苹果APP STORE产品上架以及审批流程
苹果APP STORE 产品上架以及审批流程
该文档供参考，实际页面随时会有改动，以实际官网页面为准，但是流程基本是一样的。
一、整个流程涉及的时间点：
IDP注册审批（1-2周）(公司已有账号，忽略) 产品提交后审批（1-2周）
如果审批不通过，会有邮件通知并告知哪里审批不通过，改好后重新提交审批（又是1-2周）。
二、需要特别注意的点：
1、产品稳定性，不要动不动就崩溃，这样会审批不通过
2、按钮等一看就懂，且可用
3、Appstore上较多的小应用就不要放了，审批比较难通过
4、比较有创意的应用审批比较容易通过
5、产品版本号不要包含如下：build，version，beta
三、详细的产品上架以及审批流程：
1、先在iPhone DevCenter上注册成为iphone develope（公司已经有账号）
2、现在我们在浏览器中输入https://www.wendangku.net/doc/156608744.html,
3、登录，进入Manage Your Applications，如下图
4、点击Add New Application，如下图，添加一个新的App
5、
6、重要提醒：此页的配置將会应用到此iTunes Connect账号下的所有应用程序，其中包括两个主要配置项：主语言和公司名称。切记：一旦这两项配置提交后，以后就不能修改了！
图中的A是主语言配置项：即用戶稍后输入程序详细数据所会使用的主要语言。
图中的B是公司的名称：对于个人开发者，建议尽量起一个有趣的，容易记的名称吧，不要省事的就用自己的账号名，除非你的账号名也很有特色：）
7、上步的两项配置完成后，选择 Continue继续下面的配置，即出口产品承诺的页相关的配置。
這是由于美国法律对加密算法等的要求，如果你的应用程序沒有涉及到加密啥的，可以选择No，就可以跳過了。（一般开发者而言，做点小工具、小游戏啥的，应该不会涉及到加密，因此可以直接skip跳过，继续下面的內容）。
如果的确有涉及到加密，那么请选择Yes，而后回答两到三个关于用的加密算法的具体问题，而后根据需要还要提供相关的文档，当Apple认为都OK了，那么才能继续下面的配置，这就比较麻烦了，所以如果是个人开发者，沒有特殊的要求的话，就別搞啥子加密了，那样会自找麻烦哦。
8、我们继续，下面就是提交程序时的核心数据了，即概要数据配置页面，如下图所示（图是网上找的，主要看格式吧）：
对设备的要求（Device Requirements）：
这就要根据你的应用程序的类型來做出选择了，比如如果你的应用程序跟电话功能结合的很紧密，那么就请不要选择iPod，否则用戶下载了，卻不能用，那就不好了。还有，请切记要给出明确的说明，此应用所支持的iPhone的版本信息，目前iPhone已经到4.x了。Apple 要求，新提交的应用必须支持4.0以上的系统，否则审查是通不过的了。
其中的必填项包括：程序名(App Name），唯一标示（SKU Number）
A.程序名(Application Name）：
這一项中所填的內容，必须和你的程序安裝在iPhone或者iPod中后显示的程序名是一致的，否则无法通过Apple的审查。
B.唯一标示（SKU Number）：
这个字符串可以是任意格式的，但是建议使用Apple ID中的定义，试用URL格式的标示串，如：com.xxx.getst。影响到产品在APPSTORE的url链接。
其中的必填项包括：产品的发布日期以及价格以及销售区域
9、定价
想要收钱吗？想的話，就给自己的程序定个价，不想的话也很好啊，那就选择Free，供人免费下载，呵呵。估计大多数人还是想着挣些小钱吧，那就选一个合适的价位吧。
注意：Apple提供的这个App Store可不是免费的啊，所以它要从你的收入中提成的！Apple采用7:3分成，即开发者得到总收入的7成，Apple得到剩余的3成。Apple就是这样的强势！
10、地域选择
这个地方，可以选择另外一个输入用戶应用程序数据的語言，如果你的应用程序支持多语言，那么强力建议此处增加相应的语言的描述，否则，English這個主语言就够了
版本信息：版本信息（Version Number），程序描述(Description），主要分类（Primary），子分类（subcatepory），关键字（Keywords），版权（Copyright），技术支持网址（Support URL），技術支持Email（Support Email Address）。
这个此页需要填写的内容，有如下需要注意的地方：
A.版本信息（Version Number）：
这个就无需多说了，一般都从1.0开始。
B.程序描述(Description）：
虽然我们之前选择了主语言，一般为English，但是此处，我们同样可以用两种或多种语言输入对自己程序的描述。对于此项具体的內容，这是消费者了解这个应用的很重要的描述，同时对其做出购买決定的影响也是很大的，所以尽量言简意核、引人入胜吧。
注意：此处不要给一些关键字的列表！为了提高搜索的可見性，开发者输入尽量多的关键字是无可厚非的，但这里绝不是输入关键字的理想的场所，毕竟这个简单描述是用来给消费者看的，本页的下面专门提供了供用戶输入关键字的地方！
C.主要分类（Primary category）：
这个很简单，根据所开发的程序类型选择合适的分类，比如：电纸书（Book）、小工具（Utilities）、音乐（Music），旅游（Travel），游戏（Games）等等。
此页还提供了子分类（subcategory）的选择，这可以更加准确的描述程序类型，比如游戏的子类包括：纸牌（Card），运动（Sports）等等。
D.关键字（Keywords）：
开发者可以输入尽量多、准确的关键字以便提高程序被搜索的概率！但最多不能超过100个字符。所以要选择合适的，站在消费者的角度，注意消费者很可能不是技术人员！所以这里的关键字一定不要太多技术术语了！
E.版权信息：
这就是刚才起到那个公司名称的官方名称了
F.技术支持URL和Email（Support URL和Support Email Address）：
这两项內容是必须提供的，Email相信都回有的，Support URL，就是产品的网站，或
者介绍的网页，如果沒有的话，最简单的辦法就是到某個有名的博客站上申请一個账号，然後把博客的地址写进去就好了！
11、对程序的评级
Apple提供了好几个评级的标准，开发者需要根据所开发程序的实际情況进行相应的选择，比如是否包含成人內容等，而后该页会根据用戶的选择给出相应的程序评级，这个大家根据实际情況填写就好了，沒有什么好坏之分，开发者自己体会吧，呵呵。
12、上传数据
完成了上面的数据收集后，Apple就要求用戶上传相应的程序文件以及截屏图了。关于这部分，用戶只需要根据提示，上传相应的文件即可，包括：
程序文件：是个zip包，该包中只包含编译成功的app文件。
512的图标：这是个jpg格式的大图标，用于在Apple Store中的显示。
程序截图：主截图以及最多4個其他截图。
再次强调一下，截图是重中之重！尽量給用戶展示出最好的界面！
13、检查页面
当所有的上述页面都完成后，我们可以在这个最后的页面再次检查一下我们所填入的內容是否完整、正确，毕竟这可是商品的包装啊！只有好的包装才能吸引消费者的目光，从而才会产生潜在的收入。
点击提交后，我们退出编辑界面，回到了此篇第二幅图所示的界面，程序处于In Review 的状态！
一般而言，Apple会在1-2周内通过Email通知你审查的结果，如果通过了，那么此处就变为了Ready for Sale状态，那么你就可以在iTunes中搜索到自己的应用程序了。如果沒有通过，此处会是Rejected状态，Apple会通过邮件给出原因，开发者需要根据邮件中的描述做出修改后，再次提交申请。
整个上架发布流程到此结束。
苹果上架的官方审批规则请看下面的网站（需要有IDP登陆）：https://www.wendangku.net/doc/156608744.html,/appstore/guidelines.html
没有账号的看后面吧，我也贴出来。
Apple App Review Guideline
Introduction 介绍
We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially – for tens of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your app and speed you through the approval process when you submit it.
我们很高兴，你要投资你的才能和时间来开发应用程序的操作系统。它一直是一个有益的经验-专业和财政–数以万计的开发者，我们想帮助你加入该集团成功的。我们已经出版了我们的应用程序商店审查准则的希望，他们会帮助你避开问题你发展你的应用程序和速度通过审批程序当您提交。
We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:
我们认为，应用不同的书籍或歌曲，我们没有牧师。如果你要批评宗教，写一本书。如果你想描述，写一本书或一首歌，或创建一个医疗程序。它可以变得很复杂，但我们决定不允许某些类型的内容的应用程序商店。它可以帮助保持我们的一些更广泛的主题思想：
?We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.
?
?We have over 350,000 apps in the App Store. We don't need any more Fart apps.
If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted.
?If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
?We will reject Apps for any content or behavior that we believe is over the line.
What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
?If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
?If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the
ratings) your apps will be removed from the store and you will be expelled from the developer program.
?This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.
Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.
Table of Contents
1. Terms and conditions
2. Functionality
3. Metadata, ratings and rankings
4. Location
5. Push notifications
6. Game Center
7. iAds
8. Trademarks and trade dress
9. Media content
10. User interface
11. Purchasing and currencies
12. Scraping and aggregation
13. Damage to device
14. Personal attacks
15. Violence
16. Objectionable content
17. Privacy
18. Pornography
19. Religion, culture, and ethnicity
20. Contests, sweepstakes, lotteries, and raffles
21. Charities and contributions
22. Legal requirements
1. Terms and conditions
? 1.1
As a developer of applications for the App Store you are bound by the terms of
the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any
other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.
2. Functionality
? 2.1
Apps that crash will be rejected
应用程序崩溃将被拒绝
? 2.2
Apps that exhibit bugs will be rejected
表现出的错误，将被拒绝的应用程序
? 2.3
Apps that do not perform as advertised by the developer will be rejected
不执行由开发商发布的应用程序将被拒绝
? 2.4
Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected
无证或隐蔽的特点与应用程序的描述不一致的应用程序，包括将被拒绝
? 2.5
Apps that use non-public APIs will be rejected
使用非公开的API的应用将被拒绝
? 2.6
Apps that read or write data outside its designated container area will be rejected
读取或写入其指定的容器区域外的数据将被拒绝
? 2.7
Apps that download code in any way or form will be rejected
以任何方式或形式的下载代码将被拒绝
? 2.8
Apps that install or launch other executable code will be rejected
安装或启动其他可执行代码将被拒绝
? 2.9
Apps that are "beta", "demo", "trial", or "test" versions will be rejected
“试用”，“演示”，“审判”，或“测试”版本将被拒绝
? 2.10
iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution
? 2.11
Apps that duplicate apps already in the App Store may be rejected, particularly if
there are many of them, such as fart, burp, flashlight, and Kama Sutra apps.
? 2.12
Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
? 2.13
Apps that are primarily marketing materials or advertisements will be rejected
? 2.14
Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
? 2.15
Apps larger than 20MB in size will not download over cellular networks (this is
automatically prohibited by the App Store)
? 2.16
Multitasking apps may only use background services for their intended purposes:
VoIP, audio playback, location, task completion, local notifications, etc.
? 2.17
Apps that browse the web must use the iOS WebKit framework and WebKit
Javascript
? 2.18
Apps that encourage excessive consumption of alcohol or illegal substances, or
encourage minors to consume alcohol or smoke cigarettes, will be rejected
? 2.19
Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
? 2.20
Developers "spamming" the App Store with many versions of similar apps will be
removed from the iOS Developer Program
? 2.21
Apps that are simply a song or movie should be submitted to the iTunes store. Apps
that are simply a book should be submitted to the iBookstore.
? 2.22
Apps that arbitrarily restrict which users may use the app, such as by location or
carrier, may be rejected
3. Metadata (name, descriptions, ratings, rankings, etc)
? 3.1
Apps or metadata that mentions the name of any other mobile platform will be
rejected
? 3.2
Apps with placeholder text will be rejected
? 3.3
Apps with descriptions not relevant to the application content and functionality will be rejected
? 3.4
App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
? 3.5
Small and large app icons should be similar, so as to not to cause confusion
? 3.6
Apps with app icons and screenshots that do not adhere to the 4+ age rating will be
rejected
? 3.7
Apps with Category and Genre selections that are not appropriate for the app content will be rejected
? 3.8
Developers are responsible for assigning appropriate ratings to their apps.
Inappropriate ratings may be changed/deleted by Apple
? 3.9
Developers are responsible for assigning appropriate keywords for their apps.
Inappropriate keywords may be changed/deleted by Apple
? 3.10
Developers who attempt to manipulate or cheat the user reviews or chart ranking in
the App Store with fake or paid reviews, or any other inappropriate methods will be
removed from the iOS Developer Program
? 3.11
Apps which recommend that users restart their iOS device prior to installation or
launch may be rejected
? 3.12
Apps should have all included URLs fully functional when you submit it for review,
such as support and privacy policy URLs
4. Location
? 4.1
Apps that do not notify and obtain user consent before collecting, transmitting, or
using location data will be rejected
? 4.2
Apps that use location-based APIs for automatic or autonomous control of vehicles,
aircraft, or other devices will be rejected
? 4.3
Apps that use location-based APIs for dispatch, fleet management, or emergency
services will be rejected
? 4.4
Location data can only be used when directly relevant to the features and services
provided by the app to the user or to support approved advertising uses
5. Push notifications
? 5.1
Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected
? 5.2
Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected
? 5.3
Apps that send Push Notifications without first obtaining user consent will be rejected
? 5.4
Apps that send sensitive personal or confidential information using Push Notifications will be rejected
? 5.5
Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
? 5.6
Apps cannot use Push Notifications to send advertising, promotions, or direct
marketing of any kind
? 5.7
Apps cannot charge users for use of Push Notifications
? 5.8
Apps that excessively use the network capacity or bandwidth of the APN service or
unduly burden a device with Push Notifications will be rejected
? 5.9
Apps that transmit viruses, files, computer code, or programs that may harm or
disrupt the normal operation of the APN service will be rejected
6. Game Center
? 6.1
Apps that display any Player ID to end users or any third party will be rejected
? 6.2
Apps that use Player IDs for any use other than as approved by the Game Center
terms will be rejected
? 6.3
Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game
Center will be removed from the iOS Developer Program
? 6.4
Game Center information, such as Leaderboard scores, may only be used in apps
approved for use with the Game Center
? 6.5
Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
? 6.6
Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected
? 6.7
Apps that transmit viruses, files, computer code, or programs that may harm or
disrupt the normal operation of the Game Center service will be rejected
7. iAds
?7.1
Apps that artificially increase the number of impressions or click-throughs of ads will
be rejected
?7.2
Apps that contain empty iAd banners will be rejected
?7.3
Apps that are designed predominantly for the display of ads will be rejected
8. Trademarks and trade dress
?8.1
Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List
?8.2
Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be
rejected
?8.3
Apps which appear confusingly similar to an existing Apple product or advertising
theme will be rejected
?8.4
Apps that misspell Apple product names in their app name (i.e., GPS for Iphone,
iTunz) will be rejected
?8.5
Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided
upon request
?8.6
Google Maps and Google Earth images obtained via the Google Maps API can be
used within an application if all brand features of the original content remain unaltered and fully visible. Apps that cover up or modify the Google logo or copyright holders
identification will be rejected
9. Media content
?9.1
Apps that do not use the MediaPlayer framework to access media in the Music
Library will be rejected
App user interfaces that mimic any iPod interface will be rejected
?9.3
Audio streaming content over a cellular network may not use more than 5MB over 5
minutes
?9.4
Video streaming content over a cellular network longer than 10 minutes must use
HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream
10. User interface
?10.1
Apps must comply with all terms and conditions explained in the Apple iOS Human
Interface Guidelines
?10.2
Apps that look similar to apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected
?10.3
Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected
?10.4
Apps that create alternate desktop/home screen environments or simulate multi-app
widget experiences will be rejected
?10.5
Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected
?10.6
Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If
your user interface is complex or less than very good, it may be rejected
11. Purchasing and currencies
?11.1
Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected
?11.2
Apps utilizing a system other than the In App Purchase API (IAP) to purchase content, functionality, or services in an app will be rejected
Apps using IAP to purchase physical goods or goods and services used outside of
the application will be rejected
?11.4
Apps that use IAP to purchase credits or other currencies must consume those
credits within the application
?11.5
Apps that use IAP to purchase credits or other currencies that expire will be rejected
?11.6
Content subscriptions using IAP must last a minimum of 7 days and be available to
the user from all of their iOS devices
?11.7
Apps that use IAP to purchase items must assign the correct Purchasability type
?11.8
Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected
?11.9
Apps containing "rental" content or services that expire after a limited time will be
rejected
?11.10
Insurance applications must be free, in legal-compliance in the regions distributed,
and cannot use IAP
?11.11
In general, the more expensive your app, the more thoroughly we will review it
?11.12
Apps offering subscriptions must do so using IAP, Apple will share the same 70/30
revenue split with developers for these purchases, as set forth in the
Developer Program License Agreement.
?11.13
Apps that link to external mechanisms for purchases or subscriptions to be used in
the app, such as a “buy" button that goes to a web site to purchase a digital book, will be rejected
?11.14
Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as
long as there is no button or external link in the app to purchase the approved
content. Apple will not receive any portion of the revenues for approved content that
is subscribed to or purchased outside of the app
12. Scraping and aggregation
?12.1
Applications that scrape any information from Apple sites (for example
from https://www.wendangku.net/doc/156608744.html,, iTunes Store, App Store, iTunes Connect, Apple Developer
Programs, etc) or create rankings using content from Apple sites and services will be rejected
?12.2
Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed ?12.3
Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected
13. Damage to device
?13.1
Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected
?13.2
Apps that rapidly drain the device's battery or generate excessive heat will be
rejected
14. Personal attacks
?14.1
Any app that is defamatory, offensive, mean-spirited, or likely to place the targeted
individual or group in harms way will be rejected
?14.2
Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary
15. Violence
?15.1
Apps portraying realistic images of people or animals being killed or maimed, shot,
stabbed, tortured or injured will be rejected
?15.2
Apps that depict violence or abuse of children will be rejected
?15.3
"Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity
?15.4
Apps involving realistic depictions of weapons in such a way as to encourage illegal
or reckless use of such weapons will be rejected
?15.5
Apps that include games of Russian roulette will be rejected
16. Objectionable content
?16.1
Apps that present excessively objectionable or crude content will be rejected
?16.2
Apps that are primarily designed to upset or disgust users will be rejected
17. Privacy
?17.1
Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will
be used
?17.2
Apps that require users to share personal information, such as email address and
date of birth, in order to function will be rejected
?17.3
Apps that target minors for data collection will be rejected
18. Pornography
?18.1
Apps containing pornographic material, defined by Webster's Dictionary as "explicit
descriptions or displays of sexual organs or activities intended to stimulate erotic
rather than aesthetic or emotional feelings", will be rejected
?18.2
Apps that contain user generated content that is frequently pornographic (ex "Chat
Roulette" apps) will be rejected
19. Religion, culture, and ethnicity
Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected
?19.2
Apps may contain or quote religious text provided the quotes or translations are
accurate and not misleading. Commentary should be educational or informative
rather than inflammatory
20. Contests, sweepstakes, lotteries, and raffles
?20.1
Sweepstakes and contests must be sponsored by the developer/company of the app
?20.2
Official rules for sweepstakes and contests, must be presented in the app and make it clear that Apple is not a sponsor or involved in the activity in any manner
?20.3
It must be permissible by law for the developer to run a lottery app, and a lottery app must have all of the following characteristics: consideration, chance, and a prize
?20.4
Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be
rejected
21. Charities and contributions
?21.1
Apps that include the ability to make donations to recognized charitable organizations must be free
?21.2
The collection of donations must be done via a web site in Safari or an SMS
22. Legal requirements
?22.1
Apps must comply with all legal requirements in any location where they are made
available to users. It is the developer's obligation to understand and conform to all
local laws
?22.2
Apps that contain false, fraudulent or misleading representations will be rejected