KOTLER_CHAPTER5

understanding it is the essential task of marketing management.

A) Brand personality

B) Consumption pioneering

C) Early adoption

D) Consumer buying behavior

E) Understanding the difference between primary and secondary data

Answer: D

Diff: 1 Page Ref: 135

Skill: Concept

Objective: 5-1



2) The consumer market is made up of which of the following?

A) individuals who acuire goods or services for personal consumption

B) households that purchase goods or services for personal consumption

C) businesses that purchase goods and services

D) A and B

E) all of the above

Answer: D

Diff: 2 Page Ref: 135

Skill: Concept

Objective: 5-1



3) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.

A) buyer responses

B) stimuli

C) components of the buyer's decision process

D) buyer characteristics

E) buying attitudes

Answer: B

Diff: 2 Page Ref: 137

Skill: Concept