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英语 summary 终极修正版

英语 summary 终极修正版

Summary Writing

Forme r U.S. Undersecretary of Commerce Robert J. Shapiro in his new book Futurecast writes that there are three powerful global forces: globalization, an aging world population, and American's unchallenged position as the world's sole military superpower, which are currently reshaping humanity's near-term future. Firstly, Shapiro belie ves glo balization will dramatically make a tremendous change as it eliminates barriers and stimulates economies. Especially, globalization will ultimately benefit the United States and China whose economies are intrinsically linked, meanwhile creating much greater economic challenges for Europe and Japan. Furthermore, as China has now become a key trading partner attractive to foreign investors, Shapiro convinces that China's rush economic ascension will continue prosperous and argues that China needs a more liberal political system to manage its liberalized economic system in order to guarantee its economic success. Secondly, except globalization, Shapiro notes that a rapidly aging population which can’t be controlled will bring about a series of unavoidable social crisis, thus, leading to sharp tax increases and standard of living goes down. Moreover, new technologies will unfortunately make originally soaring health care costs go even higher, and inevitably place a great burden on every major country including China. Therefore, Shapiro describes such circumstances as “Longer Lives, Smaller Families.”Thirdly, U.S. will likely remain the dominant superpower, besides, threat of terrorism and advanced technology may potentially and unpredictably alter the projected future outcome. However, Shapiro doesn't directly point out the effect of global warming which requires more thoughtful analysis but indirectly replace it by discussing nanotechnological breakthroughs yet without elaborative reflection on what that implies. Shapiro's writing style exists some drawbacks while digging the specifics of the new global economy. All in all, Futurecast succeeds in giving the reader a sophisticated awareness of many predominant challenges and unexpected developme nts wi thin the next 15 years and perhaps "the more concise it is, the more effective it will be."

W. G. WEI

Monday, April 09, 2012

英语新闻词汇大全(附新闻词汇精选)

英语新闻词汇大全 accredited journalist n. 特派记者advertisement n.广告. advance n.预发消息;预写消息 affair n.桃色新闻;绯闻 anecdote n.趣闻轶事 assignment n.采写任务 attribution n. 消息出处,消息来源 back alley news n. 小道消息backgrounding n.新闻背景 Bad news travels quickly. 坏事传千里。banner n.通栏标题 beat n.采写范围 blank vt. "开天窗" body n. 新闻正文 boil vt.压缩(篇幅) box n. 花边新闻 brief n. 简讯 bulletin n.新闻简报 byline n. 署名文章 caption n.图片说明 caricature n.漫画 carry vt.刊登 cartoon n.漫画 censor vt. 审查(新闻稿件),新闻审查chart n.每周流行音乐排行版 clipping n.剪报 column n.专栏;栏目 columnist n.专栏作家

continued story 连载故事;连载小说contributing editor 特约编辑 contribution n.(投给报刊的)稿件;投稿contributor n.投稿人 copy desk n.新闻编辑部 copy editor n.文字编辑 correction n.更正(启事) correspondence column读者来信专栏correspondent n.驻外记者;常驻外埠记者cover vt.采访;采写 cover girl n. 封面女郎 covert coverage 隐性采访;秘密采访 crop vt.剪辑(图片) crusade n.宣传攻势 cut n.插图vt.删减(字数) cut line n.插图说明 daily n.日报 dateline n.新闻电头 deadline n.截稿时间 dig vt.深入采访;追踪(新闻线索);“挖”(新闻) digest n.文摘 editorial n.社论 editorial office 编辑部 daily 日报 morning edition 晨报 evening edition 晚报 quality paper 高级报纸 popular paper 大众报纸 evening paper 晚报

7大类新闻听力常见词汇

7大类新闻听力常见词汇 1. 政治新闻 alliance [?'la??ns] n.同盟,同盟国 league [li?g] n.同盟,联盟 mediator ['mi?d?e?t?] n. 调解人 turnout ['t??na?t] n.投票者,票数 election [?'lek?(?)n] n.选举 poll [p??l] n.民意测试 border ['b??d?] n.边界 boycott ['b??k?t] v./n.(联合)抵制 campaign [k?m'pe?n] n.运动,选举 concession [k?n'se?(?)n] n.让步 confrontation [,k?nfr?n'te??n n.对抗 democratic [dem?'kr?t?k] a.民主的 embassy ['emb?s?] n.大使馆 envoy ['env??] n.使者 fraud [fr??d] n.诈骗 illegal [?'li?g(?)l] a.非法的 panel ['p?n(?)l] n.专门小组 partisan ['pɑrt?zn] a. 有党派的 proposal [pr?'p??z(?)l] n.提议 realm [relm] n.领域 regime [re?'?i?m] n.政治制度 reign [re?n] v./n.统治 2. 军事战争 ambush ['?mb??] n./v.埋伏 ammunition [?mj?'n??(?)n] n.弹药 armed campaign 武装战役 disarm [d?s'ɑ?m] v.解除武装 arrest [?'rest] v.逮捕 assault [?'s?lt] n./v.袭击 besiege [b?'si?d?] v.包围 bullet ['b?l?t] n.枪弹

学术英语写作总结

专业英语写作考点总结 part ? academic english writing (专业英语写作)chapter 1 six considerations in academic writing 1、academic writing is a product of many consideration : audience, purpose, organization, style, flow and presentation. (学术写作六要素:写作对象,目的,组织结构,文体特征,表达连贯和宣讲或宣读)。 2、organization usually has the following four parts : 问题-解决方法包括四个部 分 (1) description of a situation (描述情况) (2) identification of a problem (甄别问题) (3) description of a solution (描述解决方法) (4) evaluation of the solution (评估解决方法) 3、formal grammar style:(正规的语法风格) (1) generally avoid contractions (一般来讲避免使用略缩词) 例:won’t改为will not (2) use the more appropriate formal negative forms (使用更为适宜的正规的否定 形式) 例:not...any改为nonot...much改为little not...many改为few (3) limit the use of “run-on” expressions, such as and so forth and etc. (限 制使用多个词连用的表达法) 例:句子内不能出现and so forth和etc.出现时应将省略的部分扩展出来。 (4) avoid addressing the reader as you(except, of course, if you are writing a textbook or other instructional materials).(避免向读者说“你”)例:you can see the results in table 1. 改为:the results can be seen in table 1. 改为: it is necessary to consider how costs may be lowered. 或者 we now need to consider how costs may be lowered. (6) place adverb within the verb. (将副词放于动词词组内)例:this model was developed by krugman originally. 改为:this model was originally developed by krugman. (7) consider whether you should split infinitives.(考虑是否该使用割裂不定式)例:we need to adequately meet the needs of those enrolled in the program. (8) aim for an efficient use of words. (目的是为了有效地使用词汇)例:there are some inorganic materials that can be used by bioengineers in the process of tissue engineering that have been shown to be very promising. 改为:some inorganic materials used in tissue engineering have shown great promise. 习题: (1)you can use this model to analyze the effects of several parameter changes. 错误:使用了you。 改为:this model can be used to analyze the effects of several parameter changes. (2)ok, what are the reasons that coffee prices have fallen? there’re a lot of possibilities. 错误:使用了口语ok;直接引语的使用;使用了缩略词there’re。

英语新闻常用词分类词汇表

政治 常见政治问题新闻词汇 ●Sanction制裁 ●Anarchy无政府状态 ●Ballot选票 ●Boycott联合抵制 ●Truce休战 ●Activist激进分子 ●Asylum政治庇护 ●Bill议案 ●Violate违反 ●Treaty协定 ●Parliament国会 ●House of commons下议院 ●Senate参议院 ●Congressman国会/众议院议员 ●Court法庭[院] ●House of lords上议院 ●Congress(美国等国的)国会、议会●Senator参议员 ●Legislature立法机关、立法机构 ●Procurator检察官 ●Security forces安全部队 ●Campaign运动选举 ●Cease-fire停火●Armed forces武装部队 ●Expel驱逐,放逐 ●Cabinet内阁 ●Casualty伤亡 ●Diplomatic tie外交关系 ●Ambassador大使,使节 ●Inflation通话膨胀 ●Reject否决 ●Statement声明 ●Interfere干涉 ●Unseat罢免 ●Protest示威 ●Democracy民主 ●Proposal提议 ●Domestic affairs内政 ●Resignation辞职 ●Impeach弹劾 ●Insurgent造反者,反抗国内政权的人●Multi-party elections多党选举 ●Amnesty特赦 ●Curfew宵禁 ●Anarchism无政府主义 ●Ballot选举票,投票,票数,投票 常见政治头衔新闻词汇 ●President总统 ●Premier总理 ●Secretary of state国务卿●Prime minister首相 ●Chief executive行政长官●Deputy president副总统●Foreign minister外长 ●Finance minister财长 ●Secretary-general秘书长●Chairman主席 新闻中出现的中国时政的词汇 ●Rapid economic growth快速经济增长 ●Disparate development发展不平衡 ●Flood-prevention project防洪工程 ●Building redundant project重复建设 ●Work contracted to households包干到户 ●Strive for a relatively comfortable life奔小康 ●Lighten the burden on the peasant(farmers)减轻农民负担●A constructive strategic partnership建设性战略伙伴关系 外交用词 ●Ambassador大使●Diplomacy外交●Consulate领事馆,领事任期,领事 的职位

英文Summary写作方法、范例及常用句式

英文Summary写作方法、范例及常用句式

摘要是对一篇文章的主题思想的简单陈述。它用最简洁的语言概括了原文的主题。写摘要主要包括三个步骤:(1)阅读;(2)写作;(3)修改成文。 第一步:阅读 A.认真阅读给定的原文材料。如果一遍不能理解,就多读两遍。阅读次数越多,你对原文的理解就越深刻。 B.给摘要起一个标题。用那些能概括文章主题思想的单词、短语或短句子作为标题。也可以采用文中的主题句作为标题。主题句往往出现在文章的开头或结尾。一个好标题有助于确定文章的中心思想。C.现在,就该决定原文中哪些部分重要,哪些部分次重要了。对重要部分的主要观点进行概括。 D.简要地记下主要观点——主题、标题、细节等你认为对概括摘要重要的东西。 第二步:动手写作 A. 摘要应该只有原文的三分之一或四分之一长。因此首先数一下原文的字数,然后除以三,得到一个数字。摘要的字数可以少于这个数字,但是千万不能超过这个数字。 B. 摘要应全部用自己的话完成。不要引用原文的句子。 C. 应该遵循原文的逻辑顺序。这样你就不必重新组织观点、事实。 D. 摘要必须全面、清晰地表明原文所载的信息,以便你的读者不需翻阅原文就可以完全掌握材料的原意。 E. 写摘要时可以采用下列几种小技巧:

1) 删除细节。只保留主要观点。 2) 选择一至两个例子。原文中可能包括5个或更多的例子,你只需从中筛选一至二个例子。 3) 把长段的描述变成短小、简单的句子。如果材料中描述某人或某事用了十个句子,那么你只要把它们变成一两句即可。 4) 避免重复。在原文中,为了强调某个主题,可能会重复论证说明。但是这在摘要中是不能使用的。应该删除那些突出强调的重述句。 5) 压缩长的句子。如下列两例: “His courage in battle might without exaggeration be called lion-like.” 可以概括为:”He was very brave in battle.” “He was hard up for money and was being pressed by his creditor.”可以概括为:“He was in financial difficulties.” 6) 你还可以使用词组代替整句或者从句。请看下面的例子:“Beautiful mountains like Mount Tai, Lushan Mountain, and Mount Huang, were visited by only a few people in the past. Today, better wages, holidays with pay, new hotels on these mountains, and better train and bus services, have brought them within reach of many who never thought of visiting them ten years ago.” 可以概括为:”Beautiful mountains like Mount Tai, once visited by only a few people, are today accessible to many, thanks to better wages, paid holidays, new hotels and better transportation services.”

亲,专四、专八新闻听力词汇总结,绝对对你有用

专四、专八新闻听力词汇总结(二) 四.奥运类: 国际奥林匹克委员会International Olympic Committee 中国奥委会Chinese Olympic Committee the Olympic flame奥运圣火 奥运会选拔赛Olympic Trial 奥运会会歌Olympic Anthem 奥运火炬Olympic Torch 奥运会代表团Olympic Delegation 奥运村Olympic Village 组委会organization committee 开幕式opening ceremony 闭幕式closing ceremony 吉祥物mascot 颁奖台podium a crown of olive branches 橄榄枝编成的头冠 a record-holder记录保持者 a team gold medal 一枚团体金牌 an Olympic medal奥运金牌 Olympics opening ceremonies奥运会开幕式 event比赛项目 prance with the national flag挥舞着国旗而雀跃 spectator观众 a team bus 运动员专车 the gold / silver/ bronze medalist金/ 银/ 铜牌获得者 Aquatics(水上运动) Archery(射箭) Individual events 个人赛 Team events 团体赛 Athletics(田径) Track 径赛 Cycling(自行车) gymnastics 击剑:Fencing 射击:shooting

【良心出品】Summary的写作技巧和常见句型

Summary的写作技巧和常见句型 一、概括原文 (一)阅读 1.读懂文章 读文章的时候,要养成良好的阅读习惯,划划写写,英文阅读的时候,用铅笔轻轻划出重点词汇。 认真阅读给定的原文材料。如果一遍不能理解,就多读两遍。阅读次数越多,你对原文的理解就越深刻。 2.拆分文章 按照作者的思路,把文章分段,每个段落用几个词,几个短语概括。尽量简短,精炼。 段落中心句,在段落的开头或末尾。有时也会变态的在当中。 3.概括主旨 写出文章的thesis, 一句话概括文章的主旨。 (二)基本结构和技巧 1.重新拟定标题 给summary起一个标题。用那些能概括文章主题思想的单词、短语或短句子作为标题。也可以采用文中的主题句作为标题。 2.阐述观点 摘要应全部用自己的话完成。不要引用原文的句子。写概述的时候,如果能够明确是他人写作的文章,注意要把作者的名字放在第一句(或者是the author…….)。接着写出要阐述的main ideas(主要观点)和supporting points(对主要观点的支持)。 3.词汇运用 注意概述的coherence(连贯性),运用好transition words(过渡词), like however, furthermore, nonetheless, besides, therefore etc. 4.删除细节 只保留主要观点。 5.选择一至两个有代表性的例子 原文中可能包括5个或更多的例子,你只需从中筛选一至二个例子。 6.把长句变成短句,把长段的描述变成短小、简单的句子。 “He was hard up for money and was being pressed by his creditor.” 可以概括为:“He was in financial difficulties.” “His courage in battle might without exaggeration be called lion-like.” 可以概括为:”He was very brave in battle.” “He was hard up for money and was being pressed by his creditor.” 可以概括为:“He was in financial difficulties.” 6) 你还可以使用词组代替整句或者从句。请看下面的例子: “Beautiful mountains like Mount Tai, Lushan Mountain, and Mount Huang, were visited by only a few people in the past. Today, better wages, holidays with pay, new hotels on these mountains, and better train and bus services, have brought them within reach of many who never thought of visiting them ten years ago.” 可以概括为:”Beautiful mountains like Mount Tai, once visited by only a few people, are today accessible to many, thanks to better wages, paid holidays, new hotels and better transportation services.” 7) 使用概括性的名词代替具体的词,比如:

英语新闻词汇大全

英语新闻词汇大全accreditedjournalistn.特派记者advertisementn.广告.advancen.预发消息;预写消息affairn.桃色新闻;绯闻anecdoten.趣闻轶事assignmentn.采写任务attributionn.消息出处,消息来源backalleynewsn.小道消息backgroundingn.新闻背景Badnewstravelsquickly.坏事传千里。bannern.通栏标题 beatn.采写范围 blankvt."开天窗"bodyn.新闻正文boilvt.压缩(篇幅) boxn.花边新闻 briefn.简讯 bulletinn.新闻简报 bylinen.署名文章 captionn.图片说明caricaturen.漫画 carryvt.刊登 cartoonn.漫画 censorvt.审查(新闻稿件),新闻审查

chartn.每周流行音乐排行版 clippingn.剪报 columnn.专栏;栏目 columnistn.专栏作家continuedstory连载故事;连载小说contributingeditor特约编辑 contributionn.(投给报刊的)稿件;投稿contributorn.投稿人 copydeskn.新闻编辑部 copyeditorn.文字编辑 correctionn.更正(启事) correspondencecolumn读者来信专栏correspondentn.驻外记者;常驻外埠记者 covervt.采访;采写 covergirln.封面女郎 covertcoverage隐性采访;秘密采访 cropvt.剪辑(图片) crusaden.宣传攻势 cutn.插图vt.删减(字数)cutlinen.插图说明dailyn.日报 datelinen.新闻电头 deadlinen.截稿时间 digvt.深入采访;追踪(新闻线索);“挖”(新 闻) digestn.文摘

新闻中常见英语词汇

一.国际事务: negotiations,delegate,delegation,summit 峰会 charter n. 特许状,执照,宪章 pledge n. 诺言,保证,誓言,抵押,信物,保人,祝愿vt. 许诺,保证,使发誓,抵押,典当,举杯祝……健康 vt. 特许,发给特许执照 promote peace 促进和平 boost economic co-op 加强经济合作 make concession/compromise 作出妥协 pass a resolution 通过决议 sanction n. 核准,制裁,处罚,约束力 vt. 制定制裁规则,认可,核准,同意 default n. 违约,不履行责任,缺席,默认值 vt. 疏怠职责,缺席,拖欠,默认 vi. 疏怠职责,缺席,拖欠,默认 veto a bill 否决议案 break the deadlock 打破僵局 a scientific breakthrough 科学突破 an unexpected outcome 出乎意料的结果 sign/ratify an accord/deal/treaty/pact/agreement 签署协议diplomatically isolated country 在外交上被孤立的国家diplomatic solutions 外交解决方案 hot spot 热点 take hostilities toward..... 对……采取敌对态度 ethnic cleansing 种族排斥 refugee,illegal aliens 非法移民 mediator 调解员 national convention 国民大会 fight corruption 反腐败 corrupted election 腐败的选举 peace process 和平进程 give a boost to... 促进 booming economy 促进经济发展 mutual benefits/interests 双赢 Defense Minister,evacuate,flee from Pentagon 五角大楼impose/break a deadline 规定/打破最后期限 retaliate 报复 banking reform 金融改革 commissioner 代表 go bankrupt 破产 file for bankruptcy 提出破产 deputy 代表

怎么写英文摘要summary

摘要是对一篇文章的主题思想的简单陈述。它用最简洁的语言概括了原文的主题。写摘要主要包括三个步骤: (1)阅读; (2)写作; (3)修改成文。 第一步: 阅读 A.认真阅读给定的原文材料。如果一遍不能理解,就多读两遍。阅读次数越多,你对原文的理解就越深刻。 B.给摘要起一个标题。用那些能概括文章主题思想的单词、短语或短句子作为标题。也可以采用文中的主题句作为标题。主题句往往出现在文章的开头或结尾。 一个好标题有助于确定文章的中心思想。 C.现在,就该决定原文中哪些部分重要,哪些部分次重要了。对重要部分的主要观点进行概括。 D.简要地记下主要观点——主题、标题、细节等你认为对概括摘要重要的东西。 第二步: 动手写作 A.摘要应该只有原文的三分之一或四分之一长。因此首先数一下原文的字数,然后除以三,得到一个数字。摘要的字数可以少于这个数字,但是千万不能超过这个数字。 B.摘要应全部用自己的话完成。不要引用原文的句子。

C.应该遵循原文的逻辑顺序。这样你就不必重新组织观点、事实。 D.摘要必须全面、清晰地表明原文所载的信息,以便你的读者不需翻阅原文就可以完全掌握材料的原意。 E.写摘要时可以采用下列几种小技巧: 1)删除细节。只保留主要观点。 2)选择一至两个例子。原文中可能包括5个或更多的例子,你只需从中筛选一至二个例子。 3)把长段的描述变成短小、简单的句子。如果材料中描述某人或某事用了十个句子,那么你只要把它们变成一两句即可。 4)避免重复。在原文中,为了强调某个主题,可能会重复论证说明。但是这在摘要中是不能使用的。应该删除那些突出强调的重述句。 5)压缩长的句子。如下列两例: “Hiscourageinbattlemightwithoutexaggerationbecalledlion-like.”可以概括为:”He was very brave in battle.” “He was hard up for money and was being pressed by his creditor.”可以概括为: “He was in financial difficulties.” 6)你还可以使用词组代替整句或者从句。请看下面的例子: “BeautifulmountainslikeMountTai,LushanMountain,andMountHuang,were visited by only a few people in the past. Today, better wages,holidays with pay, new hotels on these mountains, and better train andbus services, have brought them within reach of many who never thoughtof visiting them ten years ago.” 可以概括为:

英语新闻听力常见词汇总结

新闻听力常见词汇总结(一) 一.国际事务:- negotiations,delegate,delegation,summit 峰会- charter n. 特许状,执照,宪章- pledge n. 诺言,保证,誓言,抵押,信物,保人,祝愿- vt. 许诺,保证,使发誓,抵押,典当,举杯祝……健康- vt. 特许,发给特许执照- promote peace 促进和平- boost economic co-op 加强经济合作- make concession/compromise 作出妥协- pass a resolution 通过决议- sanction n. 核准,制裁,处罚,约束力- vt. 制定制裁规则,认可,核准,同意- default n. 违约,不履行责任,缺席,默认值- vt. 疏怠职责,缺席,拖欠,默认- vi. 疏怠职责,缺席,拖欠,默认- veto a bill 否决议案- break the deadlock 打破僵局- a scientific breakthrough 科学突破- an unexpected outcome 出乎意料的结果- sign/ratify an accord/deal/treaty/pact/agreement 签署协议-diplomatically isolated country 在外交上被孤立的国家- diplomatic solutions 外交解决方案-

hot spot 热点- take hostilities toward..... 对……采取敌对态度-ethnic cleansing 种族排斥- refugee,illegal aliens 非法移民- mediator 调解员- national convention 国民大会- fight corruption 反腐败- corrupted election 腐败的选举- peace process 和平进程- give a boost to... 促进- booming economy 促进经济发展- mutual benefits/interests 双赢- Defense Minister,evacuate,flee from Pentagon 五角大楼-impose/break a deadline 规定/打破最后期限- retaliate 报复- banking reform 金融改革- commissioner 代表- go bankrupt 破产- file for bankruptcy 提出破产- deputy 代表- external forces 外部力量- speculate,disarmament agreement 裁军协议-

学术英语写作总结分析解析

学术英语写作总结分析解析

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学术英语写作总结分析解析

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英语新闻常用词汇大全(免费版)

英语新闻词汇大全accredited journalist n. 特派记者 advertisement n.广告. advance n.预发消息;预写消息 affair n.桃色新闻;绯闻 anecdote n.趣闻轶事 assignment n.采写任务 attribution n. 消息出处,消息来源 back alley news n. 小道消息 backgrounding n.新闻背景 Bad news travels quickly. 坏事传千里。 banner n.通栏标题 beat n.采写范围 blank vt. "开天窗" body n. 新闻正文 boil vt.压缩(篇幅) box n. 花边新闻 brief n. 简讯 bulletin n.新闻简报 byline n. 署名文章 caption n.图片说明 caricature n.漫画 carry vt.刊登 cartoon n.漫画 censor vt. 审查(新闻稿件),新闻审查 chart n.每周流行音乐排行版 clipping n.剪报 column n.专栏;栏目 columnist n.专栏作家

continued story 连载故事;连载小说contributing editor 特约编辑 contribution n.(投给报刊的)稿件;投稿contributor n.投稿人 copy desk n.新闻编辑部 copy editor n.文字编辑 correction n.更正(启事) correspondence column读者来信专栏correspondent n.驻外记者;常驻外埠记者 cover vt.采访;采写 cover girl n. 封面女郎 covert coverage 隐性采访;秘密采访 crop vt.剪辑(图片) crusade n.宣传攻势 cut n.插图vt.删减(字数) cut line n.插图说明 daily n.日报 dateline n.新闻电头 deadline n.截稿时间 dig vt.深入采访;追踪(新闻线索);“挖”(新闻) digest n.文摘 editorial n.社论 editorial office 编辑部 daily 日报 morning edition 晨报 evening edition 晚报 quality paper 高级报纸 popular paper 大众报纸 evening paper 晚报 government organ 官报

学术英语第二单元summary

Marketing is: a) discovering and giving consumers what they want and need, and b) doing this at a profit. Marketing revolves around the wants, needs and desires of people. Effective marketing should begin with an insightful understanding of the consumer. Product is anything that can be offered for sale or use to another individual. The product P covers everything that goes into the development of the tangible or intangible object. Price not only pays for your cost of goods and profit, it does much more, such as communicating about the product,setting quality expectations, segmenting the audience, and even conveying how a consumer should consume the product. Place refers to where and how you sell your product and is also referred to as distribute .Place can set quality and price expectations. Any way you choose to promote your product is called promotion in marketing This includes any from of marketing communication such as advertising, public relations, sales promotion, event marketing, as well as any personal one-on-one selling you do.

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