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专业英语八级听力-9

(总分：100.00，做题时间：90分钟)

一、PART Ⅰ LISTENING COMPREHENSION(总题数：0，分数：0.00)

二、SECTION AMINI-LECTURE(总题数：1，分数：50.00)

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：50.00）

(1).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：Identifying）

解析：演讲人在提到广告宣传活动时，第一个步骤便是identifying and analyzing the advertising target。所填内容在文中多次出现，只要做好笔记，此题不难填入答案Identifying。

[听力原文]

Developing an Advertising Campaign

Several steps are required to develop an advertising campaign. The number of steps and the exact order in which they are carried out may vary according to an organization's resources, the nature of its product, and the types of audiences to be reached. However, the major steps in the creation of an advertising campaign are identifying and analyzing the advertising target, creating the advertising platform, developing the media plan, executing the campaign. These general guidelines for developing an advertising campaign are appropriate for all types of organizations.

A basic question that marketers must answer as they begin to develop an advertising campaign is: "Whom are we trying to reach with our message?" The advertising target is the group of people toward which advertisements are aimed. Identifying and analyzing the advertising target is critical because the other steps in developing the campaign are based on this. The advertising target often includes everyone in a firm's target market. Marketers may, however, seize some opportunities to direct a campaign at only a portion of the target market,

Advertisers analyze advertising targets to develop an information base for a campaign. Information that is commonly needed includes the location and geographic distribution of the target group;

the distribution of age, income, race, sex, and education; and consumer attitudes regarding the purchase and use both of the advertiser's products and of competing products. The exact kinds of information that an organization will find useful depend on the type of product being advertised, the characteristics of the advertising target, and the type and amount of competition. Generally, the more advertisers know about the advertising target, the more able they are to develop an effective advertising campaign. When the advertising target is not precisely identified and properly analyzed, the campaign has less chance of success.

Now let's come to the second step: creating the advertising platform. By advertising platform, we mean the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A marketer's advertising platform should consist of issues that are important to consumers. One of the best ways to determine what those issues are is to survey consumers to learn what they consider most important in the selection and use of the product involved. The selling features must not only be important to consumers; if possible, they should also be features that competitive products do not have.

A media plan sets forth the exact media to be used, specific magazines, television stations, newspapers, and so forth, and the dates and times that the advertisements will appear. To formulate a media plan, the planner selects the media for a campaign and draws up a time schedule for each medium. The media planner's primary goal is to reach the largest number of persons in the advertising target per dollar spent on media.

Media planners begin by making rather broad decisions; eventually, however, they must make very specific choices. A planner first must decide which kinds of media to use. The major kinds, are radio, television, newspapers, magazines, direct mail, outdoor displays, and mass transit vehicles. After making the general media decision, the planner selects specific categories within each medium. A toothpaste marketer, for example, might decide to use television and magazines. The marketer then must consider whether to use children's, women's daytime, family, and/or late-night adult television programming and whether to use men's, women's, teen-agers', children's, and/or general audience magazines. Finally, the planner must select the specific media vehicles. Having chosen family television programs and women's magazines, the toothpaste marketer, for instance, must select the exact television programs and stations as well as the specific women's magazines to be used.

Media planners take many factors into account as they prepare a media plan. They analyze the location and demographic characteristics of people in the advertising target, since the various media appeal to particular groups of people in particular locations. For example, there are radio stations especially for teenagers, magazines for men in the 18 to 34 age group, and television programs aimed at adults. Media planners also should consider the sizes and types of audiences reached by specific media. Several data services collect and periodically publish information about the circulation and audiences of various media.

The cost of media is an important but troublesome consideration. Planners try to obtain the best coverage possible for each dollar spent. Yet there is no accurate way of comparing the cost and impact of a television commercial with the cost and impact of a newspaper advertisement.

The content of the message sometimes affects the choice of media. Print media can be used more effectively than broadcast media to present many issues or numerous details. If an advertiser wants to promote beautiful colors, patterns, or textures, then media that offer high-quality color reproduction magazines or television should be used instead of newspapers. For example, food can look extremely appetizing and delicious in a full-color magazine advertisement, but it might look far less so in black and white.

The execution of an advertising campaign requires an extensive amount of planning and coordination. Regardless of whether an organization uses an advertising agency, a large number of people and firms are involved in the execution of a campaign. Production companies, research organizations,

media firms, printers, and commercial artists are just a few examples of the types of people and organizations that contribute to a campaign.

Implementation requires detailed schedules to ensure that various phases of the work are done on time. Advertising management personnel must evaluate the quality of the work and make improvements when necessary. In some instances, changes have to be made during the campaign to make it more effective in meeting campaign objecti

(2).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：basis/foundation critical）

解析：是个关键词，其后because从句的内容表明原因，应做好相应的记录。原文出现的是based，题目要求填入名词，故填名词形式basis，或与其意思相近的foundation。

(3).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：consumers）

解析：演讲人在谈及第二个步骤creating the advertising platform时，谈到了advertising platform 应该包含对消费者最重要的事项。空格处填consumers。

(4).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：survey/surveys）

解析：谈到如何确定issues时谈到了通过survey的方式，空格前为介词through，因此需填入名词形式的survey或surveys。

(5).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：selection/choice）

解析：在谈到formulate a media plan时，演讲人谈到the planner selects the media for a campaign，此空需要一个名词，故填入select的名词形式selection，或者其同义词choice。

(6).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：cost）

解析：在谈到factors时，演讲人提及了characteristics、cost of media和content of message三方面，空格处为第二个方面。

(7).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：content of message）

解析：此空为factors的第三个方面，即the content of message。

(8).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：coordination）

解析：在谈到execution of an advertising campaign时，演讲人说广告活动的执行需要大量的planning and coordination，空格处应填coordination。

(9).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：schedules）

解析：演讲人在结尾处提到“执行需要详细的时间表来确保……”，空格前已给出了detailed，填入原文提及的schedules即可。

(10).

Developing an Advertising Campaign

Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target

A．Have a clear idea of your advertising target

—critical: it is the (2) of other steps

B．Analyze advertising targets to develop an information base for the campaign

Ⅱ．Creating the advertising platform

Advertising platform refers to the selling points

which an advertiser thinks are important to (3)

One of the best ways to determine what the selling points are is through (4)

Ⅲ．Developing the media plan

A．Formulation of a media plan involves

—the (5) of exact media

—time arrangement with each medium

B．Factors to be considered in this step include

—characteristics of the target audience

—the (6) of media

—the (7)

Ⅳ．Executing the campaign

A．Execution of an advertising campaign requires much planning and (8)

B．Detailed (9) are required to ensure everything is done on time.

C． (10) of the quality of work is also necessary to make improvements（分数：5.00）

填空项1:__________________ （正确答案：Evaluation）

解析：原文提到“必要时，广告管理人事部必须评估工作的质量并改进”，原文出现的是evaluate，空格处应填入名词，故应将动词evaluate变为evaluation，注意要大写首字母。

三、SECTION B INTERVIEW(总题数：1，分数：25.00)

（分数：25.00）

(1).The 1920s brought the following to Americans EXCEPT ______.

A．new ideas about wars B．a feeling of independence

C．new styles of living D．a sense of freedom（分数：5.00）

A. √

解析：进入访谈后，主持人问的第一个问题便是20世纪20年代带给美国人什么?女士在回答中提及，自由感及独立感(a feeling of freedom and independence)、尝试新的生活方式(new ways of living)，其中，女士提到了年轻士兵带着新的想法回国，而不是带着新的战争观念，A是错误的。

[听力原文]

M: The nineteen twenties were a time of economic progress for most Americans. During that time, many companies grew larger, creating new jobs. Wages for most Americans increased. Many people began to have enough money to buy new kinds of products. The strong economy also created the right environment for many important changes in the day-to-day social life of Americans. The nineteen twenties are remembered now as an exciting time that historians call the "Roaring Twenties". And today, we invited Professor Smith to talk about the nineteen twenties in the United States. Hello, Professor Smith.

W: Hello.

M: What's the most important thing that the nineteen twenties brought to Americans?

W: The nineteen twenties brought a feeling of freedom and independence to millions of Americans, especially young Americans. Young soldiers returned from the world war with new ideas. They had seen a different world in Europe. They had faced death and learned to enjoy the pleasures that each day offered. Many of these young soldiers were not willing to quietly accept the old traditions of their families and villages when they returned home. Instead, they wanted to try new ways of living.

M: New ways of living?

W: Yes, new ways of living. Many young Americans, both men and women, began to challenge some of the traditions of their parents and grandparents. For example, some young women began to experiment with new kinds of clothes. They no longer wore dresses that hid the shape of their bodies. Instead, they wore thinner dresses that uncovered part of their legs. Many young women began to smoke cigarettes, too. Many women also began to drink alcohol with men in public for the first time. And they listened together to a popular new kind of music: jazz. Young people danced the Fox Trot and other new dances.

M: Were there huge changes in people's social values at that time?

W: Yes, at least among some Americans. People openly discussed subjects that their parents and grandparents had kept private. An important force behind these changes was the growing independence of American women. In nineteen twenty, the nation passed the Nineteenth Amendment to the constitution, which gave women the right to vote. Of equal importance, many women took jobs during the war and continued working after the troops returned home. Also, new machines freed many of them from spending long hours of work in the home washing clothes, preparing food, and doing other jobs.

M: Well, were there other forces which pushed the social changes?

W: Education was another important force. More and more Americans were getting a good education. The number of students attending high school doubled between nineteen twenty and nineteen thirty. Attendance at colleges and universities also increased greatly. Two inventions, the automobile and the radio also helped cause the social changes. The automobile gave millions of Americans the freedom to travel easily to new places. And the radio brought new ideas and experiences into their own homes. Probably the most important force was the continuing economic growth of the nineteen twenties. Many people had extra money to spend on things other than food, housing, and other basic needs. They could experiment with new products and different ways of living.

M: Had lives of American people been changed a lot?

W: Of course not everyone's life had been changed. Millions of Americans in small towns or rural areas continued to live simple, quiet lives. Life was still hard for many people including blacks, foreigners, and other minority groups. The many newspaper stories about independent women reporters and doctors also did not represent the real life of the average American woman. Women could vote. But three of every four women still worked at home. Most of the women working outside their homes were from minority groups or foreign countries.

M: Did people have any special interest in that background?

W: Well, people had wide interest during the nineteen twenties. People became extremely interested in exciting court trials, disasters, film actors, and other subjects. For example, millions of Americans followed the sad story of Floyd Collins, a young man who became trapped while exploring underground. Newsmen reported to the nation as rescue teams searched to find him. Even the "New York Times" newspaper printed a large story on its front page when rescuers finally discovered the man's dead body.

M: Americans are crazy about sports now. American football, baseball and basketball are the three most popular sports, and billions of people watch these matches every year. Were people interested in sports during the nineteen twenties? Who was the most famous sports star?

W: The nineteen twenties were a golden period for sports. People across the country bought newspapers to read of the latest golf victory by champion Bobby Jones. "Big Bill" Tilden became the most famous player in tennis. And millions of Americans listened to the boxing match in nineteen twenty-six between Jack Dempsey and Gene Tunney. However, the greatest single sports hero of the period was the baseball player, Babe Ruth. Ruth was a large man who could hit a baseball farther than any other human being. He became as famous for his wild enjoyment of life as for his excellent playing on the baseball field.

M: OK, thank you for talking to us in the studio. The nineteen twenties was also a time of much excellent work in the more serious arts. We will take a look in our next program at American art, writing, and building during the exciting "roaring twenties".

(2).According to the interview, which of the following is INCORRECT about young women in the 1920s? A．They didn't want to dress conservatively.

B．They smoked more cigarettes than before.

C．They drank wine with men in public.

D．They listened to jazz and danced together.（分数：5.00）

B. √

解析：在谈到年轻女士的改变时，女士提及许多年轻女士逐渐穿着新潮，展露形体，开始吸烟，并与男上在公众场合喝酒。但并没有说女士吸烟更多了，B的表述错误，是答案。

(3).According to the interview, Professor Smith indicates that ______.

A．people are reluctant to talk about privacy publicly in the 1920s

B．American women were given more rights and choices in the 1920s

C．many women were forced to join the army during the 1920s

D．the number of students attending high school decreased in the 1920s（分数：5.00）

B. √

解析：在谈到人们的社会价值是否存在巨大变化时，女士说：至少对一部分人来说是这样并进一步说，妇女得到了选举权利和就业机会；新机器缩短了女士做家务的时间，可见B的表述是正确的。

(4).Which of the following about changes in lives of American people is CORRECT?

A．People in America all witnessed a radical change in their life.

B．Blacks, foreigners, and other minority groups led an easier life.

C．The number of women reporters and doctors increased.

D．The number of women working outside the homes was still small.（分数：5.00）

D. √

解析：在谈到美国人的生活是否有了巨大改变时，女士坦然并非全部美国人的生活都有改变，并提及，仍有3/4的妇女在家里工作，可见D的表述是正确的。

(5).According to the interview, which of the following is NOT mentioned by Professor Smith? A．Music that attracted people.

B．Forces that pushed the social changes.

C．Sports that fascinated people.

D．Subjects that people were interested in.（分数：5.00）

A. √

解析：在访谈过程中，双方谈论了20世纪20年代美国的方方面面的社会变化，在节目接近尾声时还谈到了美国人的兴趣一题，并谈及体育，唯独没涉及音乐，A是答案。

四、SECTION C NEWS BROADCAST(总题数：3，分数：25.00)

（分数：10.00）

(1).As an increasing practice, American schools pay students who ______.

A．give teachers extra help B．get engaged in many activities

C．show up in class D．offer constructive advice（分数：5.00）

C. √

解析：事实细节题。新闻开篇部分提到，现在有些美国学校推出一项新举措：奖励成绩有进步的学生，甚至学生仅仅因为到学校上课就可得到奖励。因此C为正确答案。

[听力原文]

Some American schools pay teachers more if their students improve on tests. Now, there is a growing movement to pay the students, in some cases, even just for coming to class. Schools that pay students can be found in more than one-fourth of the fifty states. Other schools pay students with food or other rewards. In 2004, the city schools in Coshocton, Ohio, launched a programme. They wanted to see if paying elementary school students as much as one hundred dollars would help in passing state exams. Now, Eric Bettinger of Case Western Reserve University has reported mixed

results. Math scores increased, but only while students were able to get paid. And there was no evidence of higher scores in reading, social studies and science. Officials will decide later this year whether to continue the programme.

(2).Which of the following shows the result of the programme to pay students?

A．It has nothing to do with higher math score.

B．It works sometimes, but it's not panacea.

C．It leads to higher scores in social studies.

D．It encourages students to do better in science.（分数：5.00）

B. √

解析：推理判断题。新闻中用了mixed results来概括奖励学生这一举措的有效性，指出它能提高学生的数学成绩，但仅在实施奖励的情况下才有此效果；并且尚无证据表明它能提高学生的阅读、社会学和理科的成绩，可见它虽然有时有效，但不是万灵药，因此B正确。

What is the main idea of the news item?

What is the main idea of the news item?（分数：10.00）

(1).What is the main idea of the news item?

A．Stricter security restrictions were imposed on luggage.

B．Luggage delivery services offer travelers convenience.

C．New services caused a lot of trouble in checking luggage.

D．Airlines give travelers opportunities to fly first class.（分数：5.00）

B. √

解析：主旨大意题。新闻开头部分的bypass the hassles of checking bags表明，新的行李托运服务可免去乘客机场安检的诸多麻烦；后面提到的as headache-free as possible也说明新服务可减少航空旅行的烦扰，另外新闻从各方面介绍新服务为旅客带来的便利，因此B正确。

[听力原文]

As struggling airlines add extra-luggage fees and travelers worry about growing security restrictions, services like Luggage Forward and Luggage Free have emerged as ways to bypass the hassles of checking bags. While typically seen as a luxury, more Americans are using such options for run-of-the-mill trips. The idea behind the luggage delivery services is to make traveling as headache-free as possible.

Customers load up their suitcases as usual, with no special packaging needed. Shipping slips for luggage are mailed to them. A pickup time is scheduled, usually for a two-hour window. If the bags are being sent to a hotel, the concierge will typically call customers to let them know their belongings have arrived. Rates vary depending on the weight, distance and speed of the delivery. The new luggage delivery services promise to provide greater convenience by helping customers clear customs, track packages and pick up luggage at home. Still, the price can add up for a big order. But compared to the mess it would've caused at the airport, the price was worth it, said Kolodny, a 45-year-old resident of Great Neck, New York.

(2).What is the major drawback to the new luggage delivery services?

A．The pickup time is not scheduled. B．Extra packaging is required.

C．Valuables are easily lost. D．The price could be lower.（分数：5.00）

D. √

解析：事实细节题。新闻结尾提到，新的行李托运服务价格不菲，可见该服务的缺点主要在价格方面，因此D为正确答案。注意still等转折关系词后的内容。正确选项有时以虚拟语气的方式间接呈现，如选项D中的could be暗指不足之处。

1.A poll by Dow Jones predicted that durable goods orders in February would ______. A．drop 1.7% B．increase 1.7% C．drop 0.8% D．increase

A poll by Dow Jones predicted that durable goods orders in February would ______.

A．drop 1.7% B．increase 1.7% C．drop 0.8% D．increase

（分数：5.00）

__________________________________________________________________________________________ 解析：

08专八听力原文

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