雅思媒体广告话题词汇

Mass Media大众媒体及广告核心词汇短语Lexical Resources：

1. paparazzi 狗仔队

2. journalist/reporter 记者

3. mass media 大众媒体

4. entertainment 娱乐

5. journalism新闻业

6. the latest news 最新消息

7. exclusive news 独家新闻

8. imperative 重要的、必要的

9. news agency新闻社

10. news block out 新闻封锁

11. freedom of the press 新闻自由

12. censorship and supervising审查与监督.

13. coverage 新闻报道

14. do reportage on … 报导…

15. hit the headlines 上头条

16. issue 出版、发行

17. newsstand 报摊

18. free-lancer 自由撰稿人

19. chief editor 总编

20. editorial 社论

21. feature story 专题特写

22. newsworthy值得报道的

23. the barometer of public opinion 舆论的晴雨表

24. live broadcast 直播

25. quiz show 智力竞争节目

26. game show 游戏节目

27. variety show 综合节目

28. talk show 脱口秀

29. soap opera 肥皂剧

30. affair绯闻

31. celebrity名人

32. fame 名声

33. rise to fame 声名鹊起

34. fan 粉丝

35. invade one’s privacy 侵扰某人的隐私

36. misleading误导性的37. cheating 欺骗性的

38. in the disguise of … 打着…的幌子

39. media violence 媒体暴力

40. endanger social stability and safety 危害社会稳定和安全

41. popularity 知名度

42. scandal 丑闻

43. sensational轰动的

44. prevalent 普遍的、流行的

45. audience ratings 收视率

46. propaganda宣传

47. purify one’s soul 净化心灵

48. live in virtual would 生活在虚拟世界中

49. be a great comfort to …

对…来说是一个巨大安慰

50. provide somebody with something 给…提供…

51. meet different tastes 满足不同口味

52. follow the fashion blindly盲目追逐时尚

53. overspending 过度消费

54. international brand 国际品牌

55. be inconceivable to somebody 对…来说是难以想象的

56. impressive 给人印象深刻的

57. right to know 知情权

58. intellectual property rights 知识产权

59. purchase a product 购买商品

60. Television ad 电视广告

61. brand advertising 品牌宣传

62. brand culture 品牌文化

63. build brand loyalty 建立品牌忠诚度

64. online advertising 在线广告

65. promotion of products 产品促销

67. public service advertisement 公益广告

68. advertisement 广告

69. advertising 广告业，广告

70. customer 消费者，顾客

真题分析

1. The high sales of popular consumer goods reflect the power of advertising but not the real need of the society where such products are sold. To what extent do you agree or disagree?

2. Customers are faced with increasing amounts of advertising due to the competition among companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?

3. Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree?

4. Nowadays, advertising is having an increasing influence on our lives. Some people think that the positive effects outweigh the negative effects. Do you agree or disagree?

5.. Some people think that the detailed criminal description on newspaper and TV has bad influences, so this kind of information should be restricted on the media, To what extent do you agree or disagree?

6. Exposure to international media, such as TV, film and magazine, has a significant impact on the local culture. What do you think the impact has been? Do you agree that the advantages outweigh the disadvantages?

7. Society would benefit from banning all forms of advertising because it may be of no useful purpose, and can even be damaging to people. To some extent do you agree or disagree?

8.More images of disasters and violence are shown on TV news programmes. Discuss the reasons and what are the effects on the individual and the society?

写作素材Mass media (TV and Films)

Benefits:

1. Television is one of the primary channel of education, entertainment and communication. It was brought into our world to give us endless amounts of information.

2. TV helps us to keep the pace of the world by watching various programmes and receiving daily news.

3. TV plays an imperative role in a child’s life. It broaden s their horizons and shows them things they have never seen before.

4. Television can exert the strongest pro-social influence in the area of learning and cognitive development.

Negative effects:

1. A child who often indulges in TV does not know the difference between reality and fantasy, thus living in a virtual world .

2. The children who watch too much media violence will demonstrate aggressive and violent behaviors in later life.

3. Because of our national television habit, it is no surprise that we are raising the most sedentary and most overweight generation of youngsters in history.

4. The health consequences of this overabundance of TV viewing include an increase in obesity among children due to a sedentary lifestyle, and the flip side, an increase in dieting disorders due to the unrealistic expectations set up by thin actors on television shows and commercials.

范文学习1：

Some people believe that it is beneficial for children to spend time on TV, video and PC games, while some hold the opposite view.

Discuss both views and give your own opinion.

When it comes to whether children shall spend their spare time watching TV, videos and playing PC games, p eople’s opinions vary greatly. Some say it is basically a waste of children’s time, while others argue that children can benefit a lot from such activities.

It is firmly maintained by many parents and teachers that children’s main purpose is to pursue outstanding academic achievements at school. To beat their competitors, they must make the best use of every precious minute. Therefore, they cannot afford to indulge themselves before the “idiot box” as TV or in playing the senseless virtual games. Moreover, watching TV and playing PC games are addictive for many poorly-disciplined children, consuming their interest in study and eroding their academic aspirations.

However, many other people hold different views, arguing that if properly guided and supervised, children can expand vision and knowledge as well as foster their creativity from those fun activities. There are many educational programs on TV such as Discovery which feed children extensive knowledge in science and arts. By sparking children’s interes t and imagination in various topics, these programs are often more enlightening than textbooks. Similarly, playing PC games and watching science fiction movies can definitely stimulates children’s imagination and creativity. Many youngsters, for example, have been inspired to come up with novel inventions and become engineering elites in later life exactly with the inspirations from those sources.

From the above discussion, it is my personal perspective that if children can balance their study and fun time properly, watching TV, video programs and playing PC games will unquestionably bring them more benefits than harm. After all, books are not the only source of useful knowledge; in order to grow healthily in modern times, children need to accumulate knowledge and skills from various channels, and suitable time for relaxation and inspiration is surely more welcome than not.

范文学习2.

Nowadays, advertising is having an increasing influence on our lives. Some people think that the positive effects outweigh the negative effects.

Do you agree or disagree?

It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. Below are some arguments against this concern.

It is important to recognise that one of the key functions of advertising is to supply consumers with adequate and accurate information about all of the alternatives available to them. Every now and then, advertising is criticised on the ground that it can manipulate consumers to follow the will of the advertiser, however, evidence supports an opposing view that advertising merely promotes products that are most likely to satisfy consumers’ wants. In simple terms, it is consumers rather than advertisers who decide what are advertised.

Advertising also plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the co nsumers’ acceptance of new goods and technologies. It guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry-particularly sports, and music.

Unarguably, advertising is criticised every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under this circumstance, they can easily distinguish inferior products from quality products with their knowledge. The misleading effect of advertising will be counteracted over time.

To summarize, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.

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1. important =crucial (extremelyimportant),significant(amount or effect large enough to be important) 2. common=universal, ubiquitous(if something is ubiquitous, it seems to be everywhere) 3. abundant=ample(enough and usually extra), plentiful(enough for people's needs and wants) 4. stick=adhere, cling(hold on something tightly) 5. neglect=ignore.(difference: neglect means someone has not paid enough attention to something; ignore means no attention.) 6. near=adjacent(twothings next to each other), adjoin(the same as adjacent) 7. pursue=woo(man woos woman, old-fashioned), seek(if you seek sth, you try to obtain it. FORMAL) 8. accurate=precise(precise is exact and accurate in all details), exact(correct in every detail) 9. vague=obscure(unknown or known by only a few people) 10. top=peak, summit

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appropriate bear much analysis 5.好处：advantage benefit merit positive side upside boon pros 6.弊端：disadvantage defect demerit negative side downside flaw drawback cons 7.肯定：undoubtedly indeed undeniably there is no denying that 8.不确定：be likely to potentially presumably 9.重要的：essential significant vital crucial

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犯罪类: Law-abiding守法的 Defendant被告 Jury陪审团 Offender违法者 Victim受害者 Barrister律师 Judge法官 Witness目击者 Commit a crime犯罪 Prosecute起诉 Charge sb with……指控某人犯有……Appear in court出庭 Plead innocence做无罪辩护 Acquit宣告……无罪 Apply for parole申请保释 Be sentenced to10years in prison被判十年监禁 Misdeed不端行为，罪行 A guilty verdict有罪宣判 Retribution报应、惩罚 Life sentence无期徒刑 Capital punishment死刑 Burglary入室盗窃 Robbery抢劫 Shoplifting商店行窃 Vandalism故意破坏公物 Murder谋杀 Hijack劫持 Terrorism恐怖主义 Pick-pocketing扒窃 Smuggling走私 Serious crime严重犯罪 Petty crime轻微犯罪 Embezzle盗用、挪用（公款公物）Rehabilitation（罪犯的）改过自新 Bribe sb with…用……贿赂某人 教育类话题词汇: Compulsory education义务教育Vocational education职业教育 Academic performance学业表现 Non-academic affairs与学习无关的事情Puppy/calf love早恋Corporal punishment体罚 Tuition fee学费 Parents’supervision父母的管教 Individual tutorship个人辅导 Turning point转折点 The pursuit of knowledge追求知识Maintain/disrupt classroom order维护/扰乱课堂秩序 Coeducational男女共校制度 Single sex establishment单一性别学校Generation gap代沟 Indulge in沉溺于…… Play truant逃课 Broaden one’s horizon开阔视野 the hardness and bitterness of life生活的艰辛和苦难 Appropriate advice and guidance恰当的建议和指导 Cultivate independence培养独立性 A good habit of frugality节约的好习惯Distinguish right from wrong辨别是非Shoulder the responsibility承担责任 be prone to do容易做某事 Go astray误入歧途 Violate social conventions and laws违反社会习俗和法律 Cast a shadow on one’s heart在心中留下阴影 Resist the temptation of sth.抵制……的诱惑Interpersonal skills人及交往的技巧 Peer pressure同辈的压力 Formative years性格成型期 Physically and emotionally immature身心不成熟 A sense of superiority优越感 Socially adaptable能适应社会的 Adjust teaching methods调整教学方法Exert a negative impact on产生消极的影响Juvenile crime青少年犯罪 A sense of belongings归属感 Qualified and experienced teachers称职、有经验的老师 First class teaching facilities一流的教学设施Education reform教育改革