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新职业英语基础篇_Unit1-8(教案全)

新职业英语基础篇_Unit1-8(教案全)
新职业英语基础篇_Unit1-8(教案全)

Unit 1 Organization

Teaching objectives:

1) Grasp the main idea and structure of the text;

2) Master the key language points and grammatical structures in the text;

3) Reading strategy and methods

Teaching contents:

Reading A & B

Teaching focuses:

1) the main idea of the reading A & B;

2) the key language points and grammatical structures in the text;

3) How to make a company introduction?

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings

Step 2 Warming-up

1) ask Ss a question: What is a logo?

2) ask Ss to look at the logos in Task 1 and give the names of the countries;

3) ask Ss to brainstorm as many companies as possible, then invite several Ss

to present their answers.

Step 3Reading A

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1 on P5

3) Intensive Reading

①As the world's most popular Internet search engine, Google is one of the greatest

examples of online success.

Search engine 搜索引擎browser 浏览器

Online 线上的;在线online/internet/ e-banking 网上银行go online 上网

② Trying to find a better way for web users to search for relevant pages, Page had an

idea that this could be achieved by examining the relationships between web pages.

relevant a. closely connected with the subject you are discussing or the situation

you are thinking about

be relevant to 与....有关e.g. What experience do you have that is relevant to this

position?

achieve v. to succeed in reaching a particular goal or standard by making an effort

for a long time achievement n. 成绩,成就

e.g. After 10 years of hard work, he finally achieved success in his business.

③ The technique appeared to be successful.

appeared to be/do to give the impression of being or doing something

e.g. 1. She appeared to be in her late thirties.

2. They appeared not to know what was happening.

④ After a few years of growth fuel ed by eager investor s, Google went public. Many Google employee s became instant millionaires.

fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power 刺激,给.....提供燃料

e.g. 1. His words fueled her anger still more.

2. The stored oil could fuel the nation for six months.

eager adj. 渴望的;热切的;热心的be eager to do sth

investor invest v. invest in 投资to invest in government bonds投资于政府公债go public (of a company) to start selling shares on the Stock Exchange

e.g. This company is among the first ones that went public in China.

instant a. happening immediately; (of food) that can be made quickly and easily

e.g. 1. She took an instant dislike to me.

2. instant coffee / instant noodles

⑤ Google has recently acquire d https://www.wendangku.net/doc/d09646893.html, which is the Internet’s largest video-sharing website and continues to add new feature s every day including tool bars, email, and advertising.

acquire v. to gain possession of; to gain something by one's own efforts, ability or behavior

e.g. 1. The company has just acquired some new properties.

2. She has acquired a good knowledge of English.

feature n. something important, interesting or typical of a place or thing

e.g. An important feature of Van Gogh's(梵高) paintings is their bright colors.

v. to include a particular person or thing as a special feature

e.g. The new car features high speed and safety.

⑥In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.

in addition to as well as; besides

e.g. In addition to the apples you asked for, I bought you some oranges and bananas.

tend to to be likely to do something or to happen in a particular way because this is what often or usually happens

e.g. 1. Women tend to live longer than men.

2. When I'm tired, I tend to make mistakes.

stay away from not to go near a particular person or place

e.g. I want you to stay away from my home.

typical a. having the usual qualities or features of a particular group or thing

e.g. This advertisement is a typical example of their marketing strategy.

excel v. to be very good at doing something excel (in/at)

e.g. 1. The school excels in sports.

2. She has always excelled at foreign languages.

⑦Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become a

billion-dollar company and one of the best-known trademark s in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today.

in terms of from the point of view of; with regard to; concerning

e.g. In terms of environmental protection, this project is excellent.

the brain child (of sb) an idea or invention of one person or a small group of people

e.g. This festival was the brain child of Tony Smith.

serve as to be suitable for a particular use

e.g. The sofa will serve as a bed for a night or two.

4)Exercises

5) Making a company introduction

Step 4 Reading B

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1on P7

3) Language points

profile n. 轮廓,外形;简介‘概况

objective n. 目标 a. 目标的,客观的

manufacture v. manufacturer

a range of 一系列,一套

look to 展望,盼望

base be based on 根据,以....为基础on the basis of 根据,基于.....

provide for 提供,供应

be responsible for 对....负有责任take the responsibility for 承担责任

up to 达到,到达

4) Exercise (Task 2)

Step 5 Homework

1) To finish the Language Lab on P12

2) To preview Listening & speaking、writing etc.

Unit 1 Organization

Teaching objectives:

1) Improve students' Listening, Speaking and Writing abilities;

2) Listening strategy and methods;

3) Conduct a series of listening, speaking and writing activities related to the

theme of the unit.

4) Master the basic sentence patterns

Teaching contents:

Listening & Speaking, Writing & Self-study Room

Teaching focuses:

1) Listening strategy and methods ;

2) the writing of envelopes;

3) basic sentence patterns

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

Step 2 Listening & Speaking

1) Listening (Task1-5)

Ask Ss to listen the materials carefully and finish the exercises, then check the answers

2) Speaking (Task6)

① Introduce some useful expressions about introduction to the Ss

② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing

1) Teach Ss the writing of envelopes

2) Ask Ss to finish the exercises(Task1-4)

3) Check the answers

Step 4 Mini-project

1) Divide the whole class into several groups

2) Ask Ss to complete it after class

3) Ask some groups to present their work

Step 5

Homework

1) To finish exercise book of unit one

2) To preview Unit 2

Unit 2 Office

Teaching objectives:

1) Grasp the main idea and structure of the text;

2) Master the key language points and grammatical structures in the text;

3) Reading strategy and methods

4) Writing of a schedule

Teaching contents:

Reading A & B

Teaching focuses:

1) the main idea of the reading A & B;

2) the key language points and grammatical structures in the text;

3) How to write a schedule?

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

1) Dictation-- some important words and useful expressions of unit one.

2) Check the homework

Step 2 Warming-up

1) Read Mr. Thomson’s schedule for Tuesday.

2) Ask Ss to write their schedule for today.

Step 3Reading A

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1 on P20

3) Intensive Reading

① Secretaries may be known by a variety of other titles, like administrative

assistants, clerks, or personal assistants.

a variety of a lot of things of the same type that are different from each other in

some way

e.g. The girls come from a variety of different backgrounds.

a number of a wealth of 大量,许多

administrative a. of or relating to or responsible for administration 行政的

administrative authority 行政当局administrative department 行政部/处管理部

administrative office 办公室,行政管理办公室n. administration

assistant n. 助手;助理;助教

a. 辅助的,助理的;有帮助的assistant manager/accountant/coach/director

② Although all of these title s share the common theme of administrative tasks, they may reflect different types of secretarial jobs.

title n. 头衔,标题

reflect v. to show or be a sign of a particular situation or feeling

e.g. The low value of the dollar reflects growing concern about the US economy.

secretarial a. 秘书的;书记的;部长的secretarial assistant 秘书助理

③Secretaries have a wide range of duties, depending on the offices that they work for. At a minimum, a secretary handle s correspondence, keeps track of schedules, manages a filing system, and operate s office equipment like phones, fax machines, and copier s.

depend on be decided by e.g. 1. The price depends on the quality.

2. It depends (on) whether you want to do it or not.

at a minimum 在最低的程度e.g. Looking after a cat costs a minimum of $2,000 a year.

maximum 极大,最大限度;最大量

handle v. to do the things that are necessary to complete a job 处理,运用,操作

e.g. 1. Computers can handle huge amounts of data.

handle with 处理

n. 柄;把手

correspondence n. 通信;一致;相当correspondence address 通信地址

correspond v. 1) 符合,一致[(+to/with)]

e.g. I assure you my actions will correspond with my words.

2) 相当,相应[(+to)] e.g. The American Congress corresponds to the British

Parliament. 美国国会相当于英国议会。

3) 通信[(+with)] e.g. Have you been corresponding with him?

keep track of to pay attention to someone or something so that you know what is happening to them 了解动态;记录track n. 轨道,足迹

e.g. It's difficult to keep track of all the new discoveries in medicine.

operate v. to use and control a machine or equipment; to run 操作,经营,运转,动手术

e.g. 1. Mary was experienced in operating the computers.

2. The company operates five factories.

operation n.

④Most secretaries answer phones and direct phone calls to the appropriate people. Some secretaries also handle supplies ordering for an office, and may deal with budget ing, bookkeeping, and personnel paperwork.

appropriate a. correct or suitable for a particular time, situation or purpose

e.g. I didn’t feel that this was an appropriate time to mention the subject of money. deal with to take the necessary action, especially in order to solve a problem

e.g. They should deal properly and fairly with any complaint.

do with 与what 连用

budget n. 预算,预算费v. 安排,预定;把…编入预算

⑤ Although they may not be as well-paid and respected as many higher-rank ing people, they are often very important people in their offices. They anticipate the needs of office staff, solve

problems quickly, and work so efficiently that many people do not realize how valuable they are until they leave the job.

rank n. 等级;军衔v. 排列;把…分等

Anticipate v. to expect that something will happen and be ready for it 预计,期望

e.g. It is anticipated that next year the workers' wage will increase.

⑥ Good secretaries also have excellent people skills. They can be trusted in handling confidential material, top executive s, and the day-to-day chaos that is often present in a busy office. confidential a. spoken or written in secret and intended to be kept secret

e.g. Doctors are required to keep patients' records completely confidential. executive adj. 行政的;经营的;执行的,经营管理executive board/committee执行委员会n. 经理;执行委员会;执行者;经理主管人员

chaos n. 混乱;杂乱,紊乱e.g. economic/political/domestic chaos 经济/政治/国内的混乱⑦Employment prospec ts for secretarial positions are generally good, especially for skilled individual s. Many vocational schools offer courses for people who are interested in becoming secretaries.

prospect n. a person, job, plan, etc. that has good chance of success in the future; a possibility that something you hope for will happen

e.g. I see little prospect of his recovery.

individual n. one person, considered separately from the rest of the group or society

e.g. It is important to know that the virus can be passed from individual to individual.

a. considered separately from other people or things in the same group

e.g. Each individual leaf on the tree is different.

vocational adj. 职业的,行业的

vocational education 职业教育vocational school n. 职业学校

⑧Although it is possible to pursue a secretarial position without this education, it can be challenging in a world where professions are becoming more and more specialized.

pursue v. to continue doing an activity or trying to achieve something over a long period of time

e.g. Christine pursued her acting career with great determination.

challenging a. difficult in an interesting or enjoyable way.

e.g. Teaching young children is a challenging and rewarding job.

challenge n. 挑战,怀疑v. 向....挑战

specialize vt. 使专门化;详细说明to specialize the book for children专为儿童写的书vi. 专攻,专修;专门从事;成为专家

e.g. He specializes in archaeology. 他专修考古学。

specialized a. 专业的;专门的specialized course

4)Exercises

5) Business Know-how Making a phone calls

Step 4 Reading B

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1on P24

3) Language points

newsletter n. 简报,快讯

award n. 奖品,判决win an award/many awards

v. 授予,判定e.g. The degree of B.A. was awarded to her. 她被授予文学士学位。Joint venture 合资企业

take place 发生,举行

association 联合,协会National Basketball Association

social 社会的,社交的socialize v. 参加社交活动

gaze 盯,凝视,注视,目不转睛的看常与at连用

dress code 着装规范

4) Exercise (Task 2)

Step 5 Homework

1) To finish the Language Lab on P28

2) To preview Listening & speaking、writing etc.

Unit 2 Office

Teaching objectives:

1) Improve students' Listening, Speaking and Writing abilities;

2) Listening strategy and methods;

3) Make an introduction of an Agenda.

4) Master the usages of Tenses

Teaching contents:

Listening & Speaking, Writing & Self-study Room

Teaching focuses:

1) making arrangement ;

2) introduction of an Agenda;

3) Tenses

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

Step 2 Listening & Speaking

1) Listening (Task1-5)

Ask Ss to listen the materials carefully and finish the exercises, then check the answers

2) Speaking (Task6)

① Introduce some useful expressions about making an appointment to the Ss

② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing

1) Teach Ss the writing of an agenda

2) Ask Ss to finish the exercises(Task1-2)

3) Check the answers

Step 4 Mini-project

1) Divide the whole class into several groups

2) Ask Ss to complete it after class

3) Ask some groups to present their work

Step 5 Self-study Room

1) Tenses

动词的时态:

时态是英语谓语动词通过自身的变化来表示动作发生的时间和所处的状态的各种形式。每一种“时间—方式”就构成一种时态,所以英语动词一共有16种时态,其中最常用的有5种(**表示),较常用的有4种(*表示)。现以动词为例,将英语的

16种时态列表如下:

In the part, T makes an analysis of each tense and gives some examples for them.( pay attention to each tense on some special conditions).

2) Ask students to finish Task 1-2, then check the answers.

Step 6 Homework

1) To finish exercise book of unit 2

2) To preview Unit 3

一般 进行 完成 完成进行 过去

**wrote *was/were writing *had written had been writing 现在

**write / writes **am /is/are writing **have/has written *have / has been writing 将来 **will/shall/be

going to write

will/shall/be going to be writing will/shall/be going to have written will/shall/be going to have been writing 过去将来

would/should/be

going to write would/should/be going to be writing would/should/be going to have

written would/should/be going to have been writing

Unit 3 Business Meals

Teaching objectives:

1) Grasp the main idea and structure of the text;

2) Master the key language points and grammatical structures in the text;

3) Reading strategy and methods

4) principles of table seating

Teaching contents:

Reading A & B

Teaching focuses:

1) the main idea of the reading A & B;

2) the key language points and grammatical structures in the text;

3) How to give gifts?

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

1) Check the homework

Step 2 Warming-up

1) Ask the students to read aloud warming-up task.

2) Ask Ss to match the guest names to seats A-E.

3) Table Manner in Western Countries

1) As soon as the hostess picks up her napkin (餐巾), pick yours up and lay

it on your lap.

2) The Soup Course

Dinner usually begins with soup. The largest spoon at your place is the

soup spoon. It will be beside your plate at the right-hand side.

3) The Fish Course

If there is a fish course, it will probably follow the soup. There may be a

special fork for the fish, or it may be similar to the meat fork. Often it is

smaller.

4) The Meat Course

The main course is usually served by the host himself, especially if it is

a fowl (鸡禽) or a roast which needs to be carved. He will often ask

each guest what piece he prefers, and it is quite proper to state your

preference as to lean or fat, dark (红肉) or light (白肉).

5) Using Knife and Fork

The English keep the fork in the left hand, point curved downward, and

bring the food to the mouth either by sticking the points onto it or in

the case of soft vegetables, by placing it firmly on the fork in this

position with the knife. Americans carve the meat in the same position, then lay down the knife and taking the fork in the right hand with the point turned up, push it under a small piece of food without the help of the knife and bring it to the mouth right-side-up.

6) Helping Yourself and Refusing

If a servant passes food around, he will pass the dish at your left hand so that you can conveniently serve yourself with your right hand. Never serve yourself while the dish is on your right; it is then the turn of your neighbor on the right. It is polite to take some of everything that is passed to you. But if there is something you may not like, you may quietly say: "No, thank you."

7) The Salad Course

A salad is eaten with a fork only held in the right hand with points turned up.

There is usually a special one for the salad, a little smaller than the meat fork.

8) Bread and Butter

Bread is taken in the fingers and laid on the side plate or the edge of the large

plate; it is never taken with a fork. Butter is taken from the butter dish with the butter knife and placed on the side plate, not on one's bread.

9) Other Things on the Table

When there are things on the middle of the table, such as bread, butter, jelly,

pickles, nits, candies, you should not take any until the hostess has suggested

that they be passed.

10) Leaving the Table

It is impolite for a guest to leave the table during a meal, or before the hostess gives the signal at the end. When the hostess indicates that the dinner is over, she will start to rise from her seat and all the guests rise from theirs at the same time. Step 3Reading A

1) New words and phrases

A) Read aloud the new words and the text.

B) Ask students to read the words and phrases after the teacher.

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1 on P36

3) Intensive Reading

①As a form of business entertain ing, business meals are increasingly used to build

up personal trust and confidence. Westerners do an extraordinary amount of business

over meals, from a quick breakfast to “working lunches”to cocktail reception s and

formal dinners.

entertain v. to invite people to your home for a meal or party or take your company’s

customers to have a meal, drinks, etc.; to do something that amuses or interests people

e.g. 1. I’ll entertain my friends over the weekend.

2. The child was entertaining himself with his toys.

entertainment n. n. 娱乐;消遣;款待

build up to build; to increase, or become bigger or stronger gradually

e.g. 1. They have built up a good reputation. 名声

extraordinary adj. 非凡的;特别的;离奇的;临时的;特派的

extra adv. 特别地,非常;另外

n. 临时演员;号外;额外的事物;上等产品

adj. 额外的,另外收费的;特大的extra price 附加价extra flight

formal a. appropriate for official or serious situations or occasions anyone by their first name.

e.g. 1. I only wear this suit for formal dinners.

2. Our boss is very formal; she doesn't call

② Breakfast meetings rarely last more than an hour. They imply certain urgency and are often convenient during business travels. Lunch is usually best for getting to know a guest a bit better. People do not have to talk about business, of course.

imply v. to make something understood without expressing it directly

e.g. I do not imply that you are wrong.

be good/bad/best for

③ Business meals are multi-tasking jobs which can often turn out to be nightmare s. If you want to make a lasting impression, then it pay s to be on your best behavior at any such meal. Of course, you need to be knowledgeable in your field, but you also need the style and grace to see you through these events. During a typical business meal you must be a good listener, ask and answer questions intelligently, talk about your company confidently and appear pleasant and relaxed.

multi-tasking a. 多项任务的multi- 多multimedia multifunctional

turn out to have a particular result; to happen in a particular way

e.g. 1. That man we met turned out to be Maria's second cousin.

2. Don't worry. I'm sure it will all turn out fine.

nightmare n. 噩梦,梦靥Nightmare Detective 恶梦侦探(电影名)

pay v. to bring a good result or advantage for someone

e.g. It usually pays to tell the truth.

be on your best behavior to behave as well and politely as you can, especially in order to please someone 举止有礼;行为检点

e.g. I want you to be on your best behavior at Granddad's.

knowledgeable a. (of a person) knowing a lot

e.g. Dick is very knowledgeable about wines.

learned adj. 博学的;有学问的;学术上的

grace n. 优雅;恩惠;魅力;慈悲+ful a. 优雅的,优美的

see sb. through (something) to help someone continue doing something, especially something difficult or unpleasant, until it is finished

e.g. 1. This overcoat has seen me through many severe winters.

2. He saw me through all the hard times.

④ Your mastery of good table manners comes in handy. It gives you the confidence of knowing that you can conduct yourself properly. After all, you are trying to have a conversation with your guest, not concentrating on which fork to use. Choosing the correct silverware from the variety in front of you is not as difficult as it may first appear. Always start with the knife, fork or spoon that is farthest from your plate and gradually work your way in. A simple rule to remember is that liquids are to the right and solid s are to the left.

master vt. 控制,精通n. 硕士

come in handy to be useful

e.g. I’ll put these bottles in the cupboard—they might come in handy someday.

conduct vi. 导电,带领vt. 管理;引导;表现n. 进行;行为;实施

e.g. 1. Public figures have a duty to conduct themselves responsibly.

2. The company conducted a survey to find out what their customers think about

the new product.

conduct oneself 表现

conductor n. n. 导体;售票员;领导者;管理人

concentrate on v. to think very carefully about something that you are doing

e.g. She was concentrating on her book and didn't know what had happened.

⑤Polite dining at the table is one of the codes of behavior that people in the West consider important. By mastering these skills, you become a better representative of your company, a wonderful host, and even more sought-afte r as a dinner guest.

representative n. adj. 典型的,有代表性的;代议制的n. 代表;典型;众议员

represent v. 代表,提出异议

sought-after a. wanted by a lot of people 受欢迎的,很吃香的

e.g. Doctors are the most sought-after people in the area.

sought seek sought sought 寻找

4)Exercises

5) Business Know-how Giving gifts

Step 4 Reading B

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1on P39

3) Language points

course n. 一道菜pudding 布丁grill 烧烤set menu 套餐菜单set 集合,一套,布景4) Exercise (Task 2)

Step 5 Homework

1) To finish the Language Lab on P44

2) To preview Listening & speaking、writing etc.

Unit 3 Business Meals

Teaching objectives:

1) Improve students' Listening, Speaking and Writing abilities;

2) Listening strategy and methods;

3) Make an introduction of an Agenda.

4) Master the usages of Passive V oice

Teaching contents:

Listening & Speaking, Writing & Self-study Room

Teaching focuses:

1) Asking and giving advice ;

2) Writing an invitation;

3) Passive V oice

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

Step 2 Listening & Speaking

1) Listening (Task1-5)

Ask Ss to listen the materials carefully and finish the exercises, then check the answers

2) Speaking (Task6)

① Introduce some useful expressions about making an appointment to the Ss

② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing

1) Teach Ss the writing of an invitation

2) Ask Ss to finish the exercises(Task1-2)

3) Check the answers

Step 4 Mini-project

1) Divide the whole class into several groups

2) Ask Ss to complete it after class

3) Ask some groups to present their work

Step 5

Homework

1) To finish exercise book of unit 3

2) To preview Unit 4

Unit 4 Product

Teaching objectives:

1) Grasp the main idea and structure of the text;

2) Master the key language points and grammatical structures in the text;

3) Reading strategy and methods

4) How to make a catalog ?

Teaching contents:

Reading A & B

Teaching focuses:

1) the main idea of the reading A & B;

2) the key language points and grammatical structures in the text;

3) How to make a catalog ?

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Question-answer Teaching Approach.

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

1) Check the homework

2) Dictation (Unit 3)

Step 2 Warming-up

1)work in pairs. Choose one product from each pair and explain why.

2) Ask Ss to role-play their dialogs.

3) Discuss: what factors do you need to consider before you buy a product ?

which one is the most important for you ? why ?

Suggested answers:

Before you make purchase of any product, there are some factors you should consider.

●Necessity : Do you really need this?

●Property: Do I really like this? Am I really satisfied with the quality ,color,

shape, packaging, etc.

●Price: Do I have any spare money right now? is it a bargain or is it too much

money?

●Brand : What brand is the best choice for my purchase?

●After-sales service: Does it come with a warranty?

●Shipment: How can it be sent to house?

Step 3Reading A

1) New words and phrases

A) Read aloud the new words and the text.

B) Ask students to read the words and phrases after the teacher.

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1 on P52

3) Language points

① I’d design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until I’m fully awake.

alarm n. 警报,警告器;惊慌

e.g. 1. I felt a growing sense of alarm when he didn't return that night.

2. She decided to sound the alarm. 她决定发出警报。

vt. 警告;使惊恐

snooze v. n. 小睡,打盹e.g. I often have a snooze after lunch.

target n. an aim; objective

e.g. I’ve set myself a target of saving $200 a month.

v. to make something have an effect on a particular limited group or area

e.g. The advertisement was designed to target a mass audience.

locate v. to find the exact position of something

e.g. We couldn’t locate the source of the radio signal.

location n. be located in 位于;坐落于

attempt n. an act of trying to do something make an attempt at/to do sth

e.g. He made one last attempt at the world record.

v. to try to do something that is difficult, dangerous, etc.

e.g. The book attempts to explain the origins of the war.

②As industrial designers, our job is to design products—anything and everything that's mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketch es, even doodle s, presenting to the manufacturing client their vision of what a certain product should look like.

industrial a. connected with industry 工业的,产业的an industrial accident 工伤事故industrialise v. +ism +ation the industrial revolution 工业革命

mass-produce v. to produce in large numbers using machinery

e.g. Mass-produced furniture is cheaper than furniture made by hand.

dream up设计,制造

sketch n. a simple picture that is drawn quickly and does not have many details 素描

e.g. The artist is making sketches for his next painting.

幽默短剧,小品;简报,速写

v. 画素描

doodle v. (尤指厌烦或心不在焉时)乱涂,胡写乱画

vision n. 1) imagination version 版本,译文

e.g. Have you ever had visions of great success?

2) idea

e.g. She had the same vision of him as I had.

3) sight

e.g. With my new glasses my vision is perfect!

③ The inside of an industrial designer's sketchbook usually looks like some kind of flatten ed mad scientists' laboratories, filled with doodles of various types of products. We industrial designers also create ideas with our hands, using studio materials like clay and modeling foam to show what a product should feel like.

flatten v. to become or make sth flat or flatter 使变平;把....弄平

e.g. He flattened gis hair with gel. 他用发胶把头发弄平。

studio n. 录音室,录像室,演播室 a recording studio 录音棚

④ Michelangelo “discovered”his sculpture s inside block s of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the studio material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designer's hands and eyes have already run over the surface, in one way or another, hundreds of times.

block n. 块;街区;大厦;障碍物

vt. 阻止;阻塞;限制

adj. 成批的,大块的;交通堵塞的

a chunk of a large piece of something that does not have an even shape; a large part or amount of

something

e.g. 1. a chunk of cheese

2. A huge chunk of the audience got up and left before the show.

occasional a. 偶然的,临时的

at a time一次;每次;在某时

brand-new a. new and not yet used

e.g. She bought a brand-new car for her brother as the wedding gift.

run over v. 辗过;匆匆看;复查

⑤We also try not to make the product a pain in the neck. Some products may look cool and work well—a wonderful collection of objects that subtly enhance your life, while other products may have annoying qualities that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way they're designed, in the way they look and feel. And it's industrial design that makes all that difference.

a pain in the neck a person or thing that is very annoying

e.g. What's wrong with Dave? He’s becoming a total pain in the neck.

a collection of一批,一些;收藏的;许多的;集…为一体的

subtly adv. 精细地;巧妙地;敏锐地

e.g. Not very subtly, he raised the subject of money. 他没有拐弯抹角,直接提出了

钱的问题。

subtle a. 不易察觉的,不明显的;机智的,机巧的;巧妙的

enhance v. to increase or further improve the good quality, value or status of something

e.g. This is an opportunity to enhance the good reputation of the company.

annoy v. 使恼怒,使生气 e.g. It really annoy me when people forgets to say thank you. 有人连谢谢都忘记说时我确实感觉不愉快。

annoying a. 令人厌烦的annoyed 恼怒,生气annoyance n.

outweigh v. to be more important or valuable than something else

e.g. The advantages of the plan far outweigh the disadvantages.

weigh v. vt. 权衡;考虑;称…重量

weight n. 重量overweight a. lose weight

remote a. far away from places where other people live; far away in time

e.g. 1. The farmhouse is remote from any other buildings.

2. remote database/remote access/remote control. 远程数据库/访问/控制

4)Exercises

5) Business Know-how making a Catalog

Step 4 Reading B

1) New words and phrases

A) Ask several students to read these new words and phrases

B) Ask students to read the words and phrases after their teacher

2) Skimming

A) Ask students to read the text as quickly as they can and tried to get the main idea

of this passage.

B) Ask students to read the text again , then finish Task1on P55

3) Language points

manual 手册component n. 零件,组件a. 组成的,构成的

ease n.容易,不费劲v. 放松,使安心at ease 安逸,自由自在;舒适

normal 正常的unplug v. 拔掉plug n. n. 插头;塞子;栓v. 插入

available a. 可以获得的moisture n. 水分,湿气

result in 导致in relation to 相对于

4) Exercise (Task 2)

Step 5 Homework

1) To finish the Language Lab on P60

2) To preview Listening & speaking、writing etc.

Unit 4 Product

Teaching objectives:

1) Improve students' Listening, Speaking and Writing abilities;

2) Listening strategy and methods;

3) Writing of catalogs.

4) Subject-Verb Agreement

Teaching contents:

Listening & Speaking, Writing & Self-study Room

Teaching focuses:

1) Describing products ;

2) Writing of catalogs;

3) Subject-Verb Agreement

Teaching methods: Task-based Approach;

Communicative Language Teaching;

Activity Teaching Approach;

Teaching aids: blackboard, multimedia, tape

Teaching procedures:

Step 1Greetings and revision

Step 2 Listening & Speaking

1) Listening (Task1-5)

Ask Ss to listen the materials carefully and finish the exercises, then check the answers

2) Speaking (Task6)

① Introduce some useful expressions about making an appointment to the Ss

② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing

1) Teach Ss the writing of a catalog.

2) Ask Ss to finish the exercises(Task1-2)

3) Check the answers

Step 4 Mini-project

1) Divide the whole class into several groups

2) Ask Ss to complete it after class

3) Ask some groups to present their homework

Step 5 Homework

1) To finish exercise book of unit 4

2) To preview Unit 5

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