新职业英语职业综合英语1unit5trade电子教案

Unit 5 Trade

Warming-up

Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.

Objective: Ss can identify the slogans of some famous companies.

Steps:

1. Ss read warming-up task 1.

2. Go through slogans a-h with Ss.

3. Ask Ss to match the slogans with the pictures.

4. Give the key.

5. Time permitting, encourage Ss to brainstorm more slogans.

Background information

1. What is a slogan?

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product.

2. Company introduction

Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .

Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.

Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. All of these are marketed under their slogan “Ideas for Life”.

Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods

Seven-- up is the brand of a soft drink.

Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer. Koninklijke Philips Electronics ., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.

Task 2Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places.

Objective: Ss can identify several kinds of advertisement media.

Steps:

1. Ss read warming-up Task 2

2. Ask Ss to work in pairs and list places where they have seen or heard the slogans

in Task 1

3. Get some Ss to give their answers.

4. Ask the class to add more if necessary.

5. Summarize the various media used for advertising.

Suggested Answers:

Poster, newspaper, TV commercial, outdoor signs, etc.

Study of Reading A

Objectives:

1.Grasp the main idea

2.Master some language points

3.Get to know the reason why people trade and why there is international trade Steps:

1.Structure of Reading A----International Trade

Ask the students to skim the text with the questions in Task 1and try to find out the topic sentence of each paragraph, and then ask several students to share their answers; finally, the Ts give some explanation to Ss.

https://www.wendangku.net/doc/4f7016949.html,nguage Points

Paragraph 1

①regardless of: paying no attention to不管，不顾

. I will go to the party, regardless of the heavy rain.

②better off: in a better situation, especially in financial terms境况更好

. Since my husband was made the manager, we are better off.

③make sense : to have a clear meaning and be easy to understand有意义

. Read this and tell me if it makes sense.

Paragraph 2

①specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity专门从事，专攻

. Tom specializes in law.

②consume vt.消耗；吃完，喝光

consum er: n. 消费者

Paragraph 3

①benefit :n.好处，利益；v. 使…受益（benefit sb./sth.），受益于(benefit from…) . This aid program will bring lasting benefits to the region.

This aid program will benefit the region.

The region will benefit from this aid program.

②absolute a. complete

absolutely ad. completely

③comparative: a. measured or judged by comparing

④be inclined to do : to have a tendency or wish to do something

. I am inclined to start at once.

Paragraph 4

①party : n. one of the people or groups involved in an argument, agreement, etc . 一方，当事人

. The two parties are having difficulty agreeing with each other.

Paragraph 5

①exchange (a) v. to give something to someone and at the same time receive the same type of thing from them

. I shook hands and exchanged a few words with the manager.

(b)n. an act of giving something to someone and receiving something else from them . Would you like my old TV in exchange for this camera?

②likewise: ad. the same; in a similar way

. Nanny put up a hat and told the girls to do likewise.

③participate (in):v. to take part in or become involved in an activity

. Everyone in the class is expected to participate actively in these discussions.

Study of Reading B

In this section, at first, T should ask Ss to learn the new words and expressions by themselves as well as the text, and then T makes some supplement. Ask Ss to do the exercises after class and give them reference answer.

Listening & Speaking

In this section, there are six tasks in total. Ss are asked to listen twice for each task. After listening, Ts should check the answers before giving Ss the correct ones. While listening, Ts should give explanation to the key points and some difficult statements.

Writing------Memo

What is a memo?

A memo is a document designed to be read quickly and passed along rapidly, often within a company or work group. Memos achieve their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take an action, such as attending a meeting. A memo should be brief, clear and accurate.

Steps:

Ts should explain what a memo is first, and then teach Ss how to write a memo in a proper way. After that, give Ss some samples. Finally, ask Ss to write a memo after class and ask them to hand in their homework.

Mini-project

This project asks Ss to sell something directly to others. It helps Ss develop promotion strategies and persuasion competence. They should use various methods to promote a particular product and adopt different strategies to persuade people to buy it. It is actually a simulation of person-to-person sale. The sample on Ss’books

provides a simplified promotion plan. Ss can refer to it and perform their promotion activity in a similar way.

Sales Promotion Methods:

Discount;

Coupons ( a kind of ticket that may be used instead of money);

Gift with purchase;

Point-of-sale displays.

Steps:

1. Grouping. Divide the class into groups.

2. Defining the project. Go through the project with the class and clarify

requirements.

3. Timing & cooperation. Give Ss the deadline for completion and guidelines on working

together. Encourage them to decide first which product to sell and then assign different members different jobs.

4. Presentation. Ss present their evidence for completion. In this project, they need

to perform a promotion activity in class and their classmates can take the roles of passers-by.

Language Lab

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