什么是HND留学项目

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什么是HND留学项目?

近年来越来越多的人想要出国留学，很多家长会更多的倾向于HND留学，但是很多家长肯对这个项目的学制不是太了解，例如国内许多大学HAN项目有些考生并不是非常的了解，对于HND项目，主要有SQA HND与BTEC HND，详细的学习安排、学历、招生对象等，山东育路网小编为大家整理了一些资料，希望能够帮助到大家。

HND项目简介

HND是英文Higher National Diploma的简称，中文解释为英国高等教育文凭，相当于英国大学二年级毕业的水平。该课程凭借高质量的课程体系、先进的教学理念、灵活而又严格的教学管理体系，享誉全球。学生在完成学业后，得到的将是具有国际水准的、普遍承认的学历文凭，相当于完成了英国大学二年级的课程(英国大学本科学制为三年)，学生可以申请进入英国大学攻读最后一年，完成课程后，学生可以获得其就读大学的学士学位，同时可以申请硕士学位相关课程。

HND课程主要分为BTEC HND和SQA HND两种，目前我国教育部认证的HND课程为SQA HND课程。

①SQA HND

SQA HND是由英国苏格兰学历管理委员会(又称苏格兰资格监管局，简称SQA)颁发的苏格兰高等教育文凭(Higher National Diploma，简称HND)。该文凭由英国文化委员会推荐，中英两国政府合作引进。本科学历和硕士学历均可认证。

SQA HND又分：SQA HND3+1留学、SQA HND3+2留学。

学生在国内完成三年的学习后，成绩合格修满学分者可获得SQA颁发的HND文凭，同时获得中国劳动和社会保障部职业技能鉴定中心核发的国家三级职业资格证书。

获得SQA HND文凭的学生可以继续到英国、澳大利亚、新西兰、荷兰、美国、马来西亚等国家续本，获得本科学位后成绩优异者可继续攻读硕士学位。HND 文凭证书可以被包括英国、美国、澳大利亚、新西兰、荷兰、爱尔兰、马来西亚、加拿大等世界上100 多个国家承认。

②BTEC HND

BTEC—HND文凭简称英国国家高等教育文凭，英国教学大纲与学历管理委员会(QAC)与英国教育与技能部(DFES)共同监管，本科学历无法认证，硕士学历可认证。

项目的定位

培养国内市场紧俏的高级管理人才

通过BTEC(HND)课程的学习，掌握现代国际商务管理、财务管理、工商管理等方面的专业知识、具备适应国际化企业工作的综合素质、通晓国际商业社会的全新规则，成为未来中国人才市场最具竞争力的国际型人才。

铺设通向海外留学的便捷之路

通过BTEC(HND)课程的学习，获得国际权威机构颁发的英国国家高等教育文凭证书，在英、美、澳等国家有数十所大学可供你选择继续深造。

节约海外留学昂贵的教育投资

BTEC(HND)证书的获得者，将得到英、美、澳等国家近百所大学的学分认可。你可以通过一年的留学，获得其学士学位证书，再读一年获得硕士学位。缩短了留学时间，节约了教育投资。

国内HND留学项目优势

1、课程优势主要表现在师资、教材和课程设置与国外教育资源紧密接轨，有利于学生接受中西方文化教育。

2、语言优势指的是这些学校重视学生的语言素质和口语训练，部分课程实施双语教学。一般来说，由于中外合作办学的学院很多都是面向全国招生，因此在入学的第一年或者第一个学期，上课时校方都会安排翻译，帮助学生听课、吸收专业知识。

3、费用优势指的是学生得到了中外合作办学院校的认可后，再次出国学习可以缩短学习时间，降低学习成本。

4、过渡作用。由于中国学生长时间适应国内教学、生活模式，直接出国很难适应国外生活，在国内就读中外合作办学项目还可以让学生提前感受国外授课模式和氛围，让学生提前有个适应过渡期。

国内HND留学招生对象：

1.应届高中毕业生及同等学历者。

2.高考总成绩达到本省本科分数线，

3.英语单科成绩90分以上或雅思5.0以上，免试入学。

4.不符第二、第三条的考生需要参加所选项目组织的入学考试，成绩合格予以录取。

高考升学选学校，想要了解更多资讯请关注山东育路网公众号。

HND商务文化与策略图文稿

H N D商务文化与策略 Company number【1089WT-1898YT-1W8CB-9UUT-92108】

Assessment task 1 Outcome covered All outcomes (1-5) Section 1: (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates,

hnd商务文化与策略 outcome3

a. Strategy is getting it right and doing it right. It is very important to organizations. Choosing strategy is direct effect organization’s development and future. And every strategy have advantages and disadvantages, so in the different complex situation, we can adopt different strategies to solve problems. Now I will choose four possible strategies which the organizations may adopt. The first is cost leadership strategy. Cost leadership is the low-cost leader in any market gains competitive advantage from being able to produce at the lowest cost. Company can use low cost strategy defeat the competitors among the marketing environment. The second is differentiation. A competitive strategy that allows a company to sell its products for a premium price. This emphasizes creating superior products, products with unique or more desirable features or design. The third is focus strategy. The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focuser selects a segment or group of segments in the industry and tailors its strategy to serving them to the exclusion of others. The focus strategy has two variants. One is in cost focus a firm seeks a cost advantage in its target segment, the other is in differentiation focus a firm seeks differentiation in its target segment. The fourth is diversification. This is where we market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar. b. During the 1980s and 1990s, JD Wetherspoon used broad differentiation strategy. Compare other pubs; JD Wetherspoon is special and different. They sell a wide range o f real ale beers at relatively low price; good quality wine is available; they don’t play music or TV programmers; especially the non-smoking and toilet design. Because its clean comfortable atmosphere and low price high quality products, it bring some benefits to JD Wetherspoon. They provide good services, such as cheap beer, good conversation and solid

HND商务文化与策略

Strategy and Culture in J D Wetherspoon Section 1: External environment (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological,, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on. In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’

HND商务文化策略问题详解

Introduction The Company was founded in 1979 by Tim Martin who opened his first J D Wetherspoons pub and become well-known organization in UK which offers cheap beer, good conversation and solid architecture., 'Marler's Bar', at Colney Hatch Lane in London. Many of the other early J D Wetherspoons pubs were also in the same part of Haringey. Martin took the name of the chain J D Wetherspoons from an old schoolteacher. And J D Wetherspoons became a plc in 1992 at which time it consisted of a chain of 44 pubs. Discussion: Section 1: External environment Question 1: Give examples of social, technological, economic, political and legal factors which have affected the way it has behaved. ?social factors： The value of market: Research estimates that the UK beer Market is the main Beverages market which was worth ￡ 52.62bn at retail selling prices (rsp) in 2007. In comparison, the U.K's soft drink market is estimated at having a market worth of only 13 billion. (51lunwen., 2008) Pub culture: Social life in the UK for a high percentage of the population revolves around a public house; often a community will have a "local" pu b that will form a natural hub for the inhabitants of its immediate area. More often than not there will be organised events several times a month ranging from a pub quiz to a full blown excursion. Quite often the public house will have sports teams, usually playing traditional pub games such as pool and darts; these team will most times enter into some sort of league on a local level although some sports have nationwide pub leagues. (Buck, 2008) ?Political factors: Promotion policies set by government: These include specific regulation of “Tax Rate Reduction”, the promotion style of the pub as a vital part of Britain's leisure industry and

HND商务文化与策略

Assessment task 1 Outcome covered All outcomes (1-5) Section 1: (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns an d Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on.

HND 商务文化策略1

Report on Business Culture and Strategy Candidate No.: Candidate Name : Tutor : Nov 2th, 2015 Central South University of Forestry and Technology

PEST analysis PEST analysis include social factor, technology factor, economic factor and legal factor, which is used to analyze the influence of the external environment to the organization. In this case, social factor, for example, J D Wetherspoon sell a wide range of real ale relatively low prices. Wide range can meet customers’ need well and low price will add the conversion cost of customers which promote sales. Other social factor is that J D Wetherspoon serve food which is available all day and sold at relatively cheap prices. Technology factor has limited influence to J D. Free WI-FI and TV screen provide convenience for customers. Currency condition and national income are major element of economic factor. In this case, in 2004 it remove price incentives to drink larger measures of spirits and reduced the amount of alcohol in its cocktail pitchers which has an adverse effect on sales of spirits and cocktails. If national income increase, citizen’ consumption will increase. Legal factors have limited effect to company as much as technology factors. In this case, tied house system had been broken by ruling from the MMC which severely limited the number of pubs which a brewer could operate. Other hand, government is concerning about binge drinking and the consequent anti- social behavior. It may reduce sales. Political factor is MMC and binge drinking. In case, tied house system had been broken by a ruling from the MMC which limited the number of pubs. Increasing public concern about binge drinking and the consequent anti-social behavior. These impact the sale. SWOT analysis In SWOT analyse, S and W belong interior factors and external factor include W and T. Advantage of strength are reflected following circumstances. Training courses, area meetings and shift management meetings form part of the working week which will not

HND商务文化与策略

H N D商务文化与策略 Prepared on 24 November 2020

Strategy and Culture in J D Wetherspoon Section 1: External environment (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological,, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long- term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on. In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about bro ken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. All of these legal forces could have influence on J D Wetherspoon.

HND-商务文化策略-2

A Report on Business Culture and Strategy Prepared by Zhang Chen Prepared for Tang Yan Student Number : 135139793 Date: June 25, 2013

Content 1.0 Introduction 2.0 Findings 2.1 Four Business Strategies 2.1.1 Market Penetration 2.1.2 Differentiation 2.1.3 Cost Leadership 2.1.4 Diversification 2.2 Differences and Relationships between Strategy and Strategic Choice 2.3 Influence of Two Different Business Strategies 2.4 the Forces for Change 2.4.1 Market/Industry Knowledge 2.4.2 Sufficiency of Resources and Capabilities 2.5 the Effect of Business Strategy 2.6 the Role of Management 2.7 the Influence of Changing management 2.8 Lewin's Force Field Analysis 2.9 Method to Overcome Resistance 3.0 Conclusion 4.0 Reference

HND_商务文化策略business_culture_and_strategy_你不过我跳楼

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Strategy and Culture In JD Wetherspoon Present by Liu Meng 5th December 2011

目录 Assessment task (1) Introduction (5) Discussion (5) Section A (5) a)Examples of SPETL analyze (5) b)SWOT analysis (8) c)Guidelines for management use (9) Section B (10) a)Organization culture in JDW (10) b)The type of culture in JDW (11) c)The relationship between organization culture and behavior (12) d)Management approach to different organization culture (12) Section C (13) a)Possible strategies and indicate business environment (13) b)What strategy JDW followed during 1980-1990s (14) c)Compare two strategies in terms of influence and on the behavior of the organization (15) d)What has consider before changing its strategy (16) e)Illustrate the connection between business strategy and strategic choice. 16 f)Key issues to manage its business strategy (17) Section D (18) a)Why the strategy of JD Wetherspoon changed over time (18) b)One factor which may lead to change in JDW (18) c)The role that management play dealing with changes in 2000 (19) d)Advice give to the management of JDW help and analyze change situation overcome any resistance to change (19) Conclusion (21) Reference (22)

商务文化与策略hnd82392(20200825074416)

1.0 Section 1 1.1 PESTL Political: There was increasing public and government concern about binge drinkin g and the consequent antisocial behaviour, particularly in city centres. So that the Ma rtin is a noted euro-sceptic and in 2002 printed 500,000 beer mats and put up 10,000 t o save the pound. Economic: The supermarket began selling drinks. This result in people drinking at home and this company lose its competitive prices.So J D saved the pound. Social: J D Wetherspoon does not serve complimentary crisps with baguettes. Custom ers thought that the fried food is not healthy.Also, they began to reduce the wine drink ing. Then J D Wetherspon plc develops a kind of low ethanol wine. Technological: J D have plasma screens and can show TV programmersT. here is a ventilation system (costing more than 100,000) which aims to ensure that customers do not leave smelling of smoke. Legal: The ' tiehouse'system had been broken by a ruling from the Monopolies cou ld operate. The government concern about binge drinking, so the pub need esta blish a range of rules. There was a law severely limited the number of pubs, so J D as a retailer stepped into market had gotten many advantages. 1.2 SWOT Strength: The kids can eat in the bar parents. In addition, they lower the price of bee r sold to a wide range of real beer.Moreover, J D places great importance on listenin g to and acting on, it has two-way communication from members of staff on all aspect s of the business about the feedback. Weakness: J D cannot meet the social-culture even it did have TV screens and its peaceful motto is also no longer fitted. So that the pubs cannot solicit tho se customer like music or TV lover. In 2001, J D had long been a stock market fa vourite but the share price also fell. Opportunities: Pubs are not only provide breakfast, but also built a dedicated f amily dining