当前位置：文档库 › -英语论文终稿

-英语论文终稿

Chapter1

Introduction

With the rapid development of economy and technology advertising has penetrated into every field of society and it has become a booming industry and a typical cultural pattern. It is believed in most businesses that advertising is an effective method for producer to express the information about their products and services to potential consumers so as to promote sales. Therefore, the first propose of advertisement is to draw consumers? attention and try to satisfy their tastes as much as possible.

As a result of its utility goal, the language in advertising must be strong and effective. Besides, advertising language is also the product of certain culture and reflects cultural values to some degree. It is not difficult to figure out the difference between various culture systems by comparing those advertising languages.

This paper intends to make a comparison of cultural differences between China and western countries by analyzing advertising language so as to help people better understand the cultural diversity in the period of globalization and cross-cultural communication.

1.1Kinds of definitions of advertising

The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods & services) or ideas by identified sponsor through various media [1]. Any paid form of non-personal communication about an organization, product, service, or idea from an identified sponsor. Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience [2].The element of the marketing communication mix that is non personal paid for an identified sponsor, &disseminated through channels of mass communication to promote the adoption of goods, services, person

or ideas.Marketing persuades consumers to consume goods and services by associating products with attractive visual and verbal images [3]．

1.2Significance of the study

Confucius once said …Human beings draw close to one another by their common character, but habits and cus toms keep them apart.? Similarly, westerners shared the same idea with us, John F. Kennedy put it that …our most basic common link is that we all inhabit this planet.? The world is becoming smaller and smaller and we call the earth a …global village?. Adva nced technology, new information systems and rapid economy development tie all people together. If we touch one part of the world, we touch all parts. Lord Chesterfield once wrote “here never were, since the creation of the world, two cases exactly parallel [4]”. we can modify the sentence that there never were, since the creation of the world, two cultures exactly parallel. People of different cultures look differently at the world; put it in another way, cultural differences keep people apart.

People from different cultural nations not only differ in the way they perceive the world but also in their acknowledgement about what is right and wrong, beautiful and ugly, valuable and worthless. The system of criteria for conducts is mostly the value system of a culture. According to Rotech, values are …a learned organization of rules for making choices and for resolving conflicts.? As Nada and Warms point out, …Values are shared ideas about what is true, right, and beautiful that underlines in cultural patterns and guide society in response to the physical and social environment.?

Since culture is defined as the beliefs and practices of a society, nothing is more important than language through which its beliefs are transmitted and expressed. Advertising language, a special language style, is a comprehensive reflection of a people in some aspects like values, tradition, and religious beliefs. Advertising has increasingly become a part of our daily life, because it provides a channel through which people can know about new products and services. Through

kinds of media, such as television, radio, magazines and newspapers, it sells values and concepts, and has shaped mass behavior. Just as Juliann Sivulka says [5]“advertising mirrors a society and creates a society”.

A slogan is a memorable sentence or just a phrase used in political, commercial, and religious as a repetitive expression of an idea or purpose. Advertising slogans often are proved to be the most effective means of drawing attentions to some aspects of products. As we all see, they typically make claims about being the best quality, the cheapest, or being most suitable for the potential customer.

There are differences and similarities of cultural values embodied in Chinese and Western advertising slogans and these differences usually have deep cultural roots. On the one hand, successful advertisements are mirrors of particular cultural values and beliefs. On the other hand, particular cultural values and beliefs have a significant impact on advertising. Therefore, cultural differences are one of the crucial elements to be considered in ads devising process. I hope this study, regarding to Chinese and Western advertising slogans could provide reference for both the design and translation of advertisements in a cross-culture aspect.

First, we must admit that cultural difference is an important factor influences ads quality. Generally, when we communicate with people of our own culture, we understand the cultural rules that govern their behavior, and we can communicate without taking too much consideration to those rules. Conversely, when we are engaged in intercultural communication, for example, promoting our products in another country, we must be aware of the local cultural rules like how to design our ads to be accepted by consumers of the target cultures. Successful advertising slogans are those which make a good use of cultural considerations, stressing positive ideas and avoiding negative ones, thus increasing the persuasive power.

Besides, cross-cultural studies provide a better knowledge for ads translation. As we all know, translation is far more than step-by-step procedures. There are a number of key factors which must first be considered in translating advertisements

and brand names, Such as, the nature of the source text, background knowledge, etc. Among those factors, a deep sense of the cultural differences can help to understand the target culture and attract the consumers in that area.

Chapter2

The Relationship between Culture and Advertising

Language

2.1 Language and Culture

Why the study of the relationship between language and culture is of great significance to translate? The reason is that “A language is a part of a culture and a culture is a part of language, the two are intricately interwoven so that one cannot sep arate the two without losing the significance of either language or culture”. That is to say that one cannot reasonably translate a language without translating the culture reflected in the language. Culture is a fundamental concept in anthropology, E.B. T aylor first put it in his Primitive culture “Culture is that complex whole which includes knowledge, beliefs, arts, mortal, law, customs and any other capabilities and habits acquired by man as a member of society.”

In the generalized sense, all human activities are cultural activities. Translation is no exception. The relationship between translation and culture has always been regarded as a matter of the utmost concern by translation scholars.

Language, as a kind of communication tool plays an important role in the totality of culture. It is part of culture. Language is also the carrier and container of culture. Human knowledge and experience are stored in language; customs, habit and behavioral patterns are described and embodied in language; value systems, beliefs, world outlook can be evaluated in language. As a mirror of culture, language is greatly influenced and shaped by culture and it also affects culture at the same time. For example, when you translating Chinese idioms and proverbs, which originated from Chinese historic stories and mythologies, and complex social phenomena. Often, these idioms and proverbs include unique Chinese names and locations that would become meaningless and incomprehensible if only translated according to the literal meanings of the characters. But the translation would be

clumsy, less concise and less resemble to the original text if many explanations are included.

Eugene A. Nita, a famous American translator and translation theorist, pointed out “Since c ulture is defined succinctly as totality of beliefs and practice of a society, nothing is of greater strategic importance than the language through which its beliefs are expressed and transmitted and by which most interaction of its members takes place. When it is used in contexts of communication, it is bound up with culture in multiple and complex ways [6].”

Generally speaking, culture is a complex concept, and contains everything from the value systems, the habit to the ideology of a particular group of people.

A descriptive definition is proposed as the following:

Culture is a system of shared beliefs, values, customs, behaviors and artifacts that the members of a society use to cope with their world and with one another, and that are transmitted from generation to generation through learning.

This definition includes not only patterns of behavior but also patterns of thought, artifacts, such as tools, houses, machines, works of arts, and the culturally transmitted skills and techniques used to make the artifacts.

The relationship between culture and language has been a controversial topic, for example, the work of Sapir and Whorf has, in this respect, brought about two main different views. One is that language reflects cultu re and constrains one?s way of thinking. Another is that language cannot be decontextualized and culture is expressed through the actual use of the language.

2.2The Concept of the Advertising Language and Culture

Nowadays, advertising has influenced us deeply in our daily life with the development of technology and the variety of the mass media. As for advertising, there hasn?t been a uniform definition. American Marketing Association (AMA) defined the advertising as "a non-personal communication of information, usually paid for and usually persuasive in nature, about products, services of ideas through

various media." "Non-personal" means that advertising is directed to groups of people rather than individuals.

In this communication pattern, the advertising is the origin, the advertising is the message, the media is the channel the consumer is the receiver and the language is the "heart" of the channel.

Advertising language is often described as “loaded language”, because the effect of advertisement is to attract the attention of readers and convince them of their need of the product, advertising widely cites many function of language.

There are some definitions of advertising language as follows:

The language of advertising is language that is used in efforts to persuade or otherwise entice people to purchase products or services, vote for particular political candidates, modify their behavior, or come to adopt a favorable view of some corporate entity. [7]. Advertising has many forms, among which language is of great importance. Advertising language is characterized by instant impact and rapid persuade. The goal of an advertisement is to persuade you of the traits of a particular product or service for the purpose of taking out money out of your wallet. In a word, advertising language is the language used in advertisements, which loaded with persuasive intentions for sales or other promotions, is a linguistic device of well-conceived message.

Over the past thousands of years, human beings have created a culture of great splendid. To some degree, language and advertising are parts of culture. But before discussing these subjects in this thesis, let?s make a brief preview of what culture is.

First, the formation of cultu re comes from people?s social practice. The activity of human beings built up a system which contributed to a culture of a particular group.

Second, culture derives from human?s behavior. The behavior, usually in the form of customs, is set up in social activities, especially in interpersonal communications.

Third, ideology including values thought style and aesthetic standards put huge influence on culture. Most cultural contents related to advertising language will be approached according to the definition put forward by Taylor and Zhang Dania and Fang Eli. Because of cultural variation and change, advertising language is often discussed in the sense of American culture and Chinese culture.

Culture is a reflection of people?s needs and requi rements of life, ideals and aspirations of people?s high spiritual life. Culture includes some of the ideas and theories which are embodied in the way people approach life and living standards. Thought and theory is the soul of culture, culture of no ideas and theories do not exist.

2.3 The Relationship between Advertising Language and Culture Value

Language and culture are closely interrelated: first of all, language plays an important part of culture and it will convey many aspects of culture, such as literature, religion, habit and so on; besides culture might exert great influence upon the form and development of language, and culture provides language with the platform of survival and change. Therefore, the relationship between language and culture could be summarized as follows, language is not only the product of culture, but also the vehicle for the expression of certain culture; culture is reflected, inherited and transmitted through language both temporally and spatially without which the conception of culture will be meaningless.

Due to cultural variation and development, advertising language will be discussed in the point of Western culture and Eastern culture. Western culture is represented by American culture, and Eastern culture is represented by Chinese culture.

In the modern time, advertising both in China and the United States has become virtually indispensable, because ads are so pervasive, repetitive, and intrusive. Halliday writes, “What distinguishes modern advertising is that it has

jumped from the human voice and printed posters to anything that can carry it [8]”. Almost every physical and virtual object now carries advertisement.

For the most parts, advertising words consist of language in a given cultural environment. Therefore, we have an opportunity to do a comparatives study of the American and Chinese advertising language in the perspective of culture. We must admit that the impact of advertising language on culture is as important as the reflection of culture in advertising language, because the relationship between advertising language and culture is interactive. This is also worth further research.

Chapter 3

Different Culture Values in Chinese and Western

Advertising Language

3.1 Collectivism and Individualism

According to Hofestede, there are four dimensions in which cultures differ; one dimension that has received consistent attention from both cross-cultural communication researchers and psychologists around the world is individualism-collectivism. The individualism-collectivism dichotomy is an important element to understand the Western and Eastern cultures, because it tells a major difference between the two cultures.

Emphasizing groups is an important feature of Chinese philosophy concepts. Most of advertising words in our country are vividly, which intend to outline the characteristics of goods or services by a few words. They pay more attention to create the overall image rather than the features of products or services. By contrast, the western philosophical concept is a key aspect of individual and personality. The expression of English advertisement is usually from small to large. Such as English advertisement attach great importance to the characteristics of products or services. Advertising slogans, contents, combined with the beautiful illustrations incisively and vividly show the value of commodity goods naturally. Such advertising can be seen everywhere in the west, while relatively rare in our country.

In Chinese culture, collectivism is the core and the first value. From the “whole unification” (Confucian ideas) to the modern bourgeoisie sun “world revolutionary pioneers public”, all reflects the meaning of collectivism. This group values in advertising has a full embodiment. For example, “feeling is Chinese knot, Unicom being universally heart” (China Unicom); “All best, the REAL best” (Haodi).

In western culture, the individualism is the core value. In the mid 1990s, American cross-cultural scholars Samovar and Porter decl ared: the “ego” concept is

the mainstream culture of the six forms. In the west, we can often see “individual character”, “personal”, “privacy” in advertisements, for the purpose of improving the self-consciousness, pride and purchasing desire. Individualism values in western advertising are very common, such as “separate waiting room sure your privacy”; “Obey your thirsty, obey your desire”. Those advertising slogans fully reflect the “personalized” characteristics of the western advertising, which arouse the sense of independent of people.

Western advertising culture emphasize individual, they emphasize self value and pay great attention to the competition, which has greatly activated the advertising industry. But it is easy to cause the loss of sense of obligation. How to choose its essence and discard the dregs? It is worth to think. Chinese advertising culture should be reserved her national features while learning to western?s patterns.

3.2 Harmony and Competition

China is an old country and has been thinking highly of ethics morality. Since the ancient times, Chinese people have been understood ethics and obeying it. Ethics is an outer rule for people?s behaviors. It provides people to undertake the due obligations according to the social status. Put it in another words, people should know what to say and what to do with his own social status. All in all, people in china respect those who are at higher social states and despise those at low social status. But in western countries, it is totally different, western people are often influenced by the thought of being equal for everybody. They pay more attention to personal rights and privacy than our country does. They prefer to pursuit self-realization and struggle for achievements by themselves. In other words, they do their own things, performance their own capabilities until they reach the goals. In a word, in western countries, it puts emphasis on equality, consistency.

As we all know, Chinese culture is famous for it time-honored history. Chinese people also take great pride in the old splendid civilization. Correspondingly, products related with long history and old traditions are always regarded as valuable

and easy to be accepted which is vividly reflected in Chinese advertising language. For example: “Legend hundred years Zhang Yu.” (Zhang Yu grape); “Hundred years fragrance, Yantai apple”; “Stay sweet wine, nor generations, the wine Pope, RuYang du kang”. (DuKangJiu)

To the contrary, future is the right concern in the cultural orientation of the western countries, and most western people tend to believe that tomorrow should be better than today. Corresponding to their enterprising spirit, western people usually pay more attention to change and progress in the daily life. Therefore, in western advertisements, “new” is often used in many cases. For instances: For me, the past is black and white, but the future is always colorful. (Hennessy)

Harmony means peace, joy, beauty. In the modern time “harmony” shows throughout the fundamental of all things. Corresponding advertising works will emphasize harmonious beauty and the feeling of unification. The opposite of harmony is competition. The United States is a country of immigrants, where a lot of people mixed together. So, with the pluralism and diversity, western advertising promote free and individual character, corresponding advertising works are competition. For instance:

Number1: A little boy standing in front of a vending machine get two bottles of Pepsi in order to touch the Coca-Cola button.

Number2: Coca-Cola advertising creates a warm atmosphere of Sun Yang go home for Spring Festival. This advertisement reflects Chinese harmony.

To sum up, “harmony” and “competition” are very obvious opposite. Th e former embodied happiness, which is full of warmness and cheerful smile. The latter is awash with exaggeration, provocation and intention, which all reflects a competition.

3.3 Implication and Humor

When you see a piece of advertisement, you might know the implied contents, but you still don?t know its clear purpose. At this time, the audience?s behavior

reactions including instinct or spontaneous. They feel no one is manipulating them, instead they think that they are in control of their behaviors rationally. Most advertisements possess implications, which can attract the target group.

A famous advertising psychologist said: “you should sell not shoes, but the beautiful feet.” [9]. In fact we can find many advertising are fully using the principles, for example, they don?t sell shampoo, but a head of healthy luster hair.

The more implicative advertising language is, the more it will arouse audience desire. Such as a piece of mobile phone advertising words: “Love her, choose her; Love he r, give her”, which easily imply consumers especially female ones. They would think that you don?t love me if you don?t send me the phone. Thus, this advertising realizes its intended effect.

A “feeling” and a “reasoning” showed in the advertising ma ke great effect on the audience. I will use the following two examples to demonstrate this point.

Example1: a little girl sees her mother working hard every day, and she wants to help her mother wash clothes, she thought about the Diao washing powder, which is economical and clean. When her mother came back found that a note on the table: mammy I can help you work. Offscreen voice ringing out: “mum, I can help you work.” Mum with tears in her eyes, bend down and see her sensible daughter. Offscreen vo ice: “Diao washing powder”.

Example2: a man is waling in the street when hitting a yawn by accident, a woman nearby followed a yawn, then an old man also is infected, even more interesting thing is that the old man?s pet dog also hit a yawn, then the screen said: “ communicating is very simple”.

The former advertisement is affected by “affection and moving”, while the latter is affected by “reasoning”. The advertisement of Diao washing powder has left a deep impression to every Chinese people. The main feeling line is between mother and daughter. In order to persuade consumers and audience, ad-makers often produce moving emotions on the screen, letting us remember the inexpensive Diao, which is a very implicative promoting method.

The manufactures of advertising manuscripts express message by humor and funny. Westerners love humor, this character is closely related with their thinking mode and culture background. The thick humor of westerner is evidenced in English advertisements. For instance:

1)MAN wanted to wash dishes, and to waitresses.

2)PHOTOGRAPHER setting up own business needs model, as sleeping or

active partner.

3)If your car can swim, please drive straight, don?t stop.

Thus it can be seen that westerners like using humor language to show advertising, for the purpose of attracting the consumers.

Generally speaking, Chinese and western advertising culture has its own advantages and disadvantages: Chinese advertising culture inherited the excellent moral tradition, which pay attention to the harmonious beauty and moved by affection. But from the point of advertising effects, they may be lack of some kind of humor and bright spot.

Chapter4

Causes of the Different Value in Advertising

Language

4.1 Way of Thinking

The way of thinking is the bridge of culture and language. On the one hand, the way of thinking is the centralized embodiment of cultural psychology; on the other hand, it restricts the cultural psychology. The way of thinking is closely related with culture, and it embodied the particular culture in all areas, including material culture, system culture, spirit culture and communication culture. Besides, the way of thinking is closely related with language, which is the foundation of the development of the language. In return, the language also will impel to the formation and development of the way of thinking.

Chinese culture often shows the people?s common sense of a group, paying great attention to family and family ties. And the west reflects their individualism culture in their advertising, emphasizing the character of self-centered and independence. May also wish to wine advertising as an example, almost all of the wines of domestic advertising has exaggerated the emotions of family love and friendship love, emphasized harmony sense. While western alcohol ads are quite creative and almost every ad has its own characteristic. Such as Martini advertising, a young man waked up after drinking, he surprised to find that his ears and body have been taking advantage of drunken people wearing a lot of mental rings, and then slogan: do not want to drink too drunk, we should choose martini. Obviously, this ad implies its product martini is more moderate wine, even if excessive drinking would not Come Drink with Me.

4.2 National Characters

National character is formed through receiving national culture and ideology, then transforming. It is the most fundamental difference distinguishing from other nations. National character is historic, successive, innovative and habitual.

National character is formed in a relatively long period; a behavior is not changed easily. The different customs lead to different national characteristic. In different countries, different customs will cause different psychological requirements, so we must understand and respect other ethnic customs. Therefore, the advertising language always reflects the national customs. Such as English trademark Kiss Me (a lipstick brand), which seems nature, humorous, in western, it is very accord with their life custom. But for Chinese people, “Kiss Me” is hard to be said out. So only do we respect the national characteristics, we can avoid some unnecessary trouble.

Each nation has its unique knowledge system, they have their own philosophy. Philosophical concept greatly influences the structure of language, and the application of advertising language. In our country, some of the ads influence the language expression instead. For instance, Changhong television advertising slogan” rainbow in the heaven, Changhong in the earth”, which make people have the feeling of the heaven and the earth are combined with each other. Through such a piece of advertisement, “the beautiful image Changhong” television is rooted in people?s mind. Changhong is quite popular all over the country since then. Of course this is closely related to its quality, but its advertising will no doubt have created a beautiful image.

On the contrary, emphasizing individual and personality is the western philosophical concept. The expression of English advertising is often from small to large. For example, English advertisements pay more attention to the characteristics of the products or services. The personality and characteristics are incisively and vividly.

Conclusion

Advertising culture is an important and special part of the social culture. It is not only a kind of business culture, but also a popular culture. Although advertising pursues the commercial value, it still contains some cultural concepts and cultural values. It affects the audience cultural view through the continuous penetration. Advertising culture plays an important role in promoting the development of social economy and culture. Therefore, the study of advertising culture has a great significance.

To a large degree, advertising language of a country mirrors the cultural environment of that group. There are two main reasons. In the first place, ad makers work in a given cultural environment. In the second place, making a good use of cultural contents is one of the strategies for ad makers to produce successful advertisements. What he or she thinks or does is unavoidably influenced by the culture which he or she belongs to. Therefore, those questions, such as “why can such a slogan or headline lead to a great success in promoting the sales of the advertised product?” sometimes can be answered in a cultural perspective. And this embodies the characteristics of the Chinese and American advertising language.

Chinese culture and western culture belong to different cultural systems. However, with the movement of globalization, different cultures are mixed together to learn and complement each other. In addition, the influence of advertising language on culture is also important, because the relationship between advertising language and culture is interactive. This is also worth our further research.

In this paper, the differences between Chinese and western cultures which are reflected in advertising languages have been discussed from two aspects: way of thinking and national culture. With the knowledge of the cultural differences in our minds, it will help us to have a better understanding of different expressions in advertisements.

Bibliography

[1] Arens, U. Nutrition Information in Food Marketing. London: British Food Journal, 1988. 34-35.

[2] Chesterfield, Lord. Lord Chesterfield?s Letter to His Son and Godson. General Books, 2009.

[3] Halliday. Language as Social Semittic: The Social Interpretation of Language and Meaning [M]. 2001

[4] Bovee, L. William, Courland F. Advertising Excellence. Mc Granlill. Inc, 2011.62-71.

[5] Leech, G. N. The Language in Advertising [M]. 2003.

[6] Nita, Eugene A. Culture Differences of English and Chinese Idioms.

[7] Sivulka, Juliann. Stronger than Dirt. Humanity Books, 2001.

[8] Stern, Barbara B. Rutgers. A Humanistic Approach to Advertising Imagery. European Journal of Marketing, 1994.

[9] Wells, William. Burnett, John. Advertising: Principles and Practice. Singapore: Prentice Hall, 2007.

[10]王军元，广告语言[M],北京：汉语大辞典出版社，2005。

3分钟英语演讲短文

3分钟英语演讲短文 3分钟英语演讲短文 3分钟英语演讲短文我认为我认为我认为 Fox and ok One morning a fox sees a ok.He think,"This is m breakfast.'' He es up to the ok and sas,"I kno ou an sing ver ell.Can ou sing for me?''The ok is glad.He loses his ees and begins to sing.The fox sees that and ahes him in his mouth and arries him XX. The people in the field see the fox.The r,"Look,look!The fox is arring the ok XX.''The ok sas to the fox,"Mr Fox,do ou understand?The people sa ou are arring their ok XX.Tell them it is ours.Not theirs.'' The fox opens his mouth ang sas,"The ok is mine,not ours.''Just then the ok runs XX from the fox and flies into the tree. 狐狸和公鸡一天早上，一只狐狸看到了一只公鸡。他想：这是我的早餐。他朝公鸡走来，对他说：“我知道，你能唱得非常好听，你能唱给我听么?”公鸡很高兴。他闭上眼睛开始唱歌。狐狸看到这些抓住它放到自己的嘴里走了。在田地里的人们看到了狐狸。大喊大叫：“看，看!狐狸抓住公鸡逃走了。”公鸡对狐狸说：“狐狸先生，你能理解么?人们认为你叼走了公鸡。告诉他们这是你的，不是他们的。” 狐狸张开她的嘴说：“公鸡是我的，不是你们的。”就在那时，。公鸡跑到了树底下。 Ladies and Gentlemen , Good afternoon! I’m ver glad to stand here and give ou a short speeh. toda m topi is “Life”.

2012年成人高考英语作文范文

2012年成人高考英语作文范文第一篇：金钱是一切吗？In Money Everything？ I don…t think money is everything，but we can?t d o without it. For example，money can…t buy us happiness and a good education. And for another example，money can?t buy us good health and a long life. However, we can not live without money. We need it for our daily necessities , such as food，clothes and transportation. What…s more，we need it to live a better life. In short，we should learn the value of money and make the most of its advantages. 第二篇： 1、一些人喜欢住在城市，因为城市生活有许多便利。 2、但有些人喜欢住在农村。 3、我认为，…… Where to live —in the City or in the Country Some people like living in the city because city life has many advantages. They think there are more job opportunities in cities，life there is more colorful and meaningful than that in the country，and there are more modern conveniences in cities for people to enjoy. But some other people prefer to live in the countryside. They say life in the countryside is closer to nature and better for their health，life there is quieter and that country people are more honest than city people. I would like to live in a city when I am young to earn enough money and I live in the countryside when I am old for having a quite life.

2011高考英语作文必背名言(无需财富值)

1.Practice makes perfect. 熟能生巧。 2.God helps those who help themselves. 天助自助者。 3.Easier said than done. 说起来容易做起来难。 4.Where there is a will，there is a way. 有志者事竟成。 5.One false step will make a great difference. 失之毫厘，谬之千里。 6.Slow and steady wins the race. 稳扎稳打无往而不胜。 7.A fall into the pit，a gain in your wit. 吃一堑，长一智。 8.Experience is the mother of wisdom. 实践出真知。 9.All work and no play makes jack a dull boy. 只工作不玩耍，聪明孩子也变傻。 10.Beauty without virtue is a rose without fragrance.无德之美犹如没有香味的玫瑰，徒有其表。 11.More hasty，less speed. 欲速则不达。 12.Its never too old to learn. 活到老，学到老。 13.All that glitters is not gold. 闪光的未必都是金子。 14.A journey of a thousand miles begins with a single step.千里之行始于足下。 15.Look before you leap. 三思而后行。 16.Rome was not built in a day. 伟业非一日之功。 17.Great minds think alike. 英雄所见略同。 18.well begun，half done. 好的开始等于成功的一半。 19.It is hard to please all. 众口难调。 20.Out of sight，out of mind. 眼不见，心不念。 21.Facts speak plainer than words. 事实胜于雄辩。

简单的英语3分钟演讲稿

my chinese dream 我的中国梦 i am very glad to stand here to give thier a short speech.today my topic is that the youth are the future of motherland 很高兴站在这里做这篇短小的演讲，我演讲的主题是青年是祖国的未来。在准备英语演讲比赛的时候，我本想简单地从网上搜索一些文章作为我演讲的内容。我看过很多文章，有著名主持人的、北大教授的、大学生的，也有初中生的。但是看完之后，我放弃了当初的想法，我甚至为当初的想法感到有一些羞愧。因为今天我站在这里向大家演讲的主题，是一个庄重而严肃的主题；是一个充满荣耀与自豪的主题；是每一个中华儿女共同期盼的主题。每个人都有属于他们自己的中国梦，而我，当然也有一直萦绕在心怀只属于我的中国梦。 so what?s my chinese dream ? finally i will announce. we had learned a lot of knowledge and understood a lot of truth in the book. we had a basic concept to our country at that time. we know that our country is full of sunshine , and we are the future of our country, and our dreams are to be the hope of our motherland. 我的中国梦是什么样的？先卖个关子。记得刚刚上学那会儿，我们天真无邪。在课本里，我们学到了很多很多知识，也明白了很多很多道理，我们对祖国也有了一个最基本的概念。我们知道我们的祖国到处充满阳光，正在慢慢发展，而我们，就是祖国未来的花朵，未来的希望。我们梦想将来能够成为祖国的希望。这，是我们最初的中国梦。最真诚的我们，最真诚的梦。但是，不知道什么时候开始，我们长大了，生活似乎一下子变得和以前不太一样了，与此同时，虽然我们很不想承认但是却又不得不承认的是，我们的思想，我们的为人处世观，我们对我们祖国的看法，也潜移默化中慢慢开始了转变。我们的社会变得到处充满欺骗、冷漠、勾心斗角、压力、腐败、险恶，我们变得暴躁，不冷静，愤世嫉俗。我们的国家，似乎也开始变得千疮百孔。而好多我们亲爱的祖国委以重任培养的青年学生们变得轻浮、急躁，更别提什么梦想，什么中国梦了？ are we sick, or is our dear motherland sick? 我很惊讶，当大街上有老人摔倒，我们不敢再去扶起；我很难过，当有人做了好事被报道，更多的人说他做作；我很伤心，当我看到我们众多的青年人变得冷漠、市侩、欺诈以及缺乏理想。到底是我们病了，还是我们亲爱的祖国病了？ i dont want to talk about the construction of our country politics, and also speak impassioned speech on the diaoyu island event .i just want to appeal young people,showing the side of youth,good and confidence.we must learn to organize our own thoughts, correct our own concept, and change our direction to the right side in future life. china dream actually lies in our young generation, especially of the intellectuals. 我的中国梦，不想大谈政治，也不想对钓鱼岛事件发表慷慨激昂的演讲。我只想呼吁，呼吁我们年轻人，呼吁我们祖国的希望能够将我们的青春一面，将我们的善良一面，将我们的自信一面好好展现出来。我们要学会整理自己的思想，端正自己看问题的观念，摆正自己的人生方向。我们的中国梦实际上正掌握在我们自己手上，掌握在我们年青一代，尤其是知识分子手上。

初三作文之初中英语演讲稿带翻译

初中英语演讲稿带翻译【篇一：3分钟英语演讲稿带翻译3篇】 my chinese dream 我的中国梦 i am very glad to stand here to give thier a short speech.today my topic is that the youth are the future of motherland 很高兴站在这里做这篇短小的演讲，我演讲的主题是青年是祖国的未来。 when preparing for the english speech contest, i simply want to search some articles as the contents of my speech. i read a lot of articles, some from the university professor, some from the famous host, some from the college students, and even from junior high school students. but after reading it, i gave up the idea, i even felt shameful. today,the topic i want to talk about is a solemn and serious theme full of glory and pride, which is a common aspiration of all our chinese. every chinese has his own dream of china, and of course, there is a dream lingering in my heart only belongs to my own. 在准备英语演讲比赛的时候，我本想简单地从网上搜索一些文章作为我演讲的内容。我看过很多文章，有著名主持人的、北大教授的、大学生的，也有初中生的。但是看完之后，我放弃了当初的想法，我甚至为当初的想法感到有一些羞愧。因为今天我站在这里向大家演讲的主题，是一个庄重而严肃的主题；是一个充满荣耀与自豪的主题；是每一个中华儿女共同期盼的主题。每个人都有属于他们自己的中国梦，而我，当然也有一直萦绕在心怀只属于我的中国梦。 so what?s my chinese dream ? finally i will announce.

优秀1分钟简短英语演讲稿五篇.doc

优秀1分钟简短英语演讲稿五篇优秀1分钟简短英语演讲稿篇一 Hello,everyone.My name is Yao Qingyu.I’m from Class6,Grade8. Today I will tell you a story about “Homes and have to”. There are many villages in northern Korea, persimmon garden. Every time after the harvest season, local fruit total number ofripe persimmon should remain on the books. People are curiousasked: These red and ask what is not a big persimmon picked come?”Growers said,” That is reserved for magpie food. “ Originally wanted to go tospend the winter here each year magpies. One year the winter isespecially cold in a row for several days under the snow, magpiesfail to find food, were all frozen to death overnight. The following spring,persimmon tree blossom, persimmon garden has given rise to anunknown caterpillar, could not knot garden of persimmon fruit isalmost never produced. After this incident, an annual autumnseason, fruit will not

2012高考英语作文范文

英语作文模板一、英语书信的常见写作模板开头部分： How nice to hear from you again. Let me tell you something about the activity. I’m glad to have received your letter of Apr. 9th. I’m pleased to hear that you’re coming to China for a visit. I’m writing to thank you for your hel p during my stay in America. 结尾部分： With best wishes. I’m looking forward to your reply. I’d appreciate it if you could reply earlier. 二、口头通知常见写作模板呼语及开场白部分： Ladies and gentlemen, May I have your attention, please? I have an announcement to make. 正文部分： All the teachers and students are required to attend it. Please take your notebooks and make notes. Please listen carefully and we’ll have a discussion in groups. Please come on time and don’t be late. 结束语部分： Please come and join in it. Everybody is welcome to attend it. I hope you’ll have a nice time here. That’s all. Thank you. 三、议论文模板 1.正反观点式议论文模板

简单英语演讲稿3分钟6篇

简单英语演讲稿3分钟6篇简单英语演讲稿3分钟篇一 Ladies and Gentlemen： Good morning! I’m very glad to stand here and give you a short speech. Man’s life is a process of growing up, actually I’m standing here is a growth. If a person’s life must constituted by various choices, then I grow up along with these choices. Once I hope I can study in a college in future, however that’s passed, as you know I come here, now I wonder what the future holds for me. When I come to this school, I told to myself: this my near future, all starts here. Following I will learn to become a man, a integrated man, who has a fine body, can take on important task, has independent thought, an open mind, intensive thought, has the ability to judge right and wrong, has a perfect job. Once my teacher said :” you are not sewing, you are stylist; never forget which you should lay out to people is your thought, not craft.” I will put my personality with my interest and ability into my study, during these process I will combine learning with doing. If I can achieve this “future”, I think that I really grow up. And I deeply believe kindred, good-fellowship and love will perfection and happy in the future. How to say future? Maybe it’s a nice wish. Lets make up our minds,

享受生活不忘使命英语演讲文章

享受生活不忘使命英语演讲文章 F面介绍的是，希望对您有所帮助 In my 18 years of life, there have been many things. University days are the best part of them. I can never forget the days when I ste pped into my university. I was impressed by its garden-like campus, its enthusiastic students and esp ecially its learning atmos phere. I at once fell in love with it. After the arduous military training, I get absolutely absorbed in my studies. The classes given by the teachers are excellent. They p rovide us with information not only from our textbooks but from many other sources as well. They easily arouse my insatiable desire to take in as much as I can. Frankly speaking, at first I had some difficulty following the teachers. However, through my own efforts and thanks to my teache rs ' gui dance, I made remarkable progress. NowI ' ve benefited a lot from lectures and many other academic rep orts. Learning is a long process; I ' ll keep exploring in the

北京高考英语作文优秀范文

北京高考英语作文优秀范文高考英语作文具有地域性，比如北京高考，广东高考等。下面是给大家整理的北京高考英语作文，供大家参阅! 北京高考英语作文：Actions for a Greener EarthActions for a Greener Earth A week before Earth Day, posters were put up around our school, calling upon us to join in the actions for a greener earth. Our class came up with the idea to make better use of used materials. We brought to our classroom worn-out clothes, pieces of cardboard and empty plastic bottles and turned those into dolls, handbags, tissue boxes and small vases. That weekend, we went to a nearby neighborhood and gave them away to the people there. All were very happy with those unexpected gifts, especially little kids and elderly people. We did so well that we were invited to share our idea and experience with all the students of our school. We are very proud of ourselves and believe we can do more for a better world.

必背高考英语作文范文5篇

必背高考英语作文范文5篇高考英语满分作文一般胜在行文清晰、准确、简洁三点，这就是公认的英语满分作文“黄金三定律”。为保证所写*清晰明了，一是越确切具体越好，二是组织结构富有逻辑性。下文是为你精心编辑整理的必背高考英语作文范文5篇，希望对你有所帮助，更多内容，请点击相关栏目查看，谢谢! 必背高考英语作文范文1 Li yue has been awarded the title of “star student of the week” for what she did for our class. On the hot afternoon of last Saturday , Li yue went downtown and walked from one store to another ,looking for the costumes we would wear in the singing contest. While the rest of us were enjoying our leisure time in cool and comfortable rooms , she spent the whole afternoon searching and selecting . Finally, she found the right clothes. Deeply moved by her efforts , we tried our best and won the first prize in the contest. Li yue is always warm-hearted and cares a lot about the class. Besides, she often devotes her spare time to helping others. She has set a good example for us . Therefore, she deserves the honor and we should learn from her.

简单英语演讲稿

简单英语演讲稿英语演讲稿最能锻炼口语的语感与语法的运用，以下是由整理的英语演讲稿3分钟，欢迎阅读。英语演讲稿3分钟【英语演讲稿一】 the footsteps of the XX world expo is getting closer and closer to us, civilized and harmonious call is still ringing in my ears. shanghai, china obtained the right to host the world expo XX, expo XX shanghai china will be a world event, the development of shanghai's new round of golden opportunity, as it is an important embodiment of our national spirit. world expo is a great influence and a long history of international activities, is the largest gathering of human beings. people from around the world gathered in one place display their products and skills, boast of their hometown and motherland. expo set the culmination of human civilization, which has a unique appeal, make you feel surging. world expo is a platform, we are the masters. she put up a platform for us to let the world know us; she built a bridge for us, so we better communicate with

英语演讲文章(精选多篇)

英语演讲文章(精选多篇) 第一篇：英语演讲 i’m glad to be here to share with you my definition of success. when we mentioned the success, the usual worldly criteria are wealth, fame, high social status and something other like that. in reality, we can’t deny that these things represent the success in some way. but personally, i believe that success is the realization of people’ hopes and ideals. and to live with a high ideal is a successful life. it is not what one does, but what one tries to do, that make a man strong. so i believe that success is niy-nine percent mental attitude, it calls for lots of positive quality: effort, love, diligence, efficiency and so on. i think the successful life always have these characters. if a person inherits his family’s millions and leads an easy life, he is not a successful person in material terms, it just can be said that he has the smooth way of life, he is lucky in some way, but that is not the success .unceasing effort is the price of success. no matter what is the result, we

北京高考英语作文朗读者

Dear Jim, How is it going recently?As you know,I will attend the popular program ‘The Reader’ held by CCTV. I’m so glad to know that you are concerning about what I will read. After attentive cogitation,the passage I will choose to read is the Chinese version of ‘Of Studies’ translated by Wang Zuoliang.May be you are familiar with it’s original edition as it was written by a very prestigious British writer Francis Bacon. And there are two main reasons why I choose it.One is that the content of this essay.The discussions on why men should read and study was presented by the writer’s profound thinking and it was very logical and can make readers convinced.The other reason is that I am really shocked by the resplendent translation of it.Wang Zuoliang is an excellent translator who has built an perfect bridge between the two languages, spreading the brilliant foreign literature to us Chinese.It is his elegant translation that has let us feel the charm of languages. The deepest influence of this essay on me is let me start to love the English literature and arose my dense interest on English-to-Chinese translation.This encouraged me to improve my language using ability on both English and Chinese.I’d like to deeply comprehend the main ideas of the English materials and rack all my wits to choose a Chinese saying to express them authentically genuinely.

近五年高考英语作文题目和范文

1. 2010年全国大纲卷Ⅰ 假设你是育才中学学生会主席李华。你校将举办一次英语演讲比赛(speech contest), 希望附近某大学的外籍教师Smith 女士来做评委。请参照以下比赛通知给她写一封信。英语演讲比赛主题：人与自然时间：6月15日下午2:00 — 5:00 地点：501教室参赛选手：10名学生联系人：李华(电话44876655) 欢迎大家光临高分范文 Dear Ms. Smith, This is Li Hua, president of the Students’ Union of Yucai Middle School, located just near the university where you are teaching. I am writing to see if we could have the honor to ask you to be the judge in our coming competition. You see, to promote students’ interest in learning English, we’ve planned to hold an English speech competiton, the theme of which is Man and Nature. It will begin at two on the afternoon of June 15th, lasting three hours. There will be ten participants competing with each other in Classroom 501, and all the students of our school will be attending it. We would feel much honored if you could join us and give us some instructions. You can reach me through my phone number 44876655 at your convenience. I’m looking forward to your reply. With best wishes, Li Hua 2. 2010年全国大纲卷Ⅱ 假设你是李华，你的美国笔友Peter曾表示希望来中国教书。你校现需招聘外教，请你给他写封信，告知招聘信息。内容主要包括： 1.教授课程：英语口语、英语写作、今日美国、今日英国等

简短的英语演讲稿

简短的英语演讲稿篇一：简单的英语演讲稿简单的英语演讲稿 Good morning everybody!It's my honor to speak here,and I am very glad to share my topic with you. Then today I'd like to talk something about which is more important, time or money. Some people often say:“money is more important than time.”they think that if people have money. They can buy clothes, foods, drinks, houses, cars, computers and so o n. But l don’t think so. Because when time is gone we can't get it back. But we can keep on making more money. We can use time to get money. However we can’t use money to get time. Lost wealth maybe replaced by industry. Lost knowledge by study. Lost health by temperance or medicine, but lost time is gone for ever. I cannot afford to waste my time making money. So I think time is more important than money. We must make full use of our time to study and work. Each moment in history is a fleeting time, precious and unique. Students, do you love life Then do not squander time,

3分钟简短英语演讲稿

3分钟简短英语演讲稿 3分钟简短英语演讲稿演讲稿的’内容要根据具体情境、具体场合来确定，要求情感真实，尊重观众。在当下社会，演讲稿的使用越来越广泛，那要怎么写好演讲稿呢？下面是小编收集整理的3分钟简短英语演讲稿，欢迎大家分享。 1.Agree or disagree: Advertising aiming at children should be restricted. I disagree. It’s fair to advertize to children even children are always said to be unable to distinguish between reality and fiction, between entertainment and advertising. A supposed consequence of advertising is that children are being persuaded to demand things that they don’t need and to adopt consumerist values and attitudes in their formative years. However, it’s up to the parents to determine what should and should be bought for their children. Children need to know how to see these ads and realize how a certain product would affect them and thus balance