新职业英语 经贸英语教案 Unit6

Unit 6

Packing

本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“产品包装”：

● 产品包装综述：介绍产品包装在国际贸易业务中的重要地位，以及包装的主要分类

● 接受顾客咨询及满足顾客需要：接待顾客的咨询，提出建议；针对客户的不同要求，通过协商与客户达成一致；熟悉包装中经常出现的问题

● 解决常见问题：针对常见问题，掌握对不同问题的处理方法。通过与客户的协商，学会与客户的沟通方法，并对包装的一个重要细节——产品标签进行

了解

● 常见邮件的写作：熟悉常见邮件，掌握如何以电子邮件就包装问题与客户进行有效的沟通

Unit Objectives

After studying this unit, you are able to:

● Understand the general information about packing

● Talk about the packing method with clients

● Deal with common problems concerning packing

● Write and answer emails about packing details

1. Warming-up

Task 1

Discuss with your classmates and point out the meaning of the following packing marks. Do you know other packing marks?

Task 2

Besides the following functions of the packing, do you know others?

Use No Hooks

勿用吊钩 Do Not Crush 切勿挤压 Keep Away From Heat 远离热源 This Side Up 此端向上 Poison 有毒品

2.Reading A

Background Information

Packing is of particular importance in foreign trade because ocean voyages may be most damaging to the goods that are not properly packed. Accident, rough weather, unloading, reloading and pilferage, everything on the way has to be taken into consideration to ensure the safe arrival of the goods. Different types of goods—goods subject to breakage, goods subject to moisture, goods with still other special treatment in transit—require different types of packing. That’s why some large export forms have a special department for export packing and the whole question is under regular review. Many firms employ special export packers or forwarding agents to do their packing for them.

Task 1

Before reading the passage, see how much you know about packing by answering the following questions.

1. What is the purpose of packing?

Packing serves as a form of protection, facilitates loading, unloading and storage, and prevents pilferage; furthermore, it can promote sales.

2. How many types of packing are usually used in international trade?

Packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as inner packing). Still, there is another category of packing, called “neutral packing”.

Text

An Introduction to Packing

Packing is of great importance in international trade. It may be appropriately said that packing is to goods what clothing is to men. Packing not only serves as a form of protection, but also facilitates loading, unloading and stowage, and prevents pilferage. Furthermore it can promote sales. Packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as inner packing). Transport packing is done mainly to keep the goods safe and sound during transportation. It must not only be solid enough to prevent the packed goods from

any damage, but also be pilferage-proof, easy to store and convenient to load and unload. Sales packing is done mainly to push sales. It is now universally recognized as a decisive aid in selling household consumer goods. It can be realized in various forms and with different materials as long as it is nice to look at, easy to handle and helpful to the sales. Still, there is another category of packing, called “neutral packing”. This kind of packing carries no mark of the name of the original country of the packed goods and no signs of the original trademark, with the view to elude the tariff of the import country or satisfy the buyer’s special requirement.

在对外贸易中，包装起了很重要的作用。恰当地来说，包装对于货物的作用就如同衣服对于人类。包装不仅起到了保护的作用，还对货物的装卸、存储提供了方便，并可以防止货物失窃的发生。此外，包装还能促进商品的销售。包装可分为运输包装（通常称为外部包装）和销售包装（通常称作内部包装）。运输包装主要是为了保证货物在运输过程中完好无损。运输包装不仅仅要足够结实，从而避免货物的损坏，而且还要防盗、易于存储和装卸。销售包装主要是为了促进销售。在家庭用品的销售上，人们现在普遍认为包装的作用至关重要。只要外表美观、易于携带并促进销售，销售包装外表可以五花八门，材料也可以各种各样。另外还有一种包装称作“中性包装”。这种包装外表没有货物原产国的标示，也没有原产商标，目的是逃避进口国的关税或满足买方的特殊要求。

Outer packing must be strikingly marked to facilitate identification and transportation. There are three principal types of marking which may have to be done on export package:

(1) The consignee’s own distinctive marks including the consignee’s initials, usually in

a square, circle, triangle or diamond, and the name of the port of destination;

(2) Any official mark required by authorities. For example, some countries require the name of the original country of the goods to be marked on every package, and weight and dimensions may also be required;

(3) Special directions or warnings. For example, various warnings are to be stenciled on the packages for the benefit of both the owner and the carrier, such as THIS SIDE UP, DO NOT DROP, and OPEN THIS SIDE.

Requirement for inner packing is increasingly high, with beautiful color, creative design and convenient handling as its chief concern. The primary motive for inner packing is to promote the sales of the particular goods.

Details such as manner of packing, kinds of packing materials and the burden of packing cost should be unmistakably stipulated in the contract concerned and strictly observed by both the selling side and the buying side. Letter about packing issues should be concise and clear. Any changes regarding packing stipulated in the contract should be mutually discussed and determined before packing.

外部包装必须突出明显的标识以便于货物的确认和运输。出口包装主要有三种主要的标识：

（1）收货人的标识，包括收货人首写字母，通常写在正方形、圆形、三角形或菱形图案内，此外还要注明目的港；

（2）官方要求的所有正式标示。例如，一些国家要求每件包装上都要标明货物的原产国、重量和尺寸；

（3）特殊的指示或警示标志。例如，有关警示标识应印在包装上，以方便收货人和承运人，如“此端向上”、“请勿掉落”和“请于此处打开”等。

对内部包装的要求越来越高，主要集中在颜色鲜艳、设计新颖和易于携带这几个方面。内部包装的主要目的是促进特殊商品的销售。

相关的合同上必须准确无误地规定包装方式、包装材料以及包装成本等细节问题，买卖双方应该严格遵守。包装问题的规定应简明扼要。任何对合同规定的有关包装问题的修改，双方都应商谈后再进行包装。

Task 2

Read the passage. Choose from the following expressions and fill in the appropriate. For the purpose of export, the marks on outer packing usually include: consignee’s code name, country of origin, warning marks, weight and dimensions

Good packaging can aid market, because it has: creative design; beautiful color Contract concerning packing should include details such as: manner of packing; packing cost; packing materials

Task 3

Read the passage again and tick off the facts that you have to take into consideration in outer packing.

Task 4

Besides concerns for the functions, companies must also pay attention the socialrelated issues when making decisions on packing. Discuss with your classmates and name some.

3.Listening

Task 1

Miss Brown is talking with Mr. Grey about the packing. Listen to the conversation and fill in the blanks with what you hear.

Miss Brown: Good morning, Mr. Grey. Welcome to our company.

Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is to talk

about the 1 with you.

Miss Brown: OK. So, what’s your idea about it?

Mr. Grey: The products we ordered from you are very 2 , so we’ve got to be very careful. I suggest we use 3 4 .

Miss Brown: Well, I think cartons are better for goods like this.

Mr. Grey: Cartons? I’m afraid cartons are not strong enough for 5 6 .

Miss Brown: Surely we can use wooden cases if you want us to, but the charge would be much higher.

Mr. Grey: It doesn’t matter how much the 7 will be. I just want to have my goods safely packed.

Script

Miss Brown: Good morning, Mr. Grey. Welcome to our company.

Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is to talk about the packing with you.

Miss Brown: OK. So, what’s your idea about it?

Mr. Grey: The products we ordered from you are very fragile, so we’ve got to be very careful. I suggest we use wooden cases.

Miss Brown: Well, I think cartons are better for goods like this.

Mr. Grey: Cartons? I’m afraid cartons are not strong enough for heavy loads.

Miss Brown: Surely we can use wooden cases if you want us to, but the charge would be much higher.

Mr. Grey: It doesn’t matter how much the freight will be. I just want to have my goods safely packed.

Miss Brown: Good, then we’ll use wooden cases.

Task 2

Mr. Grey is talking to Miss Brown about changing packing materials. Listen to the conversation and match the people with the correct information.

Script

Miss Brown: Good morning, Mr. Grey. Nice to meet you again.

Mr. Grey: Nice to meet you, too. The main purpose of my visit today is to discuss the outer packing of our goods again.

Miss Brown: What’s wrong?

Mr. Grey: We agreed to pack the goods in wooden cases last time, but recently our government has prohibited wooden packing materials. Could you pack in corrugated cardboard boxes?

Miss Brown: Sure. In fact our standard carton has been approved by many foreign clients.

Mr. Grey: But will it be strong enough for long distance transportation?

Miss Brown: Of course. We use iron straps for reinforcement. And each carton is lined with waterproof paper.

Mr. Grey: That sounds good. Thanks for your detailed explanation.

Miss Brown: My pleasure.

Task 3

Mr. Grey is talking to Miss Brown about a problem occurred in packing. Listen to the conversation and decide whether the following statements are true (T) or false (F).

Script

Mr. Grey: Hello, Miss Brown. I made this special trip here to have a look at the packing of our products because in the last shipment we received, there were a few items damaged by dampness.

Miss Brown: I’m sorry for that, but it’s something unusual. We have taken care of them and improved the packing.

Mr. Grey: Could you be more specific?

Miss Brown: Although we used cartons, we had taken measures to prevent them

from dampness. We had lined them with plastic sheets on the inside.

Mr. Grey: Oh, maybe it was caused by other factors. I’ll try to find the reason. One more thing, how about putting a “Keep Dry” mark on the outside?

Miss Brown: Sure, no problem.

Mr. Grey: Thanks for your time and efforts.

Task 4

Listen to the conversation and fill in the blanks with what you hear.

Script

Mr. Grey: My visit today is to discuss the marks on the outer packing.

Miss Brown: Well, the dimension of our carton is 50 cm high, 60 cm wide and 70 cm long. The gross weight is 15 kg, while the net weight is 13 kg. Do you have other requirements?

Mr. Grey: I’d like you to stencil “Handle with Care”, “Fragile” and any other relative marks on the cartons.

Miss Brown: Sure. No need to worry about that.

Mr. Grey: Also, will y ou stencil “Made in China” on the packing?

Miss Brown: OK. We’ll do as instructed.

Mr. Grey: Thank you.

Task 5

Listen to the conversation and answer the following questions.

1. What is the main idea of this conversation?

To discuss about inner packing of the goods.

2. What suggestion does Mr. Grey give?

Since packing plays an important part in promotion, it should be able to catch the consumer’s eye.

3. What does Miss Brown think of Mr. Grey’s suggestion?

He is right, and it happens to coincide with the design of her company.

4. What does Mr. Grey think of the sample?

It’s very attractive.

Script

Mr. Grey: Since we have settled the outer packing, now shall we discuss the inner packing of the goods?

Miss Brown: OK! We use boxes with beautiful design on them for window display. Mr. Grey: That’s good! Do you mind if I give you a little suggestion about the inner packing of the products?

Miss Brown: Not at all. Go ahead.

Mr. Grey: Well, you know, since packing plays an important part in promotion, it should be able to catch the consumer’s eye.

Miss Brown: Yes, you are right. It happens to coincide with our design.

Mr. Grey: Good. Have you got any samples here?

Miss Brown: Sure. Here it is.

Mr. Grey: It’s very attractive. You are really an expert in this line.

Miss Brown: Thank you.

4.Speaking

Task 1

Work in pairs. Practice making conversations with the words provided according to the example below.

Task 2

Work in pairs. Suppose the manager of a packing company is receiving a client. Practice making a conversation. Some useful expressions are provided for your reference.

Task 3

Work in pairs. An American businessman is visiting a sales manager in a packing company, enquiring about packing. Role play it according to the instructions below.

Task 4

Work in pairs. Mr. Smith of J.R. Longfellow has ordered some lotus nuts from China

National Cereal. He is not sure what kind of packing would be suitable for the lotus nuts. Practice making a conversation with the help of the instructions below.

5. Reading B

Task

Label

Labels are often attached to the package. They may range from simple tags

attached to products to complex graphics that are part of the package. They perform

several functions, and the seller has to decide which ones to use. At the very least,

label identifies the product or brand, such as the name “Sunkist” stamped on

oranges. Label might also grade the product and describe several things about the

product —who made it, where it was made, when it was made, what it contains, how

it is to be used, and how it can be used safely. Finally, label might promote the

product through attractive graphics.

Label of well-known brands may seem old fashioned after a while and may need

freshening up. For example, the label on Ivory Soap has been redone 18 times since

the 1890s, but simply with gradual changes in the lettering. In contrast, the label on

Orange Crush soft drink was changed substantially when its competitors’ labels

began to picture fresh fruits and pull in more sales. Orange Crush developed a label with new symbols and much stronger, deeper colors to suggest freshness and more orange flavor.

Culture difference is another significant element in designing label. For example, sales of a highly successful brand of canned beer suddenly dropped in a certain part of Central Africa, coinciding with a change in the size and shape of the can containing the beer. It turned out that the old cans were widely used as oil lamps and for a variety of other strange purpose. The new cans could not be adapted in these ways.

Labeling has been affected in recent times by unit pricing, open dating and nutritional labeling. The Nutritional Labeling and Educational Act of 1990 required sellers to provide detailed nutritional information on food products, and it regulated the use of health-related terms such as low fat, light, and high fiber. Sellers must ensure that their labels contain all the required information.

Task 1

Read the passage and decide whether the following statements are true (T) or false (F).

Task 2

Match the following terms with their Chinese meanings.

Task 3

Translate the following passage into Chinese.

货物价格通常包括包装费用。“包括出口包装”这一用语，意即价包括适合出口的包装费用。如所报价格不包括包装费用，那么“出口包装费用由买方负担”一语应列入合同中。

6.Writing

Task 1

Suppose you are a staff in Hangzhou Silk Knit Export Corp. Write an email to T.G. Cooper advising the new mode of packing for its order of shirts.

Your company has made a comparative study between carton and wooden case and found that packing in carton has many advantages. For example, it is fairly fit for ocean transportation; it is well protected against moisture by plastic liner; it is light in weight and easy to handle.

Task 2

The following business letter is sent to your company. Please write a reply letter to say that you can meet the requirements.

7.Project

Project Guidelines

This project aims to go through the process of packing. The whole task is divided into three steps. Step One is about learning basic knowledge of packing. Step Two focuses on emphasizing your ability to conduct formal talks with clients to finally reach an agreement. Step Three rests on solving problems in the process of packing.

Please follow the Task Description to complete the project.

Task Description

Step One

Step Two

Step Three

8.Vocabulary and Structure Task 1

Match the words or phrase in left column with their meanings in right column.

Task 2

Fill in each blank with the appropriate form of the word given in brackets.

1.I can not make concession which is out side the (regulate).

2. It was found that nearly 20% of the (pack) has

been broken.

3. There is a (strike) difference between

the two packages.

4. (inspect) must be conducted before shipment by recognized

surveyors.

5. Effective measures must be taken to protect this product, as it is particularly

(break).

6. I suggest you should (strength) the

carton with double straps.

7. I’m afraid we’ll have to charge more for the designated packing as it calls for extra

labor and (expend).

8. Early (identify) of special educational

needs of children is important.

9. The exporter has to give special (consider) to the

packing of the goods to be

shipped abroad, and try his best to pack the goods in accordance with the

instructions of the

buyer.

10. The purpose of packing is to keep the transported goods in perfect condition on

(arrive).

Task 3

Complete the following sentence with the words or phrases given below. Change the

form if necessary.

1.The packing must be strong enough to with stand handling.

2. We can pack the goods in accordance with your .

3.We’d better have abrief talk about the port.

4. Temperature-controlled are provided for this type of goods.

5. Glass bottles are likely to be in transit and their great weight would increase the freight cost.

6. The machines must be well protected against dampness, moisture, rust and .

7. They are particularly about the mode of packing for this kind of goods.

8. In spite of every care in packing, it sometimes happens that a few barrels are broken in .

9. The secretary is trying to the month’s appointments.

10. Please pack one TV set to a cardboard box, four to a wooden case, for the export.

Task 4

Translate the following sentences into English using the words or phrases given in brackets.

1. Please cable us your confirmation,

(以便我方及时进行货物包装).

(so that )

2. If cartons are used, please pack chemicals in strong polythene bags to

(确保防潮). (protection from)

3. The cartons are comparatively light,

(因此便于运送). (handle)

4.Please use normal containers (如果没有收到我方代理的特别说明). (special instruction)

5.The national characteristics of a people (在消费物品的包装上起很重要的作用). (play a role in)

金融英语教学大纲201710

《金融英语》教学大纲 一、课程基本信息 1、熟悉金融行业基本的业务、常用术语及一般的业务程序与原理； 2、掌握一定的金融英语词汇，提高学生的英语运用能力，能听懂金融行业日常工作会话，能用英文介绍金融行业的基本概念、基本业务和基础理论，能阅读与金融业务有关的英文资料； 3、培养和提高学生的综合职业能力和素质。 三、课程目标、教学目标与毕业要求对应关系

Chapter 1 International Monetary Systems 1、基本要求 掌握与货币有关的英语专业词汇；能用英文对货币发展史进行简单介绍。 2、主要内容 Text 1 History of Modern Global Monetary Orders Text 2 International Monetary Systems and Historical Overview Listening: Call for a “New Bretton Woods” Oral English practice:：The correlation between a country’s economic power and its role in the international financial system. 3、作业：课后习题 Chapter 2 The International Monetary Fund 1、基本要求

了解国际货币基金组织的基本职能；掌握本单元英语生词；能用英文简单介绍国际货币基金组织的历史、成员及基本职能。 2、主要内容 Text 1 An Overview of the IMF Text 2 The Membership of the IMF Listening: Tackling Global Challenges Oral English practice:: How should the IMF help low-income countries? 3、作业：课后习题 Chapter 4 Balance of Payments 1、基本要求 掌握本单元生词；理解收支平衡的含义；能用英文对收支平衡、收支顺差、收支逆差、赤字等概念进行介绍 2、主要内容 Text 1 China's Balance of Payments Text 2 Balance of Payments Listening: Current Account Deficit? Not Necessarily a Bad Thing Oral English practice:: The disadvantages of current account deficits? 3、作业：课后习题 Chapter 5 Foreign Exchange and Exchange Rate 1、基本要求 掌握与外汇和汇率有关的英语专业词汇；了解外汇在国际金融与国际贸易中的重要性；能用英语对外汇汇率标价方法进行介绍。 2、主要内容 Text 1 The Basics of Foreign Exchange Text 2 Determinants of Exchange Rates Listening: Foreign Exchange Market Oral English practice:: Foreign Exchange rate 3、作业：课后习题 Chapter 7 Foreign Exchange Reserves 1、基本要求 了解外汇储备的含义及具体形式；掌握与外汇储备有关的英文专业词汇；能用英语对外汇储备及其重要性进行介绍。 2、主要内容 Text 1 The Reasons for Holding Reserves

初中英语教学案例及反思

教学案例与反思 教学理念： "创新是一个民族的灵魂，是一个国家兴旺发达的不竭动力"。教育要改革、创新，以培养和提高全民族的创新能力，这是我们肩负的光荣历史使命。 一个人的创新能力的形成要有一个过程，要从小培养其形成具有创新能力的个性品质，那么，在基础教育阶段，在英语教学中，如何有效地培养学生的创造个性，发展其创新能力，自然是我们广大英语教育工作者重要的研究课题，笔者认为，要从变革旧的教学方法、建立新的教学策略入手，努力为学生创设活动情境，诱发学生的好奇心，鼓励学生大胆尝试，丰富学生的想象力，以培养学生的创造个性。 用语篇学习理论，创设良好的英语学习语境----“人教版”《灵通少儿英语》第一册UNIT6教学意图：就英语课堂教学而言，教师讲英语时声音的大小，语调的变化，速度的快慢，节奏的变化，体态语言的表现等，对创设良好的外语学习环境，刺激学生的无意注意，引起学生学习外语的兴趣，都有很大的意义（特别是低年级学生）。 运用语篇学习理论，就是在教学中注意语音语调，讲究语言声情并茂的艺术，注意声调的抑扬顿挫，注意语言的内在连贯性，整体性，给学生以美的享受。 语言学家指出，英语篇章语调具有五个共同特征和运用规律：一是任何一类篇章的语调都有一个层次结构；二是任何一类篇章都采用重音和调式运动来突出最需要强调的内容；三是任何一类篇章都要运用调型的变化来表示话语的延续或终止；四是任何一类篇章都通过明显的语调反差来形成不同层次上的语音高潮；五是任何一类篇章都会运用上述的语调特征来表现同一语篇中各种不同功能的话语行为之间的过度与交替。 根据这样的理念，我运用自己在教学中积累的少儿英语CHANT的实践方式，引进语篇学习，对课文进行韵律性，节奏化改编，辅以肢体语言进行抑扬顿挫的语境创造性教学，使本堂课受到较好的效果。 课前准备：

《新编实用英语》教案第二册unit 7.

Unit Seven Entertainments and Tourist Attractions I. Aims and Requirements 1. Some entertainment and tourist ads 2. How to write entertainment and tourist ads 3. How to introduce entertainment and tourist attractions 4. Some knowledge about opera 5. Useful words, expressions and language points II. Introduction 1. Entertainments are popular for the public, such as film, opera and so on. The unit will discuss different kinds of entertainments. 2. Entertainment ads are an important source of information for people to find out what entertainments are currently available. Now this unit will begin with an entertainment ad. III. Teaching Plans

Task 1 Talking face to face: Entertainment aids L istening comprehension Part 1 Read some entertainment and tourist ads Part 2 Read some dialogues about entertainment and tourist attractions, and learn how to introduce them to the visitors. Part 3 Useful expressions and sentence patterns about introducing entertainment and tourist attractions Part 4 Practices Part 1 Read some entertainment and tourist ads Sample 1 What Shall We See This Evening Sample 2 Go to see Chinese Acrobatics. Part 2 Read some dialogues about entertainment and tourist attractions, and learn how to introduce them to the visitors Sample1. What Shall We See This Evening 1，Asking programs of this evening: What are we going to see this evening? 2，Giving some selections: There are Beijing opera, a concert and Chinese acrobatics (杂技). What do you prefer? 3，Recommending Beijing opera: I’d recommend Beijing opera. It’s something special you’ve probably never seen before. 4，Discussing Beijing opera: I know. It’s unique to Chinese culture. But I had the chance to enjoy it during my last visit. 5，Discussing the meeting time：When shall we meet? Part 3 Useful expressions and sentence patterns about introducing entertainment and tourist attractions (1) There is a … performance here on these days.

新职业英语经贸英语Unit_1—5_英语翻译汇总

1.Our company is willing to establish business relations with your company (愿意与贵公司建立业务关系). (be willing to do sth.) 2.I wrote to the manager for the purpose of expanding our business (为了扩展我们公司的业务). (for the purpose of, expand） 3.I enclose in the letter our latest catalog (随信寄去我公司最新的产品目录). (enclose, catalog） 4.His intention of writing the letter is to persuade us to invest in their company (劝说我们投资给他们公司). (persuade sb. to do sth., invest) 5.He is interested in our high-quality fabrics and other related products (优质的布料及其他相关产品). (fabric) 6.It is desirable to conduct an in-depth enquiry (最好进行深度调查) when it comes to significant business. (be desirable to do) 7.In addition to the activities of the company (除了公司活动之外), those of its principals should also be investigated.(In addition to) 8.It is imperative to conduct business background checks before embarking on a new business relationship (在开始业务关系之前，必须进行商业背景调查). (imperative, embark on) 9.Boasting a 40% of the market share, the company ranks No. 1 in Chinese textile industry (在中国纺织行业排名第一). (rank) 10.The reputation will improve further,so will the market share (市场分额也将增加). (market share)

商务英语教学大纲

《商务英语》教学大纲 （供药学专业国际医药贸易方向使用） 一、课程性质、目的和任务 随着我国加入，在更广阔的领域、更深的层次融入国际经济生活，各类经济活动与市场运作均需与国际接轨，因此社会对各类商务英语人才的质量要求也大幅度提高。英语特色班开设《商务英语》课程旨在让学生了解商务活动的一些基本理论知识与英语术语，阅读和理解商务英语文章的基本技能，获取商务信息的基本能力使学生在今后的工作中能够独立应对一些商务交往，更好地适应社会需要的应用型涉外商务工作者打下坚实的基础。 二、课程基本要求 商务英语课程通过阅读与国际商务有关的各类文章，使学生掌握商务术语、商务知识、国际贸易法律、规则等，通过学习有关商务活动的语言材料，学生可以熟悉并掌握当代商务理念和国际商务惯例，了解英语国家的社会和商务文化为学生使用英语从事商务工作打下基础。教学内容主要包括：经济、经济全球化及其引发的经营和管理理念的变化、战略管理、国际贸易、电子商务、金融、世界贸易组织、合资企业、法律法规、市场营销、人力公关、商务文化等。具体教学要求为：能读懂中等难度的商务英语文章，了解作者的观点和态度，理解准确率75%以上；能够翻译一般性商务材料，词汇要求为认知词汇达到6000至7000个单词，其中熟练掌握约5000个单词。 本课程使用教材为《国际商务英语》第一版，黄芳主编，北京，中国商务出版社，2004年 三、课程基本内容及学时分配 《国际商务英语》教学总时数为72学时（其中理论学时为72学时，实验学时为0学时），共分16单元。 1 ?（4学时） 【掌握】 国际商务的含义、主体以及主要活动形式 【熟悉】 1．国际商务的产生和发展历程； 2．国际商务发展的动因( , , , )； 3．( )的产生的背景 【了解】 1．: 2．；； 2 ? （4学时） 【掌握】

初中英语小组教学案例分析及反思

初中英语小组教学案例分析及反思 随着新一轮课改的不断深入，新课标提倡的合作学习已被广泛应用于课堂教学。我把学生分成6人一小组，把全班学生分成9组。A为组长，后面跟着6个兵。目的是提高学生的合作互助精神。现在我以七年级英语上Unit 2 Is this your pencil? （Period One ）为例展开说明。 教学步骤： Step1 Warming-up 这一部分可利用课堂的前5 分钟完成，这是一个free talk,学生会感到很轻松，同时对话也涉及到文具和物主代词，能够让学生较快地进入学习状态，并导入下一个活动。让每组的C组同学回答一些日常用语，看谁回答的最好。 师生在相互问候之后，教师顺势将对话深入，导入本课的话题。 T：Today we’re going to learn Unit 2. First let’s do some warming-up exercise. What’s this in English? S：It’s a pen. T：Good! This is my pen and what’s this in English? S：It’s an eraser. T：This is his eraser…… Step 2 Watch and match (1a) 目的： 让学生认识本课的生单词。 本节借用实物进行对话来展现出单词。 课前让学生准备一些实物带到教室里来，现在评价哪一组做得最好。 教师拿实物带领学生进行对话，引导学生感知生单词。 T：Look, what’s this in English? Do you know? S ：Sorry, I don’t know. T：It’s a dictionary. Dictionary.（教师强调） ?让学生进行类似对话，弄清本课所有物品的英语名称。 ·让学生跟读目标词汇，并加入升降调。 Dictionary↗↘backpack↗↘pencilsharpener↗↘ ·学生观察图片，完成1a的任务，二人一组核对答案并向全班汇报。 Step 3 Listen and number the conversations (1b) 训练学生从听力材料中获取有关物品所有者的信息。

新职业英语 经贸英语教案 Unit2

Unit 1 Business Relations 本单元结合国际经贸业务中的典型工作流程、工作场景，概述国际贸易中建立业务联系之后的一个重要环节——“背景调查”： ●背景调查综述：介绍背景调查在国际贸易业务中的重要地位，以及调查所需 要涉及的主要昂面和方法（Reading A），为进行实际调查工作提供方法指导； ●布置调查任务：在建立业务联系之后，公司领导委托下属对潜在合作方进行 调查（Listening & Speaking & Writing），学习如何以书面和口头形式布置工作任务； ●搜集相关信息：下属通过各种方式了解前爱合作方信息，并在其过程中与相 关人员进行讨论(Listening & Speaking)，以熟悉背景调查报告所设计的主要内容和方法； ●形成报告：提供报告的样本(Reading B & Writing)，熟悉报告的各项内容。Unit Objectives After studying this unit, you are able to: ●Understand what a business background report covers ●Know how to conduct a business background report ●Make phone calls for information regarding business background check ●Write and answer emails for back ground information 1.Warming-up Task 1 Talk about what aspects should be covered in the business background check. Task 2 Discuss with your classmates to arrange the above aspects in the order of priority.

经贸英语课程标准内容

一、课程性质与定位 （一）、课程性质 《经贸英语阅读教程》是为310英语专业的学生开设的一门英语课程。本课程的教学目的是培养学生掌握阅读和理解商务英语文章的基本技能，掌握一些国际经济文章中常用词汇，懂得一般的商务表达，熟悉主要的商务英语文章类型，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。 （二）、课程定位 本课程为310英语专业学生在第四学期学习的职业拓展模块课程，属于B 类。 二、课程教学目标与任务 （一）、课程教学目标 培养学生的英语阅读理解能力和提高学生的阅读速度；培养学生细致观察语言的能力以及假设判断、分析、归纳推理检验等逻辑思维能力；并通过阅读训练帮助学生扩大阅读量，吸收语言和文化背景知识。 （二）、课程教学任务 通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。通过学习，学生应进一步提高基本的听、说、读、写、译的能力。 ·要求： 1.熟悉主要商务英语文章的类型。

2.能读懂主要英语报刊、杂志上面有关商务活动的难度适中的报道和 评论。 3.能将一般性英语商务材料译成汉语，要求译文符合原义，行文顺畅； 同时，进行一些中英句子翻译，主要目的是让学生学会商务文章中 最常用的表达方法的实际运用。 4.熟练阅读、正确理解并逐渐学会欣赏商务文章的语言和文字魅力， 具备初步的独立分析能力。 5.通过有效的阅读训练，学会解读商务英语文章的段落大意和中心思 想；在正确理解的基础上，撰写文章概要和与文章主题相关的小 论文等。 三、先修及后续课程 （一）先修课程：英语泛读 （二）后续课程：无 四、教学内容与要求 Unit 1 国际经济组织 本章教学目标： (1).掌握TextA和TextB中的单词短语. (2).通过阅读能把握文章的主要大意。 (3).了解世界旅游组织的作用。 本章教学重点： 单词短语。 本章教学难点：

英语教学案例及反思

英语教学案例及反思 一、案例标题： 让活动更好的发挥效能，有效的达到相应技能的练习及知识巩固的目的。 二、案例背景： 在“小组互动,步步达标”的教学实践中，我们会设计很多活动，以便有利于小组互助，共同提高，但如何使活动更好地发挥效能是值得我们探讨的问题。有时活动结束时，如果对每个组都检查，就会感觉时间不够，否则就会感觉评价失衡；有时设计较多的活动去练习语言目标，又显得每个话题都没有很好的练透，少了面又太窄。那么如何让活动更好的发挥效能呢？这个问题一直困扰着我。通过上课后的反思及听了一节课，我感觉茅塞顿开，那就是我们可以整合活动，给学生足够的时间，并做好充分的指导，就能让活动更好的发挥效能。 三、案例描述： 片段一，在教学八年级下Unit 4 He said I was hard-working Section B 第一课时，我进行了如下的活动: (一) Now let’s describe ourselves, You can use the sentences in 1a and your partner will report what you said. Pair work & Group work. For

example, A:I am original. B: He said he was original. A: I’m hard-working. B: She said she was hard-working. (这是让学生进行自我评价的活动，并进一步练习直接引语和间接引语。由于我认为此话题较简单且又怕后面的活动时间不够，所以只给了学生1-2分钟的时间。两两一组（两两对话描述）或四人一组（接龙描述和转述各自的品质或个性特点），学生很积极参与，但太局限于书中的描述性的词。) （二）（Give time to make cards by themselves.）Now this time ,show us your cards. Let’s talk about what the teacher said. You can use the following structures. A: What did your math teacher say? B: She said I could better. How about you? A: She said I was a lazy student. (这是老师对学生的评价活动，同时练习直接引语和间接引语。学生在做此对话练习时，我怕时间不够用，就只给了学生不到两分钟的练习时间，结果学生不仅不能积极踊跃地举手发言，而且使用的语言也有限，练习不够充分，只是使用了hard-working ,could do better ,

经贸英语教学大纲20171

《经贸英语》教学大纲 一、课程基本信息 1、掌握对外贸易必备的基础理论和专业知识； 2、培养学生的英语运用能力，提高在实际商务环境中的英语听、说、读、写能力； 3、培养和提高学生的综合职业能力和素质。 三、课程目标、教学目标与毕业要求对应关系

四、教学基本要求和教学内容 Unit 1 Overview of International Trade 1、基本要求 掌握本单元英文生词及相关术语表达；能用英语对国际贸易进行简单介绍；了解国际贸易的概念、起源；了解当今主要的国际经贸组织；了解各国进行国际贸易的原因。 2、主要内容 (1)Text study：Concept of International Trade; Reasons for International trade (2)Listening：Methods of going International

3、作业：课后习题 Unit 2 Commodity 1、基本要求 掌握本单元生词及与商品有关的经济贸易英语术语；能用英语对商品进行简单介绍；了解贸易中商品的属性；了解国际贸易中商品的销售方式和商品计量方式；了解商品包装相关知识 2、主要内容 (1)Text study：Two Qs of Commodity; Packaging of Commodities (2)Listening：Commodity inspection and customs control 3、作业课后习题 Unit 3 Exporting Process 1、基本要求 掌握本单元生词及与出口报盘及询盘有关的英文术语表达；熟悉外贸出口流程。 2、主要内容 (1)Text study：Inquiry and Offer; Counter Offer (2)Listening：Acceptance 3、作业：课后习题 Unit 4 International Trade Negotiation 1、基本要求 掌握本单元生词及与国际贸易谈判及签订合同有关的英文术语表达；能够用英语进行简单的商务谈判；了解国际贸易谈判的必要性；了解商务谈判流程和谈判技巧。 2、主要内容 (1)Text study：Steps of Business Negotiation；Effective Negotiation (2)Listening：Tactics of Negotiation 3、作业: 课后习题 Unit 5 Signing a Contract 1、掌握本单元生词及与签订合同有关的英文术语表达；了解合同的法律要素；能够起草简 单的英文商贸合同。 2、主要内容 (1)Text study：Contract; Legal Elements of a Contract (2)Listening：Drafting a Contract 3、作业: 课后习题 Unit 6 Insurance 1、基本要求

小学英语教学反思案例

小学英语教学反思案例 篇一：小学英语现状反思 小学英语重在真实自然，贴近学生的生活。教材中选用的单词和句式，一般差不多上社会中最常见，最基础的，但由于种种缘故，有些学生依旧不能非常好的掌握他们的语音、音调。尤其是一些较难读的单词。 学生刚开始接触英语时，就凭一时的兴趣学习。他们对课堂上动手、游戏的部分十分感兴趣，而对英语差不多技能（单词及语音的模仿、经历等）一开始还有板有眼的，时刻长了，加上有些单词比较难读，他们就感受索然无味，因此就不用心听讲。如此，他们既使在课堂上记住了一些语音知识，下了课就忘得一干二净。随着学习内容的不断增多，这部分学生学习上的咨询题更加突出。后来，既使他们认识到学习英语的重要性，但学习吃力，就自信心大减。最后甚至有不再要上英语课的办法。 有些学生由于内向，孤僻的性格。他们不愿开口，不善交往；而开口少，与他人接触少，往往模仿能力也差，这就使及他们更不愿参与各种英语练习活动，内向的性格使他们回避与不人交往，碰到咨询题常常不向同学或老师请教，在课堂上害怕表现不佳，有损自己在老师和同学心目中的形象，落低自我价值。因此，他们缺乏自我表现的习惯和勇气。就连不得不参加的one by one差不多上极低的声音，试图不引起不人的注意。具有这种性格倾向的学生，不仅学习上的困难无法解决，而且语言知识也不能达到最大限度的再现。进行pair work 时，他们总是不投入，缺乏跟同学的合作精神。 目前，大部分学生每周只有三节课能接触到英语，加之班额较大，既使在英语课堂上也只有少数优秀的、积极的学生想参与语言实践活动，一堂课上单词、对话或课文等教学内容一项接一项，关于学习能力不强的学生来讲犹如看电影似的过了一遍，全然掌握不了。 同时，课后没有非常好的语言环境，学生语音掌握更加困难。由于不明白英语的差不多音标，有些学生面对已遗忘的单音节词不知所措，对他们来讲，英语单词实在难记，这使英语课成了死记硬背的代名词。假如教师试图通过大量的练习来巩固学生所学的语言点，就会使教学机械化。使得一些学生对英语学习逐渐失去兴趣。 小学生英语学习有困难的缘故既有内因，又有外因。由于缘故的错综复杂，一味简单地进行知识到课，搞反复操练，只会使学生对英语学习产生更强烈的厌学情绪。只有摸清缘故，对症下药，才能解决困难。 针对农村小学英语教学的现状，我认为应注意以下对策： 第一：从一开始就适时的渗透一些规则的、差不多的音标知识。对其中有规律可循的音和词加以归纳学习，如此在课后，让学生在遗忘时能够有一个经历的线索，同时在课堂上，教师能够让学生依照这一知识自己去学拼简单的单词，同时对正确的学生给予鼓舞和表扬。几次成功的尝试会使得他们更有兴趣去学习，在预习和复习时能积极参与到里面去，并乐在其中。 第二：因为中西方的发音本身就存在一定的差异，而小学生辨不能力有限，使得学生对一些音不能非常好的区分，这就可利用教材配套的录音磁带进行反复跟读练习，针对一些相近的音加以区分。如：/ai/ /ei/、/u:/ /u/、/e/ / /、/ / / /等。教师也能够设计一些针对性的练习。如：听音连字母、听音圈单词等，让学生对典型的单词中的音标，做到耳熟能读，为今后的英语学习打下一个基础。 第三：作为农村小学英语教学，才刚刚起步，困难较多。没有一个象学习一般话那样的好氛围，然而，我们老师能够自创，教师能够多设计一些对话和活动，让学生进行表演，在动手的同时多动动口，使简单的句子落到实处，能够脱口而出。而且，能够要求学生在英语课

新编实用英语教案unit-4

Unit 4 Punctuality and Culture I.Teaching objectives 1.Enlarge your vocabulary related to timetables and schedules. 2.Make an appointment according to the timetables. 3.Practice writing timetables and schedules . 4.Appreciate passages and complete exercises well. 5.Get some tips about the use of verb tenses. II. Key points 1. Master the vocabulary about timetables and schedules. 2. Understand the passages 3. Practice writing timetables and schedules. 4. Practice making an appointment according to the timetables. III. Difficult points 1. Get some tips about the use of verb tenses. 2. Practice writing timetables and schedules. 3. Appreciate passages and complete exercises well. IV. Teaching methodology 1.Task-based language teaching 2.Direct method V. Teaching procedures Section I Talking Face to Face

外贸英语教学大纲

《外贸英语》课程教学大纲 一、课程名称 实用外贸英语 二、课程性质与任务 “实用外贸英语”是中等职业学校商务英语专业课程，教学对象为中等职业学校商务英语专业的学生。通过本课程的学习,学生应掌握外贸英语交流的基本技能；熟悉和掌握当代商务理念和国际商务惯例；提高作为国际贸易工作者的基本素质，具有较强的商务交际能力和团队协作精神，以及不懈的创新意识；并且了解英语国家的社会和商业文化。 通过学习有关商务活动的真实语言材料，学生应具有较高的听、读、说、写、译的能力，能够在不同的商务活动中正确使用英语。达到国际贸易专业中职毕业水平，成为适应社会需要的应用型涉外贸易工作者。 三．教学目的和要求： （一）继续深化英语技能训练

“外贸英语”虽然是专业课程，但英语综合技能是学好本课程的基础。因此，在学习本课程的过程中要进一步加强基础英语训练，使学生能具有较高的听、读、说、写、译的能力。 （二）学习外贸专业英语，掌握外贸专业英语的特点和用法 “外贸英语”通常是指在对外经济贸易工作中（如阅读有关资料、文献，处理英语函电，草拟商业合同、协议等文件，进行商务谈判等）所使用和接触到的英语，具有其本身的特点。比如，一些普通的英语词汇在外贸英语中有特殊的含义。这些专业词汇和它们的中文译名以及特殊的用法、搭配和套语都需要熟悉和掌握 （三）结合专业英语学习，扩充有关的外贸业务知识 学习过程中,应充分利用教材中的案例和真实的外贸语料,学习外贸业务知识、基本的商务交际伦理、外贸交际的基本程序和方式、商务交际中可能出现的障碍和解决办法。结合专业英语反复进行多种形式的操练,使学生获得大量的有关国际贸易领域的知识 四．教学方法 本课程的课堂教学不仅要传授语言知识，同时要引导学生关注外贸的相关知识，在教学中要把过去以教师为中心的教学模式改编为以学生为中心的教学模式。多开展以任务为中心的，形式多样的教学活动，采用启发式，讨论式、发现式和研究式的教学方法，充分调动学

小学英语教学案例分析与教学反思

小学英语教学案例分析与教学反思 在上三年级名字这节一课时，我为每位学生准备了一个英文名字的卡片，教师指着自己的卡片说：“My name is Ann .”示范性地告诉学生自己的名字，接着教师又使用两只手偶对话，教师的对话里一只是机灵的小猴子，说话要用童音，而狗是一个戴眼镜的老者，教师用了老年人的说话声音。教师的设计安排是从培养学生学习兴趣出发，改变了以往的教学模式，你叫什么名字：What’s your name ?我叫------。My name is --- .一问一答式，把枯燥的形式在情景中进行，学生对两只手偶既新奇，又感到有趣，他们都竖着耳朵观看表演，更使他们不由自主的产生了要模仿的念头。教师经过2—3遍的情景表演，让手偶与学生对话，学生指着自己的卡片基本上都能回答出来，这时老师的任务只是给少数几个发音不正确的同学正正音而已，老师经过1—2次的示范很快就完成了教学任务，这一简洁又生动的案例，要说明的是教师在设计教学活动时，一定为完成教学目标而服务，克服教学的盲目性，努力探索优化课堂教学的有效途径。 案例分析和反思： 小学英语的教学应以学生活动为主要教学形式，教师是活动的组织者和指导者。课改的基本理念是学生的需要和利益为依据，就学习语言的特点应是“学习活动化”“活动交际化”的原则。老师就每个重点教学内容都设计了课堂游戏的环节，教学活动的设计体现了学习语言是为了做事情；在做事情的过程中学习语言的原则。师生共同参与，使学生体会到真正地什么叫“用英语做事情”。这样改变了过去以教师为中心

的讲授方式和学生被动的接受学习方式。努力鼓励每个学生都参与到教学活动实践中去，使学生在活动过程中逐步建构语言知识和形成语言技能。培养用语言进行交流的能力，从而也激发、调动学生学习英语的积极性和兴趣。 (1)目前我们经过培训，在理念上有了一定的认识，在教学中注重以学生活动为主，设计了大量的游戏。但上课过程中发现，我们教师的设计试只图表面上的热热闹闹，不重实效性，不重教学效果，我们要将教学的双基和课堂活动紧密结合，课堂上的各种活动是为了使教学产生更良好的效果而服务，是为课堂教学内容和目标服务的，这一本质的东西教师一定要掌握好。教参为教师提供了许多活动范例。但教师不能一一照搬，如果这样的话，根本完成不了教学任务。培养学生动手、动恼的能力，使英语课与活动课紧密结合，学生动手图画上的颜色，然后剪下图形，再让学生在小组内摆图形，小组内学生相互讨论，合作着用图形搭建自己美丽的家园。最后，同学们结合自己的作品用英语进行描述，一节课下来，学生不但学会了简单的英语会话，还陶冶了艺术情操，真正的学会了用语言做事情。 (2)英语教师应具备扎实地基本功 课改对老师的基本要求，除具有良好的语言素质，语言基本功和广博的科学知识和文化素养，同时还要在教学中充分体现：听、做、说、演、玩（游戏）的特点。课程改革与实验提出了更高的要求。老师在教学中应调动学生学习的积极性和兴趣，我们要在教师技能要不断的提高。

新编实用英语综合教程2 -Unit 1 Invitation Etiquette教案

Unit 1 Invitation Etiquette Unit Goals What you should learn to do Make an oral invitation to: Invite people to join daily activities Invite people to formal occasions Make a written invitation (write an invitation card or a letter) for: Personal invitation Official occasions Give a reply to: An oral invitation A written invitation What you should know about Invitation culture: western and Chinese Word order in a subordinate clause Requirements: After learning this unit, students should grasp: 1.Read and understand the meaning of invitation cards and letters 2.How to write invitation cards and letters and remember the patterns of invitation cards and letters 3.How to invite people to party or dinner, and how to accept and decline invitations 4.The customs of inviting people in different countries 5.Important words, phrases and language points in the passage In our daily life, we need to invite others to dinner or take part in all kinds of parties, so we should know about western custom about invitation. Foreign custom is much stricter than Chinese custom in the matter of replying to

初中英语教学案例与反思

初中英语教学案例与反思

初中英语教学案例与反思 ---- 英语课堂教学的几点思考 大庆市杜蒙四中王海文 好的教法是开展好教学活动的基本保证，在教学活动中善于总结，善于应用，才能不断的推进教学活动的开展。教师要明确教学任务，熟悉教学内容，能够做到承上启下，准确授课。不仅备教材，还要备学生，为准确制定目标奠定基础。该“会运用”，就要能当堂运用，不能人为地降低或提高要求。让学生在上课时就明确学习目标，使其学习有方向，激发其学习动机，调动其学习积极性，从而促进学生在以后各个环节里主动地围绕目标探索、追求。 案例片段（一）思考的问题：在单词教学中如何变单一为多样,变死板为生动? 我在教授单词的过程中十分注重单词的使用语境, 如在教授cook和cooker这两个单词的时候,我分别出示了几张图片(一些橱具和两位橱师）,让学生通过对图片的直观感知,从第一印象开始就对他们有一个清晰而明确的认识, 从而避免了对这两个词汇的混淆. 然后再通过"He is a good cook, he has a lot of cookers."这样的例句加深学生对他们的理解和运用．在教授American，America, Canada，Canadian等这样的单词时，我从网上下载了这些国家的一些标志性建筑，国旗和

民族等图片，让学生简单而明了的就掌握了他们的用法，而同时又扩展了他们的知识面． 教学反思：仁爱版的教材词汇量大,单词长,生僻词较多,自然也就增加了教学的难度，但我们又必须让学生掌握，否则难以适应新教材的要求。那么我们该采取什么方式来教学单词呢？美国学者埃克斯雷指出：＂能够引起学生学习兴趣的方法就是最好的方法．＂实践证明，拼图法，数字游戏，单词接龙游戏，小歌诀，顺口溜等传统教学方法并不过时，教师再辅以现代化的教学手段，借助图片，幻灯片，动漫等手段，真正达到重情景，重趣味，重运用，使单词具有语言的意义，使其在特定的语境中被引出，这样既便于学生理解，印象也深刻，从而达到学以致用的效果。在英语教学中适时地加入这些美味的＂作料＂，无疑是一种优化组合的创新，它不但能极大的激发学生的学习兴趣，更能提高学生的学习积极性． 案例片段（二）思考的问题：如何把英语对话教学引入到生活中，达到学以致用？中国学生的英语学习现状是往往学习了几年，甚至是十几年的英语，还不能开口说英语，而只能纸上谈兵．我在教学中十分注重学生对对话的理解和运用，但在实际的操作中效果并不理想．如我在教授"A:Are you free this Sunday ? B: No, I'm afraid I have no time . A: How about tomorrow? B: OK, I have time

新编实用英语1教案7单元(zz)

Unit 7 Celebrating Holidays and Making Friends（略） The First Period Section I Teaching time 第次/第周 日 3、4节/5、6节——浆24班/浆23班 日 1、2节热动班 Teaching aims: 1. Read and discuss announcements, notices and posters in English, 2. Learn some expressions used in making announcements, notices and posters , 3. Comprehend the two passages and master the useful expressions in them, and 4. Finish the exercises by themselves or with some help. Teaching important point: Master the new phrases, sentence patterns and make the students be free to talk about a poster. Teaching difficult point: Individual, pair or group work to make everyone work in class Teaching methods: 1.Individual, pair or group work to make everyone work in class 2.Task-based learning https://www.wendangku.net/doc/ca10111457.html,municative approach Teaching aids: 1.a radio player 2.the blackboard 3. Picture s Teaching procedures I. Lead-in Notices and posters are very common in our daily life, and they are often used to offer information about social functions. Therefore, we should not only learn to read them, but also learn to write them. It’s very important to know how to make announcements, notices and posters. The following samples make it clear that we should first tell the general information like how attractive or interesting the thing you want to make known, then give definite information about time, place and price etc. II. Presentation Section I Talking Face to Face Step1. Read and translate the two samples of posters Notes: 1) The poster gives us a clear idea of the sponsor, time and place. 2) The poster uses some parallel sentences to catch its audience’s eye. 3) The body of the poster is like a Christmas tree, and the fonts are different. It aims to highlight the effect of the poster. Step 2 Practice: