行业英语练习答案 Unit 1-12

Unit 1 Finance and Accounting

Text A

I. l. N 2.N 3.NG 4.Y 5.Y 6. N 7. N

8. they use accounting information

9. financial accounting and management accounting 10. Internal decision-makers

II. l. E 2. A 3. J 4.H 5.B 6. C 7. D8.1 9. G10.F

Text B

I. 1. trader 2. (worth of) securities 3. collapse 4. failure 5. internal controls

6. supervised

7. buyer

8. seller 9 . considered/viewed10. high-ups

II. l. F 2.T 3.T 4.T

5. F

6.F

7.T

8.T

Text C

I. l. D 2.E 3.H 4. A 5. G 6. C 7. B 8. F

II.

1. Because decision-makers need information. The more important the decision, the greater the

need for information.

2. Because it can prove how a compatible system works.

3. They have to work hard for a system that offers maximum benefits at a minimum cost.

4. strive

5. outweigh

Unit 2 Insurance

Text A

I. l. N 2.NG 3.N 4.Y 5. N 6.Y 7. N

8. tailored to9. Insurance advisors 10. prioritize your needs

II. l. F 2. A 3.D 4. C 5.E 6. B 7. G 8. H III. 1. vulnerability 2. compensation 3. risk 4. represent 5. settle

6. exception

7. insurance

8. hazard

9. coverage 10. liability

Text B

I.1. deflation 2. integration 3. Investment 4. private 5. percentage

6. breadth

7. devaluate

8. maximize

9. non-performing 10. allocation

IL 1. Y 2.Y 3. NG 4. Y 5. N

6. trade partner

7. affect

8. some changes

9. potential 10. client-oriented

Text C

I. l. A 2. B 3. A 4. B 5. D 6. D

II. l. J 2. 1 3. H 4. E 5. D 6. A

7. F 8. G 9. C 10. B

Unit 3 Stock Market Investment

Text A

I. l. C 2. D 3. A 4. B 5. C 6. D 7. A 8. B

II. l. D 2. F 3. C 4. G 5. E 6. B 7. A

Text B

I. l. F 2. F 3. T 4. T 5. F 6. T 7. T 8. T 9. F 10. T

II.

1. 集合竞价

2. 连续竞价

3.价格优先原则

4. 时间优先原则

5. 买进申报

6. 卖出申报

7. 面值8. 买入价9. 自助服务方式10. 交易大厅

Text C

I. l. F 2. T 3. T 4. T 5. F 6. T 7. T 8. T 9. T 10. F

Unit 4 E-Commerce

Text A

I.l. Y 2. N 3. N 4. NG 5. Y 6. N 7. Y

8. without human interaction

9. selling goods and services online

10. determining enterprises' international competitiveness

II. 1. distribution/distributor 2. negotiation/negotiator 3. transaction

4. literality

5. requirement

6. provision/provider

7. identification

8. application/applicant 9. facility 10. globalization

III. l. C 2. F 3. A 4. H

5. B

6. D

7. E

8. G

Text B

I.

1. to beat the m-commerce drum

2. to deliver financial news, sports figures and traffic updates

3. to pose greater risks for vulnerable consumers

4. to exploit the m-commerce market potential

5. to pave the new way for m-commerce

6. to give rise to sharp practices

7. to experiment with speech recognition software

8. to provide benefits and new opportunities for consumers

II. 1. variety 2. personalization 3. speculation/speculator 4. convenience 5. capability 6. immediacy7. finance8. telecommunication

9. affordability 10. delivery

Text C

I. 1. estimate 2. adventures 3. have access to 4. feasible 5. statistics

6. international

7. adapt

8. evident

9. portable 10. simultaneously II. l. N 2.N 3.Y 4.N 5.Y 6.NG 7.Y

8. postage and printing 9. not feasible 10. the communication systems

Unit 5 Marketing

Text A

I. d—>E —>b—>f—>a—>c

III.

1. organizations, needs, money

2. product, place, time

3. want, producing, developing, product, service, price, promote

4. customers, seller

5. Product, price, place, promotion

Text B

I. 1. A 2.B 3.D

4.D

5.A

Text C

I. l. Y 2.N 3.Y 4.NG 5. Y 6.NG 7.N

8. "We offer you a friendly flight." 9. visualize service qualities 10. Top talents/People

Unit 6 Advertising and Promotion

Text A (I)

I. l. C 2. A 3. A 4.D 5.C

II. 1. distribution/distributor 2. regulation/regulator 3. appearance 4. identification

5. advertiser/advertising/advertisement

6. manufacturing/manufacturer

7. attraction

8. connotation 9. penalty/penalization 10. emphasis

III. 1.1 2. A 3.D 4.F 5.B

6. C

7. J

8. G

9. E 10. H

Text A (II)

I. l. Y 2.N 3.N 4.Y 5.Y 6. Y 7.NG

8. the subtle 9. cultural identity10. occupy space

II. l. J 2.1 3.H 4.G 5.F

6. E

7. D

8. C

9. B 10. A

Text B

I. l. Y 2.N 3.Y 4.N 5. NG 6.Y7.Y

8. popularity9. wholesalers10. A pull strategy

II. 1. stimulate product interest, trial, or purchase

2. two basic sales promotion strategies: push and pull

3. push the product through the distribution channels to the ultimate consumer

4. typical tactics employed in push strategy: buy-back guarantees, free trials, contests,

premiums, etc.

5. the most effective promotional tools: personal selling and trade promotions

6. the most likely promotional tools: consumer promotions and advertising

7. stimulates interest and demand for the product at the end-user level

8. consumer-promotion objectives: to entice consumers to try a new product, lure

customers away from competitors' products

9. hold and reward loyal customers, and build consumer relationships

10. typical tactics employed in pull strategy: coupons, cash refunds and rebates, patronage

rewards, POP displays

Text C

I. l. C 2. A 3.B 4. C 5.D

II. 1. perspective 2. embodies/embodied 3. prospects 4. potential 5. highlights

6. interaction

7. inspiration

8. attained

9. platform 10. diversity

Unit 7 International Trade

Text A

I. l. Y 2.Y 3.N 4.Y 5. N 6. NG 7. N

8. The 2005 Buenos Aires talks 9. economic risks 10. expropriation or confiscation II. 1. industrialization 2. significance 3. engagement 4. restriction

5. coincidence

6. strategy

7. dominance

8. negotiation/negotiator

9. arrangement 10. insolvency

III. 1. multinational 2. deficiency 3. integrated 4. diffusion 5. alliance

6. controversial

7. increasingly

8. advocates

9. associated 10. imposition

Text B

I. l. D 2.B 3. B 4. A 5. B 6. B 7. C 8. D 9. A 10. D

II. 1. J 2.1 3.H 4.G 5.B 6. F 7.C 8.D 9. A 10. E

Text C

I.

1. The WTO came into being on January 1, 1995.

2. The WTO is governed by a Ministerial Conference, a General Council and a

director-general.

3. In Geneva, Switzerland.

4. The main mission of the WTO is to ensure that trade flows as smoothly, predictably and

freely as possible.

5. (1) Overseeing the implementation, administration and operation of the covered agreements.

(2) Providing a forum for negotiations and for settling disputes.

6. The IMF and the World Bank.

7. 5 years.

8. On December 11th, 2001.

II. l. L 2. A 3.1 4.B 5.0 6. E 7. C 8. D 9. G 10. J

Unit 8 Chain Operation

Text A

Chain Stores

I. l. C 2.D 3.D 4.C 5. A 6. B

II. 1. manage 2. standardize 3. centralize 4. exclude 5. collaborate

6. extract

7. locate

8. generalize

9. coordinate 10. organize

III. l. E 2.G 3. A 4.F 5. H 6. B 7. C 8. D

Text B

I. l. N 2.N 3.Y 4.Y 5.Y 6.N 7.NG

8. drawing card 9. the loyalty of shoppers 10. the rise of chains

II. l. C 2.D 3.G 4.E 5. J 6. B 7. A 8. F 9. H 10.1

Text C

I. l. C 2.D 3.C 4.D 5.C 6. A

II. l. 夫妻店 2. 露天市场 3.农贸市场 4. 购物环境 5. 地方政府

6. 跨国公司

7. 国内外市场

8. 购买力

9. 便利店10. 百货商店

Unit 9 The Travel and Hospitality Industry

Text A

I. 1. B 2.C 3. A 4.C 5. B 6. D

II. 1. industrialize 2. educate 3. induce 4. depend 5. separate

6. manufacture

7. interpret

8. transport

9. respond 10. select

III. l. C 2. G 3. H 4. D 5. F 6. E 7. A 8. B

Text B

I.l. N 2.Y 3.N 4.N 5.Y

6. contract caterers

7. graduate recruitment schemes

8. scope, hospitality

II. l. G 2. A 3.F 4.C 5.B 6. D 7. H 8. E

III. 1. require 2. employ 3. exhibit 4. classify

5. supervise

6. recruit

7. occupy

8. progress

Text C

I. l. F 2.T 3.F 4.F 5. T 6. T 7. F 8. T

II. l. G 2.F 3. A 4.C 5.B 6. D 7. H 8. E

Unit 10 Logistics

Text A

I. l. Y 2.N 3.NG 4.Y 5.Y 6.Y7.N

8. the minute details and the main elements 9. the customer 10. logistics

II. 1. introduction 2. location 3. definition 4. consumption/consumer

5. requirement

6. communication

7. replenishment

8. transportation

9. procurement 10. coordination11. collaboration 12. globalization

13. expectation 14. assessment15. understanding

III. l. B 2.E 3.G 4. A 5.1 6. C 7. D 8. F 9. J 10. H

Text B

II. l. E 2.C 3.H 4. A 5. J 6.B 7. I 8.D 9.F 10. G

Text C

I. l. T 2. T 3.T 4.F 5.T 6.T 7.F 8. T 9. T 10. T

II. l. C 2.1 3.F 4. L 5.E 6. A 7.N 8. G 9. O 10. D

Unit 11 Human Resources

Text A

I. l. Y 2.Y 3.N 4.N 5. NG 6.Y 7. N

8. themselves as strategic partners

9. business people; finance and accounting

10. an integral role in organizational success

II. l. C 2.F 3. A 4.H 5.B 6.1 7. D 8. J 9. E 10. G

Text B

I. l. C 2.D 3.D 4.D 5. A 6. D

II.1.入门岗位 2. 劳资关系

3. 公共行政学

4. 社会科学

5. 技术或专业背景

6. 政治学

7. 组织结构8. 工商管理学

9. 法律法规10. 行为科学

Text C

I. 1. C 2.B 3. A 4.D 5. A 6. A

II.

1. definition

2. surrounding

3. assumption

4. relationship/relation

5. interaction

6. collaboration/collaborator

7. description 8. exhibition/exhibitor

9. association 10. negotiation/negotiator

Unit 12 Public Relations

Text A

I. l. N 2.Y 3.N 4.NG 5.Y 6.Y 7.Y

8. an advertisement; useful publicity

9. The public

10. new customers; old/current customers

II. 1. Public relations is the management of relationships between an organization and its public.

2. A press release is an announcement that a company sends to the press and other media

about anything which it considers to be newsworthy.

3. An organization's public is groups of people with something in common. They are the

target market of public relation. They may include employees, shareholders, government regulators, customers, financial analysts, pressure groups, and industry associations.

4. A school board will have parents, students and taxpayers, teachers and other staff, local

government and community, etc.

Text B

I. B: 5,9, 10 C: 3, 8 D: 6, 12 E:2, 11

II. 1. proverbial 2. publicity 3. beneficial 4. recipient 5. personal 6. circulation

Text C

I. 1.C 2.B 3.D 4.A 5.B

II. 1.H 2.E 3.B 4.F 5.D 6.A 7. G 8.C

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