乔布斯的演讲 3关于死亡

灏竣<星期四·品茗>第43期

乔布斯的演讲

——三个故事（下）

第三个故事,关于死亡

十七岁时，乔布斯读到一则格言，

「把每一天都当成生命中的最后一天，你就会轻松自在。」

这对他影响深远。

在过去33 年里，乔布斯每天早上都会照镜子，

自问：

「如果今天是此生最后一日，我今天要做些什么？」

每当他连续太多天都得到一个「没事做」的答案时，乔布斯就知道，必须有所改变了。

“提醒自己快死了，

是我在人生中面临重大决定时，所用过最重要

的方法。”

因为

「几乎每件事

－所有外界期望、所有的名声、所有对

困窘或失败的恐惧–

在面对死亡时，都消失了，

只有最真实重要的东西才会留下」

“提醒自己快死了，

是我所知

避免掉入畏惧失去的陷阱里最好的方法。”

「人，生不带来、死不带去，没理由不能顺心而为。」

这次演讲的一年前，乔布斯曾被诊断出癌症。做过断层扫描之后，医生预计他大概活不到三到六个月了

“医生建议我回家，好好跟亲人们聚一聚，

这是医生对临终病人的标准建议。”

“那代表你得试着在几个月内把你将来十年想跟小孩讲的话讲完。

那代表你得把每件事情搞定，家人才会尽量轻松。

那代表你得跟人说再见了。”

“我整天想着那个诊断结果，那天晚上做了一次切片，

从喉咙伸入一个内视镜，穿过胃进到肠子，将探针伸进胰脏，取了一些肿瘤细胞出来”

“我打了镇静剂，不醒人事，但是我老婆在场。她后来跟我说，当医生们用显微镜看过那些细胞后，他们都哭了，

因为那是非常少见的一种胰脏癌，可以用手术治好。

所以我接受了手术，康复了。”

“这是我最接近死亡的时候，

我希望那会继续是未来几十年内最接近的一次。”

经历此事后，乔布斯说：

“我可以比先前纯粹只是想象死亡时，

要能肯定地告诉你们下面这些…”

「没有人想死。

即使那些想上天堂的人，也想活着上天堂。」

“但是死亡是我们共同的终点，没有人逃得过。”

“这是注定的，因为死亡很可能就是生命中最

棒的发明，

是生命交替的媒介，送走老人们，给新生代开出道路。”

“现在你们是新生代，但是不久的将来，

你们也会逐渐变老，被送出人生的舞台。

抱歉讲得这么戏剧化，但是这是真的。”

“你们的时间有限，

所以不要浪费时间活在别人的生活里。”

“不要被教条所局限

盲从教条就是活在别人思考结果里。”

“不要让别人的意见淹没了你内在的心声。

最重要的，拥有追随自己内心与直觉的勇气，

你的内心与直觉多少已经知道你真正想要成为什么样的人，任何其他事物都是次要的。”

乔布斯最后的分享来自于他年轻时看过

的一本杂志《Whole Earth Catalog》，这是当年的经典读物。

“那是1960年代末期，个人计算机跟桌面版还没出现，

所有内容都是打字机、剪刀跟拍立得相

机做出来的。

杂志内容有点像印在纸上的平面Google，在Google 出现之前35年就有了。

这本杂志很理想主义，充满新奇工具

与伟大的见解。”

《Whole Earth Catalog》的停刊号出版于1970 年代中期。乔布斯对停刊号的封底记忆犹新：

“在停刊号的封底，

有张清晨乡间小路的照片，

那种你四处搭便车冒险旅行时会经过的乡间小路。”

在照片下印了行小字：

「求知若饥，虚心若愚」

“我总是以此自许。

当你们毕业，展开新生活，

我也以此祝福你们。”

The End

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讲是按照话题顺序和时间顺序来安排的。除此之外，还有空间顺序，“提出问题——分析问题——解决问题”的顺序等。大家可以根据不同演讲内容的需要来安排自己演讲稿的逻辑顺序和整体结构。 开篇出彩，吸引听众 演讲稿的开篇往往需要花费大量的功夫去设计。在写作开篇时，演讲者需要结合听众特点、演讲场合和演讲主题等因素，争取在一开始就紧紧抓住听众的注意力和兴趣。下面笔者就介绍一下基本的演讲开篇模式，供大家以后写作演讲稿参考。 演讲稿开篇的目的是吸引听众。乔布斯在他的演讲稿开篇使用的是“关联话题与听众”的方式。这是一种比较有效的方法，因为人们一般对自己的事情都很关注，和自己相关的事情也会格外留意。乔布斯在演讲开篇说道：“i am honored to be with you today for your commencement from one of the finest universities in the world. truth be told, i never graduated from college. and this is the closest i’ve ever gotten to a college graduation.”高度赞美斯坦福大学——这就是在与听众发生关联。乔布斯就是通过这种方式让听众一开始就对自己产生好感或对自己的演讲内容产生兴趣。当然，乔布斯还用了适当的幽默，更好地融洽了与听众的关系。 除了乔布斯的这种开篇方式外，我们还需要了解和掌握其他一些开篇方式：①指出演讲话题的重要性。比如要做一场关于“英语演讲的艺术”的演讲，演讲者在一开始就可以指出该演讲对于听众今后的学习、工作将会有很大帮助，甚至可以给出一些数据和实例，让听众

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和激情。“3”条关键信息现在你已经确定了你的标题，也作出了声明，下面请写出3条你希望在场的听众接收到的信息，要做到使他们不用翻看笔记就能很容易地回想起信息的内容。虽然场景5将就这个问题进一步展开深入地论述，但是亲爱的读者朋友们，请现在就记住，你的听众靠短时记忆能记住的只有3~4个要点。每个关键信息都必须有充分的素材来支持。隐喻和类比当你确定了关键信息和支持点以后，接下来应确定使用何种修辞手法，令你的叙述更有吸引力。根据亚里士多德的意见，隐喻是“迄今为止最有意义的手法”。隐喻也是一种比喻—用一个词或短语，以特征上存在某一类似之处的一个事物来指代另一事物。隐喻之隐喻性的实现基于隐喻创造者的经验和隐喻接受者的经验的相互融合。隐喻是市场营销、广告和公关宣传活动中常用的一种很有说服力的工具。乔布斯在交谈和演示中经常运用隐喻。在某次有名的采访中，乔布斯说：“电脑是我们所能想到的最出色的工具，苹果电脑就相当于21世纪人类的自行车。”专业营销人员喜欢运用跟体育相关的隐喻—“我们都为同一个团队效力”、“这不是一场分组对抗赛，这是实战”、“我们的工作已经做得非常成功，让我们继续保持下去”。虽然用体育作比喻很有效果，但是在演讲中，尽量挑战自我，标新立异，超越观众对你的期望，会收到更好的效果。我从卡巴斯基反病毒软件的广告中发现了一个新颖而有趣的隐喻。该公司刊登了整页的广告（其中之一是在《今日美国》上），画面上是一位身着盔甲的中世纪士兵，他垂

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I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: ―We have a n unexpected baby boy; do you want him?‖ They said: ―Of course.‖ My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college. And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ sa vings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required cl asses that didn’t interest me, and begin dropping in on the ones that looked interesting.

乔布斯和苹果公司的英文演讲

NOW, I am standing here to show my undying thanks to everybody present. Today,I would like to talk about Steven jobs and the Apple inc. There are three famous apples of the world.one seducing Eva, one awaken Newton，one is in jobs' hand, making him famous and rich. Owing to jobs?charismatic leadership qualities.In recent years, the company has branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. In 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. But, how can jobs get such a big success? I just want to quotesome mottos of jobs to show how can he successed. 1.Steve Jobs said: “Innovation distinguishes between a leader and a follower.”Innovation has no limits. The only limit is your imagination. It?s time for you to begin thinking out of the box. 2.Steve Jobs said:There is no shortcut to excellence.Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back. 3.Steve Jobs said: “The only way t o do great work is to love what you do. If you haven?t found it yet, keep looking. Don?t settle. 4.Steve Jobs said: “There?s a phrase in Buddhism, …Beginner?s mind.? It?s wonderful to have a beginner?s mind.”Think of beginner?s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement. 5.Steve Jobs said: “Your time is limited, so don?t waste it living someone else?s life. Don?t let the noise of other?s opinions drown out your own inner voice. And most important, have the courage to follow your heart . Live a life that YOU choose and be your own boss. So many good qualities that jobs have , making Apple the most famous company in the world. So many good qualities that jobs have , making him rich and famous. In the last few years Nokia have lost as much as ithave won in a decade. Nokia and Microsoft are engaged in a “life or death” battle with their younger and competitors Apple , who are closing in on them and became a serious threat against Nokia. So Nokia?s average selling price has been falling steadily, from $65 at the start of last year, to an expected $55 this quarter. Can an alliance solve their problems ?Sorry ,I have no idea about it. But ,I have to say that APPLE will actually attract shareholders and venture capital financiers due to it?sBeautiful design.But,I would like to hope both of them can win the war.Under competition one turns out to be more active .Futhermore, competition gives each company shows greater initiative at