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BEC商务英语中级考试真题汇总

为了让大家更好的学习商务英语BEC考试，给大家整理了BEC商务英语中级考试真题,下面就和大家分享，来欣赏一下吧。

真题一

1 the failure of a company to set its prices appropriately

2 a context that makes it difficult to increase prices

3 the consequences of companies trying to conceal their approach to pricing

4 the means by which a company ensured precision in the prices it offered

5 the fact that companies can learn about the effects of a price reduction

6 the first sector to price products according to how much customers were prepared to spend

7 the widespread use of rough guidelines to determine prices

Getting the price right

A、

Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.

B、

The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representatives laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.

C、

Many of todays managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers elasticity - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.

D、

One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits.

这篇*主要是关于定价(pricing)的。题目算是阅读第一部分里比较隐晦的了。四个部分分别介绍了影响定价的一些因素。

第一题，公司没有合理定价。答案是B段引用的一个例子：He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly.因为没有对数码相机合理定价，所以一个消费品公司破产了。和第一题吻合。

Consumer goods: goods such as food, clothing, etc. bought and used by individual customers消费品。

第二题，大环境使得涨价很困难。答案是A段，有点不太明显，甚至可能需要点经济学基础：He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies。很多工业国家的低通货膨胀率使得涨价变得困难。通货膨胀率是衡量一国宏观经济的重要指标，也就是这题所说的context。低通货膨胀率，说明经济不太景气，涨价会很困难。

deter: to make sb decide not to do sth or continue doing sth阻碍

eg: The price did not deter most customers

第三题，公司隐瞒定价策略的后果。答案是D段的最后一句：The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost

contracts than large profits.最坏的方法是试图让定价结构对消费者保密。今天，它更有可能导致失去合同而不是大的利润。

第四题，一个公司确保定价准确的方式。答案是B段的这么一句：a Swiss drug company that introduced software for every sales representatives laptop, enabling them to provide consistent and accurate price quotes。一个瑞士的医药公司为每一位销售代表的手提电脑引进了软件，确保他们提供持续准确的定价。这里的accurate对应于precision，引进的软件就是方式(means)。

第五题，公司了解降价的后果。答案在C段，但是不那么明显：Supermarket chains, for example, can easily track customers elasticity - how their buying habits change in response to a price rise or a discount.大的超市可以轻易追踪客户的弹性—他们的购买习惯是如何对涨价或打折做出反应的。这个题需要理解一个常见的经济学术语：弹性。

elasticity ：the extent to which people want to buy more or less of a product or service when its price changes。

这个术语的概念基本吻合第五题所说的。能够了解客户的需求弹性，也就了解了涨价或者降价的效果。

第六题，对产品定价首要的是根据客户所愿意支付的。答案是A的最后一句：based on their willingness to pay.。集于他们的支付意愿。这里的based on对应于the first sector。

第七题，粗糙的定价准则的广泛应用。答案在C段，有点隐晦：But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices.虽然公司可以用一种更复杂的方式来衡量，遵守基本的规则仍然是定价的最普遍的方式。BUT是个信号。rough可以从反面对应于sophisticated,,the most common way对应于widespread use。

真题二

Lebrun Steel Facing up to Tough Times

0 After 98 years of trading, the steel manufacturer Lebrun knows from experience as how

00 difficult fluctuations in the economic cycle can be for suppliers such as themselves.

34 Since many of the nations largest production companies which are its customers,

35 Lebrun is adversely affected by any change for the worse in the economy. Yet Lebrun

36 has managed to keep on sales steady (in the region of approximately $2.5 billion)

37 and has recorded only one annual loss during the difficulties of the past five

38 years, but despite the effects of the ongoing industrial slowdown. James Griffith,

39 president of Lebrun, now has the task of turning up survival into growth, and

40 his strategy is already becoming clear to those industry observers. In February of

41 this year, the company acquired Bronson pic, additionally a one-time competitor.

42 This merger will greatly expand the size of both Lebruns labour force, and

43 Griffith estimates it will boost its revenue by nearly 50%, while too increasing

44 the number of plants and RD centres in much a similar way. Griffith is

45 optimistic that while the steel industry is about to pull out

of recession, and he wants Lebrun to be ready for this.

这篇*是介绍一个生产商面临的困境及所采取的措施。

34题，这个句子并不是定语从句，主谓宾都很齐全，主语companies，谓语are，宾语its customers.所以which是多余的35题，正确的

36题，keep on doing继续做什么，接名词的话直接用keep，keep sales steady保持销售平稳，on多余。

37题，正确的

38题，but和despite不能同时使用，必须去掉一个。but

后面要接完整的句子，这个后面不是句子，是名词性成分，所以保留despite，去掉but。

39题，turn… into 变为，成为。固定词组。turning survival into growth变生存为增长。Up多余。

40题，句子前后并没有指代的含义，代词those多余。

41题，a one-time competitor是修饰前面的Bronson pic ，additionally是另外的，附加的意思，用在这里意思和用法都不通，所以去掉。

42题，both表并列，而这个句子前后是没有并列的含义的，只说了扩展规模。所以both多余。

43题，too是副词，在这里用法不对

44题，in a similar way固定用法，much多余

45题，while用来引导时间状语从句，而很明显这个句子并不是，只是由that引导的从句，句子成分很齐全。去掉while。

真题三

Fighting Fit

Fine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .According to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.

The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising

retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.

Ms Collier admitted that as there were (30) too many companies competing with one another; there would almost certainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major companies still in (32).However, she declined to say which these were likely to be.

Profits rose by ￡6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the companys new (33) in Spain.

19 A Stating B Reporting C Remarking D Informing

20 A taken B felt C experienced D caught

21 A released B issued C opened D revealed

22 A stays B remains C maintains D keeps

23 A track B direction C way D line

24 A falling B breaking C cutting D slowing

25 A bringing B putting C getting D mounting

26 A shown B resulted C proved D demonstrated

27 A installed B formed C established D confirmed

28 A rates B standards C proportions D volumes

29 A witness B sign C display D evidence

30 A purely B merely C simply D barely

31 A union B consolidation C alliance D combination

32 A trade B office C commerce D business

33 A trial B venture C proposal D speculation

*介绍了一个经营健康俱乐部的公司的情况，依旧是形势喜人。

19题，一句话包含三个空，联系在一起做。昨天开会，宣布了一系列结果。报告税前收益增长了38%，公司并没有经历它的竞争对手所暴露的问题。19题选report，20题experienced，21题，revealed by its rival，被竞争对手暴露的问题。

22题，remains strong保持强劲;单看单词的意思，貌似keep 也可以(不过说实话，如果不是有同学提醒，我压根想不到会填keep)联系此句上下文，提到了在对手出现问题时这个公司表现依然强劲remain在英文词典的解释是：continue to exist,

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TEST2 PART 1 这篇文章讲的是倾听（listening）的重要性。一个好的管理者必然是一个好的倾听者，所以要讲究倾听的艺术。第一题，有时坚持进一步的解释是很有必要的。答案是B段的这么一句：It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味着为了进一步的信息和说明去询问说话的人——问总比不顾情况的继续并且把事情办错的好。这里的additional information对应于further explanation. 第二题，不能在别人还在说的时候就开始关注自己的回应。答案是C段的第一句：The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我们最常见的坏习惯就是在讲话者远还没结束的时候就开始思考我们将对这个话题说些什么。这里的before the other speaker has finished就是others are still speaking，focus on your response 就是start thinking of what we are going to say about the subject。第三题，人们不愿意承认自己没有听好。答案是A段的第一句：Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我们经常指责别人没有好好听，假装我们自己是无可指责的，其实在我们心里知道，很多我们所犯的错误都是由于听的不够仔细。这句的意思就是说我们心里知道什么原因，但是口头上喜欢指责别人。也就是第三题题干说的不愿意承认。第四题，从说话者的视角去考虑问题是有好处的。答案是D段的这么一句：Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同样重要的是你必须把自己置于别人的位置上，既是智力上的也是情感上的。这里的put yourself in other person’s plac e就是seeing things from the speaker’s perspective。

2019年BEC中级商务英语阅读练习试题2

2019年BEC中级商务英语阅读练习试题2 The best person for the job Employees can make a business succeed or fail, so the people who choose themhave a vital role to play. Employees are a company’s new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company’s success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success. Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....That’s no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition. Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn’t affected by or doesn’t impact on its employees, so the HR department is a crucial part of any business.

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BEC剑桥商务英语中级考试真题为了让大家更好的学习商务英语BEC考试，小编给大家整理了BEC商务英语中级考试真题,下面小编就和大家分享，来欣赏一下吧。真题一 When to Recruit? 0 In a small business, deciding when to take on new staff is a delicate calculation. On 00 the one hand, if you are increase your workforce, you might find it difficult to cover 34 for the increased costs straight away. On the other hand, extra staff could 35 enable you to spend more time on activities such as marketing, which in the 36 end should meanthe increased profits. A useful way of deciding when to increase 37 your workforce is to ask yourself if you can make enough of extra sales to meet 38 the cost of taking on with an extra employee. But even if you are not able to 39 increase your sales immediately you may still be able to employ someone. 40 In this such case, however, you must keep your business going until you have built 41 your sales up to the new level you need. If in the end you are clever enough to 42 get your timing so right, you will not want to throw away your advantage by 43 employing the wrong type person. The whole process of advertising and 44 interviewing can take around many months, so finding you made a mistake and 45 need to recruit again it can have a very serious impact on the future of your business. 《When to recruit?》，何时招人?文章是讲的小公司招人的一些注意事项，应该如何判断招人的时机。 34题，cover是及物动词，后面直接接宾语，不需要用for。cover在此处的含义是“to be enough money to pay for something”。 35题，正确的。 36题，这句的意思是说招人可以反过来增加收益。mean (the) increased profits，意味着增加的收益。并不是特别指代，不需要使用定冠词the。 37题，make是及物动词，直接后面接名词，make enough extra sales，不需要of。

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2019年剑桥商务英语中级阅读模拟试题及答案 Read the article below about the changing role of human resources departments. The best person for the job Employees can make a business succeed or fail, so the people who choose them have a vital role to play. Employees are a company’s new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company’s success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success. Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business. (8) ...C.....That’s no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition. Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn’t affected by or doesn’t impact on

BEC剑桥商务英语(中级)真题答案

Test 1 1.Coaching CABDABC 2.buffet zone DCEBF 3.how to market yourself DACBBC 4.planning 19-23 BADAC 24-28 CDABC 29-33 DBCBB 5.customer services director: itself in c while seen from c those for with that c Test 2 1.good listener, better manager BCADDBC 2.finding the right people CBEAD 3.department store magic DCAACB 4.managing upwards 19-23DDACA 24-28CBAAD 29-33 CACDB 5.personal assistant of the year: that c only so c the how c out c will be Test 3 1.manage your boss CDABABC 2.sell,sell,sell DFCEA 3.trouble with teamwork DBCABC 4.human resources policy 19-23 DCACD 24-28 CACAB 29-33 DAABB 5.meetings that work: too c results by c so concerning c ones that about

c Test 4 1．T he Birmingham Alliance CABDABD 2．S taff apperaisals a director DFBAC 3．M arket entry-the pioneer AABCCB 4．B usiness meetings 19-23 CABDA 24-28 BDBAD 29-33 CACBD 5．W hen to recruit for c the of with c such c so type around it Test1 1.flacks is a UK-based BDCABCA 2.evaluating the performance of the board BAFDE 3.british companies cross the atlantic ABCBAD 4.promise of jobs 19-23 ACDDA 24-28 CBDCD 29-33 CCABDC 5.consumer behaviour :with c to c so these about although having c too that Test2 1.Successful time management CBACDBD 2.staff appraisals good preparations CFAED 3.problems in the it industry ABBACD 4.chairman’s report 19-23 CDACD 24-28 DBADC 29-33 DAACB