商务英语和普通英语的比较论文 英文初稿
分类号密级
U D C 编号
本科毕业论文(设计)
题目商务英语和普通英语的比较
The Comparativeness of Business and
Ordinary English
系别继续教育学院
专业名称商务英语
年级 2009级
学生姓名胥东博
学号 017610112452
指导教师王维
二0一二年十月
The Comparativeness of Business and Ordinary English
XU DONG BO
Tutor: WANG WEI
October 2012
Acknowledgements: I would like to give my sincere thanks to my teacher Wang for teaching me how to write my research paper and helping me generously to revise it. Meanwhile, I want to thank the College Library from which I got enough useful information, with the help of which I finished my paper. And also I would like to thank all my classmates who gave me lots of helpful suggestions.
Abstract：" Business English " concept supported from the forward to today, starting time is short, but the internationalization trend, English learning market be raging like a storm today, many training institutions regard Business English as its main training project. What is Business English? It is suitable for any person to read? We will just explain from our perspective, for your reference. From the current English training purposes, concluding examination training and ability training, Business English community will be middle of them. In the Chinese market, it blends in more thorough ground of international economy society,. Due to the large number of Foreign capital company's landing, The business English talents for the domestic talent market is also growing demand. But once again we highlight that Business English is not a panacea, but also it does not exist independently, many foreign invested enterprises need employees with more professional English ability - - " occupation " in English, such as ETS TOEIC and TOPE, and some of the TOEIC referred to as business English, but the two are different in their meaning and effects. For occupation English, students participate in a test and gets a certain score to prove their English language application ability. Students need and get a grade to prove its ability to bear the related work. As a matter of fact, such as TOEFL, getting high marks in the examinee does not prove its have the corresponding ability. Business English, as a specific course, stress not only the language level, but a kind of practice to enhance comprehensive quality. BEC will help students to learn how to use the English language to achieve higher occupation target. For example, the western management philosophy, psychology, how to work with foreigners and so on, they all help the students . We have to admit that English is just a kind of English occupation. Occupation English can be said to have very strong professional English, such as tourism English, legal English, medical English. But their common point is the basic English language foundation. The main characteristics of business English Teaching in their specialization, colloquial and the more targeted. In the final analysis, practical business English is the greatest feature. This is no other English courses. Accordingly,
to offer corresponding course training institutions have very high requirements. Key words: English learning, China, Occupation English BEC
摘要：“商务英语”的概念从提出到今天，起始时间已经不短了，但在国际化大趋势下，英语学习市场风起云涌的今天，很多培训机构又把商务英语作为了其主要的培训项目。究竟什么是商务英语？它又适合什么人读呢？我们仅仅从我们的角度来进行一些阐述，供大家参考。
从目前英语培训的目的来看，既有考试培训，又有能力培训，商务英语界乎两者之间。
在中国的市场更加深入地融入到国际经济社会之中时，国内人才市场由于大批外资公司的登陆，对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的，也不是独立存在的，许多外企需要员工具有更加专业性的英语能力－－“职业英语”，比如E T S的T O E I C和T O P E，也有人把T O E I C统称为商务英语，其实二者是有区别的，他们的含义与作用都不同。对于职业英语而言，学员参加某一项测试并得到一定的分数来证明其对英语语言的应用能力。学生需要和得到的是一个分数，证明其有能力承担相关的工作。而事实上，比如托福，得到高分的考生并不证明其拥有了相对应的能力。而商务英语，作为一种特定的教程，强调的不仅仅是语言的水平，而是一种实际综合素质的提高。B E C会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等，实际的在工作中给学员以帮助。
我们不得不承认商务英语只是职业英语的一种。职业英语可以说是具有很强专业性的行业英语，比如旅游英语、法律英语、医用英语。但他们共同点在于都有英语的基本语言基础。商务英语的特点主要在于其教学的专业化、口语化和较强的针对性。归根到底，实用性是商务英语最大的特点。这是其他英语培训课程中没有的。相应的，对于开设相应课程的培训机构有着相当高的要求。
。
关键词：英语学习；中国；职业英语；BEC；商务英语
Contents
Acknowledgments (Ⅰ)
Abstract (Ⅱ)
摘要 (Ⅲ)
1. Introduction (1)
2. The Basic Concepts of Business English (1)
2.1 What is Business English (1)
2.2 The definition of Business English (2)
2.2.1The development of Business English (2)
2.2.2Variety of Business English (3)
2.2.3The importance of Business English (4)
3. The Basic Concepts of General English (5)
3.1What is General English (5)
3.1.1Study of General English in China (6)
4.The Relationship between Business English and General English (7)
5.The Difference between Business English and General English (8)
5.1The Characteristics of Business English comparison to General English (8)
5.1.1 5he Lexical Features of Business of English (8)
5.1.2The Sentence Features of Business of English (9)
5.1.3The Structural characteristics of article of Business English (10)
6.How to learn and improve our Business English (10)
7. Conclusion (11)
Bibliography (12)
1.Introduction
Write this piece of paper is intended to make the majority of English students to have a deeper understanding of English, especially business English this discipline. This article is based on business English and general English interpretations, as well as on their respective characteristics and the future development of the comparison, in order to provide some help for business English lovers. This article is from the business English history, language, sentences and Characteristics on analysis of business English, but also for College English students occupation choose , business English is to adapt to the working life of the language requirements for the purpose, content involves all aspects of business activities. Business English course is not simply to students English proficiency, ability, it is more to teach the students a western enterprise management philosophy, psychological, or even how to deal with foreigners, how to cooperate with them, working methods, as well as their living habits, from some kind of degree it is said to be contained in the concept of culture.
2. The Basic Concepts of Business English
2.1 What is Business English
In the familiar life English, academic English, business English is in the modern foreign capital enterprise the most important exchange tool, in the negotiation, communication and other business activities, business English is more important! Business English level of mastery on the survival of enterprises have far-reaching influence. Business English is a kind of function of social change, English for specific purposes is a branch, English is in the business applications of occasions. It involves the introduction of technology, foreign trade, investment, foreign labor contract and contract, international contracts, international finance, foreign-related insurance, international tourism, overseas investment, international transport and so on, these activities in which people use
English for Business English.
2.2 The definition of Business English
2.2.1 The development of Business English
In recent years, with the deepening of reform and opening up, especially after China's accession to the WTO, Business English attract more and more attention. Many universities have set up business English course, University of Cambridge in the global come about promotion of business English Certificate Test ( BEC )and it is also popular in China, the annual number of one hundred thousand candidates will join the test. One, the development and current situation of business English in the past 20 years, business English has made great development. The 60's of the last century, the early 70's, there are some different business English and general English specialized vocabulary and terminology. Some of the early material, such as the 1971 Firth ( Firth ) prepared by the " banking practice English " reflected this kind of mode. Early business English teaching principle is, according to the specific problems, in written or dialogue scenarios provided the mandate of the lexicon, for example, in the " bank " in practical English exchange, exchange management, company, account. The main content of text comprehension is vocabulary exercises as well as the random sentence structure training. The materials require students to at least medium English level, without the need to have knowledge of business; in addition, also do not consider how students use of language in real life and in business communication to improve their language skills. The second kind of teaching method is from BBC video broadcast and published 1972 " business English ", emphasizes on business scenarios in the training of listening, say, read, written communication skills. This course includes listening, drills, dialogue practice and role play. Although this kind of teaching method is still belongs to the
structure / audiovisual teaching method, but it has pointed out the direction for the teaching of Business English. Arrived to go up century 70 time metaphase 80 time, follow the general trend of English teaching, business English teaching is paying more and more attention to functional teaching method, is the use of language to perform recommendation, published opinion, agreed and other functions. This teaching method is typified by Knowles and Bailey, business English " commerce function ". This textbook provides primary listening practice, and with the tape, the main content is to date, confirm the plan, presentation, business dinner. Tape conversations with function of language practice, such as, request, agree, clarify and Cosplay. Since the 80's of last century, the teaching of business English from previous various teaching method, but it still have much emphasis to improve language skills. Business professionals must master of business communication skills, this kind of viewpoint on Teaching Business English exerted an enormous influence. Although the use of behavioral skills training of business English major students is not only task of business English teachers, but good behavior skills for successful communication effect is beyond doubt.
2.2.2. Variety of Business English
Business English are of different types, of which the most important is according to the teaching object distinct variants, namely: college students ( no work experience ) and students ( work experience ). University students mainly commercial knowledge gained from books, the knowledge structure is not complete, only the theory, but no practical experience; therefore, they do not realize the language in real business situations of the importance of communication, their expectations on language study only rely on experiences at school and national policy. However, students are subject to the influence of educational background;
in many cases, in the job they has gained some necessary experiences. This experience will make them focus on their own defects, such as, fluency, expression and understanding. College students generally have two requirements: ( 1) their task they were asked to read the English textbook or understand English lectures, thereby obtaining qualifications; therefore, their English learning is the main content of improving reading, listening skills, and attaches great importance to business vocabulary. In addition, they may also take part in the English seminar or writing essays in English. ( 2) they also need to prepare for future business activities. Therefore, English teachers in teaching students to be considered for future work nature, such as business correspondence, attend a meeting, communicate information or social interaction skills. Students are likely to have only a work related to. Sometimes they study English for a new job or a new work environment, such as, to go abroad to work. In this case, they do not know exactly what they need. However, serving students, the biggest characteristic of business English is still in use, namely the practical applications of language is more important than knowledge. In many cases, students learn English for exam; if the English exam, exam course will develop outline requirements and objectives, and teachers and students can only implement the outline. But for on-the-job students, curriculum goal and content is the teacher and the student in the coordination of the results. Learning content is flexible, even not very clear, it is difficult to accurately assess the effect of teaching. In conclusion, University Business English courses for students' training target and their later work vary.
2.2.3 The importance of Business English
As the important means of modern enterprise foreign exchange, business English play an indispensable role in it. If the enterprises are two
meshed gears, so business English is the gear lubricant. With China's accession to the WTO, foreign enterprises and talent agency have been pouring into China, because they are in the treatment, management and technical advantages, make our country a large number of outstanding talents to flow outward bowling, in order to achieve better business and training opportunities. Here it refers to the talent originally included in private or state-owned enterprises in the work of the trade bowling knowledge excellent professional talents, including the English ability of excellent teachers of foreign language talents ( especially in the country to cancel the normal and non normal graduates limit ). Business English is the Chinese staff working in foreign companies to use the most basic language, is the most important tool, so it also became stepping-stone to success into foreign. Now the University Language and professional foreign trade have set up business English course, BEC certificate become gradually popular, English training class is also pushing business English. Visible, business English is becoming more and more important.
3．The Basic Concepts of General English
3.1 What is General English
English is one of the working languages of the United Nations, and the international language. English belongs to the Indo-European family of Germanic West Germanic, and through the British colonies spreading all over the world. Due to the history of language contact, its vocabulary from the one site into a plurality, grammar is more" Inflection " than" less inflection " the voice also get regular changes. According to the calculation of the number of English speakers, English is the world third big language, but it is the world's most widely used second language. More than 60% of the world's letters are written in English in the two century,
the United Kingdom and the United States in the cultural, economic, military, political and scientific leadership almost made English an international language.
3.1.1 Study of General English in China
Chinese English current situation
The current Chinese English has four kinds of coexistence of state.1 is no difference between the Chinese habit of speaking English and native speakers of English.2 some Chinese English although do not meet or do not fully comply with the native English speakers in habit, but with the grammar.3 some Chinese English although does not conform to the grammar, but may be consistent with native English speakers in habits, can be accepted.4 some Chinese English there has yet to be called " standard English " for English native speakers, but the meaning is very clear, no understanding problems, or the interpretation will be understood, and much easier for Chinese to learn effortlessly, with handy, and it can play the function of language as a tool. In fact we should solve the problem after class is two, because it can best embody the Chinese characteristic, it is difficult to change the language habits of thinking, most presenting Chinese marks.
The development tendency of China English
Along with our country economic and cultural development, the enhancement of its international position, influence on the world continues to expand, there must be more typical Chinese " view" translated into English, so that language is influenced unceasingly rich by Chinese. According to statistics, in Oxford dictionary with Chinese as the source of the English word of more than one thousand ( 1189 ), English in the absorption of Chinese. Luo yunzhi pointed out that "the Chinese English grammar is more flexible than American English grammar. As a variant of
English, China English though has not been widely accepted, but has become an irresistible trend ".
4．The Relationship between Business English and General English Business English is a variety of the general English, while general English is a necessary prerequisite for mastery of business English. Business English is that we understand applied to the scene under the English. In fact it is fundamentally different with our understanding of spoken English, writing English. The main difference is that some vocabulary which are based on different terms, the main it is the noun. In addition to others, differences between the sentence also includes a different, basically it is in order to adapt different business occasions therefore it holds different vocabulary and sentence, constitutes a certain characteristics of business English. In essence with the ordinary English there is no difference. Business English in the workplace meets the demand for the purpose, covering the entire process of business activities, it is carrier with the language, putting the core business of content into it, regarding work personnel and work personnel who will soon enter the firm as the goal, the business activities of the commonly used in English for a kind of training. The main characteristics of business English Teaching lies in their specialization, colloquial and the more targeted. In the final analysis, practical business English is the greatest feature.
5.The Difference between Business English and General English
With the opening up and the further deepening of economic reform, the market economic system in our country gradually established and perfected, as the main carrier of international business communication business
English attract more and more attention, it is growing more important, more and more widely used as an important role. It is a fact that does not dispute, is also a kind of delectable phenomenon. Business English is the inevitable result of social development, but also the inevitable trend of the development of the English language. Business English is a branch of English for specific purposes, in certain situations, namely business occasions of using English for communication, so it is a kind of communicative ability form, both has the business activities of the professional, and used by people close to ordinary English. Language learning is to follow the law, namely to ordinary specialized, since English is a kind of Special English, it belongs to the English language, so the basic purpose of business English teaching should also be language skills training, so solid basic English language learning include business English, English for special purpose premise and guarantee. Business English is a kind of important functional variants. It is a language the people in the business activities use, and closely linked with ordinary English. If you don't learn and master business knowledge, with basic English knowledge and skills, you are still not qualified for international business. That is to say, learn knowledge of international business, to the English, not show international business activities or social activities, and that these business T author to speak English, in order to work in the greater success. So business English is the meaning of the language to the commercial success of the communicative purpose. Therefore, business English is a variety of the general English, while general English is a necessary prerequisite for mastery of business English.
5.1 The Lexical Features of Business of English
Business English is English for specific purposes, a branch of the words,
compared with common English has prominent features, mainly displays in: ( 1) Using the word official and strict accuracy, such as: losses and damages ( loss), methods and procedures, terms and conditions ( way ) ( clause ) and so on, these words are synonyms or near-synonymy, mutual complement or improve the role, to a great extent to ensure accuracy and rigor. ( 2) general vocabulary semiprofessional, in Business English, there are many common words used in specialized vocabulary. The common English words used in Business English meaning changed, so that it no longer has the common sense interpretation. For example: draft in Business English is " bill " meaning, is not in general English "draft " similar words, such as accept , document, interest. ( 3) the same vocabulary multiple business meanings, many common words in different business disciplines have different meaning, embodiment of language economy and flexibility. ( 4) archaic words and the use of foreign words; Business English appear in a large number of archaic words, commonly used with hereby ( described below), hereof ( thus ), whereas ( given ) etc.. The use of foreign words in Business English texts are much more formal. Buddha from the Latin as per ( according to ), re ( cause ), ex ( in ... Before), French such as force majeure (insurance ). ( 5) the use of abbreviation in Business English is quite common; there are a lot of abbreviated terms. The meaning of these words is single, concise. When used to guarantee that the standard, reduce error; at the same time, saving time, improving efficiency. The abbreviations are many manifestations, mainly has 4 kinds: one is the acronym; two is clipped words; three is spelled word; four is the first letter of Pinyin words. Wherein, acronyms and clipped words showed the highest frequency. ( 6) new words are constantly emerging, and mostly belongs to compound words. New words of main construction method is to combine two or more than two words in a certain order up to form
a new word. For example, with the development of digital and information technology, the appearance of Cyber cash ( electronic money ), virtual store ( virtual store ) and other new vocabulary.
5.2 The Sentence Features of Business of English
Sentence structure, business English sentence level, logic relationship is complex, but with the precise, clear sentences. General business correspondence mostly uses the phrase, simple sentence, compound sentence, and in more formal business documents and negotiations often use of long sentence, complex sentence, complex sentence, parenthesis, inverted sentences, passive sentences or special sentence patterns. Long and short sentences with business English sentence structure features. Long sentence structure is more complex with a lot of words but signifying completely; phrase is simple structure, less powerful words, signifying a concise. The daily spoken English for business and commercial advertisement language, are accustomed to a phrase by connecting words, adverbs, punctuation and other means to organically combine together; in the formal business English especially writing is also common in these continuous phrase through a variety of subordination interwoven into a large and independent compound sentence. Of course long sentences and phrases are of relative to character, the so-called " long ", not only on the length of sentences in terms of grammar, but the structure is more complex, and more clause modifiers, contains the content level in more than one sentence. In view of English business purpose, nature and stylistic features of long sentences, its occurrence frequency is much higher than other written works, the translation of these sentences, first from the grammar analysis that the first sentence structure analysis, and then further main clause relation and the modified component analysis, on the basis of understanding with various translation skills, with the
popular the Chinese translation.
5.3 The Structural characteristics of article of Business English Business English is a variety of formal and informal documents are used in the sale of goods or services business activities, or say, business English major is business English, such as: business letters, memos, reports, advertising, business contract agreement. Therefore, business English generally adopt the deductive or inductive reasoning methods or causal, comparison, analysis, persuade, display description method to organize construction articles of chapter. From the entire business English space perspective, business English text have a complete, concise ( completeness ) ( conciseness ), specific ( concreteness ), right ( correctness ), clear ( clarity ), polite and considerate ( courtesy ) ( consideration ) seven features (Village Arts, Zhou Yaozong, 1993).
6. How to learn and improve our Business English
Master of business English vocabulary and sentence patterns, familiar with business English
Discourse Since the business English including many fields, so, the learners should start from what? Some business English learners study business English courses, but still feel that the business English poorly understood. Some students participate in Business English course just to attend BEC such business English test. Exam pass obtained a certificate of competency, they still feel that is not in the business English door. Some students even received BEC examination certificate, through the levels are high, but, in practical international business activities still feel powerless, the main reason is business English base is not firm, international business related to lack of knowledge. Therefore, learning business English the first thing is that we need to learn the basics, due to business English including English listening, speaking, reading,
商务英语专业毕业论文选题参考.doc
商务英语专业毕业论文选题参考 1 商务英语的语言特色 2 "商务行话"在商务交流中的运用 3 商务谈判成功要素 4 商务交流意义初探 5 商务英语翻译技巧 6 涉外商务的沟通技巧 7 商标名称的翻译与策略 8 商务英语信函的用语特征分析(an analytical term features of english business correspondence ) 9 商务英语谈判中的礼貌策略研究(on the politeness strategies in english business environment ) 10 商务英语沟通中的文化因素(on cultural elements integrated into business english teaching ) 11 商务英语谈判的文化差异毕业论文参考网整理收集论文 商务英语谈判中"赞同"与"否决"句型的巧用 13 the features of business english 商务英语语言特点 14 etiquette in business activities 商务活动中商务礼仪
15 the cultural comparison in business activities 商务活动中的中西方文化差异 16 a study on problems in business letter writing 商务信函写作问题研究 17 business communication skills in a company 涉外公司商务沟通技巧 18 商号(商标、公司)名称等的翻译 19 广告英语及其翻译 20 a study of interpretation skills in english-chinese and chinese-english 商务口译技巧 21 advantages and disadvantages of students from business english major in the talent market 商务英语专业毕业生在人才市场竞争中的优势和劣势 22 中西文化差异及其翻译 23 论在线翻译对英语翻译或学习的影响 24 论文化因素对英汉翻译的影响 25 英语习语与英美文化 26 中西文化中的色彩语比较 27 towards a certain skill or principle of translation 某一翻译技巧或原则 28 translation of english idioms 习语的翻译 29 cultural factors and limitations of translation
很全-很详细的商务英语论文题目
商务英语论文题目 1、论文化因素对英汉翻译的影响 2、商务英语的特点及翻译技巧 3、商务函电翻译的用词技巧 4、商标名称的翻译与策略 5、汉语中新词汇的翻译技巧 6、商务谈判中的语言艺术 7、商务谈判的文化障碍 8、商务英语函电在对外贸易中的作用 9、商务英语函电翻译技巧 10、商务谈判中英语的重要性 11、浅谈商务英语写作时避免修饰语错位的方法 12、礼仪在商务谈判中的作用 13、浅谈涉外合同英语特色 14、电子商务对国际贸易的影响及对策 15、商务谈判的艺术性 16、跨文化的商务谈判 17、商务英语交往中的礼貌原则 18、如何翻译好日常商务文书 19、商务英语信函的语体分析 20、浅谈商务信函的文体特征 21、英语商务信函和合同中被动语态的语用意义及其翻译 22、商务英语汉英翻译中从句的运用技巧 23、论跨文化因素对商业广告英语翻译的影响 24、跨文化商务交际中的语言和非语言因素 25、浅谈英语告示语的语言特色与翻译 26、商务英语阅读研究 27、商务英语写作问题研究 28、商务英语考试技巧研究 29、商务英语听力策略研究 30、英语口语或语法在商务领域中的应用 31、商务函电交流研究 32、商务英语学习方法 33、跨文化交际与中西文化冲突 34、国际商务中的跨文化交际问题 35、商务谈判中的跨文化冲突 36、国际商务谈判中应注意的文化因素 37、国际商务谈判中的“文化壁垒” 38、广告英语的分类及分析 39、虚拟语气与商务英语表达 40、跨文化交际在商务英语学习中的运用 41、商务英语学习中跨文化交际能力的培养 42、商务英语在国际营销中的作用
43、术语在国际商务中的重要性 44、商务谈判语言技巧 45、浅析跨文化交际中的商务礼仪 46、例析论网络环境下商务英语的拓展学习模式 47、浅析商务英语汇商务英语中俚语的风格及翻译 48、商务英语教学中英语知识与商务知识的关系 49、商务英语中以谓语动词为中心的基本句型的翻译 50、商务英语的语言特色探讨 51、反译法在商务英语中的应用 52、奈达“等值”理论于商务英语翻译中的理解和应用 53、商务英语中的平行结构及其翻译方法 54、语用原则在商务英语应用中的度范畴 55、商务英语语篇文体特征分析 56、商务英语常用单词的多义现象例析 57、商务英语中的委婉表达及其翻译 58、商务英语翻译中的跨文化因素 59、商务英语中书面语言的文体特征及语用分析 60、社会文化迁移对中国式英语的影响 61、英语写作中常见中式英语分析 62、汉译英中遇到新词语的译法问题 63、美国英语习语与文化 64、中美日常交际中的文化差异 65、中西方文化差异及语言体现 商务英语论文题目|商务英语毕业论文题目参考 一、英语论文基本格式 1、毕业论文结构包括：主标题、论文摘要、正文（一般不少于5000字）、注释、参考书目，注释统一用尾注。 2、板式：毕业论文一律用计算机打印。（使用A4规格打印，每页30行） 二、阅读类参考题目以下参考题目对应的范文请到VIP留学生论文网下载，如需原创论文需与在线辅导老师沟通。 1、持续性交际法对商务英语学习者口语和写作能力提高的研究分析 2、商务英语文体学分析 3、语篇功能对等视角的商务英语翻译 4、高职商务英语专业实践课程开发 5、关联理论在商务英语阅读教学中的应用 6、成人商务英语教学中学生自主学习能力的培养 7、功能对等理论视角下的商务英语翻译 8、中职商务英语教学中跨文化交际意识的培养 9、论商务英语翻译中的文化转向 10、职前学生商务英语词汇教学法探索 11、商务英语中模糊语言的应用及其语用分析 12、从目的论角度看国际商务英语翻译的质量评估 13、高职院校商务英语精读教学中的任务型教学法 14、词典类型对翻译与习得商务英语新词作用的实证研究
商务英语专业毕业论文参考题目.doc
2012届商务英语专业毕业论文参考题目 1、论文化因素对英汉翻译的影响 2、商务英语的特点及翻译技巧 3、商务函电翻译的用词技巧 4、商标名称的翻译与策略 5、汉语中新词汇的翻译技巧 6、因特网辅助英语写作 7、网络与外语学习 8、如何对待阅读理解中的生词 9、商务谈判中的语言艺术 10、商务谈判的文化障碍 11、商务英语课程设置的探讨 12、跨文化因素对英汉翻译的影响 13、商务英语的特点及翻译技巧 14、商务英语函电在对外贸易中的作用 15、单证员在国际贸易中的地位 16、商务英语函电翻译技巧 17、商务谈判中英语的重要性 18、商标名称的翻译与策略 19、商务函电翻译的用词技巧 20、、我国外贸出口品牌战略的实施与研究 21、英语写作中常见中式英语分析 22、汉译英中遇到新词语的译法问题 23、汉语中新词汇的翻译技巧 24、商务英语的特征与翻译 25、商务英语专业毕业生就业岗位之探讨 26、单证员跟单员等资格证书现状思考 27、礼仪在商务谈判中的作用 28、浅谈涉外合同英语特色 29、国际商务单证的作用及种类 30、我国出口包装面临的技术壁垒及应对措施 31、浅析海运提单的风险及防范措施 32、商务谈判的艺术性 33、跨文化的商务谈判 34、美国英语习语与文化 35、中美日常交际中的文化差异 36、中西方文化差异及语言体现 37、商务英语交往中的礼貌原则 38、如何翻译好日常商务文书 39、商务英语信函的语体分析 40、浅谈商务信函的文体特征 41、英语商务信函和合同中被动语态的语用意义及其翻译 42、商务英语汉英翻译中从句的运用技巧
43、论跨文化因素对商业广告英语翻译的影响 44、跨文化商务交际中的语言和非语言因素 45、浅谈英语告示语的语言特色与翻译 46、商务英语阅读研究 47、商务英语写作问题研究 48、商务英语考试技巧研究 49、商务英语听力策略研究 50、跨文化交际与中西文化冲突 51、国际商务中的跨文化交际问题 52、商务谈判中的跨文化冲突 53、国际商务谈判中应注意的文化因素 54、国际商务谈判中的“文化壁垒” 55、广告英语的分类及分析 56、国际商务市场的信息传播 57、经济全球化形势下的商务英语Business English in Global Economy 58、商务英语背景知识与商务英语Business Knowledge and Business English 59、虚拟语气与商务英语表达Subjunctive Mood and Business English 60、跨文化交际在商务英语学习中的运用Utilization of Cross-culture Communication in Business English Learning 61、商务英语学习中跨文化交际能力的培养Developing Cross-culture Communication Skill in Business English Learning 62、商务英语在国际营销中的作用The Role of Business English in International Marketing 63、术语在国际商务中的重要性The Importance of Professional Terms in International Business 1.论商务英语教学创新与学生能力的培养 2.论商务英语专业学生的综合素质 3.语言教学与商务知识有机结合 4.商务英语学习的几点体会 5.商务英语教学应树立以学生为中心的教学思想 6.商务英语教材分析报告 7.如何提高精读课教学质量 8.如何提高商务口语课教学质量 9.论商务英语专业各种职业资格证书的取向 10.论商务英语与文化的关系 11.试论Body Language在商务谈判中的作用 12.论商务英语广告语言的特征与表达 13.网络多媒体在商务英语教学应用初探
英语专业文学类论文题目
五、英语文学类毕业论文选题 121. The Independent Spirit of Hester Brynne in The Scarlet Letter 《红字》中海丝特。白兰的独立精神探析 122. On the Meanings of Images in Moby Dic 论《白鲸》中的象征意义 123. Democratic Idea in Leaves of Grass 论《草叶集》中的民主思想 124. The Analysis on different Concept of Value in Sister Carrie 《嘉莉妹妹》中不同价值观的分析 125. Mark Twain’s Humor & Satire in Adventures of Huckberry Finn 马克。吐温的幽默与讽刺在《哈克贝利。费恩》中的充分体现 126. 从接受美学看莎士比亚《第十二夜》中的喜剧元素 Comic Elements in << The Twelfth Night>> from the Perspective of Receptive Aesthetics 127. 《罗密欧与朱丽叶》中的奶妈和《西厢记》中的红娘人物形象比较 The Comparison of Nanny in Romio and Juliet and Hongniang in Romance of the Western Chamber 128. 试论自卑情结对夏绿蒂勃朗特创作的影响 The Influence of Inferiority Complex on the works of Charlotte Bronte 129. 从依恋理论看《呼啸山庄》主人公希力克列夫悲剧性格的形成 The Forming of H eathcliff”s Tragic Personality in Wuthering Heights from the Perspective of Attachment Theory 130. 灵与肉的对立――从《无名的裘德》中的苏和阿拉贝拉人物分析看哈代的悲观主义 The contrast between the Spirit and the Flesh--- Hardy’s Tragic Thought analyzed through Sue and Alabella in Jude the Obscure 131. On the Realistic Style of Chaucer’s Canterbury Tales 论乔叟《坎特伯雷故事集》的现实主义风格 132. On Shakespeare’s Religious Ideas 论莎士比亚的宗教思想 133. On the Essence and Specialty of Shakespeare’s Tragedy 论莎士比亚悲剧的本质与独特性 134. On the Linguistic Features of Burns’ Poetr 论彭斯诗歌的语言特色 135. On the Fatalistic Ideas in Hardy’s Works 论哈代作品中的宿命论观点 136. Fitzgerald, Spokesman of the “Roaring 20’s”----- A Study of His (e.g. The Great Gatsby) 菲茨杰拉德：美国二十世纪二十年代的代言人 ------ 再读《了不起的盖茨比》 137. Ernest Hemingway, Spokesman of the “Lost Generation”. 海明威：迷惘的一代的代言人
商务英语专业论文
商务英语专业论文 摘要：为有效降低国际贸易交易成本、提高贸易效率，营造更加有利的对外贸易机会，对商务英语函电在国际贸易中的变化及作用进行了深入分析，从而了解商务英语函电对对 外贸易成本造成的改变与推动作用。 关键词：商务英语;对外贸易;国际交流 近年来，全球经济化形势日益加剧，国际贸易活动越发频繁。在科学技术的带动下， 各国之间的贸易往来更加密切，有效的贸易交流与沟通就更显重要。从国际贸易角度来看，不同国家的买卖双方相距遥远，面对面洽谈的机会更是少之又少。因此，我们有必要了解 商务英语函电的意义和作用，推动国际贸易交流。 1商务英语函电的含义 商务英语函电是利用商业事务英语传递相关商务信息的函电，是对外贸易活动重要的 基础。商务英语函电质量在很大程度上影响着商务活动的成败，它早已成为对外贸易活动 中的重要组成部分。作为当前国际上的通用语言，英语是国际商务活动中进行信息传递的 主要语种。与常用英语相比，商务英语有着较强的专业性和独特语言特点。随着经济全球 化程度的不断加快，国际贸易活动日渐频繁，商务英语函电能够准确、细致地向各方传递 所需的贸易信息，更好地解决了供需间的信息连接问题，建立了各国、各企业间有效的交 流沟通桥梁，创造了更多的商业洽谈机会，提高了信息的有效性和实用性。商务函电交流 过程是发出者顺利编码、接收者顺利解码的过程。针对对外商务交流途径而言，商务英语 函电就是鉴于外贸知识背景，利用现代化通信工具进行语言表达的电子书信。纸质书信、 电子邮件及传真等都是商务英语函电载体，但其载体又不仅限于此，专业贸易用语及缩略 用语等均是其主要内容。商务英语函电分类标准众多，按照其使用功能主要可分为答复函、来函处理、联络函、任命函、邀请函以及慰问函等多种形式。根据商务英语函电内容范围 有仲裁、保险、索赔、包装、询盘、发盘等。 2国际贸易中商务英语函电的基本功能 2.1寻找新商业伙伴、发展贸易客户在传统国际贸易过程当中，发展贸易客户成本较高，其根本原因在于信息的不对称和不充分。当今社会是一个信息化程度较高的时代，信 息公开程度较高，尤其是互联网等方式的应用，更是打破了贸易信息的时间、空间、地域 上的限制，这就为我国国际贸易活动节省了大量人力、物力支出，有效提升了贸易工作效率。发展贸易客户、寻找新的贸易客户可以通过宣传自己及别人的宣传，进一步接触潜在 贸易客户，并主动与其进行联系洽谈。经验证，通过这种方式的宣传和努力，充分发挥了 宣传作用。 2.2商务交流及沟通信息技术手段的应用推动了商务交流与沟通，而商务英语函电作 为主要的交流沟通方式，经过充分有效的准备，能够将贸易活动变化阐述清楚，并加以补充，这些步骤从根本上决定了国际贸易的成败。因此，想要在国际贸易活动当中充分发挥
专业导论课论文：论商务英语专业中“商务”与“英语”的关系
东北财经大学国际商务外语学院商务英语专业导论课程作业 题目:论商务英语专业中“商务”与“英语”的关系 年级:2013级 班级:商务英语一班 姓名: 学号: 2013.12.18
目录： 一．前言 二．对商务英语专业的认识 1.什么是商务英语专业 2.为什么会出现这个专业 三．“商务”和“英语”关系 1.英语是基础和主体 2.商务为核心 3.“英语”与“商务”相结合四．结语 五．参考文献
内容摘要：如何认识商务英语，以英语为基础，商务为核心，英语与商务有机结合，顺应经济全球化，世界经济一体化的潮流，成为专业型人才。 一．前言 作为一名刚刚踏入大学的我来说，商务英语专业即使我未来四年的专业，也是我未来求职的方向。在这四年的开始阶段，《专业导论》课给了我对这个并不陌生的专业一个更全面的认识，因为这不仅仅是英语，在“英语”前面还有两个字“商务”。下面我就简单论述一下我对这两个词之间关系的看法。 二．对商务英语专业的认识 1.什么是商务英语专业 商务英语专业，从字面上来看，这是将商务和英语相结合的一个专业，在我看来，这个专业是在具备本专业的基本理论知识（如政治理论，数学，语文，计算机等）的前提下，以培养学生的英语基本能力（英语听、说、读、写、译等方面）为目标，加以商务专业知识（经济、会计、市场营销等方面），旨在培养具有英语交际能力和商务实践能力，在从事各种商务活动并能从事其他英语环境需要的应用型人才。商务英语的特点主要在于其教学的专业化、口语化和较强的针对性。因此可以说，商务英语专业是一个注重基本能力与实践能力实用型专业。 2.为什么会出现这个专业 我们都知道，在中国英语专业出现的时间已经非常久远了，而作为英语专业的一个延伸专业，商务英语专业出现则并不长，那为什么会出现这样一个专业，而且日渐热门与重要呢？ 随着改革开放以后中国市场经济的发展，在中国的市场更加深入地融入到国际经济社会之中时，国内人才市场由于大批外资公司的登陆，对英语的人才的需求也愈来愈大，而且需要的不仅仅是语言的水平，更是一种实际综合素质的提高。此时，原本的英语专业毕业人才，
(完整版)商务英语专业任务书毕业设计论文
毕业设计（论文）任务书 设计（论文）题目. 学生姓名.学号. 所属系（部）基础部. 所在专业商务英语. 起止日期2007年5月～6月. 设计地点扬州工业职业技术学院. 指导教师. 教研室主任孙丽娟. 教学系主任邓光. 扬州工业职业技术学院基础部制
商务英语专业毕业设计（论文）任务书 一、撰写毕业论文的目的 进一步提高学生的英语阅读、翻译、写作能力，文字表达能力，信息搜集与分析处理能力，独立思考问题并能理论联系实际，运用商务知识分析问题和解决问题的能力。检查学生对所学专业理论知识和基本技能的掌握程度，并将论文成绩作为学生能否毕业的主要依据之一。 二、撰写毕业论文的步骤 （一）准备阶段 1、明确指导教师。根据基础部毕业论文指导工作小组的安排，每个学生明确自己的指导教师，建立联系方式。 2、确定选题方向。选题应结合商务英语专业培养目标，体现英文词语用法比较、英文翻译或写作技巧、英文函电制作、英语谈判策略与技巧、英语在商贸活动中的特殊用法等方向。学生可根据自身能力、兴趣或实习工作实际确定选题，也可由指导教师指定，要求一人一题。选题必须征求指导教师的意见，得到指导教师的确认。 3、撰写开题报告。学生根据选题在指导教师指导下完成开题报告。开题报告格式与内容应包括：学生姓名、专业、班级、学号、课题名称、指导教师姓名、职称与学位、课题类别、课题的内容与要求、前言（课题研究的目的与意义、课题的国内外研究现状与趋势、课题欲解决的问题）、课题研究方案的比较与评价（课题研究的思路、角度与方法）、课题研究的预期效果及指标、作者工作安排（包括选题、调研、收集资料、论证、开题、撰写初稿、修改、定稿的打印等各个阶段）、参考文献以及指导教师意见等（详见《扬州工业职业技术学院毕业论文开题报告书》）。 （二）撰写阶段 1、撰写论文提纲。学生根据选题、工作计划安排，按要求在指定时间
英语专业论文题目大全
英语专业论文题目大全 好的论文题目既是研究的方向，也是一个新的学习领域。你会像一叶小舟，尽情游弋在知识的海洋中。 确定选题 写论文，首先要有选题。我们要从当前英语教学实践中亟待解决的和对英语教学改革实践起指导作用的问题中确定选题。题目是文章的眼睛，应该让读者一看题目就能洞察出文章的内容范围。感受深则写之顺，驾轻就熟，容易出成果。（1）选题要新颖 创新是论文的生命线。尽量写别人未总结过的东西，要有创造性、新颖性，做到人无我有、人有我新，以爆“冷门”，增强发表的命中率。选题要新颖，就要把握时代的脉搏，关注学科教学改革的动态。捕捉、探讨本学科的信息，以科学性为前提，言他人所未言，发他人所未见，示读者所未知，不是一味地标新立异。新颖性还指选题的写作角度新、立意新，别人写过的老题目，如兴趣教学、课文教学等，我们可以从新的角度去写，另辟蹊径，写出自己新的经验、观点，写出自己的真知灼见，只要能予人以新的启示，同样能取胜。 （2）从小处着眼 大题目的论文并非不能写，但题目过大，会不着边际，捉襟见肘，往往要说的东西太多，结果是什么也讲不深道不透，两、三千字无法包容其内涵。从小处着眼，把题域缩小一些，使题目变得具体、实在，有利于作者更集中、深入地搜集材料、出示论据，写起来得心应手，做到“小题大作”，从而给读者更多有益的东西。在取得一定的写作经验之后，一旦有大的选题而且有迫切的写作欲望，我们同样可以着手撰写。 以下是从网络上搜集到的题目，供大家参考： 语言与语言学类 从历史文化的发展看某个英语词或短语的语义演变 英诗中常用的修辞 英语谚语的修辞手法 委婉语种 英语中的缩略语 英语词汇中的外来语单词 英语新词新意探究 美国英语的特色 如何正确把握英语定语从句（或其他各种从句或语法形式）在句子中的确切含义Fuzzy Words and Their Uses in Human Communication Ambiguity and Puns in English Some basic consideration of style English by Newspaper
商务英语毕业论文范文
学号：20125061824 商务英语写作论文 学院：外国语学院 专业：商务英语 年级： 2 0 1 2 级 姓名：胜男 论文题目：Implication of Cultural Differences on International Business Negotiations 指导教师：李晶漪职称：副教授成绩： 2014 年6 月19 日
Contents Abstract (3) Key words (4) 摘要 (4) 关键词 (4) 1.Introduction (4) 2. Types of Culture Differences (5) 2.1 Value View (5) 2.2. Negotiating Style (5) 2.3. Thinking Model (6) 3. Impact of Cultural Differences on International Business Negotiations (6) 3.1Impact of Value Views Differences on International Business Negotiations (7) 3.2 Impact of Negotiating Style Differences on International Business Negotiations (7) 3.3 Impact of Thinking Model Differences on International Business Negotiation8 4. Coping Strategy of Negotiating across Cultures (9) 4.1 Making Preparations before Negotiation. (9) 4.2 Overcoming Cultural Prejudice (10) 4.3 Conquering Communication Barriers (10) 5. Conclusion (11) Bibliography (12)
商务英语论文题目
1.Developing Cross-cultural Communication Skill in Business English Study 商务英语学习中跨文化交际能力的培养 2.The Analysis of Fuzziness in Advertising English 广告英语的模糊性探讨 3.The Functions of Body Language in Business Negotiation 试论商务谈判中体势语言的作用 4.The Features of Advertising language in Business English 论商务英语广告语言的特征 5.The Translation of the Trademarks and Strategies 商标名称的翻译与策略 6.Cultural barriers in Business negotiations 商务谈判的文化障碍 7.Translation skills of Business English letters 商务英语函电翻译技巧 8.The language arts in Business negotiations 商务谈判中的语言艺术 https://www.wendangku.net/doc/4313577243.html,nguage characteristics in Business English 商务英语的语言特色探讨 10.Cultural Factors in Translation of Business English 商务英语翻译中的跨文化因素 11 Euphemistic expressions in business english and their translation 商务英语中的委婉语表达及其翻译 12. Chinese-English intercultural communication in business setting 商务场合中的汉英跨文化交际 13. The impact of cultural differences in international business Negotiations 文化差异对国际商务谈判的影响 14.Analysis on Different Tones in Business Contracts 商务写作中的语气分析 15.Stylistic Analysis of English for Business Contracts 商务合同英语的文体特征分析 16.Politeness and Its representation in business english communication礼貌与商务英语信函中礼貌的表达 17.On translation of product trade mark 产品中商标的翻译 18. A comparative study on chinese and foreign advertisements and commercials 中外商业广告对比 19. A survey of English signs at Public Places in QinHuangdao 街头告示英译调查 20.Culture acquisition in business english learning 商务英语学习中的文化习得 21 The Features of Business English 商务英语语言特点 22 Etiquette in Business Activities 商务活动中商务礼仪
商务英语毕业论文
（第一篇） S.W.O.T. Analysis In modern strategic management and planning, SWOT analysis is a widely known diagnostic tool. SWOT analysis refers to understanding the strength and weakness of the competitors relative to oneself, and realising the opportunities and threats that the environment may impact on one's business. Interestingly, SWOT analysis was already advocated by Sun Tzu more than 2,000 years ago when he said : "Know your enemy, know yourself, and your victory will not be threatened. Know the weather, know the terrain, and your victory will be complete. In fact, "know your enemy, know yourself" is probably the most well-known phrase in Sun Tzu's Art of War. It is also the most cited phrase. Even Mao Tse-tung was known to say, " Know your enemy, know yourself; hundred battles, hundred won". Similarly, many Japanese samurai warriors in the past had quoted aspects of this particular famous phrase by Sun Tzu. In my lectures to executives around the world, I have often used this phrase to argue that what we now commonly called SWOT analysis is not a modern "invention" from the Western world. Rather, it originated in China more than 2,000 years ago. It is a pity that the Chinese have not been able to exploit the wisdom that underlies this saying by Sun Tzu. Let me explain. "Know your enemy, know yourself" is tantamount to knowing one's strengths and weaknesses relative to those whom we are fighting against (e.g. the competitors, in the case of business). Similarly, "Know the weather, know the terrain" is tantamount to knowing the opportunities and threats posed by the environment. They are the external or uncontrollable factors. Interestingly, in business we also have such external factors that affect the way we do things. For example, we often talk about the business climate (the weather) and the physical or infrastructural factors (the terrain), and how they can impact on the conduct of business. Thus, while it is very apparent that while the
英语专业论文题目分类
英语专业毕业论文题目分类 语言与语言学类 001 从历史文化的发展看某个英语词或短语的语义演变 002 英诗中常用的修辞 003 英语谚语的修辞手法 004 委婉语种 005 英语中的缩略语 006 英语词汇中的外来语单词 007 英语新词新意探究 008 美国英语的特色 009 如何正确把握英语定语从句（或其他各种从句或语法形式）在句子中的确切含义010 Fuzzy Words and Their Uses in Human Communication 011 Ambiguity and Puns in English 012 Some basic consideration of style 013 English by Newspaper 014 English Personal Pronouns: a Preliminary Textual Analysis 015 Thematic Network and Text Types 016 An Inquiry into Speech Act Theory 017 On Lexical Cohesion in Expository Writing 018 The Inferences of Conversational Implications 019 Context and Meaning 020 The Construction and Interpretation of Cohesion in Texts 语言教学类 001 扩大词汇量和提高英语阅读能力的关系 002 提高英语阅读速度的主要障碍 003 英语阅读能力和阅读速度的关系 004 通过扩大知识面提高英语阅读能力 005 如何在阅读实践中提高英语阅读能力 006 阅读英文报刊的好处 007 如何处理精读和泛读的关系 008 如何对付英语阅读材料中的生词 009 如何通过阅读扩大词汇量 010 提高阅读能力和提高英语听力的关系 011 英语听说读写四种技能的关系 012 通过英语阅读提高英语写作能力 013 英语快速阅读能力的构成成分 014 中学生英语自主学习能力的培养 015 英语教学中的语言焦虑及解决策略 016 简笔画-英语教学中简单高效的教学手段 017 提高英语听力理解能力的策略和技巧 018 电子辞典与英语教学
英语、商务英语论文题目参考
商务英语论文题目论文化因素对英汉翻译的影响 商务英语的特点及翻译技巧 商务函电翻译的用词技巧 商标名称的翻译与策略 汉语中新词汇的翻译技巧 因特网辅助英语写作 网络与外语学习 例析大学英语中阅读的方法 如何对待阅读理解中的生词 石家庄/河北省外贸的困境与出路 石家庄/河北省外贸出口产品结构的市场分布 影响消费者购买决策的因素分析 论营销渠道的合理性设计 女性消费者市场的特性研究 论公共关系策略在市场营销中的运用 4C策略的现实性运用与局限 我国出口包装面对的技术壁垒及应对措施 绿色贸易壁垒对我国的影响及应对措施 商务谈判中的语言艺术 商务谈判的文化障碍 2．国际商务单证的作用及种类 3．我国出口包装面临的技术壁垒及应对措施 4．如何顺利通过全国国际商务单证员考试 7．信用证结算的风险及防范 8．浅谈对信用证的审核 13．当前外贸出口存在的问题和对策 43．[贸易]绿色贸易壁垒对我国的影响及其应对措施86．当今我国外贸企业面临的机遇、挑战及应对措施97．中国外贸企业的发展和前景 24．区域经济一体化对我国经济的影响 25．如何认识和对待当前我国的收入分配差距27．我国民营企业的制度创新问题探讨 63．[管理]浅论管理学的发展趋势
65．[经济]现代企业制度的内涵与国有企业改革方向 67．[管理]公共企业的管理和改革 68．[经济]发达国家中小企业问题的政治经济学研究 95．品牌的延伸 28．商务谈判的艺术性 29．跨文化的商务谈判 30．入世给中国贸易带来的影响 33．电子商务对国际贸易的影响 35．品牌策略与销售 36．电子货币对国际贸易的影响 94.英译中 38．会计信息质量 40．人民币汇率 42．[贸易]中泰两国农产品零关税协议下蔬菜贸易的竞争关系分析44．[营销]网络经济的市场营销 51．[销售]我国轿车消费市场分析 49．[营销]营销创新——21世纪中国企业营销的主旋律 41．[贸易]浅析海运提单的风险及防范措施 45．[营销]21世纪的营销主流——绿色营销 47．[营销]管理中的营销战略 52．[销售]市场营销中的产品竞争与观念之争 53．[市场营销]重整信用、再理市场——论中国市场经济中的信用问题54．[市场营销]论网络市场及其特征与功能
商务英语专业论文(商务英语翻译技巧)
商务英语翻译技巧 【摘要】随着国际贸易和国际营销等跨国商务运作的日益频繁，商务英语翻译作为一种交流手段和媒介起着至关重要的作用。同时商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语，所涉及的专业范围很广，并且有独特的语言现象和表现内容，问题复杂。商务英语翻译要求翻译者具备丰富的商务理论和商务实践知识，且要了解商务各个领域的语言特点和表达法。商务英语要求选词恰当、精确，用语礼貌、表意清晰。因此商务英语翻译必须具有一定的翻译技巧，才能在商务交流中体现它的实用效果。本文旨在通过分析商务英语翻译技巧对商务英语翻译的作用，从中借鉴并吸收一些翻译技巧，能确确实实运用到贸易中。 【关键词】商务英语翻译技巧 1 商务英语内涵与特点 1.1 商务英语内涵与特点 商务英语是英语的一种社会功能变体，是为国际商务活动这一特定的专业学科服务的专门用途英语（English for Specific Purposes）中的一个分支，是英语在商务场合的应用，是一种包含了各种商务活动内容，适合商业需要的标准英文。在当今这个经济不断发展的世界里，国际商务活动日益频繁。这些商务活动包括技术引进、对外贸易、国际金融、国际运输等等，在涉及这些活动中所使用的英语统称商务英语（Business English）。[1] 作为英语的一个功能性变体，商务英语在语言方面有其显著特色，主要表现为几个 方面（陈苏平，陈建平 2003：45） 商务英语的语言形式、词汇以及内容等方面与专业密切相关。 1. 商务英语的用词明白易懂、正式规范、简短达意、语言平实。 2. 商务英语句子结果通常较为复杂，句式规范，文体正式。 3. 商务英语在陈述事物时往往具体、明确，绝不能含糊其辞、不着边际，应力戒笼统、抽象。 1.2 商务英语与普通英语的异同 商务英语源于普通英语，并以普通英语为基础。因此，商务英语完全具有普通英语的语言学特征。与此同时，商务英语又是商务知识和英语的综合，因而又具有独特性。普通英语中以及文学中的场景和故事等都是来源于人们熟悉的日常生活，而且原文中的用词等又不涉及到专业化知识。相对而言，商务英语译者除了要精通两种语言及其文化以及熟悉翻译技巧之外，还必须熟悉商务方面的知识，
商务英语专业毕业论文题目
商务英语专业毕业论文参考题目（教师选题） 一、 1、商务英语的特点及翻译技巧 2、商务英语函电翻译技巧 3、商务英语信函的语体分析 3、浅谈商务信函的文体特征 4、商务英语学习方法探究 5、商务英语学习中跨文化交际能力的培养 6、国际商务谈判中应注意的文化因素 7、商务谈判中的跨文化冲突 8、试论普通英语与商务英语的差异 9、商务谈判中的语言艺术 10、商标名称的翻译与策略 11、广告英语的分类与分析 12、试论文化因素对商务活动的作用 13、商务英语听力策略研究 14、商务英语写作问题研究 15、商务英语考试技巧研究 16、电子商务对国际贸易的影响及对策 17、The Ways to Increase the Competitiveness of China’s Export Goods 18、The Advantages and the Disadvantages of China’s Cheap Labor in Its Foreign Trade 19、Multinational Corporations Help China Develop Its Economy 20、Export and Import Are Equally Necessary to China 二、 1、初析英文广告句式结构及修辞的功能 2、从文化视角比较中英文广告语言
4、商务英语发展现状浅祈 5、商务英语翻译技巧 6、商务英语函电中的文化因素初探 7、商务英语专业人才培养模式改革与实践 8、试论文化导入在商务英语教学中的作用 9、中英文广告标题的共同点 10、中英文广告传播之语言特色及跨文化问题 11、商品译文的品牌形象对商务英语翻译教学的启示 12、商务英语翻译标准初探 13、试论商务英语写作的简洁礼貌原则及写作技巧 14、我国在国际贸易中实施反倾销的应对策略 15、现代商务英语书信的写作风格和语法特点 16、英文广告的特点及翻译 17、从修辞方面浅探商务英语的语言特色 18、浅议国际贸易的几点理论创新 19、高职高专商务英语专业教学模式探讨 20、商务英语翻译技巧 21、商务英语书面语篇词汇特点分析 22、礼貌原则在商务英语信函写作当中的应用 三、 1、商务英语的特点及翻译技巧 2、商务函电翻译的用词技巧 3、商标名称的翻译与策略 4、商务谈判中的语言艺术 5、商务谈判的文化障碍 6、商务英语课程设置的探讨 7、商务谈判中英语的重要性 8、商务英语学习中跨文化交际能力的培养 9、商务谈判中的跨文化冲突