AMA广州最新公开课课表
No.
高层领导发展系列
Executive Leadership
Development
内容
Content
Days Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
Price
/person
1领导力实践
Leadership in Practice
实践领导者应该具备的行为方式
Practice Leadership Behaviors That Construct a
Leader
29-104200
2企业竞争战略
Corporate Competitive Strategy
制定企业整体中长期最高战略方针的系统思维
方法 Systematic
Approach to Develop Mid-term and Long-term
Corporate Strategies
28-94200
3企业MBA
Corporate MBA
培养高潜质的高层主管及储备高层干部的最实
际的课程
Most Practical Workshop for Developing Promising
Senior Managers and Future Senior Leaders
5
4-
5/17-
19
10800
管理系列
Management Development
1基层经理的六个法宝
Six Arks for First-line Managers
所有经理人生存必备的能力
Basics for All Managers to Survive
217-1813-1413-143200
2高绩效经理人的六个加速器
Six Accelerators of High Value
Managers
推动经理人快速迈向绩效颠峰的6个能力
6 Competencies Expediting Managers to the Peak of
Performance
229-3026-2722-233600
36个信任沟通的好习惯
6 Trust Based Communication
Habits
使您的沟通事半功倍，轻松作好人际关系
Double Your Communication Effectiveness Towards
Favorable Interpersonal Relationship
226-2723-243200
项目管理系列
Project Management
1项目管理 I - 原理与技巧
PM I - Principles and Techniques
让你迅速掌握项目管理的基本技能
Rapidly Grasp the Basic Project Management Skills
222-2312-133200
2项目管理 II - 项目与项目经理
PM II - Project and Project
Manager
掌握项目管理的实用技巧与工具，挑战高难度
的项目任务
Master Practical PM Skills and Tools to Tackle
Arduous Projects
217-1819-203600
2004年公开课程排期表-广州
2004 Public Seminar Schedule (GuangZhou)
备注年
备注:
为庆祝美国管理协会（中国）广州办事处正
式成立，AMA CHINA 2004年在中国南方地区
新推出公开课特惠方案，谨以最强的师资、
最实用、有效、领先的课程，最适当的价格
为企业的人才提供战略服务。
1、公司特惠方案：
* 一次性购买6万元的公开培训课程，您
将享受到7折的优惠价格
* 一次性购买4万元的公开培训课程，您
将享受到7.5折的优惠价格
* 一次性购买2万元的公开培训课程，您
将享受到8折的优惠价格
如在有效期内将所购公开课培训金额全
部消费或超出，您将能得到：
* AMA CHINA VIP个人会员资格
* 一年四次的M World杂志（英文）
* AMACOM年度系列丛书（中文版）一套
若在有效期内未消费完所购公开课培训
课程的金额，我们将退还所剩金额的90%；
特惠方案自选购的金额汇入我公司之日
起开始计算；
此特惠方案只适用于公开课程。
2、学员特惠方案：
* 凡在开课前一个月报名并完成付费的
学员，我们将赠送1本AMACOM丛书，由学员
自选。
* 凡参加AMA-China公开课的学员，您都
将获得三个月免费会员资格；
美国管理协会（中国）
—亚太管理培训中心
https://www.wendangku.net/doc/1a1708271.html,
电话：021-*********330/321
传真：021-********
电子邮件：service@https://www.wendangku.net/doc/1a1708271.html,
人力资源系列Human Resources and
Training
内容
Content
Days Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
Price
/person
1培训师培训
Train the Trainer
成为企业培训师的专业技能培训
Develop Corporate Trainers' Professional Skills
230120-213600
2培训师培训进阶班
Advanced TTT
塑造培训风格,成为企业优秀的培训师
Develop Personal Style and Become Excellent
Corporate Trainer
328-3015-176300
3顾问式培训 (英语)
Train the Consul-trainer 企业培训师诊断与分析组织发展关键问题的最
佳利器
Cultivate Corporate Trainers' Critical Ability to
Diagnose Problems in Organizational Development
39-117200
营销系列Marketing
内容Content
1市场1-2-3
Marketing 1-2-3
带有沙盘模拟的市场基础课程，为非市场背景
人员特设
Marketing Basics with Simulation Tool Specially
Designed for Non-marketing People
225-263600
2高效产品经理
Effective Product Manager
提供成为高效产品经理的必备技能与工具
Transfer Necessary Skills and Tools to Product
Managers
215-169-103600
3市场竞争战略
Marketing Competitive Strategy
制订制胜的营销计划和市场突破战略
How to Develop Winning Marketing Plans and
Breakthrough Strategies
215-1616-173600
No.
销售系列Sales Effectiveness
1影响式销售
Influence-based Selling
影响客户购买决策的销售技巧
Selling Skills That Can Influence Customers' Buying
Decision
224-2511-123200
2策略性销售
Strategic Selling
赢得大客户关系的成功销售秘诀
Secrets of Relationship in Winning Key Accounts
226-2720-213600
个人发展系列
Personal Effectiveness
1创新无极限
Innovation for Breakthrough
创造性地解决工作中的挑战
Generate Innovative and Creative Solutions to Work
Related Challenges
227-283600
2高明的演讲技巧
Effective Presentation Skills
成功的演讲技巧，使您的工作无往不利
Powerful Presentation Skills Contributing to Your
Career Success
219-2018-193600
3六顶思考帽
6 Thinking Hats
神奇的个体思考和群体思考工具
Magic Individual and Group Thinking Tool
228-294800
2004年公开课程排期表-广州
2004 Public Seminar Schedule (GuangZhou)
Notes:
To celebrate the establishment of our Guang
Zhou Office, AMA China promotes public
seminar in South China in 2004. Here you will
find the best trainers, the most practical and
effective courses with the most attractive price.
1. Peference Clause for Corpration：
* 30% discount for 60,000 RMB purchase in
one lump
* 25% discount for 40,000 RMB purchase in
one lump
* 20% discount for 20,000 RMB purchase
in one lump
If you use up or exceed your prepaid sum in
the valid period after the payment, you will get
the following gifts:
*AMA (China) VIP Individual Membership
*Quarterly Magazine M World (English)
*The AMACOM serial (Chinese) of the year
If you do not use up your prepaid sum in
the valid period after the payment, you can
get 90% of the remaining amount returned;
Preference Clause will be valid since your
money is remitted to our account,and it is only
applicable to public seminars.
2、Peference Clause for Participants：
* Participants who sign up and pay the
tuition one month before the seminar are given
one book from the AMACOM serial at their
free choice.
* Participants of AMA public seminars are
given three-month membership for free.
American Management Association (China)
-Asia Pacific Management Institute
https://www.wendangku.net/doc/1a1708271.html,
Tel：021-*********330/321
Fax：021-********
E-mail：service@https://www.wendangku.net/doc/1a1708271.html,