Business plan_hotpot restaurant

Business plan

Company description:

This business is for building a special hotpot restaurant, located at east gate of Swufe. It named “crazy hotpot”. It can hold 60 covers. The decor of the restaurant will be concise and comfortable. Give customers a clean and nice environment. The restaurant located in the east gate, with potential consumers in neighboring communities and colleges.

The crazy hotpot restaurant is a partnership based venture aimed at promoting a special hot-pot style eatery with 100,000RMB as initial capital and 5,000 RMB as circulating fund. The aim of this restaurant is to provide fascinating alternatives to the more traditional style hot-pot restaurants. This distinction is the main characteristic that will be promoted to create its own market share amongst its competition. Though there is a specific marketing distinction between its competitors，the restaurant will still maintain a high quality standard of food that will come about via the purchasing of fresh ingredients and by using an experienced team of kitchen staff.

Product differentiation:

The restaurant wills provide different types of hotpot meal, including special and classic Sichuan spicy hotpot, Chongqing hotpot, The Manchurian hotpot, Nabemono japan hotpot dishes, Taiwan hotpot and so on, all these with improvement to taste and health. Food production and assembly will take place in the kitchen of the restaurant. Fresh vegetables, meat and dairy products will be used to crate most of the dishes from scratch.

The soup bases are the soul of a hotpot restaurant. We will provide authentic flavors of different special hotpots to cater different favorites of different people. Those soups will be tasty healthy and low-oiled.

Hot pot food materials: seasonal vegetables, fresh meat, meat product as fish balls and some fresh;

Hot pot condiments: We will provide One condiments counter for customers can DIY their favorite

Other offered: Staple food as Rice, raw noodles and bean starch vermicelli Delicate snacks and dim sum as steamed stuffed buns, steamed buns, salad and pancakes.

Comprehensive combo: We have regular combos for different numbers of people as well as for families. Combos include all kind of food and are cheaper. And we will

Services provided: Waiter and waitress services. Our services key is efficient and we keep “customers are our gods” in mind. Table reservation and meal booking can be get through phone calls or at restaurant booking. If customers want to have hot pot at home, we have take-out services and will prepare mat

Food pack: Any food left can be packed to bring away even raw materials and packing materials we provided are degradable and free!

Mission statement:

The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. We will meet this goal while trying to consider;

1) the effect of our products on the demand and satisfaction of our customers, 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.

Organization & management:

The legal form of our business is partnership.

And 4 people in our group will run this business together: restaurant manger, operational manager, HR managing and accounting manager. There are 5 or 6 store management personnel and waiters.

Market analysis:

Business advisers say that the food industry is saturated and any new entrant faces huge obstacles. For us, these obstacles are giants – the established Sichuan hotpot restaurants chains and other delicious restaurants. Yet we cower not. We sincerely

believe in our food and service. Further, we strongly believe that people will never stop trying new things. In fact, customer satisfaction concerns us way more.

Our target consumers are both young and old, males and females, especially active teenagers and youth. They are generally fond of hotpot and interested in different kinds of hotpot. Their activities don’t take up most of their working hours. A grand and fancy hotpot meal will always be a welcome try.

Marketing sales:

Using the right promotion will help the restaurant to attract more customers and create more awareness within the target market; this will help the restaurant to increase the total revenue. It’s important to present th e new image consumers through seasonal promotions.

Every day a lot of residents and college students go to work or hang out will pass through the east gate and look the advertisements. So I advertise and put out the handbills in the crossing. Advertisement in residential buildings and dormitories for 7 days before opening the restaurant will expand its influence.

I hope find some suppliers provide quality and cheap materials. And my restaurant will have a good relationship with them, develop a long-term cooperation

In terms of starting discounts, for the first month, we will provide 10% discount to the entire products. During the afternoon tea and non-meal peak discount, around 2:00p.m.-5:00p.m. Consumers can get a 10% discount. It is really a good method to take full use of space and time.

As for daily special price, every day, we will select one product as a daily Special offer, which will be sold at a low price.

Festival food combos:

For instance, at Valentine`s day, we will provide combos with lovely dessert and rose-sized patterns. During Halloween, special combos like pumpkin soup base will be provided. Furthermore, when Chinese New Year`s Eve come, we will provide special dishes for family reunion dinner.

Combos for after tea time: We provide the after tea combos and also afternoon small hotpot combos with relatively cheaper price. It is really a good method to take full

advantage of space and time.

VIP Card: For consumers who purchase more than 500 RMB once or accumulated 1500RMB in our restaurant, they can obtain our VIP card.

Advertising in prior period: Before opening our business as well as the first two months, we focus on introducing ourselves and building our reputation in local area. We hope through this way, we will attract more potential customers around. The media

Newspaper advertisement: We will put our advertisements with inviting pictures on the local newspapers. Like beautiful decorated dishes as well as the rolling soup in the pot to attract readers`

Leaflet Advertisement: Leaflets are flowing business card of our restaurant and it will show our light spots to

Coupons for pedestrians: We will hand out some coupons to the near pedestrians and attract them to taste

Residential building`s advertising

We will put advertising posters in the nearby residential buildings legally through their property manager. The attracting pictures on advertising may get the families

Website Advertising: We will put advertising in some famous social websites to enlarge our popularity. On the other side, we also provide our information to Meituan and organize some group purchase through some group purchase website. Advertising for Further Franchising Development: After the first two months, our advertising will focus on promotional activities. In the long-term, we hope our influence will spread to other places around Wenjiang. We plan to open more stores to popularize our brand in the future.

Competitor: There are many competitors around and within east gate. Crazy hotpot Restaurant must differentiate the restaurant from competitors in order to be more competitive. Direct competitors are other traditional and popular hotpot restaurants. Indirect competitors are other special restaurants

Future plans (year 1 to year 10):

The maximal capacity of our restaurant is around 60 people. At the perfect situation, we can receive 2 turns of customers for afternoon and lunch time and 3 turns for the busy dinner time.At the very beginning time, we can only get about 25% of the perfect situation, which means at each dining time, we can only have less than maximal capacity of customers. But as we doing longer time, the customers will increase due to our promotion, advertising and introduction from customers. And the increasing rate we estimated is 5%. For a reserved estimate, after 6 months, our sales will be stable, and the profit is respected stable. We are well-known in around area. So after one year, we can easily achieve our objective to repay our capital.

Two years into operations, Crazy Hotpot has broken even. As business continues to grow, the company will need additional staff and equipment for better service in the amount of $25,000.

We will expand into other locations and increasing the profits of its founding partners and its short term goals of increasing the initial capital of its investors.

In further 3 years an orderly management system is needed to make the operation more efficient. The company needs to consider more about creative operations and being innovative. We will have well-established company procedures, be famous among Chengdu restaurants and develop to a franchise corporation in China.

41332115 王天歌Phoebe