商务英语口语会刊-传真

商务英语口语会刊－传真

传真（1）

https://www.wendangku.net/doc/bb10817595.html,pany logo 公司标志

A:I need to send a fax. Do you have a cover page with company logo?

B:Yes. There is a stack of them by the fax machine.

A：我要发个传真，你有带公司标志的传真扉页吗？

B：有，传真机旁边有一沓。

2. Completion receipt 传真回执

A: How do you know if your fax is sent?

B: You can set up the fax machine to print a completion receipt. It will also print an error page if the fax does not go through.

A：怎样才能知道传真已经发出去了？

B：你可以设定传真机打印一张完成回执，如果传真发送失败的话，传真机也会打印一张发送失败回执。

3.Date, time and number stamp 日期，时间和号码显示

A: What's the importance of the date, time and number stamp printed on the top of the fax?

B: That's the proof of when and from where you receive the fax.

A：在传真上方的日期、时间和序列号为什么那么重要啊？

B：因为那是你何时何地收到传真的证明。

4.Error message 错误信息

A: I got an error message.

B: Oh, the memory of the fax machine is full, and there is no paper to print.

A：我收到一个错误信息。

B：哦，传真机的内存已经满了，而且也没有打印纸了。

5.Error page 错误页

A: Lily, your fax didn't go through. Here is the error page it printed out.

B: Thank you. I thought my fax was fine.

A：莉莉，你的传真没发出去，这是打出的一个错误页。

B：谢谢你，我还以为发出去了呢。

传真（2）

1.From and To 发送者和接收者

A:What do you put on the fax cover page other than From and To?

B:The title, total pages including the cover page, and telephone and fax numbers of each party.

A：传真首页上除了发送者和接收者还写些什么？

B：标题，页数包括扉页、双方的电话号和传真号。

2. Fax it to me 传真给我

A: Mike, the contract is signed by our GM. Do you want me to send it overnight?

B: Yes, please. Could you also fax it to me now?

A：迈克，我们总经理在合同上签字了，我要用特快专递发给你吗？

B：是的，请发给我。你能不能现在就传真一份给我？

3.Fax template 传真格式

A: Do we have a fax template of the company?

B: We do. Ask Lisa to get an electronic copy.

A：我们公司有统一的传真格式吗？

B：有，去找丽莎要一个电子文档。

4.Followed by originals (contract) 续发原件（合同）

A: Linda, I will fax the letter to you, followed by express mail of the originals.

B: Thank you so much.

A：琳达，我会传真一封信给你，再把原件快递续发给你。

B：非常感谢你。

5.Legally acceptable 法律承认的

A: Can we use the faxed contract?

B: It may not be legally acceptable. You can use it temporarily, but you need to get the originals ASAP.

A: Why?

B:' Cause faxed copy can have forged signatures.

A：我们能使用传真的合同吗？

B：法律上是无效的，你可以临时使用，但你应该尽快拿到原件。

A：为什么？

B：因为传真件上的签名可以伪造。

注：ASAP is short for as soon as possible.

史上最全剑桥商务英语BEC考试资料下载

史上最全剑桥商务英语BEC考试资料下载 史上最全剑桥商务英语BEC考试资料下载2010-02-11 09:17 |(分类:-BEC & BULATS) 2009最新BEC考试资料汇总(包含08年以前资料) 注意：论坛要下注册一下，才能下载资料 人邮版bec真题第3辑_高级 人邮版bec真题集第2辑_高级. 求-BEC高级-人邮版“模拟试题册”听力 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 剑桥BEC真题第三辑（初级）听力--人邮版 人邮版BEC高级真题(第二辑)听力MP3 人邮版BEC高级真题(第三辑)听力MP3 BEC教材 新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集 新编剑桥商务英语同步辅导高级 新编剑桥商务英语学生用书高级2版.rar 新编剑桥商务英语教师用书高级2版 新编剑桥商务英语学生用书中级：2版 新编剑桥商务英语同步辅导（经科版）中级.pdf 新编剑桥商务英语教师用书初级.pdf 新编剑桥商务英语初级mp3(华夏版) 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(下) 《新编剑桥商务英语中级学生用书》(BEC2)经济科学出版社[MP3] 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(上) 新编剑桥商务英语(中级)-学生用书-经济科学出版社 新编剑桥商务英语自测练习与解答

初级 BEC初级精华（MP3+视频+讲义） NO-BOOK口语初级版(含文本) 剑桥商务英语证书(BEC)30天突破mp3--初级 按课程自己汇总的BEC初级、中级词汇 [下载]新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集石化出版社BEC初级习题集MP3[60M] [下载]新编剑桥商务英语教师用书初级.pdf [下载]新编剑桥商务英语初级mp3(华夏版) [下载]剑桥商务英语证书初级试题及听力MP3集萃[更新] [商务英语BEC][初级写作]新东方-初级商务英语flash-写作-刘军 [商务英语BEC][初级口语]新东方-初级商务英语flash-口语-李淼 [商务英语BEC][口语]初级商务英语口语讲义 BEC初级 BEC初级1998-1999真题.doc 考生必看：商务英语BEC初级模拟试题大汇总.doc 中级 BEC中级技巧试题词汇一本通 BEC中级短文听力训练技巧 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 BEC中级词汇与MBA联考英语词汇 BEC中级商务英语真题下载 人邮版bec中级真题第二辑 BEC中级技巧试题词汇一本通 BEC中级模拟试题3套附答案和其他中级资料 初级商务英语口语（BEC中级） BEC中级2008考试核心词汇（精彩例句版） [下载]2008BEC中级口语讲座课件（网络完全版） BEC中级阅读全真 独家发布：《BEC中级技巧试题词汇一本通》全套MP3(B已修复) [下载]新东方bec中级写作flash课件 [下载]BEC中级大礼包【口语听力阅读写作】 bec中级阅读_新东方耿耿 bec中级写作_新东方孙能武 bec中级听力_新东方高媛媛 [下载]BEC中级口语新东方谢娇岳

商务英语口语900句-中英文对照-中文翻译资料

商务英语口语900句中英文对照中文翻译 Unit 1希望与要求 Part 1 . 1. We'd like to express our desire to establish business relationship with you on the basis of quality, mutually benefit and exchange of needed goods . 我们希望在保证质量、互惠互利以及交易彼此需要的货物的基础上和你们建立业务关系。 2 .In order to extend our export business to your country we wish to enter direct business relations with you. 为了扩大我们在贵国的出口业务，我们希望和你们建立直接贸易关系。 3. Our hope is to establish mutually beneficial trading relations between us . 希望在我们之间能够建立互惠互利的贸易关系。 4. We looking forward to further extensions of pleasant business relations. 我们期待进一步保持愉快的业务关系。 5. It’s our hope to continue with considerable business dealing with you. 我们的希望是和你们保持可观的生意往来。 6. We looking forward to receiving your quotation very soon. 我们期待尽快收到你们的报价单。 7.I hope you see from the reduction that we are really doing our utmost. 我希望你能够看到我们事实上已经作出了最大程度的让价。 8.We hope to discuss business with you at your earliest convenience. 我们希望在你方便的时候和你洽谈业务。

商务英语口试常见话题

In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.

商务英语口语情景对话大全

英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, .非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience. 我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challenge and work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company B:As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position.

商务英语口语情景对话大全完整版

商务英语口语情景对话 大全 集团标准化办公室：[VV986T-J682P28-JP266L8-68PNN]

英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, .非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience.我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challengeand work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company B: As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position. 在讨论薪水前.我需要更多了解这份工作.或者你可以告诉我这个职位的预算报酬是多少. A: 3000, with raises after the half yearing to your competence. 起薪是每月3000元。半年后会根据你的表现增加薪水。 B: Well, I think it's acceptable and I really like the job. 我觉得可以接受。我真的喜欢这份工作。我什么时候能得知结果呢 A: Do you have any other questions 我们会在7月初通知你我们的最终决定。你还有别的问题吗

商务英语口语900句文本(中英文对照)

Unit 1希望与要求 Part 1 1. We'd like to express our desire to establish business relationship with you on the basis of quality, mutually benefit and exchange of needed goods . 我们希望在保证质量、互惠互利以及交易彼此需要的货物的基础上和你们建立业务关系。 2 .In order to extend our export business to your country we wish to enter direct business relations with you. 为了扩大我们在贵国的出口业务，我们希望和你们建立直接贸易关系。 3. Our hope is to establish mutually beneficial trading relations between us . 希望在我们之间能够建立互惠互利的贸易关系。 4. We looking forward to further extensions of pleasant business relations. 我们期待进一步保持愉快的业务关系。 5. It?s our hope to continue with considerable business dealing with you. 我们的希望是和你们保持可观的生意往来。 6. We looking forward to receiving your quotation very soon. 我们期待尽快收到你们的报价单。 7.I hope you see from the reduction that we are really doing our utmost. 我希望你能够看到我们事实上已经作出了最大程度的让价。 8.We hope to discuss business with you at your earliest convenience. 我们希望在你方便的时候和你洽谈业务。 9.We wish to express our desire to trade with you in leather shoes. 我们非常希望和你进行皮鞋的买卖生意。 10.We look forward to your early reply and trust that through our mutually cooperation we shall be able to conclude this transaction with you in the near further. 我们期待您的及时反馈，并且相信通过互相之间的合作，我们会进行越来越多的交易。 11.I hoped we can do business together and looking forward to hearing from you soon. 希望我们可以一起做生意，期待尽快得到您的回答。 12.I hoped we can cooperate happily. 希望我们合作愉快。 13. I hoped we can continue our cooperation. 希望我们能够继续合作。 14 .We sincerely hope that this transaction will turn out to the satisfaction of both parties. 我们真诚地希望本次交易双方都能满意。 15.We hoped that this market trend will continue. 希望市场形势能够继续保持。 Part Two 16 .It is hoped that you will seriously take this matter into consideration and let us have your reply soon. 希望你慎重考虑一下这个事情，并且尽快给我们一个回复。 17 .We hoped that you will deal with our request honestly. 希望你们能公正地处理我们的请求。 18. We hope to receive your immediate answer. 希望尽快得到你们的答复。 19. We are looking forward to having your early reply to this matter. 我们期待你们的尽快答复。 20. We hoped that this dispute can be settled through friendly negotiation without be submit for arbitration. 希望此次争端可以通过友好协商的方式解决，而不是通过仲裁的方式解决。 21. We look forward to your settlement at early date . 希望你们尽早进行结算。 22. Your early settlement of this case will be appreciated. 感谢您的早日结算。 23. We hoped you can settle the claim as quickly as possible. 希望尽快解决债权问题。 24. We hoped that there will be no repetition of this kind of trouble in the future . 希望以后不再会有这种麻烦。 25 .We expect that you will offer us a lower price as soon as possible. 我们期待你们能够尽快给我们一个比较低的价格。 26. We hoped that the matter can be brought to a satisfactory conclusion. 我们希望这个事情能够得到满意的结果。 27. I do hope this undesirable incident will not stand in the way of our future business. 我不希望这个令人不快的意外不会妨碍我们以后的生意。 28.We hope this matter will not effect our good relations and future dealings. 我们希望这件事不会影响我们良好的关系和以后的生意。 29. I wished this business will bring benefit to both of us. 希望这个生意对我们双方都有益。 30. We hoped this incident will not bring any harm to our pleasant relations. 希望这个意外不会伤害我们之间的良好关系。 Unit 2 产品介绍 Part One 31. This model of typewriter is efficient and endurable , economical and practical for middle school students. 此款打印机高效，耐用，经济特别适合与中学生使用。 32. The computer we produced is characterized by its high quality, compact-sized, energy-saving and it? also easy-to-learn and easy-to-operate. 我们生产的电脑以高品质，结构紧凑，节能，学习操作简易而著称。 33.They are not only as low-priced as other makers, but they are distinctly superior in the following respects . 我们的产品不仅与同等产品一样价位低廉，而且在以下一些方面更具有先进之处。

【美联英语】常用商务英语口语

两分钟做个小测试，看看你的英语水平 https://www.wendangku.net/doc/bb10817595.html,/test/waijiao.aspx?tid=16-73675-0 美联英语提供：常用商务英语口语 常用商务英语口语 情景再现】 一位美国客户来到Catherine的办公室洽谈业务，该客户非常友好，业务谈得很成功。事毕，美国客户谢绝了Catherine的午饭邀请，起身要走，Catherine站起身来，欲送他出办公室，客户摇摇手说：I will see myself out, please. 【小编的小喇叭】 I will see myself out, please.请留步，不用送了。 see这个词我们都很熟悉，我们还学过它的一个习语see sb. off，意为“送别某人”;今天我们学的这个see sb. out意思是“送某人出门”。这些习语的意思都是固定的，不能根据字面意思而误解为“看着某人出门”。因此平时需要多积累，并付诸应用，这样才能将知识消化，为我所用。 【英语情景剧】 Jane: It's very late. I have to go home now. 简：现在很晚了，我得回家了。 Shirley: OK, let me see you out. 雪莉：好吧，那我送你出去。 Jane: Well, I'll see myself out, thank you. 简：哦，谢谢，请留步。

【情景再现】 Tom最近他经常陪一名美国同事参加商务会议，可他还和平常一样，随便穿一件休闲衣就赶去参加会议，完全没有一个职业经理人的样子。一天，参加完会议，美国同事提议他去商场买套西装，而Tom不以为然，这位同事就说：You know that chothes make the man. 【小编的小喇叭】 Clothes make the man. 人靠衣装。 我们经常说“人靠衣装，马靠鞍”，这句话的对应英文就是Clothes make the man.值得注意的是这里的make的用法，它在此意为“有利于……的发展，创造出，产生”，例如：Practice makes a winning team.勤加训练必有助于球队获得胜利。所以clothes make the man这句话的表面意思就是，衣服造就一个真正的男人，引申义就是“人靠衣装”。 【英语情景剧】 Todd: I never wear the formal chothes at work. They make me feel uncomfortable. 托德：我上班从不穿正装，那些衣服让我不舒服。 Shirley: Since you are the manager, I think formal clothes are necessary.After all, clothes make the man. 雪莉：既然你是经理，我觉得正装还是有必要的。毕竟，人靠衣装么。 【情景再现】 Catherine要陪同一位客户四处转转，无奈自己的胃病犯了，但她还是硬撑着陪客户游览各地，吃遍各地名吃。客户走后，她的胃病加重了，不得不住进了医院。亲戚朋

商务英语交际常用口语集合

课题一·商务英语交谈常见的几种情况 1. Greeting message 祝福 Hope you have a good trip back. 祝旅途愉快。 How are you? 你好吗? How is the project going on? 项目进行顺利吗? 2. Initiate a meeting 发起会议 I suggest we have a call tonight at 9:30pm (China Time) with you and Brown. Please let me know if the time is okay for you and Ben. 我建议我们今晚九点半和Brown小聚一下,你和Ben有没有空? I would like to hold a meeting in the afternoon about our development planning for the project A. 今天下午我建议我们就A项目的发展计划开会讨论一下。 We'd like to have the meeting on Thu Oct 30. same time. 十月三十号(周三),老时间,开会。 I want to talk to you over the phone regarding issues about report development and the XXX project. 我想跟你电话讨论下报告进展和XXX项目的情况。 3. Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议 Shall you have any problem accessing the folders, please let me knows. 如果存取文件有任何问题请和我联系。 Thank you and look forward to having your opinion on the estimation and schedule. 谢谢你,希望能听到更多你对评估和日程计划的建议。 Look forward to your feedbacks and suggestions soon. 期待您的反馈建议! What is your opinion on the schedule and next steps we proposed? 你对计划方面有什么想法?下一步我们应该怎么做? What do you think about this? 这个你怎么想? Feel free to give your comments. 请随意提出您的建议。 Any question, please don't hesitate to let me know. 有任何问题,欢迎和我们联系。 Any question, please let me know. 有任何问题,欢迎和我们联系。 Please contact me if you have any questions. 有任何问题,欢迎和我们联系。Please let me know if you have any question on this. 有任何问题,欢迎和我联系。 Your comments and suggestions are welcome! 欢迎您的评论和建议! Please let me know what you think? 欢迎您的评论和建议! Do you have any idea about this? 对于这个您有什么建议吗? It would be nice if you could provide a bit more information on the user's behavior. 您若是能够就用户行为方面提供更多的信息就太感激了! At your convenience, I would really appreciate you looking into this matter/issue. 如果可以,我希望你能负责这件事情。

商务英语口语900句(中英对照)

《商务英语口语900句》 出版发行：广东世界图书出版公司 ISBN 7-5062-6878-7/H.0471 中国加入WTO以后，急需培养一大批既懂得国际经贸知识，又熟练掌握商务英语的人才。为了让更多的经贸人员尽快适应我国对外贸易迅速发展的经济形势，我们编写了《商务英语口语900句》一书。 本书市作者对自己多年商贸英语教学实践和商务世纪现场谈判经验的总结，涉及范围全面，内容充实，语言规范、景点，适用面广，实用性强，可以说不但是一本理想的商务口语培训教材，也是一本非常实用的对外经贸业务人员的必备工作手册。 本书共由30各单元组成，每个单元设计了20-40个句子不等，其中有30或40 个句子的单元又分成了两个部分，以减轻学员在学习时的心理负担。 本书同时配有长期在中国从事英语口语教学的美国口语教师配音的cd，以便学院边听边学，帮助他们尽快掌握商务英语会话的各种技巧，同时也可以提高自己的语音语调水平。 目录： Unit 1 希望与要求 Unit 2 产品介绍 Unit 3 业务范围介绍 Unit 4 承诺 Unit 5 询盘 Unit 6 报盘 Unit 7 还盘 Unit 8 对还盘的反应 Unit 9 要求优惠 Unit 10 给予优惠 Unit 11 双方让步 Unit 12 订货及确认 Unit 13 请求代理并说明代理理由和代理能力 Unit 14 对代理请求的回应 Unit 15 代理条件和要求 Unit 16 合同 Unit 17 卖方对支付方式的要求 Unit 18 买方的支付方式 Unit 19 保险 Unit 20 对包装的建议及要求 Unit 21 告知客户包装所用材料、方式及其质量保证 Unit 22 货运通知 Unit 23 货运要求及答复

常用商务英语口语：提供详细联系方式

We enclose a copy of product catalogue with detailed specification. 随函寄上带有详细规格的产品目录一份。 Thanks. 谢谢。 Here's our brochure with full details on prices and discounts. 这是我们的产品目录，上面有价格和优惠的详细信息。 Here is our catalogue and price-list. 这是我们的产品目录和报价单 This is our sample and product catalogue. 这是我们的样品和产品目录单。 Please tell me how to contact it. 请告诉我联系方式 Is there any agent of your company in China? If there is one, please tell me how to contact it. 请问贵公司的产品在中国有没有代理商，如果有请告诉我联系方式。 I'll send it to your email. 我会把地址发到你的邮箱里。 Please have it printed under its official letterhead with contact information. 请以带有责公司联系方式抬头的信纸打印。 Please bear in mind, that at least one person must be identified as your organization's official contact point. 请牢记，贵公司的联系方式中至少要提供一个固定联系人的联系方式。 For more information please visit our website. 更多信息敬请查询浏览本公司网站。Please offer me your website. 请给我細网址。 More information can be obtained from the company's website. 更多资讯可浏览本公司网站。 You can find more information on our website. 更多信息请浏览公司网站。 For details, please visit the company's Website. 详情请浏览公司网站。 Please provide a detailed address. 请提供详细地址! I will send it to you via email. 我会发到你的邮箱麵。

bec 广告,培训

Media Selection 媒体选择 One of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm’s message. 在制定广告策略时，一个很重要的决策是选择合适的媒体，使之能够在广告中传递公司所要传达的信息。 The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products. 营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客，让他们了解产品的存在并说服他们购买。 Market research should identify the target market and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience. 通过市场调查可以确定目标市场及其大小、地理分布状况和人口特征，然后再采用与目标受众相匹配的广告和媒体。 Finally, alternative costs should be compared to determine the best possible media purchase. 最后，应对各媒体的成本费用进行比较从而决定采用哪种最佳媒体。Broadcast media include television and radio. 广播媒体包括电视和收音机。 Newspapers, magazines, outdoor advertising(such as posters and bulletins etc.) represent the major types of print media. 报纸、杂志和户外广告（如海报和广告牌等）为印刷媒体的几个主要类型。The internet is a new medium. 网络是一种新的媒体。 Nowadays, many companies jump to advertise on the Internet. 现今，许多公司迫不及待地利用网络进行产品广告。 Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print. 网络广告有利于增强品牌意识，当网络广告与传统媒体如电视或印刷媒体相结合时，能产生最大的效益。 PART ONE: INTERVIEW (1)Do you think television advertising is the most effective form of advertising?(Why?/Why not?) 你认为电视广告是最有效的广告形式吗？（为什么？） Yes, I think so, because television is widely-used as a means for entertainment, therefore television advertising can reach vast audiences, what’s more, television allows creative use of action, color, and sound not possible in any other medium. (2)Do you think the Internet is a good p lace for marketing a company’s products?(Why?/Why not?) 你认为互联网是一个销售产品的好地方吗？（为什么？） Yes, it is. With more and more people using the internet, advertisements on the