剑桥BEC高级真题第三辑TEST4

READING 1 hour

PART ONE

Questions 1-8 剑桥 BEC 真题集高级 第三辑 Test 4

? Look at the statements below and at the five extracts from a newspaper article on the

opposite page about people who have set up their own internet companies.

? Which extract (A, B, C, D or E ) does each statement 1-8 refer to? ? For each statement (1-8), mark one letter (A, B, C, D or E ) on your Answer Sheet. ? Y ou will need to use some of these letters more than once.

1 These people have n ot paid themselves out of their company ?s income so far .

2 These people had knowledge which they wanted to exploit in a different type of company.

3 These people's initial efforts to obtain start-up funding were unsuccessful.

4 These people have developed a very effective process for handling sales.

5 These people devised a mixed media approach to advertising.

6 These people felt that they could improve companies? focus on customers .

7 These people intend to make their marketing more cost-effective.

8 These people are targeting a relatively small number of discerning clients. A

E-GAMES John and S tephanie both wanted a complete career change. Selling children ?s gam es

over the internet seemed a foolproof idea, but their biggest challenge was to secure

financial backing. First they contacted numerous venture capitalists, but from the

response of the few that would even talk to them, they realized they would get

nowhere until they had spelt out in detail how they intended to turn their concept into

reality. So the next step was to work with a group of start-up consultants, to devise a

business plan making their expected revenue streams more precise .

B

SUREK

Sue and Derek?s plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.

C

WONDERWEB

Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of user s? needs. Sure that the opportunity was ripe for a busine ss with a strong marketing proposition, they started offering marketing services to other small online businesses.

D

SUPERGIFTS

Michael and Tony set up a company to sell upmarket gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.

E

ABBIE’S

The first phases of the company?s growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The co mpany?s total marketing vision will be the key to success.

PART TWO

Questions 9-14

?Read the article below about cons um er s?attitudes to goods described as premium.?Choose the best sentence from the opposite page to fill each of the gaps.

?For each gap (9-14), mark one letter (A-H) on your Answer Sheet.

?Do not use any letter more than once.

? There is an example at the beginning, (0).

Shoppers wary of 'pr emium’ goods

One of the marketing industry ?s favourite terms is ‘premium ? — usually taken to mean …l uxury? or …top q uality?. The ide a l is to create a premium car, wristwatch or perfume — something that appears to transcend the ordinary. (0) H However, manufacturers should take note of a recent survey of shopper s? a tt itudes to so-called premium goods. (9) In fact, the tag seems to have become devalued by overuse. Consumers of all socio-economic backgrounds are very keen to buy the best- but not all product categories lend themselves to a premium status. ‘Premium ? can be used in any category where image is paramount, and that includes cars, toiletries, clothes and electronics. (10) Banking and insurance are typical of this second group. More than 70 per cent of consumers interviewed in the survey said that a premium tag on everyday items such as coffee or soap is an excuse to charge extra for products that don ?t always have extra benefits. (11) The prevalence of such a suspicious attitude makes life hard for the marketers. Whil e the word …luxury ? had a clear and

definable meaning among respondents — most related it to cars — …p remium ? was found to be harder to define. Oddly, the

only category apart from cars where

…p remium ? was understood to mean something specific was bread. (12) .

Several respondents said they would

never pay much for a standard sliced loaf

but on special occasions would happily

pay double for something that qualifies as

a treat.

Packaging was found to be an important

factor in charging extra for premium

products, with sophisticated design

enabling toiletries, electronics or food

items to sell for far more. Shoppers are

willing to pay extra for sometl1ing that

has had thought put into its outward

appearance. (13) Yet the knowledge

has no impact on their choice.

The profit margin on premium-priced

toiletries and beauty items can be as

much as 300-400 per cent — and in excess of 500 per cent for hi-H and other

electronic goods. (14) . In a crowded

marketplace such as cars or mobiles, it ?s far more difficult to achieve this

transformation than you might think.

Example:

A The term is less effective, however, in areas where style and fashion play a

smaller role.

B The product hidden behind this attractive exterior may be exactly the same as an

item selling for half the price, and shoppers may be quite aware of this.

C The results suggest that the term 'premium ? means very little to consumers.

D A fifth of them went further, and dismissed the very word as simply a way of

loading prices.

E It follows that price and utility are not the only factors in play when it comes to

purchasing decisions.

F With such an incentive, the challenge for marketers is to find the triggers that can

turn an ordinary product into something consumers will accept as premium.

G The survey found that consumers were prepared to pay top prices for speciality

items, just as long as prices for everyday products remained low.

H When they succeed, marketers are able to charge high prices for the resulting

product.

PART THREE

Questions 15-20

?Read the following profile of Bruce Petter, the new Director of the Management Consultants Association (MCA), and the questions on the opposite page.

?For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.

Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: …After I

left the army, my friend?s father, who was Managing Director of a petrol company, recommended that I go into the oil industry. My great-uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great—uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move o n.?

He became founding Director of the Petrol Retailers Association. But after a few years he decided, …I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association (MCA) post, I people with mainstream business

interests together. The association

had 30 member companies at the

time, representing a large

proportion of the best-known

names in the sector, and …they all

wanted to have a look at this

individual who had applied to

represent their interests, so I saw

an awful lot of the m e mbe rs hip?.

His principal area of expertise, he

feels, is in running a trade

association and the briefing that he

has been handed suggests that this

will be of prime value. …If you

were to ask me if I was ever going

to be an expert management

consultant, the answer would be

no. But I am, I hope, able to

articulate their views, to push

through policies they want to see

in operation and to improve their

image. I hope to make

management consultancy a

powerful voice in government and

industry.'

The President of the MCA

confirms what landed Petter the job.

…W e saw a lot of people, but

there were three things in

particular that impressed us about

Bruce. His experience of running a

large but also some considerably

smaller firms. We are also aware

that management consultancy is

not always portrayed in a

favourable light and he has done

quite a bit of work on public

image and has some very

positive views in this ar ea.?

So, Mr. Petter has taken over

from retiring Director Brian

O?Rorke,and a change of mood

is now in the air. O?Ro rke was at

the helm for 13 years and his

successor is reticent when it

comes to predicting how his own

approach will differ. ‘Brian did

a magnificent jo

b of sustaining

the Association, of holding it

together through thick and thi n.?

I detect a …but? in his voice. But?

…I think if you ask anybody who

or what the MCA was under his

direction, the temptation would

be to say "Brian O?Rorke".?

Petter feels his own style will be

very much determined by the

objectives of the members: he

sees himself as a channel for

those aims. …I don?t want the

MCA to be perceived as Bruce

Petter?s empire, but rather the

me mbers?empire,?he says. Mr

appl ie d.?

He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy trade association was key and it

seemed to us that he had a good

understanding of how to relate to

and inspire a membership made up

of very busy partners, often in very

Petter clearly has a difficult task

ahead, but many of his staff will

welcome a more open, modern

style and there?s every indic ation

he will be a success.

15 What do we learn about Bruce Petter in the first paragraph?

A He likes to think of himself as a loyal person.

B He has a negative view of family-run businesses.

C His military background came in useful later in his career.

D An awkward situation influenced the development of his career.

16 When Petter applied for the post of Director of the MCA, he knew that

A a decision was likely to take a long time.

B not everyone in the Association was interested in him.

C he would have to face intense competition.

D some members would oppose his appointment.

17 What does Petter believe he is able to change?

A the views the MCA holds on industry

B the way in which the MCA decides on policy

C how the MCA is perceived by other people

D the MCA's relations with other trade associations

18 Which of the following does the MCA President mention as a reason for

appointing Petter?

A his ability to motivate members of an association

B his experience of working in different trades

C his broad network of business contacts

D his previous work in management consultancy

19 The writer notices that, when Petter talks about his predecessor, he

A expresses some regret for how the Association dealt with him.

B thinks he had been there for too long.

C questions changes he made within the Association.

D indicates he has mixed feelings about his leadership style.

20 Petter says his aim as Director of the MCA is to

A modernise the Association.

B carry out the Association?s wishes.

C set an example of firm leadership to his staff.

D expand the membership of the Association.

Questions 21-30

?Read the article below about sickness at work in Britain.

?Choose the correct word to fill each gap from A, B, C or D on the opposite page.?For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.?There is an example at the beginning, (0).

Sickness at work

Small firms are counting the (0) A of sickness among employees. Research estimates that illness cost small businesses in Britain a month and a half in lost (21) last year. A recent (22) of more than 1,000 small and medium enterprises revealed that last year the average small business lost around 42 days through staff phoning in sick, and that this had a serious (23) on 27 per cent of smaller companies. Just over one in ten employees took time off for seven days in a (24) Of these, 9.5 per cent were ill for a week on more than one occasion. In Britain, employees can take sick (25) for up to a week before they have to produce a medical certificate. Owner—managers were far less likely to be off sick than their staff: 3.3 days on average, compared with the 10 days taken by employees. The head of the research team said, …The most common (26) of absence was minor illness, such as colds or flu, but back strain, fractures and the like (27) for very nearly as much. Of greater (28) is that more that 40 per cent of employe rs felt that their employee s? sickness may not have been g enui ne.?

Employers can do more to protect themselves by drawing up adequate (29) of employment that outline the company?s sick pay (30) . Enhanced sick pay is then at the employer?s discr etion.

22 A report B enquiry C statement D survey

23 A result B consequence C impression D impact

24 A row B line C series D sequence

25 A leave B break C time D absence

26 A reason B symptom C cause D motive

27 A contributed B accounted C totaled D credited

28 A concern B anxiety C regard D bother

29 A details B items C particulars D terms

30 A ideas B notions C policies D intentions

Questions 31-40 ? Read the job advertisement below. ? For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet.

Empleyment

with Kinson plc

Staff Support

Advisers

required

We are a newly-formed division of Kinson plc, (0) ........ of the UK ?s largest quoted companies, and provide busine ss customers (31) ........ solutions that combine leading —edge e-commerce technology and an integrated nationwide customer support network. The formation of this new division has created a number of exciting and challenging roles within the call centres of two (32) ........ our seven sites. We have vacancies (33) ........ Staff Support Advisers. Working closely with the Business Managers, your job will (34) ........ to gear the business up for the challenges ahead by implementing a programme of radical change. When completed, this programme will enable the management team to use our people resources more effectively, and (35) ........ so doing facilitate the implementation of our com pany…s business plan. You will be involved in all aspects of human resources activity, including providing advice and guidance to your business partners and policy development, in (36) ........ to implementing any training and development initiatives the company may launch from time to time. We are looking for talented individuals (37) ........ good generalist grounding has been gained in a customer services or customer-focused environment where your flair and ideas (38) ........ currently being underused. You must be able to influence business decisions from a human resources perspective and create innovative solutions. You should also be a resilient, adaptable team player; as (39) ........ as having a track record of coaching others. In return, an excellent salary and benefits package is (40) ........ offer: The successful applicant will have the advantage of outstanding opportunities for personal development and advancement.

PART SIX

Questions 41-52

?Read the extract below from the annual report of a bed manufacturer.

?In most of the lines (41-52) there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.

?If a line is correct, write CORRECT on your Answer Sheet.

?If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.

?The exercise begins with two examples, (0) and (00).

CHIEF EXECUTI VE’S REVIEW

0 The prime focus for management recently has been the integration into the Group of

0 Damon Beds. This acquisition is very much greater part of our strategy to grow our

41 presence in the UK branded furniture market. We are neither convinced that

42 leveraging the proven brand management expertise of which we are proud is the

43 optimum route to continued and sustainable growth in shareholder value. Overall,

44 sales grew more quickly than 9%, to reach ￡125 million. This represents a small

45 increase in market share such as our strategy to build share in growing, added value

46 sectors gains momentum. Our established brands had another excellent year with

47 volumes and turnover at record levels. While we have increased capacity to cope with

48 significantly increased demand, boosted by the return to television advertising in early

49 last year. The purpose of the campaign is how to reinforce our position as the UK?s

50 leading volume bed business by improving brand awareness still further on and, more

51 importantly, communicating to consumers regarding the message about the uniqueness

52 of the product and yet the benefits and reasons for choosing our beds. Early indications

show that the campaign is already having the desired effect.

WRITING 1 hour 10 minutes

PART ONE

Question 1

?The bar chart below shows the profits made by each of a company's three factories for each quarter of the year 2003. The pie chart shows the number of workers in each of the factories during that year.

?Using the information from the charts, write a short report describing the trends in profits and the number of employees in each factory.

?Write 120-140 words.

Profits from each factory per quarter (2003)

Number of employees in each factory (2003)

PART TWO

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.

Question 2

?This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged.

?Write the report for your boss:

?outlining what the advertising campaign consisted

of

?indicating what you feel the strengths and weaknesses of the campaign

were

?explaining how successful you feel the advertising has

been

?suggesting ideas for future advertising.

Question 3

?You have seen the following advertisement and you want to enter your organisation for the award.

Most Improved Organisation Award

If your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. The most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.

?Write your letter to the competition secretary, Michael James:?introducing your organisation and saying what it does

?describing improvements your organisation has made in the last year which

have affected staff and customers

?saying how you would spend the prize money to benefit staff.

Question 4

?The Chief Executive of your company is concerned that staff morale seems to have deteriorated and has invited suggestions for making improvements.

?Write a proposal to the Chief Executive:

?suggesting why morale is low

?outlining the effects of low morale `

?proposing some ways of improving morale

?indicating any disadvantages of your proposal.

LISTENING Approximately 40 minutes (including 10 mi nutes’ transfer time) PART ONE

Questions 1-12

?You will hear a college lecturer talking to a class of business students about a supermarket chain.

?As you listen, for questions 1-12, complete the notes, using up to three words or a number.

?After you have listened once, replay the recording.

Williams Supermarket Chain

1 Initially Sharon Tucker was Wil liams?s.

2 The company's programme of ........................................ its outlets was unsuccessful.

3 Last six months: l0% increase in .................................................................................

4 Tucker decided against policy of ,........................................................ used by rivals.

5 The high-low strategy that Tucker introduced is usually called “”

6 Williams calls its special offers the company's “”

7 The company delivers............................................ to homes in the area of the stores.

8 Example of special offer: ......................................................... for half normal price.

9 Difhcult to ensure that........................................... are adequate to cope with demand.

10 Success of sales strategy is due to planning and the fact that

is not centralised.

11 Williams is now concentrating on selling .

12 Williams is planning to extend of stores. PART TWO

Questions 13-22

?You will hear five people talking about a mistake they made at work, and about how they responded afterwards.

?For each extract there are two tasks. For Task One, choose the mistake that each person made, from the List A-H. For Task Two, choose the way in which

they

responded afterwards from the list A-H.

?After you have listened once, replay the recording.

Task One - What mistake did they make?

?For questions 13-17, match the extracts with the mistake that each person says they made, listed A-H.

?For each extract, choose the mistake that the person made.

?Write one letter (A-H) next to the number of the extract.

13 A I forgot to include some costs.

B I didn?t calculate the cash f low.

14 C I miscalculated a time schedule.

D I appointed the wrong person.

15

E I gave out-of-date information.

16 F I didn?t check someone e l se?s work adequa tely.

G I complained through inappropriate channels.

17 H I didn?t allow for a rise in the inflation rate.

Task Two - How did they respond?

?For questions 18-22, match the extracts with how each speaker says they responded afterwards, listed A-H.

?For each extract, choose the response.

?Write one letter (A-H) next to the number of the extract.

18

19

20

21

22

PART THREE Questions 23-30A by having my work checked by someone else

B by becoming less impulsive l

C by accepting that I was responsible for others

D by setting timetables for projects

E by setting up regular meetings

F by resigning from the company

G by introducing a regular written update

H by arranging to change jobs within the company

?You will hear a discussion between two managers, Jane and Oliver, about recent changes within the company where they work.

?For each question (23-30), mark one letter (A, B or C) for the correct answer.?After you have listened once, replay the recording.

23 Jane says the changes are being introduced in response to

A a decrease in sales.

B the threa t of a takeover. …

C the level of staff turnover.

24 Jane says the ideas for the changes

A were initiated by the leadership group.

B resulted from the expansion of the team system.

C were developed in conjunction with a firm of management consultants.

25 Referring to the skills audit, what problem does she mention?

A Its findings were not acted upon.

B It included too many details.

C Its results were inaccurate.

26 What criticism of the new divisional targets does she make?

A They focus exclusively on product sales.

B They are too high for her department.

C They ignore seasonal fluctuations.

27 She says the suggestions scheme would be better if suggestions were

A financially rewarded.

B more widely publicised.

C encouraged from temporary staff.

28 Who does she say performance reviews should take into account?

A suppliers

B competitors

C customers

29 She expects the new training programmes to be popular because they

A provide a wider choice of topics.

B involve a greater use of technology.

C have more flexible timetables.

30 She believes that, within a year, the various changes will be

A fully integrated into company practice.

B subject to a review process.

C adopted by competitors.

That is the end of the Listening test. You now have ten minutes to transfer your

answers to your Answer Sheet.

SPEAKING 14minutes

SAMPLE SPEAKING TASKS

PART ONE

In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.

PART TWO

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute.

You have one minute to prepare your ideas.

A Customer service: the importance of providing an effective after-sales service for customers

B Purchasing: the importance of maintaining personal contact with potential

suppliers

C Recruitment: how to ensure that the advertising of job vacancies is effective

PART THREE

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.

For two candidates

Reducing Staff Turnover

You work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in the other branches.

Discuss and decide together:

?what the reasons for high staff turnover in a company might

be

?what effect high staff turnover might have on future methods of selecting staff.

For three candidates

Reducing Staff Turnover

You work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reduced in the other branches.

Discuss and decide together:

?what the reasons for high staff turnover in a company might

be

?what effect high staff turnover might have on future methods of selecting

staff

?what procedures concerning staff induction and training might need to be introduced.

Follow-on questions

?How can employees be affected by a high turnover of staff in their department? (Why?)

?Do you think a high turnover of staff can have a negative effect on customer service? (Why? / Why not?)

?Do you think there are any situations in which high turnover of staff is helpful to a company? (Why? / Why not?)

?Would it be beneficial for companies to bring in new staff to join existing work

teams? (Why? /Why not?)

?Do you think people will change jobs more often in the future? (Why? / Why not?)

剑桥BEC 真题集高级第三辑T est 4 KEY

Test 4 Reading

Part 1

1 E

2 C

3 A

4 D

5 B

6 C

7 E

8 D

Part2

9 C 10 A 11 D 12 G 13 B 14 F

Part3

15 D 16 A 17 C 18 A 19 D 20 B

Part4

21 B 22 D 23 D 24 A 25 A

26 C 27 B 28 A 29 D 30 C

Part5

31 WITH 32 OF 33 FOR 34 BE

35 BY/IN 36 ADDITION 37 WHOSE

38 ARE 39 WELL 40 ON

Part6

41 NEITHER 42 CORRECT

43 CORRECT 44 QUICKLY

45 SUCH 46 CORRECT 47 WHILE

48 IN 49 HOW 50 ON

51 REGARDING 52 YET

Test 4 Writing

Question 1

Sample A

REPORT

This pie chart shows the number of employees in each factory in the year 2003. The factory in Bristol has the most employees with a number of 600. The factory in Leeds has 350 employees and finally, London employs 150 employees.

Bristol made each quarter most of the profits also if it is slowly going down during the year. The profits in Leeds remain stable except for the 3rd quarter where the profits decreased but not dramatically. The factory in London has the worse profits, but they reached a high in the 2nd quarter. Afterwards the profits remain stable. As a result we can see that more the number of employees in the factory is high, more it will have a positive impact on the profit.

Band 3

This is a simplistic answer, but the range of structure and vocabulary is nevertheless

adequate for the task and there are minimal errors. The target reader would be informed about the trend in profits.

Sample B

This report outlines the development of profits in three plants, in London, Leeds and Bristol, in 2003 and describes the staffing situation in each plant.

Bristol, the company’s largest factory, employed 600 people and reached profits of ￡12 million in the first quarter of 2003. The profits declined steadily, dropping to ￡9 million in the last quarter.

The factory in Leeds had a workforce of 350 people. This made it the company’s second largest plant. Profits remained almost unchanged at ￡8 million. In the third quarter however, they reached a low at ￡7.5 million.

The London factory’s workforce comprised 150 people. Profits did not vary much and remained just over ￡3 million. Nevertheless, they peaked in the second quarter with earnings exceeding the ￡4 million level.

Band 5

This is a virtually flawless answer, which fits all the descriptors for a band 5. Question 2

Sample C

Introduction

This report sets out to illustrate the strengths and weaknesses of our advertising campaign and recommend the appropriate version for future advertising.

Findings

In order to generate the competitive advantage in today’s hyper-competitive global market, we had successfully engaged a well—known advertising agency who has delivered its job perfectly. As the arrangement of our agency, we have attended an exhibition.

They have produced a series of pop advertisement show on television as well as building up a commercial web successfully. There are tremendous benefits have been generated by taking that three action.

1. Through attending the well-know exhibition, not only we have increased the

awareness of our customer, but also we have demonstrated our product of new type mobile phone to their best advantages.

2. We have successfully built up the image of American myth among our target group

young generation through the vivid television shows our product is already the symbol of dynamic energetic image.

3. Our customers have gain a easier access to us by visiting our newly launched

web-site through which they can access to our automated order system and again the date they need.

On the other hand, the advertising campaign also exist some disadvantages.

The advertisement on television has narrowed the range of our customers. Not only the robust young generation should be taken account of the advertisement producing but also the dynamic business executives should be involved in our consideration.

Conclusions

The advertising campaign has increased the custom ers’ awareness and generated the sales, foster tremendous potential customers and enhanced our reputation effectively. Most importantly, all of these three ways of advertising have present our product effectively and built up our distinguished image among customers. The weakness also exist in narrowing our target customers.

Recommendation

We should renew our contract of with our advertising agency and lure them to enlarge our image among the aggressive businessman and perfect our web advertising by giving our customers more tools to make them magement their relationship with us. Band 2

This is an ambitious attempt at the task, particularly in terms of vocabulary. However, it is marred by numerous errors, which obscure communication. This lack of clarity has a negative effect on the reader.

Sample D

Background and purpose of the report

Our company, Fish-pro Ltd, carried out an advertising campaign in summer 2004 in cooperation with advertising agency RGS Ltd. Aim of this report is to evaluate how successfully the campaign was carried out and also to asses main points which need to be taken into account when organising summer 2005 campaign.

Content of the campaign

In the campaign three different methods were used when the customers were approached. Firstly, the current customers of Fish-pro were contacted by sending them a letter including a catalogue presenting all the new products Fish-pro has available. In, addition the general public was approached by the use of two mass medias: magazines and the radio.

Strengths and weaknesses of the campaign

The strength of the campaign was that by using three different methods to approach the current and prospective customers, Fish-pro was able to reach an audience of 100,000 future customers. In addition, according to the survey made withing the current customers after the campaign, Fish-pro strengthened its image as the number one store of professional fishing equipment. The weakness of the campaign according to the survey and according to my personal view was that the campaign was very similar to the campaigns that the competitors of Fish-pro have introduced earlier. Therefore it is not certain that Fish-pro is able to increase its market share in the highly competitive fishing equipment markets.

Future advertising campaigns

When starting to prepare the summer 2005 campaign I suggest that Fish-pro would carry out a more visible and in certain ways more ‘aggressive’ campaign compared to the 2004 campaign.

Band 4

This is a very well-organised answer with fairly natural use of language and a good range of structures. However, the final content point is not well developed and there

are a number of errors.

Question 3

Sample E

Geneva, the 27th November 2004

Dear Sir,

I am writing regarding the advertisement called ‘Most Improved Organisation Award.’

I work in a bank in Geneva. We are specialized in private banking.

Our organisation made big improvements for handicapped people last year. They rebuilt the building to order to make it accessible to wheelchairs. But they also engaged two deaf and two blind people. Being next to those people several employees asked to learn their language. The bank then organised lessons for barilla and sign language.

This new experience touched many clients and the building is now accessible for everybody.

Furthermore, there is a new positive motivation and atmosphere inside the organisation.

If the bank win the price, we will reinvest the money into advertisement for disabled people and we will create a foundation. We would like help people to communicate and to help handicaped people to find interesting jobs. It will be a hard task but a nice one.

I hope that you will be touched by the effort made.

If you have any requests or need any further information, please do not hesitate to call me.

I look forward to hearing from you and remain.

Yours faithfully,

Frangoise Dupont

Senior Private Banker

Band 3

This is a safe, not ambitious answer, which fulfils all the criteria for a band 3. Sample F

Dear Michael James:

I’ve read the information of Most Improved , Organisation Award in newspapers and feel it a good opportunity for my organisation.

Well, our organisation is not for profit. The aim of my organisation is to help those animals which need help. We treat those lovely animals as our good friends because we think life is also important to those animals although they could not speak.

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TEST2 PART 1 这篇文章讲的是倾听（listening）的重要性。一个好的管理者必然是一个好的倾听者，所以要讲究倾听的艺术。 第一题，有时坚持进一步的解释是很有必要的。答案是B段的这么一句：It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味着为了进一步的信息和说明去询问说话的人——问总比不顾情况的继续并且把事情办错的好。这里的additional information对应于further explanation. 第二题，不能在别人还在说的时候就开始关注自己的回应。答案是C段的第一句：The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我们最常见的坏习惯就是在讲话者远还没结束的时候就开始思考我们将对这个话题说些什么。这里的before the other speaker has finished就是others are still speaking，focus on your response 就是start thinking of what we are going to say about the subject。 第三题，人们不愿意承认自己没有听好。答案是A段的第一句：Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我们经常指责别人没有好好听，假装我们自己是无可指责的，其实在我们心里知道，很多我们所犯的错误都是由于听的不够仔细。这句的意思就是说我们心里知道什么原因，但是口头上喜欢指责别人。也就是第三题题干说的不愿意承认。 第四题，从说话者的视角去考虑问题是有好处的。答案是D段的这么一句：Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同样重要的是你必须把自己置于别人的位置上，既是智力上的也是情感上的。这里的put yourself in other person’s plac e就是seeing things from the speaker’s perspective。

2015年BEC剑桥商务英语考试真题及模拟题15套-打印版

2015年下半年商务英语中级备考模拟试题(1) Ⅰ.Listening: 20%(听力，20分) Section A Directions: Listen carefully and fill in the blanks with the words or phrases you?ve heard. The terms of payment are an important part of the business . From the seller?s point of view, the best terms would be full payment at the time of sale, while the buyers would have the goods before making payment. Importers and exporters are each other by thousands of miles. This adds to the difficulties of coming to an on how payment should be made. Section B Directions: Listen to the tape and translate the sentences into Chinese. 1. 2 3 4 5 . Section C Directions: In this part, you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four answers on your paper and decide which is the correct answer to the question you have heard. ( )1.A. He wants a piece of each type. B. He can?t tear either piec e of the cloth. C. The pieces of cloth are made by a secret process. D. The pieces of cloth seem identical to him. ( )2.A. The woman is unwilling to discuss the plan. B. The man suggests that the woman make a new plan. C. The man and the woman have already prepared their plan. D. The man and the woman don?t know how to prepare a plan. ( )3.A. Choose any one. B. Don?t do anything. C. Make better use of his time. D. Fill out the pink form first. ( )4.A. Invite the man to visit her house. B. Talk to her secretary on the phone. C. Meet her secretary first. D. Go to meet Ms. Lin immediately ( )5.A. He has been told to call back. B. He is talking on the phone. C. He is not in at the moment. D. He is going out this afternoon. II.Reading & Comprehension: 40%(阅读与理解， 40分) Section A Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence. ( )1.We can supply all the bicycles you required ____________ stock and are arranging shipment by M.V. Mermaid. A. for B. from C. to D. against ( )2.We would like to remind you that the __________ L/C must reach us before March 10 so that we can make shipment in good time. A. covering B. cover C. covered D. being covered ( )3.We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order. A. asked B. to ask C. being asked D. asking ( )4.In our letter of May 5, we made __________ clear that shipment is to be effected in June. A. you B. them C. that D. it ( )5.We always deal _______________ payment by sight L/C. A. with B. in C. at D. on ( )6.This offer is _____________ to your reply reaching us before the 20th of February. A. subjecting B. subject C. subjected D to subject ( )7.____________ we are appreciating the good quality of your black tea, we regret that your price appears to be on the high side. A. While B. When C. However D. Therefore ( )8.We hereby authorize you to ___________ on us at 60 days after sight to the extent of USD20,000.00. A. open B. establish C. draw D. build ( )9.If parties to a contract desire to settle disputes, an arbitration clause is usually made in the contract well before a dispute _____________ . A. rises B. arises C. look D. appear ( )10.Some customers requested us to _____________ our price because they considered it too high. A. put down B. get down C. take down D. bring down Section B Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank. Dear Mr. Bush Thank you for your 1 of January 5 for our Beauty Brand Blouses. We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities. As you requested, we are now 6 as follows: Price: US$600 per dozen CIF New York