文档库 最新最全的文档下载
当前位置:文档库 › 城市地下空间工程中英文对照外文翻译文献

城市地下空间工程中英文对照外文翻译文献

城市地下空间工程中英文对照外文翻译文献
城市地下空间工程中英文对照外文翻译文献

中英文对照外文翻译

(文档含英文原文和中文翻译)

外文文献:

Correlation Power Analysis with a Leakage Model Abstract.A classical model is used for the power consumption of cryptographic devices. It is based on the Hamming distance of the data handled with regard to an unknown but constant reference state. Once validated experimentally it allows an optimal attack to be derived called Correlation Power Analysis. It also explains the defects of former approaches such as differential Power Analysis.

Keywords:Correlation factor, CPA, DPA, Hamming distance, power analysis,

DES, AES, secure cryptographic device, side channel.

1 Introduction

In the scope of statistical power analysis against cryptographic devices, two historical trends can be observed. The ?rst one is the well known di fferential power analysis (DPA)

introduced by Paul Kocher [12,13] and formalized by Thomas Messerges etal. [16]. The second one has been suggested in various papers [8,14,18] and proposed to use the correlation factor between the power samples and the Hamming weight of the handled data. Both approaches exhibit some limitations due to unrealistic assumptions and model imperfections that will be examined more thoroughly in this paper. This work follows previous studies aiming at either improving the Hamming weight model [2], or enhancing the DPA itself by various means [6,4].

The proposed approach is based on the Hamming distance model which can be seen as a generalization of the Hamming weight model. All its basic assumptions were already mentioned in various papers from year 2000 [16,8,6,2]. But they remained allusive as possible explanation of DPA defects and never leaded to any complete and convenient exploitation. Our experimental work is a synthesis of those former approaches in order to give a full insight on the data leakage. Following [8,14,18] we propose to use the correlation power analysis (CPA) to identify the parameters of the leakage model. Then we show that sound and efficient attacks can be conducted against unprotected implementations of many algorithms such as DES or AES. This study deliberately restricts itself to the scope of secret key cryptography although it may be extended beyond.

This paper is organized as follows: Section 2 introduces the Hamming distance model and Section 3 proves the relevance of the correlation factor. The model based correlation attack is described in Section 4 with the impact on the model errors. Section 5 addresses the estimation problem and the experimental results which validate the model are exposed in Section 6. Section 7 contains the comparative study with DPA and addresses more specifically the so-called ―ghost peaks‖ problem encountered by those who have to deal with erroneous conclusions when implementing classical DPA on the substitution boxes of the DES ?rst round: it is shown there how the proposed model explains many defects of the DPA and how the correlation power analysis can help in conducting sound attacks in optimal conditions. Our conclusion summarizes the advantages and drawbacks of CPA versus DPA and reminds that countermeasures work against both methods as well.

2 The Hamming Distance Consumption Model

Classically, most power analyses found in literature are based upon the Hamming weight model [13,16], that is the number of bits set in a data word. In a m-bit microprocessor, binary data is coded ∑-==1

02m j j j d D , with the bit values dj=0 or 1. Its Hamming weight is simply the number of bits set to 1,∑-==10)(m j j d D H Its integer values stand between 0 and m. If D contains m independent and uniformly distributed bits, the whole word has an average Hamming

weight 2/m H =μand a variance 4/2m H =σ. It is generally assumed that the data leakage through the power side-channel depends on the number of bits switching from one state to the other [6,8] at a given time. A microprocessor is modeled as a state where transitions from state to state are triggered by events such as the edges of a clock signal.This seems relevant when looking at a logical elementary gate as implemented in CMOS technology. The current consumed is related to the energy required to ?ip the bits from one state to the next. It is composed of two main contributions: the capacitor’s charge and the short circuit induced by the gate transition. Curiously,this elementary behavior is commonly admitted but has never given rise to any satisfactory model that is widely applicable. Only hardware designers are familiar with simulation tools to foresee the current consumption of microelectronic devices.

If the transition model is adopted, a basic question is posed: what is the reference state from which the bits are switched? We assume here that this reference state is a constant machine word, R, which is unknown, but not necessarily zero. It will always be the same if the same data manipulation always occurs at the same time, although this assumes the absence of any desyn chronizing effect.Moreover, it is assumed that switching a bit from 0 to 1 or from 1 to 0 requires the same amount of energy and that all the machine bits handled at a given time are perfectly balanced and consume the same.

These restrictive assumptions are quite realistic and affordable without any thorough knowledge of microelectronic devices. They lead to a convenient expression for the leakage model. Indeed the number of ?ipping bits to go from R to D is described by H (D ⊕R) also called the Hamming distance between D and R. This statement encloses the Hamming weight model

b

which assumes that R = 0. If D is a uniform random variable, so is D ⊕R, and H (D ⊕R) has the same mean m/2 and variance m/4 as H (D).

We also assume a linear relationship between the current consumption and H (D ⊕R). This can be seen as a limitation but considering a chip as a large set of elementary electrical components, this linear model ?ts reality quite well. It does not represent the entire consumption of a chip but only the data dependent part. This does not seem unrealistic because the bus lines are usually considered as the most consuming elements within a micro-controller. All the remaining things in the power consumption of a chip are assigned to a term denoted b which is assumed independent from the other variables: encloses of sets, time dependent components and noise. Therefore the basic model for the data dependency can be written:

b R D aH W +⊕=)(

where a is a scalar gain between the Hamming distance and W the power consumed.

3 The Linear Correlation Factor

A linear model implies some relationships between the variances of the different terms

considered as random variables:2222b H W a σσσ+=,Classical statistics introduce the correlation

factor ρWH between the Hamming distance and the measured power to assess the linear model ?tting rate. It is the covariance between both random variables normalized by the product of their standard deviations.Under the uncorrelated noise assumption, this de?nition leads to: 222224)

,cov(b b b H H W WH m a m a a a H W σσσσσσρ+=+==

This equation complies with the well known property: ?1 ≤ ρWH ≤ +1: for a perfect model the correlation factor tends to ±1 if the variance of noise tends to0, the sign depending on the sign of the linear gain a. If the model applies only to l independent bits amongst m, a partial correlation still exists:

m

l m a l

a H WH

b m l W ρσρ=+=22/4

4 Secret Inference Based on Correlation Power Analysis

The relationships written above show that if the model is valid the correlation factor is maximized when the noise variance is minimum. This means that ρWH can help to determine the reference state R. Assume, just like in DPA, that a set of known but randomly varying data D and a set of related power consumption W are available. If the 2m possible values of R are scanned exhaustively they can be ranked by the correlation factor they produce when combined with the observation W . This is not that expensive when considering an 8-bit micro- controller, the case with many of today’s smart cards, as only 256 values are to be tested. On 32-bit architectures this exhaustive search cannot be applied as such. But it is still possible to work with partial correlation or to introduce prior knowledge.

Let R be the true reference and H = H (D ⊕R) the right prediction on the Hamming distance. Let R represent a candidate value and H the related model H = H (D ⊕ R ). Assume a value of R that has k bits that differ from those of R, then: H (R ⊕ R ) = k. Since b is independent from other variables, the correlation test leads to (see [5]):

m

k m H H a H b aH WH HH WH H W H W WH 2)',cov()

',cov(''''-===+=ρρρσσσσρ This formula shows how the correlation factor is capable of rejecting wrong candidates for R. For instance, if a single bit is wrong amongst an 8-bit word, the correlation is reduced by 1/4. If all the bits are wrong, i-e R = ?R, then an anti-correlation should be observed with ρWH = ?ρWH . In absolute value or if the linear gain is assumed positive (a > 0), there cannot be any R leading to a higher correlation rate than R. This proves the uniqueness of the solution and therefore how the reference state can be determined.

This analysis can be performed on the power trace assigned to a piece of code while manipulating known and varying data. If we assume that the handled data is the result of a XOR operation between a secret key word K and a known message word M , D = K ⊕ M , the procedure described above, i-e exhaustive search on R and correlation test, should lead to K ⊕ R as sociated with max(ρWH ). Indeed if a correlation occurs when M is handled with respect to R1 , another has to occur later on, when M ⊕ K is manipulated in turn, possibly with a different reference state R2 (in fact with K ⊕ R2 since only M is known).

For instance, when considering the ?rst Add Round Key function at the beginning of the AES algorithm embedded on an 8-bit processor, it is obvious that such a method leads to the whole key masked by the constant reference byte R2 . If R2 is the same for all the key bytes, which is highly plausible, only 28 possibilities remain to be tested by exhaustive search to infer the entire key material. This complementary brute force may be avoided if R2 is determined by other means or known to be always equal to 0 (on certain chips).

This attack is not restricted to the ⊕ operation. It also applies to many other operators often encountered in secret key cryptography. For instance, other arithmetic, logical operations or look-up tables (LUT) can be treated in the same manner by using H(LUT(M K ) ⊕ R), where represents the involved function i.e. ⊕, +, -, OR, AND, or whatever operation. Let’s notice that the ambiguity between K and K ⊕R is completely removed by the substitution boxes encountered in secret key algorithms thanks to the non-linearity of the corresponding LUT: this may require to exhaust both K and R, but only once for R in most cases. To conduct an analysis in the best conditions, we emphasize the bene?t of correctly modeling the whole machine word that is actually handled and its transition with respect to the reference state R which is to be determined as an unknown of the problem.

5 Estimation

In a real case with a set of N power curves Wi and N associated random data words Mi , for a given reference state R the known data words produce a set of N predicted Hamming distances Hi,R = H (Mi ⊕ R). An estimate ρ?WH of the correlation factor ρWH is given by the following formula:

∑∑∑∑∑∑∑---=2,2

,22,,^)()()(R i R i i i R

i i R i i WH H H N W W N H W H W N R ρ

where the summations are taken over the N samples (i = 1,N ) at each time step within the power traces Wi (t).

It is theoretically diffi cult to compute the variance of the estimator ρ?WH with respect to the number of available samples N . In practice a few hundred experiments suffice to provide a workable estimate of the correlation factor. N has to be increased with the model variance m/4 (higher on a 32-bit architecture) and in presence of measurement noise level obviously. Next results will show that this is more than necessary for conducting reliable tests. The reader is referred to [5] for further discussion about the estimation on experimental data and optimality

issues. It is shown that this approach can be seen as a maximum likelihood model ?tting procedure when R is exhausted to maximize ρ?WH .

6 Experimental Results

This section aims at confronting the leakage model to real experiments. General rules of behavior are derived from the analysis of various chips for secure devices conducted during the passed years.

Our ?rst experience was performed onto a basic XOR algorithm impl emented in a 8-bit chip known for leaking information (more suitable for didactic purpose). The sequence of instructions was simply the following:

–load a byte D1 into the accumulator

–XOR D1 with a constant D2

–store the result from the accumulator to a destination memory cell.

The program was executed 256 times with D1 varying from 0 to 255. As displayed on Figure 1, two signi?cant correlation peaks were obtained with two di fferent reference states: the ?rst one being the address of D1 , the second one the op code of the XOR instruction. These curves bring the experimental evidence of leakage principles that previous works just hint at, without going into more detail [16,8,6,17]. They illustrate the most general case of a transfer sequence on a common bus. The address of a data word is transmitted just before its value that is in turn immediately followed by the op code of the next instruction which is fetched. Such a behavior can be observed on a wide variety of chips even those implementing 16 or 32-bit architectures. Correlation rates ranging from 60% to more than 90% can often be obtained. Figure 2 shows an example of partial correlation on a 32-bit architecture: when only 4 bits are predicted among 32, the correlation loss is in about the ratio √8 which is consistent with the displayed correlations.

This sort of results can be observed on various technologies and implementations. Nevertheless the following restrictions have to be mentioned:

–Sometimes the reference state is systematically 0. This can be assigned to the so-called

charged logic where the bus is cleared between each transferred value. Another possible reason is that complex architectures implement separated for data and addresses, that may prohibit certain transitions. In all those cases the Hamming weight model is recovered as a particular case of the more general Hamming distance model.

–The sequence of correlation peaks may sometimes be blurred or spread over the time in presence of a pipe line.

–Some recent technologies implement hardware security features designed to impede statistical power analysis. These countermeasures offer various level so going from the most naive and easy to bypass, to the most effective which merely cancel any data dependency.

There are different kinds of countermeasures which are completely similar to those designed against DPA.

–Some of them consist in introducing desyn chronization in the execution of the process so that the curves are not aligned anymore within a same acquisition set. For that purpose there exist various techniques such as fake cycles insertion, unstable clocking or random delays [6,18]. In certain cases their effect can be corrected by applying appropriate signal processing.

Fig. 1. Upper: consecutive correlation peaks for two different reference states.

Lower: for varying data (0-255), model array and measurement array taken at the time of the second

correlation peak.

Fig. 2. Two correlation peaks for full word (32 bits) and partial (4 bits) predictions. According to theory

the 20% peak should rather be around 26%.

–Other countermeasures consist in blurring the power traces with additional noise or ?ltering circuitry [19]. Sometimes they can be bypassed by curves selection and/or averaging or by using another side channel such as electromagnetic radiation [9,1].

–The data can also be ciphered dynamically during a process by hardware(such as bus encryption) or software means (data masking with a random[11,7,20,10]), so that the handled variables become unpredictable: then no correlation can be expected anymore. In theory sophisticated attacks such as higher order analysis [15] can overcome the data masking method; but they are easy to thwart in practice by using desyn chronization for instance.

Indeed, if implemented alone, none of these countermeasures can be considered as absolutely secure against statistical analyses. They just increase the amount of effort and level of expertise required to achieve an attack. However combined defenses, implementing at least two of these countermeasures, prove to be very efficient and practically dissuasive. The state of the art of countermeasures in the design of tamper resistant devices has made big advances in the recent years.It is now admitted that security requirements include sound implementations as much as robust cryptographic schemes.

7 Comparison with DPA

This section addresses the comparison of the proposed CPA method with Differential Power Analysis (DPA). It refers to the former works done by Messerges etal. [16,17] who formalized the ideas previously suggested by Kocher [12,13]. A critical study is proposed in [5].

7.1 Practical Proble ms with DPA: The “Ghost Peaks”

We just consider hereafter the practical implementation of DPA against the DES substitutions (1st round). In fact this well-known attack works quite well only if the following assumptions are ful?lled:

1. Word space assumption: within the word hosting the predicted bit, the contribution of the non-targeted bits is independent of the targeted bit va lue. Their average in?uence in the curves pack of 0 is the same as that in the curves pack of 1. So the attacker does not need to care about these bits.

2. Guess space assumption: the predicted value of the targeted bit for any wrong sub-key guess does not depend on the value associated to the correct guess.

3. Time space assumption: the power consumption W does not depend on the value of the targeted bit except when it is explicitly handled.

But when confronted to the experience, the attack comes up against the following facts.

–Fact A. For the correct guess, DPA peaks appear also when the targeted bit is not explicitly handled. This is worth being noticed albeit not really embarrassing. However this contradicts the third assumption.

–Fact B. Some DPA peaks also appear for wrong guesses: they are called ―ghost peaks‖. This fact is more problematic for making a sound decision and comes in contradiction with the second assumption.

–Fact C. The true DPA peak given by the right guess may be smaller than some ghost peaks, and even null or negative! This seems somewhat amazing and quite confusing for an attacker. The reasons must be searched for inside the crudeness of the optimistic ?rst assumption.

红外数据通信技术外文翻译文献

红外数据通信技术外文翻译文献(文档含中英文对照即英文原文和中文翻译) Infrared Remote Control System Abstract Red outside data correspondence the technique be currently within the scope of world drive extensive usage of a kind of wireless conjunction technique, drive numerous hardware and software platform support. Red outside the transceiver product have cost low, small scaled turn, the baud rate be quick, point to point SSL, be free from electromagnetism thousand Raos

etc. characteristics, can realization information at dissimilarity of the product fast, convenience, safely exchange and transmission, at short distance wireless deliver aspect to own very obvious of advantage. Along with red outside the data deliver a technique more and more mature, the cost descend, red outside the transceiver necessarily will get at the short distance communication realm more extensive of application. The purpose that design this system is transmit customer’s operation information with infrared rays for transmit media, then demodulate original signal with receive circuit. It use coding chip to modulate signal and use decoding chip to demodulate signal. The coding chip is PT2262 and decoding chip is PT2272. Both chips are made in Taiwan. Main work principle is that we provide to input the information for the PT2262 with coding keyboard. The input information was coded by PT2262 and loading to high frequent load wave whose frequent is 38 kHz, then modulate infrared transmit dioxide and radiate space outside when it attian enough power. The receive circuit receive the signal and demodulate original information. The original signal was decoded by PT2272, so as to drive some circuit to accomplish customer’s operation demand. Keywords: Infrared dray;Code;Decoding;LM386;Red outside transceiver 1 Introduction 1.1 research the background and significance Infrared Data Communication Technology is the world wide use of a wireless connection technology, by the many hardware and software platforms supported. Is a data through electrical pulses and infrared optical pulse switch between the wireless data transceiver technology.

中英文参考文献格式

中文参考文献格式 参考文献(即引文出处)的类型以单字母方式标识: M——专著,C——论文集,N——报纸文章,J——期刊文章,D——学位论文,R——报告,S——标准,P——专利;对于不属于上述的文献类型,采用字母“Z”标识。 参考文献一律置于文末。其格式为: (一)专著 示例 [1] 张志建.严复思想研究[M]. 桂林:广西师范大学出版社,1989. [2] 马克思恩格斯全集:第1卷[M]. 北京:人民出版社,1956. [3] [英]蔼理士.性心理学[M]. 潘光旦译注.北京:商务印书馆,1997. (二)论文集 示例 [1] 伍蠡甫.西方文论选[C]. 上海:上海译文出版社,1979. [2] 别林斯基.论俄国中篇小说和果戈里君的中篇小说[A]. 伍蠡甫.西方文论选:下册[C]. 上海:上海译文出版社,1979. 凡引专著的页码,加圆括号置于文中序号之后。 (三)报纸文章 示例 [1] 李大伦.经济全球化的重要性[N]. 光明日报,1998-12-27,(3) (四)期刊文章 示例 [1] 郭英德.元明文学史观散论[J]. 北京师范大学学报(社会科学版),1995(3). (五)学位论文 示例 [1] 刘伟.汉字不同视觉识别方式的理论和实证研究[D]. 北京:北京师范大学心理系,1998. (六)报告 示例 [1] 白秀水,刘敢,任保平. 西安金融、人才、技术三大要素市场培育与发展研究[R]. 西安:陕西师范大学西北经济发展研究中心,1998. (七)、对论文正文中某一特定内容的进一步解释或补充说明性的注释,置于本页地脚,前面用圈码标识。 参考文献的类型 根据GB3469-83《文献类型与文献载体代码》规定,以单字母标识: M——专著(含古籍中的史、志论著) C——论文集 N——报纸文章 J——期刊文章 D——学位论文 R——研究报告 S——标准 P——专利 A——专著、论文集中的析出文献 Z——其他未说明的文献类型 电子文献类型以双字母作为标识: DB——数据库 CP——计算机程序 EB——电子公告

中英文论文对照格式

英文论文APA格式 英文论文一些格式要求与国内期刊有所不同。从学术的角度讲,它更加严谨和科学,并且方便电子系统检索和存档。 版面格式

表格 表格的题目格式与正文相同,靠左边,位于表格的上部。题目前加Table后跟数字,表示此文的第几个表格。 表格主体居中,边框粗细采用0.5磅;表格内文字采用Times New Roman,10磅。 举例: Table 1. The capitals, assets and revenue in listed banks

图表和图片 图表和图片的题目格式与正文相同,位于图表和图片的下部。题目前加Figure 后跟数字,表示此文的第几个图表。图表及题目都居中。只允许使用黑白图片和表格。 举例: Figure 1. The Trend of Economic Development 注:Figure与Table都不要缩写。 引用格式与参考文献 1. 在论文中的引用采取插入作者、年份和页数方式,如"Doe (2001, p.10) reported that …" or "This在论文中的引用采取作者和年份插入方式,如"Doe (2001, p.10) reported that …" or "This problem has been studied previously (Smith, 1958, pp.20-25)。文中插入的引用应该与文末参考文献相对应。 举例:Frankly speaking, it is just a simulating one made by the government, or a fake competition, directly speaking. (Gao, 2003, p.220). 2. 在文末参考文献中,姓前名后,姓与名之间以逗号分隔;如有两个作者,以and连接;如有三个或三个以上作者,前面的作者以逗号分隔,最后一个作者以and连接。 3. 参考文献中各项目以“点”分隔,最后以“点”结束。 4. 文末参考文献请按照以下格式:

零售企业营销策略中英文对照外文翻译文献

零售企业营销策略中英文对照外文翻译文献(文档含英文原文和中文翻译)

译文: 零售企业的营销策略 Philip Kotlor 今天的零售商为了招徕和挽留顾客,急欲寻找新的营销策略。过去,他们挽留顾客的方法是销售特别的或独特的花色品种,提供比竞争对手更多更好的服务提供商店信用卡是顾客能赊购商品。可是,现在这一切都已变得面目全非了。现在,诸如卡尔文·克连,依佐和李维等全国性品牌,不仅在大多数百货公司及其专营店可以看到,并且也可以在大型综合商场和折扣商店可以买到。全国性品牌的生产商为全力扩大销售量,它们将贴有品牌的商品到处销售。结果是零售商店的面貌越来越相似。 在服务项目上的分工差异在逐渐缩小。许多百货公司削减了服务项目,而许多折扣商店却增加了服务项目。顾客变成了精明的采购员,对价格更加敏感。他们看不出有什么道理要为相同的品牌付出更多的钱,特别是当服务的差别不大或微不足道时。由于银行信用卡越来越被所有的商家接受,他们觉得不必从每个商店赊购商品。 百货商店面对着日益增加的价格的折扣店和专业商店的竞争,准备东山再起。历史上居于市中心的许多商店在郊区购物中心开设分店,那里有宽敞的停车场,购买者来自人口增长较快并且有较高收入的地区。其他一些则对其商店形式进行改变,有些则试用邮购盒电话订货的方法。超级市场面对的是超级商店的竞争,它们开始扩大店面,经营大量的品种繁多的商品和提高设备等级,超级市场还增加了它们的促销预算,大量转向私人品牌,从而增加盈利。 现在,我们讨论零售商在目标市场、产品品种和采办、服务以及商店气氛、定价、促销和销售地点等方面的营销策略。 一、目标市场 零售商最重要的决策时确定目标市场。当确定目标市场并且勾勒出轮廓时,零售商才能对产品分配、商店装饰、广告词和广告媒体、价格水平等作出一致的决定。如沃尔玛的目标市场相当明确:

通信工程项目毕业材料外文翻译

用于多跳认知无线电网络的分布式网络编码控制信道 Alfred Asterjadhi等著 1 前言 大多数电磁频谱由政府机构长期指定给公司或机构专门用于区域或国家地区。由于这种资源的静态分配,许可频谱的许多部分在许多时间和/或位置未使用或未被充分利用。另一方面,几种最近的无线技术在诸如IEEE802.11,蓝牙,Zigbee之类的非许可频段中运行,并且在一定程度上对WiMAX进行操作;这些技术已经看到这样的成功和扩散,他们正在访问的频谱- 主要是2.4 GHz ISM频段- 已经过度拥挤。为了为这些现有技术提供更多的频谱资源,并且允许替代和创新技术的潜在开发,最近已经提出允许被许可的设备(称为次要用户)访问那些许可的频谱资源,主要用户未被使用或零星地使用。这种方法通常被称为动态频谱接入(DSA),无线电设备发现和机会性利用未使用或未充分利用的频谱带的能力通常称为认知无线电(CR)技术。 DSA和CR最近都引起了无线通信和网络界的极大关注。通常设想两种主要应用。第一个是认知无线接入(CW A),根据该认知接入点,认知接入点负责识别未使用的许可频谱,并使用它来提供对次用户的接入。第二个应用是我们在这个技术中研究的应用,它是认知自组织网络(CAN),也就是使用 用于二级用户本身之间通信的无许可频谱,用于诸如点对点内容分发,环境监控,安全性等目的,灾难恢复情景通信,军事通信等等。 设计CAN系统比CW A有更多困难,主要有两个原因。第一是识别未使用的频谱。在CW A中,接入点的作用是连接到互联网,因此可以使用简单的策略来推断频谱可用性,例如查询频谱调节器在其地理位置的频谱可用性或直接与主用户协商频谱可用性或一些中间频谱经纪人另一方面,在CAN中,与频谱调节器或主要用户的缺乏直接通信需要二级用户能够使用检测技术自己识别未使用的频谱。第二个困难是辅助用户协调媒体访问目的。在CW A中存在接入点和通常所有二级用户直接与之通信(即,网络是单跳)的事实使得直接使用集中式媒体接入控制(MAC)解决方案,如时分多址(TDMA)或正交频分多址(OFDMA)。相反,预计CAN将跨越多跳,缺少集中控制器;而对于传统的单通道多跳自组织网络而言,这个问题的几个解决方案是已知的,因为假设我们处理允许设备访问的具有成

中英文论文参考文献标准格式 超详细

超详细中英文论文参考文献标准格式 1、参考文献和注释。按论文中所引用文献或注释编号的顺序列在论文正文之后,参考文献之前。图表或数据必须注明来源和出处。 (参考文献是期刊时,书写格式为: [编号]、作者、文章题目、期刊名(外文可缩写)、年份、卷号、期数、页码。参考文献是图书时,书写格式为: [编号]、作者、书名、出版单位、年份、版次、页码。) 2、附录。包括放在正文内过份冗长的公式推导,以备他人阅读方便所需的辅助性数学工具、重复性数据图表、论文使用的符号意义、单位缩写、程序全文及有关说明等。 参考文献(即引文出处)的类型以单字母方式标识,具体如下: [M]--专著,著作 [C]--论文集(一般指会议发表的论文续集,及一些专题论文集,如《***大学研究生学术论文集》[N]-- 报纸文章 [J]--期刊文章:发表在期刊上的论文,尽管有时我们看到的是从网上下载的(如知网),但它也是发表在期刊上的,你看到的电子期刊仅是其电子版 [D]--学位论文:不区分硕士还是博士论文 [R]--报告:一般在标题中会有"关于****的报告"字样 [S]-- 标准 [P]--专利 [A]--文章:很少用,主要是不属于以上类型的文章 [Z]--对于不属于上述的文献类型,可用字母"Z"标识,但这种情况非常少见 常用的电子文献及载体类型标识: [DB/OL] --联机网上数据(database online) [DB/MT] --磁带数据库(database on magnetic tape) [M/CD] --光盘图书(monograph on CDROM) [CP/DK] --磁盘软件(computer program on disk) [J/OL] --网上期刊(serial online) [EB/OL] --网上电子公告(electronic bulletin board online) 很显然,标识的就是该资源的英文缩写,/前面表示类型,/后面表示资源的载体,如OL表示在线资源 二、参考文献的格式及举例 1.期刊类 【格式】[序号]作者.篇名[J].刊名,出版年份,卷号(期号)起止页码. 【举例】 [1] 周融,任志国,杨尚雷,厉星星.对新形势下毕业设计管理工作的思考与实践[J].电气电子教学学报,2003(6):107-109. [2] 夏鲁惠.高等学校毕业设计(论文)教学情况调研报告[J].高等理科教育,2004(1):46-52. [3] Heider, E.R.& D.C.Oliver. The structure of color space in naming and memory of two languages [J]. Foreign Language Teaching and Research, 1999, (3): 62 67. 2.专著类

建设部文献中英文对照

贯彻落实科学发展观大力发展节能与绿色建筑 (2005年2月23日) 中华人民共和国建设部 节能建筑是按节能设计标准进行设计和建造、使其在使用过程中降低能耗的建筑。 绿色建筑是指为人们提供健康、舒适、安全的居住、工作和活动的空间,同时在建筑全生命周期(物料生产,建筑规划、设计、施工、运营维护及拆除过程)中实现高效率地利用资源(能源、土地、水资源、材料)、最低限度地影响环境的建筑物。绿色建筑也有人称之为生态建筑、可持续建筑。 一、发展节能与绿色建筑的重要意义 建筑作为人工环境,是满足人类物质和精神生活需要的重要组成部分。然而,人类对感官享受的过度追求,以及不加节制的开发与建设,使现代建筑不仅疏离了人与自然的天然联系和交流,也给环境和资源带来了沉重的负担。据统计,人类从自然界所获得的50%以上的物质原料用来建造各类建筑及其附属设施,这些建筑在建造与使用过程中又消耗了全球能源的50%左右;在环境总体污染中,与建筑有关的空气污染、光污染、电磁污染等就占了34%;建筑垃圾则占人类活动产生垃圾总量的40%;在发展中国家,剧增的建筑量还造成侵占土地、破坏生态环境等现象日益严重。中国正处于工业化和城镇化快速发展阶段,要在未来15年保持GDP年均增长7%以上,将面临巨大的资源约束瓶颈和环境恶化压力。严峻的事实告诉我们,中国要走可持续发展道路,发展节能与绿色建筑刻不容缓。 绿色建筑通过科学的整体设计,集成绿色配置、自然通风、自然采光、低能耗围护结构、新能源利用、中水回用、绿色建材和智能控制等高新技术,具有选址规划合理、资源利用高效循环、节能措施综合有效、建筑环境健康舒适、废物排放减量无害、建筑功能灵活适宜等六大特点。它不仅可以满足人们的生理和心理需求,而且能源和资源的消耗最为经济合理,对环境的影响最小。 胡锦涛同志指出:要大力发展节能省地型住宅,全面推广节能技术,制定并强制执行节能、节材、节水标准,按照减量化、再利用、资源化的原则,搞好资源综合利用,实现经济社会的可持续发展。温家宝和曾培炎同志也多次指出,建筑节能不仅是经济问题,而且是重要的战略问题。 发展节能与绿色建筑是建设领域贯彻“三个代表”重要思想和十六大精神,认真落实以人为本,全面、协调、可持续的科学发展观,统筹经济社会发展、人与

市场营销_外文翻译_外文文献_英文文献_顾客满意策略与顾客满意

顾客满意策略与顾客满意营销 原文来源:《Marketing Customer Satisfaction 》自20世纪八十年代末以来, 顾客满意战略已日益成为各国企业占有更多的顾客份额, 获得竞争优势的整体经营手段。 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝随着时代的变迁, 社会物质财富的极大充裕, 顾客中的主体———消费者的需求也先后跨越了物质缺乏的时代、追求数量的时代、追求品质的时代, 到了20世纪八十年代末进入了情感消费时代。在我国, 随着经济的高速发展,我们也已迅速跨越了物质缺乏时代、追求数量的时代乃至追求品质的时代, 到今天也逐步迈进情感消费时代。在情感消费时代, 各企业的同类产品早已达到同时、同质、同能、同价, 消费者追求的已不再是质量、功能和价格, 而是舒适、便利、安全、安心、速度、跃动、环保、清洁、愉快、有趣等,消费者日益关注的是产品能否为自己的生活带来活力、充实、舒适、美感和精神文化品位, 以及超越消费者期望值的售前、售中、售后服务和咨询。也就是说, 今天人们所追求的是具有“心的满足感和充实感”的商品, 是高附加值的商品和服务,追求价值观和意识多元化、个性化和无形的满足感的时代已经来临。 与消费者价值追求变化相适应的企业间的竞争, 也由产品竞争、价格竞争、技术竞争、广告竞争、品牌竞争发展到现今的形象竞争、信誉竞争、文化竞争和服务竞争, 即顾客满意竞争。这种竞争是企业在广角度、宽领域的时空范围内展开的高层次、体现综合实力的竞争。它包括组织创新力、技术创新力、管理创新力、产业预见力、产品研发力、员工向心力、服务顾客力、顾客亲和力、同行认同力、社会贡献力、公关传播沟通力、企业文化推动力、环境适应力等等。这些综合形象力和如何合成综合持久的竞争力, 这就是CSft略所要解决的问题。CS寸代,企业不再以“自己为中心”,而是以“顾客为中心”;“顾客为尊”、“顾客满意”不再是流于形式的口号, 而是以实实在在的行动为基础的企业经营的一门新哲学。企业不再以质量达标, 自己满意为经营理念, 而是以顾客满意, 赢得顾客高忠诚度为经营理念。企业经营策略的焦点不再以争取或保持市场占有率为主, 而是以争取顾客满意为经营理念。因此, 营销策略的重心不再放在竞争对手身上而是放在顾客身上, 放在顾客现实的、潜在的需求上。当企业提供的产品和服务达到了顾客事先的期望值, 顾客就基本满意;如果远远超越顾客的期望值, 且远远高于其他同行, 顾客才真正满意;如果企业能不断地或长久地令顾客满意, 顾客就会忠诚。忠诚的顾客不仅会经常性地重复购买, 还会购买企业其它相关的产品或服务;忠诚的顾客不仅会积极向别人推荐他所买的产品, 而且对企业竞争者的促销活动具有免疫能力一个不满意的顾客会将不满意告诉16-20个人, 而每一个被告知者会再传播给12-15个人。这样, 一个不满意者会影响到二、三百人。在互联网普及的今天, 其影响则更大。据美国汽车业的调查, 一个满意者会引发8笔潜在的生意, 其中至少有一笔会成交。而另一项调查表明, 企业每增加5%的忠诚顾客, 利润就会增长25%-95%。一个企业的80%的利润来自20%的忠诚顾客;而获取一个新顾客的成本是维持一个老顾客成本的6倍。所以,美国著名学者唐?佩 珀斯指出: 决定一个企业成功与否的关键不是市场份额, 而是在于顾客份额。 于是, 企业纷纷通过广泛细致的市场调研、与消费者直接接触、顾客信息反馈等方式来了解顾客在各方面的现实需求和潜在需求。依靠对企业满意忠诚的销售、服务人员, 定期、定量地对顾客满意度进行综合测定, 以便准确地把握企业经营中与“顾客满意” 目标的差距及其重点领域, 从而进一步改善企业的经营活动。依靠高亲和力的企业文化、高效率的人文管理和全员共同努力, 不断地向顾客提供高附加值的产品, 高水准的亲情般的服

5G无线通信网络中英文对照外文翻译文献

5G无线通信网络中英文对照外文翻译文献(文档含英文原文和中文翻译)

翻译: 5G无线通信网络的蜂窝结构和关键技术 摘要 第四代无线通信系统已经或者即将在许多国家部署。然而,随着无线移动设备和服务的激增,仍然有一些挑战尤其是4G所不能容纳的,例如像频谱危机和高能量消耗。无线系统设计师们面临着满足新型无线应用对高数据速率和机动性要求的持续性增长的需求,因此他们已经开始研究被期望于2020年后就能部署的第五代无线系统。在这篇文章里面,我们提出一个有内门和外门情景之分的潜在的蜂窝结构,并且讨论了多种可行性关于5G无线通信系统的技术,比如大量的MIMO技术,节能通信,认知的广播网络和可见光通信。面临潜在技术的未知挑战也被讨论了。 介绍 信息通信技术(ICT)创新合理的使用对世界经济的提高变得越来越重要。无线通信网络在全球ICT战略中也许是最挑剔的元素,并且支撑着很多其他的行业,它是世界上成长最快最有活力的行业之一。欧洲移动天文台(EMO)报道2010年移动通信业总计税收1740亿欧元,从而超过了航空航天业和制药业。无线技术的发展大大提高了人们在商业运作和社交功能方面通信和生活的能力无线移动通信的显著成就表现在技术创新的快速步伐。从1991年二代移动通信系统(2G)的初次登场到2001年三代系统(3G)的首次起飞,无线移动网络已经实现了从一个纯粹的技术系统到一个能承载大量多媒体内容网络的转变。4G无线系统被设计出来用来满足IMT-A技术使用IP面向所有服务的需求。在4G系统中,先进的无线接口被用于正交频分复用技术(OFDM),多输入多输出系统(MIMO)和链路自适应技术。4G无线网络可支持数据速率可达1Gb/s的低流度,比如流动局域无线访问,还有速率高达100M/s的高流速,例如像移动访问。LTE系统和它的延伸系统LTE-A,作为实用的4G系统已经在全球于最近期或不久的将来部署。 然而,每年仍然有戏剧性增长数量的用户支持移动宽频带系统。越来越多的

中英文参考文献格式

中英文参考文献格式! (細節也很重要啊。。)来源:李菲玥的日志 规范的参考文献格式 一、参考文献的类型 参考文献(即引文出处)的类型以单字母方式标识,具体如下: M——专著C——论文集N——报纸文章J——期刊文章 D——学位论文R——报告S——标准P——专利 A——文章 对于不属于上述的文献类型,采用字母“Z”标识。 常用的电子文献及载体类型标识: [DB/OL]——联机网上数据(database online) [DB/MT]——磁带数据库(database on magnetic tape) [M/CD]——光盘图书(monograph on CD ROM) [CP/DK]——磁盘软件(computer program on disk) [J/OL]——网上期刊(serial online) [EB/OL]——网上电子公告(electronic bulletin board online) 对于英文参考文献,还应注意以下两点: ①作者姓名采用“姓在前名在后”原则,具体格式是:姓,名字的首字母. 如:Malcolm R ichard Cowley 应为:Cowley, M.R.,如果有两位作者,第一位作者方式不变,&之后第二位作者名字的首字母放在前面,姓放在后面,如:Frank Norris 与Irving Gordon应为:Norri s, F. & I.Gordon.; ②书名、报刊名使用斜体字,如:Mastering English Literature,English Weekly。二、参考文献的格式及举例 1.期刊类 【格式】[序号]作者.篇名[J].刊名,出版年份,卷号(期号):起止页码. 【举例】 [1] 周融,任志国,杨尚雷,厉星星.对新形势下毕业设计管理工作的思考与实践[J].电气电子教学学报,2003(6):107-109.

医学文献中英文对照

动脉粥样硬化所导致的心脑血管疾病是目前发病率和死亡率较高的疾病之一。在动脉粥样硬化的形成过程中, 内皮细胞病变是其中极其重要的因素,最显著的变化是动脉内皮功能紊乱, 血管内皮细胞的损伤和功能改变是动脉粥样硬化发生的起始阶段。 Cardiovascular and cerebrovascular disease caused by atherosclerosis is one of diseases with higher mortality and morbidity at present . In the formation of atherosclerosis, the endothelial cell lesion is one of the most important factors, in which, the most significant change is endothelial dysfunction. In addition, the injuries and the changes of vascular endothelial cells are the initial factors of atherosclerosis. 许多因素会导致血管内皮细胞受损, 主要包括脂多糖(Lipopolysaccharides , LPS)、炎症介质、氧自由基等。其中脂多糖因其广泛的生物学作用, 越来越引起研究者的关注。LPS 是一种炎症刺激物, 是革兰阴性杆菌细胞壁的主要组成成分,其通过刺激血管内皮细胞,引起其相关细胞因子和炎性因子的表达紊乱,尤其是Ca2+ 和活性氧簇(Reactive Oxygen Species , ROS的合成和释放发生改变诱导细胞氧化应激内环境紊乱。大量研究表明, LPS 直接参与动脉粥样硬化的形成过程, 特别是动脉粥样硬化血管炎症的初始阶段, LPS可通过直接作用或间接影响的方式激活并损伤内皮细胞,从而引 起血管内皮细胞形态与功能的改变。 Many factors induce vascular endothelial cell damage, including lipopolysaccharides (LPS), inflammatory mediators and oxygen free

差异化营销策略外文文献翻译

文献出处: Dalman, M. Deniz, and Junhong Min. "Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect." International Journal of Marketing Studies 6.5 (2014): 63-72. 原文 Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect Dalman, M. Deniz & Junhong Min Abstract This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called "trivial attribute effect." Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no value. Second, trivial attribute effect is more pronounced in hedonic service category compared to the utilitarian category. Last, the amount of willingness to pay is higher when trivial attribute is presented and evaluated in joint evaluation mode than separate evaluation mode. Finally, we conclude with discussion and provide suggestions for further research. Keywords: brand differentiation, evaluation mode, service industry, trivial attribute Introduction Problem Definition Perhaps the most important factor for new product success is to create the meaningful brand differentiation that provides customers with superior values beyond what the competitors can offer in the same industry (Porter, 1985). Not surprisingly, more than 50 percent of annual sales in consumer product industries including automobiles, biotechnology, computer software, and pharmaceuticals are attributed to such meaningful brand differentiation by including new or noble attributes (Schilling &Hill, 1998). However, the brand differentiation that increases consumer preference is not only by introducing meaningful attributes but also meaningless attributes. For

通信工程移动通信中英文对照外文翻译文献

中英文翻译 附件1:外文资料翻译译文 通用移动通信系统的回顾 1.1 UMTS网络架构 欧洲/日本的3G标准,被称为UMTS。 UMTS是一个在IMT-2000保护伞下的ITU-T 批准的许多标准之一。随着美国的CDMA2000标准的发展,它是目前占主导地位的标准,特别是运营商将cdmaOne部署为他们的2G技术。在写这本书时,日本是在3G 网络部署方面最先进的。三名现任运营商已经实施了三个不同的技术:J - PHONE 使用UMTS,KDDI拥有CDMA2000网络,最大的运营商NTT DoCoMo正在使用品牌的FOMA(自由多媒体接入)系统。 FOMA是基于原来的UMTS协议,而且更加的协调和标准化。 UMTS标准被定义为一个通过通用分组无线系统(GPRS)和全球演进的增强数据

技术(EDGE)从第二代GSM标准到UNTS的迁移,如图。这是一个广泛应用的基本原理,因为自2003年4月起,全球有超过847万GSM用户,占全球的移动用户数字的68%。重点是在保持尽可能多的GSM网络与新系统的操作。 我们现在在第三代(3G)的发展道路上,其中网络将支持所有类型的流量:语音,视频和数据,我们应该看到一个最终的爆炸在移动设备上的可用服务。此驱动技术是IP协议。现在,许多移动运营商在简称为2.5G的位置,伴随GPRS的部署,即将IP骨干网引入到移动核心网。在下图中,图2显示了一个在GPRS网络中的关键部件的概述,以及它是如何适应现有的GSM基础设施。 SGSN和GGSN之间的接口被称为Gn接口和使用GPRS隧道协议(GTP的,稍后讨论)。引进这种基础设施的首要原因是提供连接到外部分组网络如,Internet或企业Intranet。这使IP协议作为SGSN和GGSN之间的运输工具应用到网络。这使得数据服务,如移动设备上的电子邮件或浏览网页,用户被起诉基于数据流量,而不是时间连接基础上的数据量。3G网络和服务交付的主要标准是通用移动通信系统,或UMTS。首次部署的UMTS是发行'99架构,在下面的图3所示。 在这个网络中,主要的变化是在无线接入网络(RAN的)CDMA空中接口技术的引进,和在传输部分异步传输模式作为一种传输方式。这些变化已经引入,主要是为了支持在同一网络上的语音,视频和数据服务的运输。核心网络保持相对不变,主要是软件升级。然而,随着目前无线网络控制器使用IP与3G的GPRS业务支持节点进行通信,IP协议进一步应用到网络。 未来的进化步骤是第4版架构,如图4。在这里,GSM的核心被以语音IP技术为基础的IP网络基础设施取代。 海安的发展分为两个独立部分:媒体网关(MGW)和MSC服务器(MSS)的。这基本上是打破外连接的作用和连接控制。一个MSS可以处理多个MGW,使网络更具有扩展性。 因为现在有一些在3G网络的IP云,合并这些到一个IP或IP/ ATM骨干网是很有意义的(它很可能会提供两种选择运营商)。这使IP权利拓展到整个网络,一直到BTS(基站收发信台)。这被称为全IP网络,或推出五架构,如图五所示。在HLR/ VLR/VLR/EIR被推广和称为HLR的子系统(HSS)。 现在传统的电信交换的最后残余被删除,留下完全基于IP协议的网络运营,并

英文引用及参考文献格式要求

英文引用及参考文献格式要求 一、参考文献的类型 参考文献(即引文出处)的类型以单字母方式标识,具体如下: M——专著C——论文集N——报纸文章 J——期刊文章D——学位论文R——报告 对于不属于上述的文献类型,采用字母“Z”标识。 对于英文参考文献,还应注意以下两点: ①作者姓名采用“姓在前名在后”原则,具体格式是:姓,名字的首字母.如:MalcolmRichardCowley应为:Cowley,M.R.,如果有两位作者,第一位作者方式不变,&之后第二位作者名字的首字母放在前面,姓放在后面,如:FrankNorris与IrvingGordon应为:Norris,F.&I.Gordon.; ②书名、报刊名使用斜体字,如:MasteringEnglishLiterature,EnglishWeekly。 二、参考文献的格式及举例 1.期刊类 【格式】[序号]作者.篇名[J].刊名,出版年份,卷号(期号):起止页码. 【举例】 [1]王海粟.浅议会计信息披露模式[J].财政研究,2004,21(1):56-58. [2]夏鲁惠.高等学校毕业论文教学情况调研报告[J].高等理科教育,2004(1):46-52. [3]Heider,E.R.&D.C.Oliver.Thestructureofcolorspaceinnamingandmemo ryoftwolanguages[J].ForeignLanguageTeachingandResearch,1999,(3):62–6 7. 2.专著类 【格式】[序号]作者.书名[M].出版地:出版社,出版年份:起止页码. 【举例】[4]葛家澍,林志军.现代西方财务会计理论[M].厦门:厦门大学出版社,2001:42. [5]Gill,R.MasteringEnglishLiterature[M].London:Macmillan,1985:42-45. 3.报纸类 【格式】[序号]作者.篇名[N].报纸名,出版日期(版次). 【举例】 [6]李大伦.经济全球化的重要性[N].光明日报,1998-12-27(3). [7]French,W.BetweenSilences:AVoicefromChina[N].AtlanticWeekly,198 715(33). 4.论文集 【格式】[序号]作者.篇名[C].出版地:出版者,出版年份:起始页码. 【举例】 [8]伍蠡甫.西方文论选[C].上海:上海译文出版社,1979:12-17. [9]Spivak,G.“CantheSubalternSpeak?”[A].InC.Nelson&L.Grossberg(e ds.).VictoryinLimbo:Imigism[C].Urbana:UniversityofIllinoisPress,1988, pp.271-313.

平面设计中英文对照外文翻译文献

(文档含英文原文和中文翻译) 中英文翻译 平面设计 任何时期平面设计可以参照一些艺术和专业学科侧重于视觉传达和介绍。采用多种方式相结合,创造和符号,图像和语句创建一个代表性的想法和信息。平面设计师可以使用印刷,视觉艺术和排版技术产生的最终结果。平面设计常常提到的进程,其中沟通是创造和产品设计。 共同使用的平面设计包括杂志,广告,产品包装和网页设计。例如,可能包括产品包装的标志或其他艺术作品,举办文字和纯粹的设计元素,如形状和颜色统一件。组成的一个最重要的特点,尤其是平面设计在使用前现有材料或不同的元素。 平面设计涵盖了人类历史上诸多领域,在此漫长的历史和在相对最近爆炸视觉传达中的第20和21世纪,人们有时是模糊的区别和重叠的广告艺术,平面设计和美术。毕竟,他们有着许多相同的内容,理论,原则,做法和语言,有时同样的客人或客户。广告艺术的最终目标是出售的商品和服务。在平面

设计,“其实质是使以信息,形成以思想,言论和感觉的经验”。 在唐朝( 618-906 )之间的第4和第7世纪的木块被切断打印纺织品和后重现佛典。阿藏印在868是已知最早的印刷书籍。 在19世纪后期欧洲,尤其是在英国,平面设计开始以独立的运动从美术中分离出来。蒙德里安称为父亲的图形设计。他是一个很好的艺术家,但是他在现代广告中利用现代电网系统在广告、印刷和网络布局网格。 于1849年,在大不列颠亨利科尔成为的主要力量之一在设计教育界,该国政府通告设计在杂志设计和制造的重要性。他组织了大型的展览作为庆祝现代工业技术和维多利亚式的设计。 从1892年至1896年威廉?莫里斯凯尔姆斯科特出版社出版的书籍的一些最重要的平面设计产品和工艺美术运动,并提出了一个非常赚钱的商机就是出版伟大文本论的图书并以高价出售给富人。莫里斯证明了市场的存在使平面设计在他们自己拥有的权利,并帮助开拓者从生产和美术分离设计。这历史相对论是,然而,重要的,因为它为第一次重大的反应对于十九世纪的陈旧的平面设计。莫里斯的工作,以及与其他私营新闻运动,直接影响新艺术风格和间接负责20世纪初非专业性平面设计的事态发展。 谁创造了最初的“平面设计”似乎存在争议。这被归因于英国的设计师和大学教授Richard Guyatt,但另一消息来源于20世纪初美国图书设计师William Addison Dwiggins。 伦敦地铁的标志设计是爱德华约翰斯顿于1916年设计的一个经典的现代而且使用了系统字体设计。 在20世纪20年代,苏联的建构主义应用于“智能生产”在不同领域的生产。个性化的运动艺术在俄罗斯大革命是没有价值的,从而走向以创造物体的功利为目的。他们设计的建筑、剧院集、海报、面料、服装、家具、徽标、菜单等。 Jan Tschichold 在他的1928年书中编纂了新的现代印刷原则,他后来否认他在这本书的法西斯主义哲学主张,但它仍然是非常有影响力。 Tschichold ,包豪斯印刷专家如赫伯特拜耳和拉斯洛莫霍伊一纳吉,和El Lissitzky 是平面设计之父都被我们今天所知。 他们首创的生产技术和文体设备,主要用于整个二十世纪。随后的几年看到平面设计在现代风格获得广泛的接受和应用。第二次世界大战结束后,美国经济的建立更需要平面设计,主要是广告和包装等。移居国外的德国包豪斯设计学院于1937年到芝加哥带来了“大规模生产”极简到美国;引发野火的“现代”建筑和设计。值得注意的名称世纪中叶现代设计包括阿德里安Frutiger ,设计师和Frutiger字体大学;保兰德,从20世纪30年代后期,直到他去世于1996年,采取的原则和适用包豪斯他们受欢迎的广告和标志设计,帮助创造一个独特的办法,美国的欧洲简约而成为一个主要的先驱。平面设计称为企业形象;约瑟夫米勒,罗克曼,设计的海报严重尚未获取1950年代和1960年代时代典型。 从道路标志到技术图表,从备忘录到参考手册,增强了平面设计的知识转让。可读性增强了文字的视觉效果。 设计还可以通过理念或有效的视觉传播帮助销售产品。将它应用到产品和公司识别系统的要素像标志、颜色和文字。连同这些被定义为品牌。品牌已日益成为重要的提供的服务范围,许多平面设计师,企业形象和条件往往是同时交替使用。

相关文档
相关文档 最新文档