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清华电子商务英语张强华-习题答案

Exercises

I. Answer the following questions according to the text.

1. Electronic mail is the most widely used application on the Net. You can also carry on live "conversations" with other computer users using Internet Relay Chat (IRC).

2. The most widely used part of Internet is the World Wide Web (often abbreviated "WWW" or called "the Web"). Its outstanding feature is hypertext, a method of instant cross referencing.

3. The most popular Web browsers are Microsoft Internet Explorer and Netscape Navigator.

4. Hypertext is information presented as a page which can contain text, pictures, sound, animations, and links to other pages which can be activated by buttons located on a page.

5. HTML stands for HyperText Markup Language, and is the language that most web pages are written in. It provides a standard method for displaying Hypertext.

6. The Internet Protocol (IP) is the method or protocol by which data is sent from one computer to another on the Internet.

7. The Transmission Control Protocol (TCP) puts packets back in the right order.

8. It means that there is no continuing connection between the end points that are communicating. Each packet that travels through the Internet is treated as an independent unit of data without any relation to any other unit of data.

9. The most widely used version of IP today is Internet Protocol Version 4 (IPv4).

10. In the most widely installed level of the Internet Protocol (IP) today, an IP address is

a 32-bit number that identifies each sender or receiver of information that is sent in packets across the Internet.

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. connectionless protocol 1. 无连接协议

2. electronic shopping mall 2. 电子购物商城

3. Internet Protocol 3. 因特网协议

4. conversation 4. n.会话，交谈

5. connection-oriented protocol 5. 面向连接的协议

6. n.网关 6. gateway

7. 传输控制协议7. Transmission Control Protocol

8. n.浏览器8. browser

9. n.超文本9. hypertext

10. vt.转寄，转发10. forward

III. Fill in the blanks with the words given below.

1. remote

2. office

3. protected

4. ordering

5. meet

6. technologies

7. offer

8. relationships

9. secure 10. resources

IV. Translate the following passage from English to Chinese.

主页

对于网络用户来说，主页就是启动像网景公司的Navigator或微软公司的Internet Explorer这样的浏览器时首先显示的那个页面。浏览器通常预先设置浏览器厂家的第一个页面作为主页。但是，你也可以设置它打开任何一个网站。例如，你可以特别设置“https://www.wendangku.net/doc/9a9627964.html,”或“https://www.wendangku.net/doc/9a9627964.html,”为你的主页。也可以特别指定无主页（将显示一个空白页），这样可以从书签列表中选择第一个页面或者输入网址。

Text B

Exercises

I. Fill in the blanks with the information given in the text.

1. network equipment, Intermediate Systems (IS)

2. computer networks, packets of data

3. two or more network interfaces, two different

4. forwarding, packet-switched, flooding, unknown devices

5. Transparent bridging, Learning bridge operation

6. Source route bridging

7. hubs, repeaters

8. multiple twisted pair, fibre optic, a single network segment

9. unsophisticated broadcast device, any of the traffic, regenerated, all other ports

10. the actual physical signal, the OSI model

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. twisted pair 1. 双绞线

2. layer 3 switching 2. 第三层交换

3. terminal 3. n.终端，接线端

4. retransmission 4. n.转播，中继，重发

5. multilayer 5. n.多层

6. n.装备，设备，器材，装置 6. equipment

7. n.装置，设备7. device

8. v.定制，用户化8. customize

9. vt.放大，增强9. amplify

10. n.碰撞，冲突10. collision

Text A

Exercises

I. Answer the following questions according to the text.

1. Ecommerce simply means selling goods, services, information, or whatever over the Internet.

2. 'Wow' sites will only hinder customers getting to your products, and make promotion more difficult.

3. You can take the following steps:

1) Hire a web design company.

2) Build your own pages using HTML-editing software.

3) Purchase an out-of-the-box shopping cart program that builds the whole site for you, including an online catalogue with payment facilities in place.

4) Rent space on a web-hosting company offering site build online.

4. URL stands for Uniform Resource Locator. It is your address or domain on the Internet.

5. You have to upload the site to a web-hosting company that will display it on the Internet, 24 hours a day, seven days a week.

6. You will need to email the hosting company that you're ready to start trading.

7. 1) Display your goods online, but take payment off-line — by check, bank transfer, credit card details given over the phone.

2) Display your goods online and take payment online through some simple wallet system.

3) Display and take payment online, but employ a payment service provider.

4) Display and take payment online, but use your own online merchant account.

8. Links will be built in automatically if you use an out-of-the box shopping cart, employ

a we

b design company, or rent space on an online ecommerce-hosting site. Otherwise —if you've built your own site — you'll have to add code to the pages concerned.

9. Open

10. Open

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. bank transfer 1. 银行转账

2. wallet system 2. 电子钱包系统

3. online merchant account 3. 在线商家账号

4. site optimization company 4. 网站优化公司

5. payment service provider 5. 支付服务提供商

6. n.最佳化，最优化 6. optimization

7. n.联机，在线式7. online

8. n.电子商务8. ecommerce

9. n.佣金，委托9. commission

10. n.目录10. catalogue

III. Fill in the blanks with the words given below.

1. exchanging

2. fact

3. quantity

4. public

5. purchase

6. without

7. bid

8. platform

9. receive 10. involve

IV. Translate the following passage from English to Chinese.

建立一个电子商务网站

要建立一个电子商务网站，必须考虑以下事项：

·供应商——这与任一常规商店和邮购公司一样。没有好的供应商就不能提供好产品。

·价位——电子商务的一个主要部分就是客户比较价格极其方便。在一个透明市场中，定价是非常重要的。

·客户关系——电子商务提供了多种建立客户关系的方法。电子邮件、常见问题解答、知识库、论坛、聊天室等等，把这些特点整合到你的电子商务中，有助于使你与竞争对手不同。

·后端——执行、退货、客户服务——这决定了任一零售公司的成败。在很大程度上它们决定了你与客户的关系。

Exercises

I. Fill in the blanks with the information given in the text.

1. business-to-consumer, consumer-to-consumer and business-to- business.

2. standard businesses, around your home town

3. eBay, https://www.wendangku.net/doc/9a9627964.html,

4. do not have access to, services

5. least popular, most useful

6.Business-to-consumer (B2C)

7. Search Engine Optimization (SEO), Pay-Per-Click (PPC)

8. Search engine visibility, higher, more visible

9. Google, Yahoo!, Bing

10. the quality, the quantity

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. visible 1. adj.看得见的，明显的

2. extra cost 2. 额外成本，额外费用

3. business-to-business (B2B) 3. 企业对企业的电子商务

4. online auction 4. 在线拍卖

5. flea market 5. 跳蚤市场

6. adj.买得起 6. affordable

7. n.关键字7. keyword

8. n.爬行者8. crawler

9. adv.有规律地，有规则地9. regularly

10. 企业对消费者电子商务10. business-to-consumer (B2C)

Unit 3 Text A

Exercises

I. Answer the following questions according to the text.

1. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time without an intermediary service over the Internet.

2. In order to shop online, one must be able to have access to a computer, a bank account and a debit card.

3. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favourable attitudes towards new shopping channels.

4. At first, the main users of online shopping were young men with a high level of income and a university education. By 2001 women took up 52.8% of the online population.

5. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once.

6. Some alternative means are as follows:

·Debit card

·Various types of electronic money

·Cash on delivery (C.O.D., offered by very few online stores)

·Check

·Wire transfer/delivery on payment

·Postal money order

·Reverse message billing to mobile phones

·Gift cards

·Direct debit in some countries

7. It is often used for digital media products such as software, music, movies, or images.

8. The customer orders online, finds a local store using locator software and picks the product up at the closest store. This is the method often used in the bricks and clicks business model.

9. A majority of consumers choose online shopping for a faster and more efficient shopping experience.

10. The most important factors that determine whether the customers will return to the site are the ease of use and the presence of user-friendly features.

II. Translate the following terms or phrases from English into Chinese and vice versa:

1. wire transfer 1. 电汇

2. third-party distributor 2. 第三方分销商

3. online shopping 3. 在线购物，网上购物

4. business model 4. 商业模式

5. cash on delivery 5. 货到付款，交货付现

6. 网络商店 6. web shop

7. n.传统的实体企业7. bricks-and-mortar

8. n.可计算8. calculability

9. n.入仓库，仓库贮存9. warehousing

10. n.零售商人10. retailer

III. Fill in the blanks with the words given below.

1. almost

2. customers

3. shipping

4. rely

5. online

6. installed

7. accepts

8. manipulated

9. basket 10. database

IV. Translate the following passage from English to Chinese.

关于购物车和支付的常见问题

1. 什么是购物车？

这是运行在自己网站上的应用程序，使你可以通过互联网销售货物和服务。

2. 使用该程序的价格是多少？

该程序的PayPal版本是免费的，我们（购物车提供者）提供的版本也不收费

用。

3. 有任何交易费吗？

对于信用卡处理，我们已经把商店与PayPal集成为一体，它们有自己的收费标准。

4.如何向我支付？

你客户的付款直接转入你的PayPal账户。也可用自己方便的方式转入你的银行账户。付款也可以转换为现金保存在你的账户中。

5. 如怎样把商店上传到我的网站？

该商店内嵌有用于传输文件的FTP程序。也可以使用自己的FTP程序，如Cute FTP。FrontPage用户应该先输入文件然后再把文件发布到他们的网站。

Exercises

I. Decide whether the following statements are True (T) or False (F).

1. T

2. T

3. F

4. T

5. F

6. F

7. T

8. T

9. F 10. T

II. Translate the following terms or phrases from English into Chinese and vice versa:

1. checkout procedure 1. 支付过程

2. fixed price 2. 固定价格

3. design template 3. 设计模板

4. late payment 4. 逾期付款

5. lead time 5. 订货至交货的时间

6. 运营成本 6. operational cost

7. 搜索引擎排名网站7. search engines rank site

8. 追踪8. track down

9. adv.敏捷地，迅速地9. promptly

10. n.现金流10. cashflow

Text A

Exercises

I. Answer the following questions according to the text.

1. Once a customer purchases a product from your website, you should ensure delivery in a timely and efficient manner.

2. The first stage of the fulfillment cycle is the way in which your business processes a customer's order.

3. Price, quality of product or service, range of goods, stock availability are vital to achieving sales in the first place

4. Automating your internal systems can help achieve the speed and efficiency you need from order processing.

5. The distribution channels available for the delivery of these goods include sending the goods directly from:

·your own business to your customer

·a local warehouse to your customer

·national distribution centers to your customers

·digital distribution

6. A customer relationship management system is the best place to handle the returns.

7. If delivery is central to your business then you might want to consider the use of a third-party logistics and distribution service.

8. The advantage of this method is that it is very simple to set up. However, it is time consuming to manually send each product via email and the file can easily be shared with others.

9. If you process all orders at a line-item level each individual item ordered is clearly identified.

10. If you track the status of the order any customer enquiry can be resolved promptly and efficiently. Formal tracking of progress ensures that any problems arising out of non-delivery of the order are quickly identified and remedied.

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. flow chart 1. 流程图

2. active tag 2. 有源标签

3. distribution channel 3. 分销渠道

4. activity diagram 4. 活动图，行为图

5. online tracking system 5. 在线跟踪系统

6. 射频标签，无线电标识 6. radio frequency identification

7. 商品品种7. range of goods

8. 第三方物流8. third-party logistic

9. 库管员9. warehouse staff

10. n.送快员10. courier

III. Fill in the blanks with the words given below.

1. shows

2. process

3. emotion

4. takes

5. logic

6. understanding

7. message

8. distribution

9. benefits10. personally

IV. Translate the following passage from English to Chinese.

1.企业对个人客户——如其名称所示，这种模式涉及企业和个人客户。这是最常见的电子商务形式。在这种模式中，网上企业销售产品给个人客户。当B2C刚兴起的时候，它只占很小的份额，但从1995年起呈指数级增长。这种类型背后的基本观念是，通过使用由各种网络营销工具所获得的完全透明的数据，网上企业零售商和营销商可以把它们的商品销售给网络客户。

2.企业对企业——这是最主要的电子商务形式，它涉及数以万计美元的市场。在这种形式中，买方和卖方都是企业，不涉及个人客户。这像生产商给其它零售商或批发商供应产品。例如，戴尔公司在线销售计算机和其它相关附件，但并不是全部产品都由它制造的。所以，为了销售这些产品，它首先要从不同的生产厂购买这些产品。

Exercises

I. Answer the following questions according to the text.

1. This passage mainly talks about the key issues to consider when planning for the introduction of e-commerce.

2.If you plan to sell online, you may need to rethink many of your business activities. This is because you will fundamentally change the way in which you interact with your customers

3. There are three elements of the shopping process that influence how easy and enjoyable the customer finds it to shop on an e-commerce site. They are the shop front,

shopping cart and payment software.

4. The shop front is the interface presented to the customer.

5. You can:

·open a merchant account

·use a payment processing company

·set up an online shop within a virtual shopping mall.

6. Some of the key technologies which allow you to improve your own business efficiency are Intranets, Extranets, Supply chain management, and E-marketplaces.

7. The website specification should clearly identify what the site is trying to achieve and how its various components will contribute to this.

8. Social media, such as blogs, can also be used to help build a community around your brand and help you understand what your customers want.

9. The popular methods of promoting a website mentioned in the passage are:

·Email advertising campaigns.

·Search marketing - improving visibility of your site in search engine results pages.

·Web adverts - including sponsored links where you 'pay per click', banner adverts and reciprocal links.

·Digital coupons offering discounts.

·Online directories

10. The experience specialist IT skills required for e-commerce system include:

·servers - Microsoft, Sun, Linux etc

·firewalls and security

·graphic design and production

·HTML and XML coding

·programming languages

·database technologies

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. excess inventory 1. 库存剩余，积压商品

2. shop front 2. 网络店面

3. Internet service provider 3. 因特网服务提供商

4. trade partner 4. 贸易伙伴

5. direct sale 5. 直销

6. 横幅广告 6. banner advert

7. n.内联网7. Intranet

8. 售后支持8. after-sales support

9. n.售货员9. salesperson

10. n.收条，收据v.收到10. receipt

Unit 5 Text A

Exercises

I. Answer the following questions according to the text.

1. Most sales are paid for with credit and debit cards because buyers often use the Internet for a speedy service.

2. It acquires the money from the customer, processes the transaction and credits your account.

3. To help protect merchants and cardholders from fraud, the card schemes have developed a service that allows cardholders to authenticate themselves when shopping online.

4. PCI DSS (The Payment Card Industry Data Security Standard) is a worldwide security standard developed by the Payment Card Industry (PCI) Security Standards Council to protect cardholder information, such as credit and debit card numbers and cardholders' personal details.

5. PCI DSS principles have 12 specific requirements. These requirements are intended to reduce the organisation's risk of a data breach.

6. The PCI Security Standard Council encourages businesses that store payment data to comply with PCI DSS and become certified to help reduce financial risks from data compromises.

7. The payment card schemes manage the actual compliance programme.

8. Failure to be annually certified can become an issue if you have a security breach and

your customers' card details are stolen.

9. In this case penalties levied by the card schemes and costs can be heavy depending on the number of cards compromised.

10. Internet Merchant Account (IMA) / payment-processing company/ online shopping mall.

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. acquiring bank 1. 收单银行

2. financial institution 2. 金融机构

3. face-to-face transaction 3. 面对面交易

4. Internet Merchant Account 4. 因特网商家账号

5. online payment 5. 在线支付

6. 支付卡行业 6. Payment Card Industry

7. 在线购物中心，网上购物商城7. online shopping mall

8. 刷卡交易8. swiped card transaction

9. 支付服务提供商9. Payment Service Providers

10. n.发卡行，收单银行10. acquirer

III. Fill in the blanks with the words given below.

1. software

2. page

3. form

4. prompted

5. unauthorized

6. accurate

7. fail

8. structure

9. abandon 10. simplified

IV. Translate the following passage from English to Chinese.

数字钱包

数字钱包让用户可以快速并安全地进行电子商务交易。

数字钱包的作用与真正的钱包相似。起初数字钱包被看做是存储多种电子金钱（电子现金）的一种方式，但由于电子现金不那么流行，数字钱包已经发展成为帮助因特网用户方便地存储和使用在线购物信息的一种服务。

数字钱包有软件和信息两部分。软件可以保证实际交易中个人信息的安全并对其加密。数字钱包存通常储在客户端，并容易自我维护并与绝大多数电子商务网站兼容。服务器端的数字钱包也叫做瘦钱包，由一个组织为你建立并在其服务器上维护。由于服务器端数字钱包的安全、有效并给终端用户提供了额外的实用性（增加了他们在整个购买过程中的快乐）而在零售商中流行。

Unit 6 Text A

Exercises

I. Answer the following questions according to the text.

1. It stands for Supply Chain Management. It manages a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers.

2. According to Global Supply Chain Forum, Supply Chain Management is the integration of key business processes across the supply chain for the purpose of creating value for customers and stakeholders.

3. A supply chain is a set of organizations directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to

a customer.

4. It includes tools or modules used to execute supply chain transactions, manage supplier relationships and control associated business processes.

5. It stands for supply chain event management. It is a consideration of all possible events and factors that can disrupt a supply chain.

6. Supply chain management must address the following problems: Distribution Strategy; Information; Inventory Management and Cash-Flow.

7. The purpose of supply chain management is to improve trust and collaboration among supply chain partners, thus improving inventory visibility and the velocity of inventory movement.

8. Supply chain activities can be grouped into three levels. They are strategic, tactical, and operational levels.

9. ·Sourcing contracts and other purchasing decisions.

·Production decisions, including contracting, scheduling, and planning process definition.

·Inventory decisions, including quantity, location, and quality of inventory.

·Transportation strategy, including frequency, routes, and contracting.

·Benchmarking of all operations against competitors and implementation of best practices throughout the enterprise.

·Milestone payments.

·Focus on customer demand.

10. What do inbound and outbound operations include respectively?

Inbound operations include transportation from suppliers and receiving inventory and outbound operations include all fulfillment activities, warehousing and transportation to customers.

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. finished good 1. 成品

2. milestone payment 2. 分期付款

3. direct shipment 3. 直接运送

4. cross docking 4. 直接转运

5. product life cycle 5. 产品生命周期

6. 原料 6. raw material

7. 供应链管理7. Supply Chain Management

8. n.消费，消费量，消耗8. consumption

9. n.满意，满足9. satisfaction

10. n.解决，结算10. settlement

III. Fill in the blanks with the words given below.

1. assemble

2. spread

3. integrates

4. source

5. difficult

6. stone

7. products

8. gathering

9. fashion 10. present

IV. Translate the following passage from English to Chinese.

企业资源计划是基于计算机应用来管理内部和外部资源的综合系统，包括有形资产、金融资产、原料和人力资源。其目的是促使组织内部各业务职责部门之间的信息流动，并管理与外部股东之间的联系。通过建立集中的数据库和使用常规计算平台，ERP系统可以使各业务运作部门结为企业范围的统一的系统环境。

ERP系统既可以在集中的服务器上，也可以分布在提供“服务”的硬件模块和软件单元上并与局域网相连。分布式系统让企业把不同经销商的模块装配在一切，而无需放置多个复杂和昂贵计算机系统的备份。

Exercises

I. Fill in the blanks with the information given in the text.

1. virtual online market, buyers or sellers, business-to-business e-commerce

2. business-to-business, a third party

3. a consortium of buyers, an efficient purchasing environment

4. providing information, may not be familiar with

5. computerised versions, buyers bidding against each other, forward auctions and reverse auctions

6.accreditation, fee structures, how payment is managed, supplier reputation, the bidding system , what's on offer, costs

7. be fixed, they register with the e-marketplace

8. trading hubs, trade goods and services online, a specific aspect of trading

9. choice, business relationships, administration, disclosure, fees

10. requisitioning, authorising, ordering, receipting, payment processes

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. overall cost 1. 总值，全部成本

2. forward auction 2. 正向拍卖

3. competitive bidding 3. 竞标，竞争出价

4. procurement cycle 4. 采购周期

5. online auction 5. 在线拍卖

6. 询价 6. request for quotation

7. 注册费，报名费7. registration fee

8. n.&vt.拍卖8. auction

9. 虚拟网络市场，虚拟在线市场9. virtual online market

10. v.卸下，卸货10. offload

Text A

Exercises

I. Answer the following questions according to the text.

1. Logistics is the management of the flow of the goods, information and other resources between the point of origin and the point of consumption in order to meet the requirements of customers.

2. Logistics involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and occasionally security.

3. Integrated Logistics Support is a discipline used in military industries to ensure an easily supportable system with a robust customer service (logistic) concept at the lowest cost and in line with (often high) reliability, availability, maintainability and other requirements as defined for the project.

4. They are Materials Management, Channel Management, Distribution (or Physical Distribution), Business or Logistics Management and Supply Chain Management.

5. A WMS plans a weekly activity forecast based on such factors as statistics and trends, whereas a WCS acts like a floor supervisor, working in real time to get the job done by the most effective means.

6. Whereas 3PL service provider targets a function, a 4PL targets management of the entire process.

7. Business logistics can be defined as "having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer".

8. The main functions of a qualified logistician include inventory management, purchasing, transportation, warehousing, consultation and the organizing and planning of these activities.

9. One optimizes a steady flow of material through a network of transport links and storage nodes; the other coordinates a sequence of resources to carry out some project.

10. The purpose of production logistics is to ensure that each machine and workstation is being fed with the right product in the right quantity and quality at the right time.

II. Translate the following terms or phrases from English into Chinese and vice

versa.

1. Fourth-Party Logistics (4PL) 1. 第四方物流

2. batch size 2. 批量

3. Integrated Logistics Support 3. 集成物流支持

4. physical distribution 4. 实物配送，实物分销

5. material handling 5. 物料输送，原材料处理

6. 反向流动 6. reverse flow

7. 运出7. ship out

8. 仓库管理系统8. warehouse management systems

9. 第三方物流9. Third-party logistics

10. n.节点10. node

III. Fill in the blanks with the words given below.

1. track

2. valuable

3. tangible

4. realm

5. complicated

6. essential

7. result

8. minimizes

9. margins 10. ensure

IV. Translate the following passage from English to Chinese.

为什么要使用基本库存管理系统？

·基本库存管理系统可以精确地计算商品的数量并产生需要再次订货的商品清单。

·基本库存管理系统是一个永久的库存管理系统，也即，BIC提供最新的、精确的库存单元数量。与永久的库存管理系统相对应，周期的库存管理系统按月、按季或按年定期更新库存数量。

·基本库存管理系统维持物质的和可用的库存数量。库存中的实际单元指实际存在的产品。可用库存单元是实际单元减去已经分配但还没有运出的库存。

Exercises

I. Answer the following questions according to the text.

1. No, they probably don't know the difference between a WMS and a WCS system.

2. WMS plans a weekly activity forecast, based on such factors as statistics, trends and so forth. And WCS acts like a floor supervisor, working in real time to get the job done by the most effective means.

3. Warehouse management systems began to flourish in the 1980s.

4. According to Tedford, Businesses saw the need for a warehouse management system when they started hitting certain 'pain points'. When they saw the costs of delivery rising,

labor costs on the increase and a need to control inventory and keep track of what their people were doing. It was the moment they first began to realize they had no control. 5. A warehouse control system enables you to utilize new technology, which allows greater flexibility on the plant floor.

6. The perfect candidate for a WCS is the company that utilizes a lot of material handling devices and needs to put a lot of decision points in their system and be able to balance them all in an efficient manner

7. Yes, there are. They are:

·Your current system is inefficient and takes too long to get a product out of the door.

·You're growing fast and can't handle the volume, especially during peak time.

·Your conveyor system has cartons everywhere, but going nowhere.

·You're creating back orders, even though the product is in stock.

·You're shipping products to the wrong place.

·It's getting too expensive to keep modifying your WMS system.

8. To put the difference between WMS and WCS in simple terms, WMS is a planning system, WCS is an execution system.

9. The warehouse control system has final control over the large amount of information being placed by the WMS and reacts to "actual" events on the warehouse floor.

10. TriFactor's Jerry Lovell thinks warehouses must keep up with the technology being offered.

II. Translate the following terms or phrases from English into Chinese and vice versa.

1. back order 1. 延期交货，未交货订单

2. operational status 2. 运行状态，运营状态

3. peak time 3. 高峰期

4. pick-to-light 4. 光拣选系统

5. pick-to-voice 5. 语音拣选系统，声导选货

6. n.搬运者 6. conveyor

7. n.托盘，平台，运货板7. pallet

8. adj.效率低的，效率差的8. inefficient

9. n.工作量9. workload

10. n.分类10. sortation

Unit 8 Text A

Exercises

I. Answer the following questions according to the text.

1. Digital Certificates provide a means of proving your identity in electronic transactions, much like a driver license or a passport does in face-to-face interactions.

2.Digital Certificates are the electronic counterparts to driver licenses, passports and membership cards.

3. A Certification Authority (CA) issues a Digital Certificate.

4. A Digital Certificate typically contains the:

·Owner's public key

·Owner's name

·Expiration date of the public key

·Name of the issuer (the CA that issued the Digital Certificate)

·Serial number of the Digital Certificate

·Digital signature of the issuer

5. Digital Certificates can be used for a variety of electronic transactions including e-mail, electronic commerce, groupware and electronic funds transfers.

6.People need a Digital Certificate because a Digital Certificate can verify someone's identity, thus solving the problem of privacy and security on line.

7. There are three. They are Server Certificates, Developer Certificates and Personal Digital Certificates.

8. Authentication allows the receiver of a digital message to be confident of both the identity of the sender and the integrity of the message.

9.It is an unforgeable piece of data that asserts that a named person wrote or otherwise agreed to the document to which the signature is attached.

10. When you send messages, you can sign the messages and enclose your Digital Certificate to assure the recipient of the message that the message was actually sent by

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————————————————————————————————作者：————————————————————————————————日期：

[文档标题] 班级:电13 姓名:苗键强学号:2011010645 日期:2013年1月11日

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T=2 U 滞 U 输出 CR5up+2 U 滞 U 输出 CR5down=2 U 滞 U 输出 CR5（1）因而，占空比为： η=R5up R5 （2）得到示波器示数如下: 当R5up R5 =0.2时，得到示波器示数如下：其占空比为 η=46.154 223.932 =20.6％当R5up R5 =0.7时，得到示波器示数如下：

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简单电阻电路的分析方法简单电阻电路的分析方法第2章简单电阻电路的分析方法 2.1 串联电阻电路 2.1 串联电阻电路 2. 4 理想电源的串联和并联 2. 4 理想电源的串联和并联 2.5 电压源与电流源的等效转换 2.5 电压源与电流源的等效转换 2. 3 星形联接与三角形联接的电阻的等效变换 2. 3 星形联接与三角形联接的电阻的等效变换 2.6 两个电阻电路的例子 2.6 两个电阻电路的例子本章重点本章重点 2.2 并联电阻电路 2.2 并联电阻电路

? 本章本章重点重点重点 ? 电阻的串联、并联和串并联返回目录

2.1 串联电阻电路 (Series Connection)

R eq =( R 1+ R 2…+R n ) =∑ R k R eq =( R 1+ R 2 + +……+R n ) =∑ R k u R R u k k eq =等效电阻等于串联的各电阻之和

例两个电阻分压（voltage division ），如下图所示例两个电阻分压（voltage division ），如下图所示 u R R R u 2 11 1+= u R R R u 2 12 2+?=i 2 ， p 2 = R 2i 2 ，? : p n = R 1 : R 2 : ?= (R 1+ R 2+ ? +R + R i 2 + ? + R i 2 返回目录

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《电子商务专业英语》教学大纲一、课程教学目标《电子商务专业英语》是电子商务专业及方向的一门专业任选课。通过本课程的学习，学生应实现如下目标： 1．知识目标：使学生熟悉掌握电子商务流程中常常见到的英语单词、短语、句子，具备对简单电子商务英语的听、说、读、写的能力，同时也可以帮助同学提升基础英语水平。 2．能力目标：逐步培养和提高学生的英语熟练性应用能力，提高学生电子商务方面的英语交际能力，尤其是口头交际能力。 3．情感目标：使学生认识到英语学习的重要性，提高学生的语言技能，增强学生的自我认知能力，树立正确的人生观和价值观。二、课程教学基本要求课前认真预习，上课认真听课，积极参与课堂互动，多听多说，课后能巩固应用相关知识。三、课程教学内容与学时分配

四、教学方法与策略课程以课堂讲授和情境表演为主，辅以课堂互动、分组讨论、视频教学等方法和手段。五、学生学习成效评估方式本课程是考查课程，最终的期末考查成绩由三项内容组成，其中期末考查成绩占70%，课堂作业占20%，考勤占10%。期末考查形式采用开卷考试，其中填空题20分，词组翻译20分，句子翻译25分，问答题35分。成绩分为优秀、良好、中、及格、不及格五个等级，评分细则如下：六、选用教材张强华.电子商务专业英语教程[M].北京：清华大学出版社，2012. 七、参考资料 [1] 张海波.电子商务英语[M]. 北京：外语教学与研究出版社，2008 [2] 肖琦.电子商务英语[M]. 北京：清华大学出版社，2008. [3] 吕秀成. 电子商务英语[M]. 北京：清华大学出版社，2008. [4] 王冰.电子商务英语[M].北京：电子工业出版社，2012. [5] 唐启明.电子商务英语教程[M].西安：西安交通大学出版社，2010. 相关网站与主页 [1] 商务英语网https://www.wendangku.net/doc/9a9627964.html,/ [2] 国家旅游局https://www.wendangku.net/doc/9a9627964.html,/ [3] 中国英语网https://www.wendangku.net/doc/9a9627964.html,

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A. lower B. higher C. common D. quicker 2.How to the limited resources became one heated issue in this international conference. A. exploit B. deploy C. expend D. utilize https://www.wendangku.net/doc/9a9627964.html,e as______ as possible. A. earlier B. more early C. early D. earliest 4.Prior ______ his departure, he addressed a letter to his daughter. A. to B. of C. in D. from 5.Letters about products and services which you haven?t asked for and probably don?t want are call mail. A. waste B. junk C. rubbish D. useless 四、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分） Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 （成本）of purchases, lower sales and m 2 (营销) costs and b 3 （改善）the customer service. However, businesses are not the only beneficiaries of e-Commerce. C 4 （消费者）may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格）and increased price comparison capabilities. 五、请在空格内填入单词的适当形式（每题2分，共10分） 1.Our office is____ ____（locate）at the end of the road. 2.Searching by keyword is the most common method of ____ ____（use）a search engine. 3. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of production. 4. From the customer?s point of view, (ship) costs are a major concern. 5. The focus of banner (advertise) was often on traffic quantity and not traffic quality. 六、将下列句子译成中文（每题3分，共18分） 1.Online shopping is becoming more and more popular in China.

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