商英4P SWOT分析 MARVEL 漫威

Marvel’s 4Ps analysis

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing.

Product

Marvel Entertainment is as famous as DC Entertainment in U.S. It can design a lot of charming stories to the different age. According to the principle of market segmentation, Marvel Entertainment, LLC targeted developments of many varieties of special products are tailored to the needs of specific groups. Comics, animations and movies. They are Marvel main products. With fresh ideas and wonderful ideas, Marvel was ready to conquer the world.

Price

According to the different market positioning, Marvel entertainment makes different price strategy. Most products do for public. Therefore the price is reasonable that everyone can spend. The huge consumer groups not only bring the enormous profit but also consequence to the company.

Place

Channel model strategy is one among the important components of enterprises' Marketing Mix.

(1)Marvel takes the direct supply distribution system, and set up a self marketing network.

(2)Marvel takes the franchise mode, and set up brand stores. They can comprehensively displays of products and promote brand image. Promotion

Advertising is one of the main ways of brand communication, it is through newspapers, magazines, television, outdoor display and network media to the consumer or the audience spread the brand information.

Marvel’s SWOT analysis

Marvel’s strengths

Marvel is a competitive organization.

Marvel has a lager popular support.

Marvel is a global brand.

Marvel’s weakness

All scripts written by Stan Lee.

Marvel’s opportunities

The leisure and industry is a growth sector in the world.

It has opportunity to develop products such like clothing and toy. Marvel’s th reats

Marvel has a powerful competitor----DC Entertainment.

From the development trend in recent years, Marvel growth rate too fast.

Marvel has many fans who just love for a week.

Marvel’s ad:We are just beginning