mkt syllabus 翻译

文锦渡301 Rev.9/3/2011

Marketing Principles (3 cr)市场营销原理（3河）

Fall Semester 2011秋季学期2011

Cohort: VD (2010-f-1, 2010-f-5)队列：性病（2010 - F - 1，2010年F - 5）

Lecture Meetings: Tuesday演讲会：星期二

2:00 – 3:50 pm下午2:00 - 3:50

Building 4, Room 4054号楼405室

Thursday星期四

2:00 – 3:50 pm下午2:00 - 3:50

Building 4, Room 4054号楼405室

Required Text:Marketing , WM Pride and OC Ferrell.需

要的文字：市场营销，WM傲慢与业主立案法团费雷尔。

15th Edition (International).第15版（国际）。

South-Western Cengage Learning.西南Cengage学习。

ISBN: 978-0-324-83426-0.ISBN：978-0-324-83426-0。

Required Action: Activate Blackboard access for this course.要求采取的行动：激活本

课程的黑板访问。

Additional Resources : Purdue University Online Writing Lab (APA style guide)其他资源：美国普渡大学在线写作实验室（APA风格指南）

https://www.wendangku.net/doc/3115023772.html, https://www.wendangku.net/doc/3115023772.html,

Professor: Jeffery Hittler教授：杰弗里Hittler

Phone: 136********联系电话：136********

Primary E-mail: Blackboard主电子邮件：黑板

Secondary E-mail: jeff.hittler@https://www.wendangku.net/doc/3115023772.html,辅助电子邮件：jeff.hittler @ https://www.wendangku.net/doc/3115023772.html,

Office Hours: 11:00 am – 12:00 pm Monday-Thursday and by appointment办公时间：

上午11:00 -下午12:00周一至周四及委任

Recitation Sessions Instructors背诵会话导师

Graduate Teaching Assistant (GTA): Josh Justice研究生教学助理（GTA）：乔什司法

Phone: 158********联系电话：158********

E-mail: joshjusticesias@https://www.wendangku.net/doc/3115023772.html,电子邮件：joshjusticesias@https://www.wendangku.net/doc/3115023772.html, Cooperating Teacher (CT): Brian Chima合作教师（CT）：布赖恩CHIMA

Phone: 151********联系电话：151********

E-mail: brianchimasias@https://www.wendangku.net/doc/3115023772.html,电子邮件：brianchimasias@https://www.wendangku.net/doc/3115023772.html,

Course Description :课程简介：

This course examines marketing planning and decision making from the firm's and the consumer's points of view; marketing concepts and their company-wide implications; and the integration of marketing with other functions of the organization.本课程探讨营销策划，并从公司和消费者的角度作出的决定;的营销理念和公司范围内的影响;和整合营销与该组

织的其他职能。The course also explores market structure and behavior and their relationship to marketing strategy and implementation.当然也探讨市场结构和行为及其相互关系的营销策略和执行。

Course Objectives :课程目标：

?Describe the marketing mix of product, price, place, and promotion and give examples of this mix and other marketing strategies at work in the modern

organization.描述的产品，价格，地点，和促销的营销组合，并举例说明这种混

合和其他营销策略，在现代组织中的工作。

?Discuss prominent marketing issues that managers encounter on a daily basis.讨论突出的营销经理每天遇到的问题。

?Participate on a team and share equally in team responsibilities.参与对一个团队，分享团队的职责同样。

?Research and write a comprehensive marketing plan.研究和编写一个完整的营销计划。

?Demonstrate mastery of marketing concepts on examinations.示范掌握考试的营销理念。

Requirements :要求：

?Bring your SIAS/FHSU identification with you to each and every class.将SIAS / FHSU你识别每类。You MUST have an accepted picture ID to take all exams.

你必须有一个接受的照片的身份证件，采取一切考试。Failure to have proper ID

for an exam results in a zero.如果有正确的ID考试成绩在零。

?Utilize Blackboard to communicate with your professor and classmates.利用黑板与你的教授和同学沟通。

?Class participation in order to effectively practice your business communication skills.参与类，以便有效地实践您的商务沟通技巧。

?All assignments must be typed and single spaced, with standard 1-inch margins using 12-point Times New Roman font and utilizing correct spelling, grammar, and

other mechanics in APA format style (see “Additional Resources” for guidelines).

所有的作业必须输入和单倍行距，与标准的1英寸使用12点的时间New Roman

字体，并使用正确的拼写，语法和APA格式风格的其他力学（见“其他资源”的指导

方针）的利润率。

?Students are responsible for all outside work as well as in-class activities on the due dates.学生以外的所有工作，以及在课堂活动的截止日期。All late

outside work will be deducted 20 percent per day regardless of

circumstances.以外的所有后期工作将被扣除20％，每天不管的情况下。

Assignments should be submitted via Blackboard unless otherwise

instructed.除非另有指示，否则，分配，应提交通过黑板。

Grading Breakdown :分级分项数字：

Final grades will be based on the categories listed below.下面列出的类别，将根据最终的成绩。Rubrics for how the components of each category will be assessed will be available via Blackboard.如何将评估每个类别的组件评鉴指标将通过黑板。

Students can earn up to a possible 700 points as follows:学生最多可赚取一个可能的700分如下：

Grade Scale :规模档次：

A = 90 –100 %A = 90 -100％

B = 80 – 89 %B = 80 - 89％

C = 70 – 79 %C = 70 - 79％

D = 60 – 69 %D = 60 - 69％

F = below 60 %F = 60％以下

When students do not earn the grade they expect in MKT 301, they fail to do so for the following reasons:当学生没有获得他们希望在文锦渡301级，他们不这样做，原因如下：

?failure to attend class regularly;未能定期上课;

?inadequate preparation and failure to study;准备不足和失败的研究;

?misinterpretation of one or more assignments;误解的一个或多个任务;

?underestimating the time, scope, and effort needed to complete an assignment;

and，低估了时间，范围，和精力，需要完成一项任务;

?failure to communicate with professor and classmates.与教授和同学沟通的失败。

Attendance Policy :出勤政策：

Student attendance is expected for all class meetings.学生考勤，预计所有类别股东会议。Students who attend every class and participate will more readily achieve their MKT 301 learning objectives.学生参加每类和参与会更容易实现文锦渡301学习目标。Attendance will be taken at each class.出席会采取每堂课。You must be on time and present for the entire class session to receive full credit.您必须在时间和目前整个班级会议，得到充分的信贷。Providing make-up exams or assignments is not required of the professor.提供化妆考试或作业不要求教授。Three missed classes will be excused, but only one missed

in-class activity or quiz will be excused.三个错过的班会原谅，但只有一个错过了一流的

活动或测验，将免除。

Academic Dishonesty :学术造假：

Professional ethics demand that others be properly credited for their work.职业道德要求

别人对他们的工作得到妥善记入。Therefore, you must cite (see “Additional Resources” for guidelines) your sources of information.因此，您必须举（见“其他资源”的指导方针）

的信息来源。Be aware that your professor has the option of utilizing Safe Assignment

for any work. Plagiarism or cheating on any course work, quiz, or exam will cause you to earn zero points on the first offense and to fail the entire course on the second offense.要知道，你的教授利用任何课业上的安全分配任何工作。抄袭或作弊的

选项，测验，考试将导致您获得零分，对初犯和失败，第二次违法的整个过程。In addition, using imposters will be grounds for expulsion from the course and could result in dismissal from the Fort Hays State University program (see below for policy and form to sign and return).此外，使用冒名顶替者将被驱逐从课程的理由，并可能导致解

雇的海斯堡州立大学计划（见下文政策和形式签署并交回）。

Classroom Etiquette :课堂礼仪：

As this is a business class, you are expected to act accordingly.由于这是一个商业类，你将采取相应行动。Disruptive or otherwise generally rude or annoying behavior, including side conversations during class, cell phones/pagers going off, and inappropriate use of laptop computers, will not be tolerated; nor will unhealthy personal practices such as sneezing, spitting, or coughing without using a tissue or covering your face.干扰或以其他方式一般粗鲁或令人讨厌的行为，包括方的对话，在课堂上，手机/传呼机出场，和笔记本电脑的使用不恰当的，不会被容忍，也将个人不健康的做法，如打喷嚏，随地吐痰，或咳嗽，而无需使用组织或覆盖你的脸。Finally, respect the ideas and works of others in the class.最后，尊重他人的思想和作品中的类。

Class Schedule :上课时间：

As we progress through the semester, the professor reserves the right to alter this schedule to better serve the needs and time requirements of the class.正如我们通过学期进步，教授有权改变这个时间表，以更好地服务类的需求和时间要求。This includes adding and/or subtracting assignments.这包括添加和/或减去分配。Students will receive ample warning prior to any assignment changes in class and via Blackboard.之前在课堂上的任何任务的变化，并通过黑板报，学生将获得充分的警告。

NOTES:注意事项：

POLICY on CHEATING, PLAGIARISM, and IMPOSTERS政策上作弊，抄袭，和骗子

Cheating and plagiarism are FORBIDDEN.禁止作弊和剽窃。Cheating and plagiarism are unethical and illegal practices that will NOT be permitted in the lecture or recitation sessions.作弊和剽窃是不道德的和非法的做法，将不会在演讲或朗诵会允许。The Fort Hays State University Policy of Academic Integrity will be strictly enforced.海斯堡州立大学学术诚信的政策将会严格执行。

1 st cheating or plagiarism offense: A zero for that homework/project/exam.第一作弊或剽窃罪：家庭作业/项目/考试为零。

2 nd cheating or plagiarism offense: You will at least fail this class.第二作弊或剽窃罪：你会失败，至少这个类。

Impostering or any form of impersonation will NOT be tolerated!Impostering或将不会容忍任何形式的模拟！Imposterization is defined as any student that has asked or hired another student to sit in our classes or take tests, or write papers, or do homework that is not the authentic (actual) student scheduled for this specific class.Imposterization被定义为任何要求或聘请另一名学生坐在我们的类或测试，或写论文的学生，或做功课，是不是正宗的（实际）的学生，定于这个特定的类。What will happen if you ask or hire another student to participate in our class for you?如果你问，或聘请另一名学生参加我们为你的类，会发生什么事？You WILL FAIL this FHSU class and YOU WILL NOT be allowed back in this class.你会失败这FHSU类，你将不能在这个类。Further adjudication may take place that includes termination from the FHSU program.进一步的裁决可能采取的地方，包括从FHSU程序终止。

Examples of Cheating and Plagiarism作弊和剽窃的例子

Cheating is the implicit and explicit misuse (unethical or illegal) use of any means designed to enhance your grade.作弊是隐式和显式的滥用（不道德或非法的）设计，以提高你的成绩任何方式使用。The following examples do not include all instances of cheating but are intended to help clarify behaviors that will constitute cheating.下面的例子不包括作弊的所有实例，但旨在帮助澄清将构成作弊的行为。

1.Individual work: Looking at your classmates work without permission to

collaborate.个人的工作：寻找你的同学擅自协作工作。

2.Copying your classmates (or previous students' class notes, homework, tests, etc)

work at any time during this semester is considered cheating.复制你的同学（或以前的学生的课堂笔记，家庭作业，测试等）的工作在任何时间，在本学期被认为是作弊。YOUR work MUST be YOUR own work!你的工作必须是你自己的工作！

3.You may use previous student notes to help you, BUT you must bring your own

written homework to class or that is considered cheating!您可以使用以前的学生

笔记来帮助你，但你必须把自己的书面家庭作业，上课，或者被认为是作弊！

Copying your homework or notes for other students is also considered cheating.

复制你的功课或其他学生的笔记也被认为是作弊。

4.Cheat notes, or electronic help aids (not pre-approved by the professor or

recitation instructor), or giving or providing information to other students, at any

time, that work/projects/tests will be graded is considered cheating.欺骗笔记，或电子帮助艾滋病（不预先核准由教授或朗诵讲师），或给予或提供信息给其他学生，在任何时候，会评定工作/项目/测试被认为是作弊。

5.Wondering eyes during individual assignments and testing is considered cheating.

想知道在个人作业和测试的眼睛被认为是作弊。

6.Talking or ANY communication systems during testing or individual work is

considered cheating.交谈或通信系统在任何测试或个别工作被认为是作弊。

Plagiarism is the implicit or explicit misuse of work that is not your own.抄袭是隐式或显式的滥用，是不是自己的工作。In particular, you may NOT use another person's (student or published) work and claim it as your own.特别是，您可能不能使用其他人的（学生或刊登）工作，并声称它作为自己的。You MUST always give credit to the author that you wish to take information from.你必须始终给予信贷的作者，你想借此信息。The following examples provide you with an idea of what plagiarism really is.下面的例子提供

的抄袭真的是什么想法。Remember that ALL plagiarism is wrong and is punishable.请

记住，所有的抄袭是错误的，将受到处罚。

1.Copying any part of an article or book from any source (internet, library resource,

or fellow student) is wrong and is considered plagiarism (unless you properly cite

that work).复制从任何来源的文章或书（互联网，图书馆资源，或同学）的任何部

分是错误的，被认为是剽窃（除非你正确引用这项工作）。

2.You are committing plagiarism if you use a former class student's work and submit

that work with your name on it.你所提交的剽窃，如果您使用一个前级学生的工作，并提交您的姓名，工作。

PLEASE GO THE NEXT PAGE:请进入下一个页面：

THE ACADEMIC INTEGRITY POLICY MUST BE PRINTED, SIGNED, AND GIVEN TO THE PROFESSOR OR RECITATION INSTRUCTOR学术诚信政策必须要打印，签署，

并给予教授或背诵教练

FORT HAYS STATE UNIVERSITY STUDENT CODE of CONDUCT POLICY AND AGREEMENT FORM海斯堡州立大学的学生代码进行政策和协议表格

It is the policy of FHSU that all students enrolled in courses at the international education partnerships follow the rules and policies of the Student Code of Conduct found in the FHSU Student Handbook. 它是FHSU政策，就读于国际教育合作伙伴关系的课程，所有学生遵守

学生守则FHSU学生手册中发现的行为规则和政策。If a student violates the rules and policies of the Student Code of Conduct, he/she will face the disciplinary process described therein. 如果学生违反学生行为规范的规则和政策，他/她将面对纪律处分程序，其中所述。Students facing possible disciplinary actions are assured that due process will be provided. 可能

面临纪律处分的学生，由于过程中会提供保证。

Because impersonating another student for the purpose of taking exams or completing course

work for someone other than himself/herself is a most grievous offense; each alleged inc ident should be investigated immediately by both the international partner institution and FHSU. 因为

冒充另一名学生参加考试的学生或其他人比自己完成课业/她的目的是最严重的罪行;每个

指称的事件发生，应立即进行调查，国际合作伙伴机构和FHSU。Any student caught using an imposter (for any reason) will fail this course. 被发现使用冒名顶替者（以任何理由）任何学生将失败，这门课程。The imposter will suffer similar consequences as prescribed in the Student Code of Conduct. 在学生行为规范的规定，冒名顶替者将遭受同样的后果。Subsequent action will be taken swiftly. 将迅速采取后续行动。This action could include dismissal from FHSU. 这一行动可能包括从FHSU解雇。

Additionally, all forms of cheating and plagiarism (as outlined in this syllabus) are considered punishable offenses and the outcomes are final. 此外，所有形式的作弊和剽窃（本课程概述）

被认为是受惩处的罪行和成果是最终的决定。Students violating these policies may elect to proceed with the FHSU appeal process, but the punishment outcome determined by the professor and/or the course Team is not negotiable until such time (or if) the FHSU appeal process determines a different outcome. 违反这些政策的学生可以选择继续与FHSU上诉程序，但教

授和/或课程小组确定的处罚结果是不直至转让（或是否）FHSU上诉程序决定了不同的结果。

Professor Jeffery Hittler and Instructors Josh Justice and Brian Chima have explained in detail the FHSU Student Code of Conduct. 杰弗里Hittler教授和导师乔希司法和Brian CHIMA详细解

释FHSU学生守则的行为。I, ________________________________(English Name),

____________________________(Chinese pinyin name), ____________________(FHSU ID#), and ________________________(SIAS ID#) do fully understand the Student Code of Conduct

and I agree that I will not cheat, plagiarize, acquire an imposter, or otherwise perform unethical or illegal behavioral acts within the internal or external scope of this class. 我

________________________________(英文名），____________________________(汉语拼音名称）____________________( FHSU ID＃）和________________________( SIAS的ID＃）

做充分了解学生行为规范，我同意，我不会欺骗，剽窃，获得一个冒名顶替者，否则这个类的内部或外部的范围内进行不道德或非法行为的行为。I also understand the consequences of committing unethical or illegal behavior in this course. 我也明白犯不道德或非法的，在这个过程行为的后果。

________________________________ _________________________________

_____________________________________ _____________________________________

Sign Your English Name Sign Your Chinese (pinyin) Name 登录您的英文名称注册你的中国

名（拼音）

______-____- ________ ______ ____ - _______

Month Day Year 年月日

RETURN TO YOUR PROFESSOR OR YOUR RECITATION INSTRUCTOR BY THE START OF THE SECOND WEEK OF CLASSES类的第二个星期开始，返回给你的教授或朗诵讲师