

(A Consumer Analysis of college students From the consumer level, the data show that in 2006 about 74.3 percent of college students about student average monthly consumption of 400 yuan, while 11.2% of the students monthly consumption of 200 yuan, 600 yuan accounted for 10.5 % At the same time, a survey data show that college students on the level of consumption in the economy there is a huge gap, such as Wuhan, a middle-aged college students reach the highest consumption of 18,500 yuan, while the lowest annual consumption is only 2,100 yuan. month of college students food expenditure of 230 yuan, and the average monthly living expenses (480 yuan rate was 47.9%, which can be regarded as college students, “Engel’s coefficient”, from the long-term trend, the coefficient

showing the overall upward trend.

From the consumption structure, the current consumption structure for college students is no unified conclusion. Most people think that the current structure of college students is unreasonable consumption, high consumption and waste. Performance in addition to normal meals, books, stationery and daily necessities, the other expenses of university students is relatively large, the proportion is high, such as travel, social spending (mainly students and friends for dinner and gift-giving activities, etc.), consumption of cultural and sports activities (dance, film and television , sports tickets and sports goods from the consumer point of view, consumption patterns, consumer attitudes and behavior can be unity, the same ideas or subjective motives linked to consumer behavior. Generally speaking, college students can still look at consumer for the empirical consumption, but showed some special consumption patterns: The first is tourism consumption: a survey showed that 46.5% of college students during the holidays and travel classmates or friends, 12.3% of the

students In the winter and summer vacations and family travel has been that tourism is more interested in a college student activities, tourism is seen as a meaningful college students healthy consumer behavior, the second is the computer consumption, the computer began to step 1995 into dormitories of college students, college students has become largely an integral part of life, has become the most change lifestyles and habits of college students one of the factors, the third is the consumer telephone and mobile phone, with the a reduction in telecommunications charges again and again, 201 phone card or IC card generally bloom in the university campus, to mobilize college students desire to buy, and the fourth is the love of consumption, is considered a campus talk about love love marriage But two people learn in life is also a corresponding increase in additional spending.

(Two college students psychological characteristics analysis of consumer Consumption patterns of college students can be summarized as follows: First, the imbalance of consumption. Mainly, college students from different regions, different families and