外经贸英语精讲班第9讲：建立业务关系补充、询盘课件讲义讲义

外经贸英语精讲班第9讲：建立业务关系补充、询盘 — 课件讲义（多智职业教育在线）
外经贸英语精讲班
第9讲：建立业务关系补充、询盘 讲义


建立业务关系
补充信函（建立业务关系）
敬启者，

搪瓷器皿

你写给我们上海兄弟公司的信已转交我公司考虑处理了，因为搪瓷器皿的出口属我公司的业务范围。

但是，很遗憾我们不能直接提供该产品，因为你地区此货物的销售业务已由位于坦桑尼亚达累丝萨拉姆布洛德大街267号的弗里曼兄弟公司代理了，我们建议你直接与他们联系。

如果你对其它产品感兴趣，请告知我方，我们会高兴地直接给你报价。

谨启

翻译难点分析
a. “转交我公司考虑处理”可译为pass on to us for attention and reply
其中pass on 表示“转交”。
For example: We will pass on your decision to the buyers．
b. “属我公司经营范围”译为：fall within the scope of our business activities /
fall within our business scope
c. 文中“提供”可译为supply, “向某人供应某物”可采用supply sb. with sth. 的结构。
For example: We can supply you with all kinds of
leather shoes．(or：We can supply all kinds of leather shoes to you．)
supplier n．供应商
d. “代理”应译为represent
For example: Our firm is represented in Egypt by
Messrs William Smith & Co．
这个句子也可以用represent的名词形式representative进行翻译：
We have appointed Messrs William Smith & Co as our
representative in Egypt..
e. 为体现翻译的多样化，在本文中“如果”可译为：in case
For example: In case you can make another reduction
of 2% in your quotations, your prices will be competitive enough.
in case of
The seller may cancel the contract and reserve the right to
claim in case of buyer’s breach of contract.


参考译文：
Dear Sirs,
Enamelware
Your letter of the 28th July addressed to our sister corporation
in Shanghai has been passed on us for attention and reply, as the
export of enamelware falls within the scope of our busi

ness
activities.

However, we very much regret that we are not in a position to
supply you with enamelware direct, as we are already represented by
Messrs. Freeman & Brother Co. Ltd., 267 Broad Street, Dar-es-salaam,
Tanzania, for the sales of this commodity in your district. We would
advise you to get in touch with them for your requirements.

In case you are interested in other items, kindly let us know
and we shall be only too pleased to make your offers direct.

Yours faithfully,


练习：
敬启者，
我们从中国驻马来西亚大使馆的商务参赞处得知贵方的名称和地址，并获悉贵方想购买纺织品。
我们借此机会与你联系,是想与贵方建立业务关系。
为了让您了解我们目前可供出口的各种棉布，我们随函附寄最新的小册子供您参考。一俟收到具体询盘，我们就将给您报盘。
我们期待您的早日答复。
谨启


参考译文：
Dear Sirs,

We owe your name and address to the Commercial Counselor’s
Office of the Chinese Embassy in Malaysia, from whom we learn that
you are in the market for textiles.
We avail ourselves of this opportunity to approach you for the
establishment of trade relations with you.

To give you a general idea of the various kinds of cotton piece
goods now available for export, we enclose our latest brochure for
your reference. Quotations will follow upon receipt of your specific
enquiry.

We look forward to hearing from you soon.

Yours faithfully,


进口商询盘
2．进口商询盘
例信原文
敬启者：
你公司5月6日所寄的石化分析和数据管理软件报价单和所送的图片册已收到。经联系
本地不少客户对这套软件感兴趣，为此请即报500套(PADM一3456号)CFR天津最低价。
我们希望指出，这里市场竞争激烈，要想成功地销售出去，你方报价须具有吸引力，否则将
有困难。希望用形式发票进行报价。
谨上
例信分析
这封信是中国企业为了进口而向境外商户发出的询盘。一般地，询盘信的正文由三大部分组成：

1）说明询价人的兴趣所在，简单介绍自己的情况并提出写信的目的或请求；/表明收到对方来信
2）明确提出要询问的详细具体信息的，和/或对目的、请求作出解释；
3）谢词和结尾句。对于对方将给予回复的信息表示感谢，并盼早日答复。

翻译难点
1）中文未分段
2）信函中“5月6日”翻译时的位置
3）专业术语“形式发票”的翻译
4）第三个长句的处理

难点处理

1）译文必须分段。分段的依据是具体信函的信息内容以及这类信函的行文惯例。可根据以上所给信函组成部分分作三段或四段，一段一个主要意思。每个部分的习惯表达方式如下：（背诵）

信函组成部分
经典句型

收到对方来信
1. Thank you for your inquiry of October 15.
2. We were pleased to have received your October 15 letter
for...
3. In reply / answer to your letter dated October 15, we
...
4. We have received your letter of October 15, in which
you ...
5. With pleasure we are writing in "response to your
October 15 letter on...
6. We acknowledge/confirm receipt of your letter of
October 15.

提出具体要求
1. We are much interested in Chinese Cotton Piece Goods．
2. If you are interested in any of our items，please let us
know．
3. Please quote us your favorable price in US dollars．
4. If your prices are competitive，we shall place a repeat
order with you in a large quantity．
5. Pleased send us your latest catalogue with your best
CIF Shanghai prices.
6. We need all the necessary information regarding your
products exported now.

结束语
1. Your early reply will be highly appreciated.
2. We look forward to receiving your lowest quotation．
3. We’re looking forward to your early reply
4. We’re awaiting your favorable news．

2) 原文第一句中“5月6日”支配着“所寄石化分析和数据管理软件报价单”和“所送的图片册”两个短语，但是英译文不能把dated
May 6放在两个短语的后面。因为图片册或其他宣

传品通常是早就印制好的，其上并无刊行日期，所以dated May
6应当限定brochure。
3）“形式发票”可译为proforma invoice,
它是一种非正式发票，是卖方对潜在的买方报价的一种形式。买方常常需要形式发票，以作为申请进口和批准外汇之用。

4）第三句“我们希望指出，这里市场竞争激烈，要想成功地销售出去，你方报价须具有吸引力，否则将有困难”共有五个分句。汉语可以用四个逗号隔出五个分句来，但英语要用相应的关联词，从字面形式上体现出原句的内在关系来。