四川理工学院本科毕业论文格式示例
毕业论文格式示例——目录
目
Ⅰ
摘要(外文)（使用对应的外语“摘要”
如Abstract ）……………………………
一、我国对外贸易政策概述 （一）改革开放前的对外贸易政策
Zhang Tongwen
ABSTRACT
been considered an important issue for the hot spring business to formulate a marketing strategy based on the consumer behavior. The purpose of this study was to investigate the consumer behavior of hot spring recreational areas in Hannan. Five kind variables regarding hot spring users’ behavior, demographic variables, and psychographics variables were examined. Lifestyle variables were employed to segment the consumer after being factor and cluster analyzed. The results revealed that the behavior of hot spring consumers can be explained by motivation, information search, evaluation criteria, attributes of activities, and post-purchase attitudes. Moreover, the entire consumer of hot spring can be partitioned into three segments. Effective marketing strategies were developed specifically to each of the three segments of consumer. It was expected that the findings of this study can provide useful information for the hot spring business as well as the public sector. Keywords: Hannan hot spring tourist marketing strategy
毕业论文格式示例——正文
东盟是“东南亚国家联盟”（The Association of ASEAN ）的简称。 2005年第二版，第13页。
毕业论文格式示例——插图、插表和插入公式
（插图）
图1.1 2004年以来我国乘用车各月价格走势 11i
i i i i i PQ PQ ===
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格
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率（
负数
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参考文献
[1] 冯绍雷：《制度变迁与对外关系—19921997。
[2] 林梅：《跨国公司营销战略》，广州，华五南出版社，2003年第三版。
[3] 摩根索：《寻求权力与和平的斗争》，北京，中国人民公安大学出版社，1990年版。
[4] 徒贤：《战略管理初论》，上海，人民群众出版社，2000年第一版。
[5] 王绳祖主编：《国际关系史》(第七卷)，北京，世界知识出版社，1993年版。
[6] 王霞：《我国国际观光资源开发之探讨》，北京，《旅游》2000年第1期，第15-第16页。
[7] 肖君：《旅游文化与市场营销》，企业管理网，http://www.qiye.cong/wen/tr.htm/（阅读日
期：2003年12月8日)
二、英文部分
[1] Anders on, J. C. and Gerbing, D. W., “Structural Equation Modeling in Practice: A Review
and Recommends Two-step Approach,” Psychological Bulletin, V ol.103, No.3, 1988, p.411-423.
[2] Bitner, M. J., “Servicescapes: The Impact of Physical Surroundings on Customers and
Employees,” Journal of Marketing, V ol.56, No.2, 1992, p.57-71.
[3] Chow, W. S., Shyu, J. C. and Wang, K. C., “Developing A Forecast System for Hotel
Occupancy Rate Using Integrated ARIMA Models,” Journal of International Hospitality,Leisure & Tourism Management, V ol.1, No.3, 1998, p.55-80.
[4] Dargay, Joyce and Gately, Dermot, “Strategic Assets and Organizational Rent,”Strategic
Management Journal, V ol.14, No.1, 1993, p.33-46.
[5] Joyce Dargay, Dermot Gately, “Strategic Assets and Organizational Rent,” Strategic
Management Journal, V ol.14, No.1, 1993, p.33-46.
[6] Mannering, Fred and Winston, Clifford, The Concept of Corporate Strategy, IL: Irwin,
1971.
附录外文译文两篇Array译文一从内容管理中获益2
Sam Goldman
杨晓雷译
当考虑构建一个内容管理系统（Content Management System，CMS）时，多数企业都会首先着眼于搭建一个技术平台，这并不令人惊讶。
但是他们常常未能考虑的是对内容管理系统的管理与分类方法，而这些才是能使企业从系统中受益的因素。
…
…
2 CIO Update，May 21，2004。
附原文
Getting the Most from Content Management
Sam Goldman 5/21/2004
It is not surprising when companies consider deploying a content management system (CMS), they look first at establishing a technology platform.
But what they often fail to consider is the governance, or taxonomy, that will enable them to reap the benefits of such systems.
…
…
译文二（格式和要求同译文一）
毕业论文格式示例——致谢
毕业论文格式示例——致谢
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