UNIT3ADVERTISING 教案

Objectives:

1. Listen and then talk about the advantages and disadvantages

of advertising.

2. Read about the role of the Ad Council in the U.S. and the

uses and abuses of advertisements.

3. Write about the functions of public service advertisements.

4. Learn about conjunctions and connective words.

5. Write a personal ad.

6. Visit Culture Salon for an introduction to advertising

photography.



Passage A

The Ad Council at a Glance

I. Summary

The Ad Council was founded during World War 2 to help sell War Bonds. After the war it continued to address pressing social issues with public service advertisements (PSAs). Since 1942 it has created over 1000 advertising campaigns on such issues as forest fires, safe and sober driving, minority education, crime, drugs, child abuses, recycling, and AIDS. Some of its most famous messages are “Only You Can Prevent Forest Fires,” “Friends Don’t Let Friends Drive