考研综合英语选词填空(E篇)

Fill in the each blank with the words given in the box. Chang the word form if necessary. Each word can be used only once. Mark your answer on your ANSWER SHEET. (15*1=15 points)

Who won the World Cup 1998 football game? What happened at the United Nations? How did the critics like the new play? Soon (1) ___________ an event takes place, newspapers are on the streets giving the details. Wherever anything happens in the world, reporters are on the spot to gather the news. Newspapers have one basic (2) ___________, to get the news as quickly as possible from its source, from those who make it to those who want to (3) ___________ it. Radio, telegraph, television , and (4) ___________ inventions brought competition for newspapers. So did the development of magazines and other means of communication. (5) ___________, this competition merely spurred the newspapers on. They quickly make use of the newer and faster means of communication to improve the (6) ___________ and thus the efficiency of their own operations. Today more newspapers are (7) ___________ and read than ever before. Competition also led newspapers to branch out into many other fields. Besides keeping readers (8) ___________ of the latest news, today’s newspapers educate and influence readers about politics and other important and serious matters. Newspapers influence readers’ economic choices (9) ___________ advertising. Most newspapers depend on advertising for their very (10) ___________. Newspapers are sold at a price that (11) ___________ to cover even a small fraction of the cost of production. The main (12) ___________ of income for most newspapers is commercial advertising. The success in selling advertising depends on a newspaper’s value to advertisers. This is (13) ___________ in terms of circulation. How many people read the newspaper? Circulation depends somewhat on the work of the circulation department and on the services or entertainment (14) ___________ in a newspaper’s pages. But for the most part, circulation depends on a newspaper’s va lue to readers as source of information (15) ___________ the community, city, country, state, nation and world.