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体验商务英语综合教程--Unit-4-答案.

体验商务英语综合教程--Unit-4-答案.
体验商务英语综合教程--Unit-4-答案.

Unit 4 Advertising

Part I Business Vocabulary

Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.

C1 Outdoor advertising is one of the fastest growing _______________ in the market.

A markets

B sections

C segments

D sectors

D2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.

A worthwhile

B worthy

C valued

D worth

C3 The soaring costs of TV are ______________ clients to consider alternatives.

A making

B driving

C prompting

D letting

A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.

A exclusively

B largely

C greatly

D inclusively

C5 Placing an ad on a bus shelter for two weeks ________________ at about £90.

A works on

B works away

C works out

D calculates

D6 We are facing a ________________ with our market share. What are we going to do about it?

A promotion

B sale

C order

D crisis

A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.

A effective

B efficient

C effect

D efficacious

C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.

A ensure

B assure

C convince

D persuade

B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.

A offer

B present

C supply

D furnish

D10 The little village where he lived would be a popular tourist ________________.

A place

B site

C visit

D resort

B11 Thank you for the above order ______________ our bicycles.

A of

B for

C by

D against

C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.

A which

B where

C that

D what

A13 You requested that 80% of the bicycles ____________ in March and the balance in April.

A be shipped

B shipped

C to ship

D have been shipped

C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.

A from

B for

C in

D at

D15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.

A asked

B to ask

C being asked

D asking

A16 You now wish to advance the date of shipment ____________ one month.

A by

B to

C for

D at

A17 In the circumstances, we regret ___________unable to meet your request.

A to be

B being

C be

D having been A18 In this case, you must _____________ the additional charges.

A bear

B have borne

C to bear

D bearing

D19 Please take the above ____________ account and let us know your decision as soon as possible.

A to

B for

C by

D into

B20 We are pleased to inform you that the captioned order _____________ now been dispatched.

A have

B has

C are

D is

Part II Phrase Translation

Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.

1 竞争对手产品

Competitors’ products

2 隐性广告

Subliminal advertising

3 广告媒体

Advertising media

4 体育赞助

Sports sponsorship

5 免费样品

Free sample

6 广告标语

Advertising slogan

7 大众媒体

Mass media

8 售点展示

point-of-sale display

9 户外广告

Outdoor advertising

10 大众市场

Mass-market

11 电视黄金时段栏目广告

Prime-time TV slot

12 市场份额

Market share

13 街道设施

Street furniture

14 公交车候车亭

Bus shelter

15 金融服务

financial service

16 营销组合

Marketing mix

17 公共关系

Public relations

18 广告宣传活动

Advertising campaign

19 价格促销

Price promotion

20 潜在客户

Potential client

Part III Sentence Translation

Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.

1.The world of outdoor advertising billboards, transport and ‘street furniture’ is

worth about $18 billion a year, just 6% of all the world’s spending on advertising.

整个户外广告市场(露天广告牌,公共交通和路边设施)大约价值180亿美元一年,只占了全世界广告支出的6%

2.Focus, a large advertising agency based in Paris, has a reputation for creating

imaginative and effective campaigns.

焦点公司是一家总部设在巴黎的大型广告公司,它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。

3.But it is one of the fastest-growing segments, having doubled its market share in

recent years.

但它是增长最快的细分市场之一,近几年它的市场份额翻了一倍。

4.Outdoor advertising’s appeal is growing as TV and print are losing theirs.

随着电视、平面广告失去它们的吸引力,户外广告的吸引力却不断增长。

5.Adding to its attractions has been a revolution in the quality of outdoor displays.

户外展示设备质量方面的革命也在不断增加它的吸引力。

6.Particularly attractive to the new advertisers is street furniture, the fastest growing

segment of the outdoor market.

路边设备广告作为增长最快的户外广告细分市场,对新的广告商们特别有吸引力。

7.Focus has been asked to present ideas for advertising campaigns to managements of the companies concerned.

焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。

8.Focus now needs to convince potential clients that it still has plenty of creative

ideas to offer.

焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。

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全新版大学英语综合教程1课后练习答案

Unit 1 Growing Up Part II Language Focus Vocabulary Ⅰ. 1. 1.respectable 2.agony 3.put…down 4.sequence 5.hold back 6.distribute 7.off and on 8.vivid 9.associate 10.f inally 11.t urn in 12.t ackle 2. 1.has been assigned to the newspaper’s Paris office. 2.was so extraordinary that I didn’t know whether to believe him or not. 3. a clear image of how she would look in twenty years’ time.

4.gave the command the soldiers opened fire. 5.buying bikes we’ll keep turning them out. 3. 1.reputation, rigid, to inspire 2.and tedious, What’s more, out of date ideas https://www.wendangku.net/doc/dd4131164.html,pose, career, avoid showing, hardly hold back Ⅱ. https://www.wendangku.net/doc/dd4131164.html,posed 2.severe 3.agony 4.extraordinary 5.recall https://www.wendangku.net/doc/dd4131164.html,mand 7.was violating 8.anticipate Ⅲ. 1.at 2.for 3.of 4.with 5.as 6.about

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