国贸翻译
DOOR TO DOOR 门到门DOOR TO CY 门到场DOOR TO CFS 门到站CY TO DOOR（CY-DOOR) 场到门CY TO CY (CY/CY)场到场CY TO CFS 场到站CFS TO DOOR 站到门CFS TO CY 站到场CFS TO CFS 站到站
集装箱的交接方式:FCL/FCL-整箱交，整箱接LCL/LCL-拼箱交，拆箱接FCL/LCL-整箱交，拆箱接LCL/FCL-拼箱交，整箱接F.I.(free in)：船方负担卸货费，而不负担装货费。
F.O.(free out)：船方负担装货费，而不负担卸货费。
F.I.O.(free in and out)：船方既不负担装货费，也不负担卸货费
F.I.O.S.T. (free in and out stowed and trimmed) 船方不管装卸、理舱和平舱。LINER TERMS；GROSS TERMS；BERTH TERM S 称为班轮条件。船方负担装货费和卸货费，并将其包括在程租船运费内。程租船合同中装卸费规定
近期装运：
“立即装运”(immediate shipment),”迅速装运“(prompt shipment)，”
尽快装运“(shipment as soon as possible)
(1) 规定某月装运Time of Shipment：in October,2009.
装运时间：2009十月。
(2)规定跨越装运Time of Shipment：during Oct./Nov./Dec.2009
装运时间：2009年10/11/12月期间
(3) 规定在某月月底或某日前装运Time of Shipment：before the end of November of 2009.
在2009年十一月底前Time of Shipment：not later than the end of Dec．2009.
不迟于2009年12月底Time of Shipment：Shipment on or before Dec.15th 2009 在2009年12月15号或之前装运
(4)规定在收到信用证后若干天装运Time of Shipment: within 45 days after receipt of L/C.
在收到信用证的45天内装运The Buyers must open the relative L/C to reach the Sellers before June 15th.
6月15日之前买家必须开立有关信用证明给卖方
（5）收到信汇、票汇或电汇后若干天装运。
Time of Shipment: Shipment should be made within 7 days after receipt the proceeds by M/T(or D/D，or T/T).
2. 装运港(port of loading) 和目的港(port of destination)
(1) 只规定一个港口Port of Shipment: Shanghai
装运港：上海OR PORT OF LOADING: Shanghai
Port of Destination: le Havre 目的港：le Havre
PORT OF DISCHARE: Le Havre
(2) 规定两个或两个以上港口
Port of Shipment: Qingdao and Shanghai 装运港：青岛和上海
port of Destination: London/Liverpool目的港：伦敦/利物浦
(3) 根据情况，可以规定选择港
PORT OF DESTINA TION: LONDON/HAMBURG/ROTTERDAM OPTIONAL.目的港：可选伦敦/汉堡/鹿特丹
3.分批装运（partial shipment)转运(Transshipment)
S/C：Partial Shipment and Transshipment allowed. 允许分批装运和转运。
S/C：Partial Shipment and Transshipment not allowed.不允许分批装运和转船。
S/C：Partial Shipment allowed and Transshipment prohibited.允许分批装运和禁止转船
S/C：Partial Shipment prohibited and Transshipment allowed.禁止分批装运和转运S/C：Shipment during March/June in four equal monthly lots. （“3-6月分4批每月平均装运” )
S/C：Shipment: 200M/T IN JAN, 500M/T IN FEB,
1.Shipment during Jan./Feb.2010 with partial shipment and transshipment allowed.在2010年1月/2月装运，允许分批装运和转船。
2.Shipment during Oct./Nov. 2009 in two equal lots 在2009年10-11月分2批装运
3.Shipment during Jan./Feb.2010 in two monthly lots( in two monthly shipments)
4.During Mar./Apr. 2010 in two shipments, transshipment is prohibited.
5. Shipment during May 2010 from London to Shanghai. The sellers shall advise the buyers 45 days before the month of shipment of the time the goods will be ready for shipment. Partial shipments and transshipment allowed.
2010年5月份装运，由伦敦至上海。卖方应在装运月份前45天将备妥货物可供装船的时间通知买方。允许分批和转船。
6.During Mar./April/May 2010 in three equal monthly shipments.
7.Shipmen on or before May31 from Shanghai to Wellington, allowing partial shipments and transshipment.
（5月底以前装船，由上海至惠灵顿，允许分批和转船。）
英汉互译在线翻译怎样实现
现在英语的重要性相信大家都是有所了解的，特别是外贸工作者对英语的重要性更是深有体会的。同时在学业学习的过程中我们也是会经常遇到一些英汉互译的问题的额，那么我们应该怎样在线实现英汉互译的问题呢？下面就一起来看一下吧。 步骤一：要在线实现英汉互译的问题，我们就需要通过浏览器搜索在线翻译，进入下面这个页面来帮助我们进行实现。 步骤二：通过浏览器进入在线翻译页面后，有两个选项一个是短句翻译的选项，中文150字以内，英文150词以内都支持进行翻译，适合零散短句，日常用语，商贸交流，邮件往来，地址信息等短文本的翻译。
步骤三：还有一个选项是文档翻译的选项，一次只支持翻译一个文档，所支持翻译的文档格式有一下几种：PDF、WORD文档中的图片、扫描件、图纸。但是背景模糊的纯图片无法进行翻译。 步骤四：了解完上面的两个选项后，我们就可以根据需要选择一个选项进入了，下面小编就选择短句翻译的选项，来为大家进行讲解。
步骤五：转入短句翻译的选项后，会出现两个文本框，我们需要在左边的文本框中输入需要进行翻译的语句。 步骤六：语句输入好后，在文本框的上方可以对一些翻译的选项设置，这样可以帮助我们更快的实现翻译。
步骤七：翻译选项设置好后，就可以通过选择开始翻译按钮，对短语进行翻译了。 步骤八：耐心等待短语翻译结束后，翻译结果会在右边的文本框中呈现，我们可以通过文本框上方的复制按钮对翻译后的结果进行复制粘贴，也可以直接通过鼠标选中进行复制粘贴。
英汉互译的实现方法，上面已经为大家分享过了，实现过程简单快速，生活中再遇到关于翻译的问题，就可以用这个方法来进行实现了。
国贸英语词汇大全
国际贸易英语词汇集锦 贸易方式词汇 stocks 存货，库存量 cash sale 现货 purchase 购买，进货 bulk sale 整批销售，趸售 distribution channels 销售渠道 wholesale 批发 retail trade 零售业 hire-purchase 分期付款购买 fluctuate in line with market conditions 随行就市 unfair competition 不合理竞争 dumping 商品倾销 dumping profit margin 倾销差价，倾销幅度 antidumping 反倾销 customs bond 海关担保 chain debts 三角债 freight forwarder 货运代理 trade consultation 贸易磋商 mediation of dispute 商业纠纷调解 partial shipment 分批装运 restraint of trade 贸易管制 RTA (Regional Trade Arrangements) 区域贸易安排 favorable balance of trade 贸易顺差 unfavorable balance of trade 贸易逆差 special preferences 优惠关税 bonded warehouse 保税仓库 transit trade 转口贸易 tariff barrier 关税壁垒 tax rebate 出口退税 TBT (Technical Barriers to Trade) 技术性贸易壁垒 贸易伙伴术语 trade partner 贸易伙伴 manufacturer 制造商，制造厂 middleman 中间商，经纪人 dealer 经销商 wholesaler 批发商 retailer, tradesman 零售商 merchant 商人，批发商，零售商
网络营销外文翻译
E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of https://www.wendangku.net/doc/9517335764.html, shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot-com bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. （Sales Promotion;E--Marketing；Internet；Strategic Planning ） 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies；More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.
国际贸易中的企业【外文翻译】
外文翻译 原文 Firms in International Trade Material Source: https://www.wendangku.net/doc/9517335764.html, Author: Andrew B. Bernard For most of its lengthy history the field of international trade largely ignored the role of the firm in mediating the flow of goods and services. Traditional trade theory explained the flow of goods between countries in terms of comparative advantage, that is, variation in the opportunity costs of production across countries and industries. Even the research focusing on differentiated varieties and increasing returns to scale that followed Helpman and Krugman continued to retain the characterization of the representative firm.?However, the assumption of a representative firm, while greatly enhancing the tractability of general equilibrium analysis, is emphatically rejected in the data. My research over the past decade has been an attempt to explore international trade from below: to understand the decisions of heterogeneous firms in shaping international trade and their effects on productivity growth and welfare. Firm Heterogeneity and Trade My early work with J. Bradford Jensen was motivated by a simple question: what do we know about firms that trade? The answer at the time was "very little" and our initial efforts focused on locating firm-level data and describing the world of exporting firms. Our first study compared exporters and non-exporters for the entire U.S. manufacturing sector and established a set of facts about exporting plants and firms.?Two major results stand out. First, only a small fraction of firms are exporters at any given time. Even in sectors where the United States is thought to have comparative advantage, such as Instruments, a majority of firms produce only for the domestic market. Similarly, some firms are exporting even in net import sectors such as Textiles and Apparel. Second, exporters are substantially and significantly different than non-exporters, even in the same industry and region. Exporters are dramatically larger, more productive, pay higher wages, use more skilled workers, and are more technology- and capital-intensive than their non-exporting counterparts. In related
英汉互译在线翻译句子
如果只是遇见，不能停留，不如不遇见。 if we can only encounter each other rather than stay with each other,then i wish we had never encountered. 2 。宁愿笑着流泪，也不哭着说后悔。心碎了，还需再补吗？ i would like weeping with the smile rather than repenting with the cry, when my heart is broken, is it needed to fix? 3 。没有谁对不起谁，只有谁不懂得珍惜谁。 no one indebted for others, while many people dont know how to cherish others. 4 。命里有时钟需有命里无时莫强求you will have it if it belongs to you, whereas you dont kvetch for it if it doesnt appear in your life. 5 。当香烟爱上火柴时，就注定受到伤害when a cigarette falls in love with a match, it is destined to be hurt. 6。爱情??在指缝间承诺指缝…。在爱情下交缠。love ,promised between the fingers finger rift, twisted in the love 7。没有人值得你流泪，值得让你这么做的人不会让你哭泣。 no man or woman is worth your tears, and the one who is, won?t make you cry. 8 。记住该记住的，忘记该忘记的。改变能改变的，接受不能改变的。 remember what should be remembered, and forget what should be forgotten. alter what is changeable, and accept what is unchangeable. love is like a butterfly. it goes where it pleases and it pleases where it goes. 爱情就像 一只蝴蝶，它喜欢飞到哪里，就把欢乐带到哪里。 if i had a single flower for every time i think about you, i could walk forever in my garden. 假如每次想起你我都会得到一朵鲜花，那么我将永远在花丛中徜徉。 within you i lose myself, without you i find myself wanting to be lost again. 有了你，我迷失了自我。失去你，我多么希望自己再度迷失。每一个沐浴在 爱河中的人都是诗人。 look into my eyes - you will see what you mean to me. 看看我的眼睛，你会发现你对 我而言意味着什么。distance makes the hearts grow fonder. 距离使两颗心靠得更 近。 i need him like i need the air to breathe. 我需要他，正如我需要呼吸空气。 if equal affection cannot be, let the more loving be me. 如果没有相等的爱，那就让 我爱多一些吧。 love is a vine that grows into our hearts. 爱是长在我们心里的藤蔓。
外文翻译---国际贸易单证的作用
附录 F.1英文参考资料及中文翻译 F. 1 .1international trade documents role General international trade documents (international trade documents) is the international trade of use all the documents, documents and certificates collectively. Usually with international trade documents to deal with in and out of delivery of the goods El, transportation, insurance, inspection and quarantine, customs declaration, the settlement of exchange, etc. Special international trade documents usually refers to the settlement documents, especially the l/c under the way of settlement of documents. International trade documents and the use of import and export trade program closely related, the documents in the import and export enterprise work throughout the export, purchase, transportation, the whole process of the proceeds, the effort is big, timeliness strong, is broad, in addition to import and export enterprise internal between various departments the cooperation with the outside, still must and bank, customs, transportation department, insurance companies, the inspection and quarantine agencies and the relevant administrative authorities happen various contact, linked together, mutual influence, also are conditions. International trade documents for the performance of a contract is necessary means International trade is the transnational goods business, due to the particularity of the multinational business, which is the purchase and sale of the different departments are located in different countries, are remote, in most cases, the goods and payment can't perform simple direct exchange, but only as the medium of exchange with documents means. The international trade of the documents that sales of goods through the documents realization sale, the seller should not only will the actual delivery of goods export shipment, and should submit to the buyer include the title to the goods vouchers, complete documents to show real assignment. The seller/p means that the delivery of the goods, and the buyer payment is get to buy goods on behalf of property rights certificate, the deal is no longer with the goods as the core, but with documents as the core. Documents and payment of the convection principle has become the international trade of general principles of the commodity business. As international trade experts "; m Cardiff in the export trade in his book mentioned: "from a business perspective, can say CIF the purpose of the contract is not the buying and selling of goods itself, but the documents relating to the goods business." What say here "documents" is the international trade of documents. International trade documents many kinds, every kind of documents has its
营销-外文翻译
外文翻译 原文 Marketing Material Source：Marketing Management Author：Philip Kotler Marketing Channels To reach a target market, the marketer uses three kinds of marketing channels. Communication channels deliver messages to and receive messages from target buyers. They include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Beyond these, communications are conveyed by facial expressions and clothing, the look of retail stores, and many other media. Marketers are increasingly adding dialogue channels (e-mail and toll-free numbers) to counterbalance the more normal monologue channels (such as ads). The marketer uses distribution channels to display or deliver the physical product or service to the buyer or user. There are physical distribution channels and service distribution channels, which include warehouses, transportation vehicles, and various trade channels such as distributors, wholesalers, and retailers. The marketer also uses selling channels to effect transactions with potential buyers. Selling channels include not only the distributors and retailers but also the banks and insurance companies that facilitate transactions. Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings. Supply Chain Whereas marketing channels connect the marketer to the target buyers, the supply chain describes a longer channel stretching from raw materials to components to final products that are carried to final buyers. For example, the supply chain for women’s purses starts with hides, tanning operations, cutting operations, manufacturing, and the marketing channels that bring products to customers. This supply chain represents a value delivery system. Each company captures only a certain percentage of the total value generated by the supply chain. When a company acquires competitors or moves upstream or downstream, its aim is
世界贸易和国际贸易【外文翻译】
外文翻译 原文 World Trade and International Trade Material Source:https://www.wendangku.net/doc/9517335764.html, Author: Ted Alax In today’s complex economic world, neither individuals nor nations are self-sufficient. Nations have utilized different economic resources; people have developed different skills. This is the foundation of world trade and economic activity. As a result of this trade and activity, international finance and banking have evolved. For example, the United States is a major consumer of coffee, yet it does not have the climate to grow any or its own. Consequently, the United States must import coffee from countries (such as Brazil, Colombia and Guatemala) that grow coffee efficiently. On the other hand, the United States has large industrial plants capable of producing a variety of goods, such as chemicals and airplanes, which can be sold to nations that need them. If nations traded item for item, such as one automobile for 10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of batter, which is trade of goods without an exchange of money, the United State receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles Great Britain, which can then buy tobacco from the United State. Foreign trade, the exchange of goods between nations, takes place for many reasons. The first, as mentioned above is that no nation has all of the commodities that it needs. Raw materials are scattered around the world. Large deposits of copper are mined in Peru and Zaire, diamonds are mined in South Africa and petroleum is recovered in the Middle East. Countries that do not have these resources within their own boundaries must buy from countries that export them. Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. Although the United States is a major producer of sugar, it consumes more than it can produce internally and thus must import sugar.
英汉互译在线翻译句子教案资料
英汉互译在线翻译句 子
美句集锦 如果只是遇见，不能停留，不如不遇见。 if we can only encounter each other rather than stay with each other,then i wish we had never encountered. 2。宁愿笑着流泪，也不哭着说后悔。心碎了，还需再补吗？ i would like weeping with the smile rather than repenting with the cry, when my heart is broken, is it needed to fix? 3。没有谁对不起谁，只有谁不懂得珍惜谁。 no one indebted for others, while many people dont know how to cherish others. 4。命里有时钟需有命里无时莫强求 you will have it if it belongs to you, whereas you dont kvetch for it if it doesnt appear in your life. 5。当香烟爱上火柴时，就注定受到伤害 when a cigarette falls in love with a match, it is destined to be hurt. 6。爱情…在指缝间承诺指缝…。在爱情下交缠。 love ,promised between the fingers finger rift, twisted in the love 7。没有人值得你流泪，值得让你这么做的人不会让你哭泣。 no man or woman is worth your tears, and the one who is, won?t make you cry. 8。记住该记住的，忘记该忘记的。改变能改变的，接受不能改变的。 remember what should be remembered, and forget what should be forgotten. alter what is changeable, and accept what is unchangeable. love is like a butterfly. it goes where it pleases and it pleases where it goes. 爱情就像一只蝴蝶，它喜欢飞到哪里，就把欢乐带到哪里。 if i had a single flower for every time i think about you, i could walk forever in my garden. 假如每次想起你我都会得到一朵鲜花，那么我将永远在花丛中徜徉。 within you i lose myself, without you i find myself wanting to be lost again. 有了你，我迷失了自我。失去你，我多么希望自己再度迷失。 每一个沐浴在爱河中的人都是诗人。 look into my eyes - you will see what you mean to me. 看看我的眼睛，你会发现你对我而言意味着什么。 distance makes the hearts grow fonder. 距离使两颗心靠得更近。 i need him like i need the air to breathe. 我需要他，正如我需要呼吸空气。 if equal affection cannot be, let the more loving be me. 如果没有相等的爱，那就让我爱多一些吧。 love is a vine that grows into our hearts. 爱是长在我们心里的藤蔓。 if i know what love is, it is because of you.
外贸英语翻译
外贸英语翻译 本文档由实惠网外贸论坛（https://www.wendangku.net/doc/9517335764.html,）制作，大量外贸资料免费下载，一起分享外贸经验，学习外贸知识，外贸新人培训QQ群：70984717欢迎你的加入。 免费外贸平台实惠网英文国际站（https://www.wendangku.net/doc/9517335764.html,）目前完全免费，精品模版免费使用，注册轻松获得美金。你还在等什么呢？ Before You Write the First Word 第一部分：在动笔之前 1. Ask your client to list the deal points. This can be in the form of a list, outline or narration. Doing this will help the client focus on the terms of the agreement. 1.要求你的客户列出合同交易的要点，也可以说是合同的清单、目录或概述。这一招首先帮助你的客户弄清合同的重点所在。 2. Engage your client in "what if" scenarios. A good contract will anticipate many possible factual situations and express the parties' understanding in case those facts arise. Talking to your client about this will generate many issues you may not otherwise consider. 2.让你的客户提供一些假设可能发生的情况。好的合同不仅能够预见到许多可能发生的情况，而且还能清楚地描述出发生这些情况后合同双方的立场。和客户聊这些情况将有助于你发现一些你可能没有考虑到的问题。 3. Ask your client for a similar contract. Frequently, clients have had similar transactions in the past or they have access to contracts for similar transactions. 3.请求你的客户提供类似的合同。通常情况下，客户都保留着过去的交易记录或者是类似合同。 4. Search your office computer or the Internet for a similar form. Many times you can find a similar form on your computer. It may be one you prepared for another client or one you negotiated with another lawyer. Just remember to find and replace the old client's name. Starting with an existing form saves time and avoids the errors of typing. 4.在办公室的电脑中或是在因特网上搜索类似的合同范本。通常你会在你的电脑上找到你想要的东西，这些类似的合同范本要么是你给其他客户准备的，要么是你和其他的律师共同协商起草的。使用这些旧合同可以为你节省时间和避免打印错误，不过，用这些合同范本时别忘了替换掉老客户的名字。
营销策略外文翻译
附件1：外文资料翻译译文 营销策略 内容提要：为了组织的销售能是成功的，它需要根据一个营销策略计划来帮助保证其努力的目标和宗旨与市场的需要想吻合。营销策略审查市场以确定潜在顾客的需要，竞争者的战略和市场地位，并且尝试制定出一套能使组织在市场上获取或维护竞争优势的相关战略。有一些因素会对营销策略计划的发展造成冲击性的影响，它包括内部因素例如组织的财产、技能和组织文化，外在因素例如各种各样的市场驱动者、市场或产业运作方式、战略窗口和竞争的本质。一个优选的营销策略计划也需具备一套意外情况防备策略以应对市场治理及组织生产能力的不确定性。 关键词：竞争优势竞争策略市场地位市场份额营销销售计划组织文化营销策略 营销策略简述 无论组织的产品或服务多么好，除非它们的价值能被传达给潜在的顾客，否则组织依然无法实现它的使命。这种传达和交流是组织内市场营销功能的职责。根据美国市场协会，营销是“一个组织效能和一套创造过程、交流和传达产品价值给顾客、处理与顾客关系的有益于组织和它的利益共享者的方式”。营销作用包括相辅相成的两方面。营销策略在市场上审查市场来确定潜在顾客和竞争者本质的需要，并且试图开发出在市场上将使组织获取或维护竞争优势的战略。操作的营销被建立在营销策略作用和贯彻各种各样的计划和策略(包括适当的混合营销的发展)吸引顾客和促进顾客忠实的基础之上的。 产品和服务营销的方法 有很多的方式能用来销售你的产品或服务包括做广告，直接响应、推销活动和宣传。然而，除非你能了解顾客、市场和产业的需要并且竞争的优势和劣势，否则这些方法是不太可能成功的。营销策略帮助一个组织尖化它的焦点和在市场顺利地竞争。营销策略与二个组分有关：目标市场和用最佳的方式传达你的产品价值或服务到那个市场。一个可实行的销售方针的发展取决于几个关键维度。首先，与组织之内的所有全球性战略一样，一个成功的销售方针需要由在组织之内的最高管理层
国际贸易、市场营销类课题外文翻译——市场定位策略(Positioning_in_Practice)
Positioning in Practice Strategic Role of Marketing For large firms that have two or more strategic business units (SBUs), there are generally three levels of strategy: corporate-level strategy, strategic-business-unit-level (or business-level) strategy, and marketing strategy. A corporate strategy provides direction on the company's mission, the kinds of businesses it should be in, and its growth policies. A business-level strategy addresses the way a strategic business unit will compete within its industry. Finally, a marketing strategy provides a plan for pursuing the company's objectives within a specific market segment. Note that the higher level of strategy provides both the objectives and guidelines for the lower level of strategy. At corporate level, management must coordinate the activities of multiple strategic business units. Thus the decisions about the organization's scope and appropriate resource deployments/allocation across its various divisions or businesses are the primary focus of corporate strategy.Attempts to develop and maintain distinctive competencies tend to focus on generating superior financial, capital, and human resources; designing effective organizational structures and processes; and seeking synergy among the firm's various businesses. At business-level strategy, managers focus on how the SBU will compete within its industry. A major issue addressed in business strategy is how to achieve and sustain a competitive advantage. Synergy for the unit is sought across product-markets and across functional department within the unit. The primary purpose of a marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm's objectives within a specific product-market. The decisions about the scope of a marketing strategy involve specifying the target market segment(s) to pursue and the breadth of the product line to offered. At this level of strategy, firms seek competitive advantage and synergy through a well-integrated program of marketing mix elements tailored to the needs and wants of customers in the target segment(s). Strategic Role of Positioning Based on the above discussion, it is clear that marketing strategy consists of two parts: target market strategy and marketing mix strategy. Target market strategy consists of three processes: market segmentation, targeting (or target market selection), and positioning. Marketing mix strategy refers to the process of creating a unique