2019年全国研究生考试英语(一)真题

2019年全国硕士研究生入学统一考试英语(一)试题

Section I Use of English

Directions:Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points)

Today we live in a world where GPS systems, digital maps, and other navigation apps are available on our smart phones. 1 of us just walk straight into the woods without a phone. But phones 2 on batteries, and batteries can die faster than we realize. 3 you get lost without a phone or a compass, and you 4 can’t find north, a few tricks to help you navigate 5 to civilization, one of which is to follow the land...

When you find yourself well 6 a trail, but not in a completely 7 area, you have to answer two questions: Which 8 is downhill, in this particular area? And where is the nearest water source? Humans overwhelmingly live in valleys, and on supplies of fresh water. 9 , if you head downhill, and follow any H2O you find, you should 10 see signs of people.

If you’ve explored the area before, keep an eye out for familiar sights—you may be 11 how quickly identifying a distinctive rock or tree can restore your bearings.

Another 12 : Climb high and look for signs of human habitation. 13 , even in dense forest, you should be able to 14 gaps in the tree line due to roads, train tracks, and other paths people carve 15 the woods. Head toward these 16 to find a way out. At night, scan the horizon for 17 light sources, such as fires and streetlights, then walk toward the glow of light pollution.

18 , assuming you’re lost in an area humans tend to frequent, look for the 19 we leave on the landscape. Trail blazes, tire tracks, and other features can 20 you to civilization.

1. [A]Some [B]Most [C]Few [D]All

2. [A]put[B]take[C]run [D]come

3. [A]Since [B] If [C] Though [D]Until

4. [A]formally [B] relatively [C] gradually [D] literally

5. [A] back [B] next [C] around [D] away

6. [A]onto [B]off[C]across [D]alone

7. [A]unattractive[B] uncrowded [C]unchanged [D]unfamiliar

8. [A] site[B]point [C]way [D]place

9. [A] So [B] Yet [C]Instead [D]Besides

10. [A]immediately [B] intentionally [C]unexpectedly [D] eventually

11. [A]surprised [B]annoyed [C]frightened [D]confused

12. [A] problem [B]option [C]view [D]result

13. [A] Above all [B]In contrast [C] On average [D] For example

14. [A]bridge [B]avoid [C]spot [D]separate

15. [A] from [B] through [C]beyond [D] under

16. [A] posts [B]links [C]shades [D]breaks

17. [A] artificial [B] mysterious [C] hidden [D] limited

18. [A] Finally [B] Consequently [C] incidentally [D] Generally

19. [A] memories [B] marks [C] notes [D] belongings

20. [A] restrict [B] adopt [C] lead [D] expose Section II Reading Comprehension

Part A

Directions:Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on the ANSWER SHEET. (40 points)

Text 1

Financial regulations in Britain have imposed a rather unusual rule on the bosses of big banks. Starting next year, any guaranteed bonus of top executives could be delayed 10 years if their banks are under investigation for wrongdoing. The main purpose of this “clawback”rule is to hold bankers accountable for harmful risk-taking and to restore public trust in financial institution. Yet officials also hope for a much larger benefit: more long term decision-making not only by banks but also bu all corporations, to build a stronger economy for future generations.

“Short-termism”or the desire for quick profits, has worsened in publicly traded companies, says the Bank of England’s top economist. Andrew Haldane. He quotes a giant of classical economies, Alfred Marshall, in describing this financial impatience as acting like “Children who pick the plums out of their pudding to eat them at once”rather than putting them aside to be eaten last.

The average time for holding a stock in both the United States and Britain, he notes, has dropped from seven years to seven months in recent decades. Transient investors, who demand high quarterly profits from companies, can hinder a firm’s efforts to invest in long-term research or to build up customer loyalty. This has been dubbed “quarterly capitalism”.

In addition, new digital technologies have allowed more rapid trading of equities, quicker use of information, and thus shortens attention spans in financial markers. “There seems to be a predominance of short-term thinking at the expense of long-term investing,”said Commissioner Daniel Gallagher of the US Securities and Exchange Commission in speech this week.

In the US, the Sarbanes-Oxley Act of 2002 has pushed most public companies to defer performance bonuses for senior executives by about a year, slightly helping reduce “short-termism.”In its latest survey of CEO pay, The Wall Street Journal finds that “a substantial part”of executive pay is now tied to performance.

Much more could be done to encourage “long-termism,”such as changes in the tax code and quicker disclosure of stock acquisitions. In France, shareholders who hold onto a company investment for at least two years can sometimes earn more voting rights in a company.

Within companies, the right compensation design can provide incentives for executives to think beyond their own time at the company and on behalf of all stakeholders. Britain’s new rule is a reminder to bankers that society has an interest in their performance, not just for the short term but for the long term.

21. According to Paragraph 1, one motive in imposing the new rule is the_________.

A. enhance banker’s sense of responsibility

B. help corporations achieve larger profits

C. build a new system of financial regulation

D. guarantee the bonuses of top executives

22. Alfred Marshall is quoted to indicate_________.

A. the conditions for generating quick profits

B. governments’impatience in decision-making

C. the solid structure of publicly traded companies

D. “short-termism”in economics activities

23. It is argued that the influence of transient investment on public companies can be__________.

A. indirect

B. adverse

C. minimal

D. temporary

24. The US and France examples are used to illustrate____________.

A. the obstacles to preventing “short-termism”.

B. the significance of long-term thinking.

C. the approaches to promoting “long-termism”.

D. the prevalence of short-term thinking.

25. Which of the following would be the best title for the text?

A. Failure of Quarterly Capitalism

B. Patience as a Corporate Virtue

C. Decisiveness Required of Top Executives

D. Frustration of Risk-taking Bankers

Text 2

Grade inflation--the gradual increase in average GPAs(grade-point averages) over the past few decades—is often considered a product of a consumer era in higher education, in which students are treated like customers to be pleased. But another, related force—a policy often buried deep in course catalogs called “grade forgiveness”—is helping raise GPAs.

Grade forgiveness allows students to retake a course in which they received a low grade, and the most recent grade or the highest grade is the only one that counts in calculating a student’s overall GPA.

The use of this little-known practice has accelerated in recent years, as colleges continue to do their utmost to keep students in school (and paying tuition) and improve their graduation rates. When this practice first started decades ago, it was usually limited to freshmen, to give them a second chance to take a class in their first year if they struggled in their transition to college-level courses. But now most colleges save for many selective campuses, allow all undergraduates, and even graduate students, to get their low grades forgiven.

College officials tend to emphasize that the goal of grade forgiveness is less about the grade itself and more about encouraging students to retake courses critical to their degree program and graduation without incurring a big penalty. “Untimely,”said Jack Miner, Ohio State University’s registrar,“we see students achieve more success because they retake a course and do better in subsequent contents or master the content that allows them to graduate on time.”

That said, there is a way in which grade forgiveness satisfies colleges’own needs as well. For public institutions, state funds are sometimes tied partly to their success on metrics such as graduation rates and student retention—so better grades can, by boosting figures like those, mean more money. And anything that raises GPAs will likely make students—who, at the end of the day, are paying the bill—feel they’ve gotten a better value for their tuition dollars, which is another big concern for colleges.

Indeed, grade forgiveness is just another way that universities are responding to consumers’expectations for higher education. Since students and parents expect a college degree to lead a job, it is in the best interest of a school to turn out graduates who are as qualified as possible—or at least appear to be. On this, students’and colleges’incentives seem to be aligned.

26. What is commonly regarded as the cause of grade inflation?

A. The change of course catalogs.

B. Students’indifference to GPAS.

C. Colleges’neglect of GPAS.

D. The influence of consumer culture.

27. What was the original purpose of grade forgiveness?

A. To help freshmen adapt to college learning.

B. To maintain colleges’graduation rates.

C. To prepare graduates for a challenging future.

D. To increase universities’income from tuition.

28. According to Paragraph 5,grade forgiveness enable colleges to_________.

A. obtain more financial support

B. boost their student enrollments

C. improve their teaching quality

D. meet local governments’needs

29. What does the phrase “to be aligned”(Line 5, Para.6) most probably mean?

A. To counterbalance each other.

B. To complement each other.

C. To be identical with each other.

D. To be contradictory to each other.

30. The author examines the practice of grade forgiveness by________.

A. assessing its feasibility

B. analyzing the causes behind it

C. comparing different views on it

E. listing its long-run effects

Text 3

This year marks exactly two countries since the publication of Frankenstein; or, The Modern Prometheus, by Mary Shelley. Even before the invention of the electric light bulb, the author produced a remarkable work of speculative fiction that would foreshadow many ethical questions to be raised by technologies yet to come.

Today the rapid growth of artificial intelligence (AI) raises fundamental questions:”What is intelligence, identify, or

consciousness? What makes humans humans?”

What is being called artificial general intelligence, machines that would imitate the way humans think, continues to evade scientists. Yet humans remain fascinated by the idea of robots that would look, move, and respond like humans, similar to those recently depicted on popular sci-fi TV series such as “Westworld”and “Humans”.

Just how people think is still far too complex to be understood, let alone reproduced, says David Eagleman, a Stanford University neuroscientist. “We are just in a situation where there are no good theories explaining what consciousnesss actually is and how you could ever build a machine to get there.”

But that doesn’t mean crucial ethical issues involving AI aren’t at hand. The coming use of autonomous vehicles, for example, poses thorny ethical questions. Human drivers sometimes must make split-second decisions. Their reactions may be a complex combination of instant reflexes, input from past driving experiences, and what their eyes and ears tell them in that moment. AI “vision”today is not nearly as sophisticated as that of humans. And to anticipate every imaginable driving situation is a difficult programming problem.

Whenever decisions are based on masses of data, “you quickly get into a lot of ethical questions,”notes Tan Kiat How, chief executive of a Singapore-based agency that is helping the government develop a voluntary code for the ethical use of AI. Along with Singapore, other governments and mega-corporations are beginning to establish their own guidelines. Britain is setting up a data ethics center. India released its AI ethics strategy this spring.

On June 7 Google pledged not to “design or deploy AI”that would cause “overall harm,”or to develop AI-directed weapons or use AI for surveillance that would violate international norms. It also pledged not to deploy AI whose use would violate international laws or human rights.

While the statement is vague, it represents one starting point. So does the idea that decisions made by AI systems should be explainable, transparent, and fair.

To put it another way: How can we make sure that the thinking of intelligent machines reflects humanity’s highest values? Only then will they be useful servants and not Frankenstein’s out-of-control monster.

31. Mary Shelley’s novel Frankenstein is mentioned because it

A. fascinates AI scientists all over the world.

B. has remained popular for as long as 200 years.

C. involves some concerns raised by AI today.

D. has sparked serious ethical controversies.

32. In David Eagleman’s opinion, our current knowledge of consciousness

A. helps explain artificial intelligence.

B. can be misleading to robot making.

C. inspires popular sci-fi TV series.

D. is too limited for us to reproduce it.

33. The solution to the ethical issues brought by autonomous vehicles

A. can hardly ever be found.

B. is still beyond our capacity.

C. causes little public concern.

D. has aroused much curiosity.

34. The author’s attitude toward Google’s pledge is one of

A. affirmation.

B. skepticism.

C. contempt.

D. respect.

35. Which of the following would be the best title for the text?

A. AI’s Future: In the Hands of Tech Giants

B. Frankenstein, the Novel Predicting the Age of AI

C. The Conscience of AI: Complex But Inevitable

D. AI Shall Be Killers Once Out of Control

Text 4

States will be able to force more people to pay sales tax when they make online purchases under a Supreme Court decision Thursday that will leave shoppers with lighter wallets but is a big financial win for states.

The Supreme Court’s opinion Thursday overruled a pair of decades-old decisions that states said cost them billions of dollars in lost revenue annually. The

decisions made it more difficult for states to collect sales tax on certain online purchases.

The cases the court overturned said that if a business was shipping a customer’s purchase to a state where the business didn’t have a physical presence such as a warehouse or office, the business didn’t have to collect sales tax for the state. Customers were generally responsible for paying the sales tax to the state themselves if they weren’t charged it, but most didn’t realize they owed it and few paid.

Justice Anthony Kennedy wrote that the previous decisions were flawed. “Each year the physical presence rule becomes further removed from economic reality and results in significant revenue losses to the States,”he wrote in an opinion joined by four other justices. Kennedy wrote that the rule “limited states’ability to seek long-term prosperity and has prevented market participants from competing on an even playing field.”

The ruling is a victory for big chains with a presence in many states, since they usually collect sales tax on online purchases already. Now, rivals will be charging sales tax where they hadn’t before. Big chains have been collecting sales tax nationwide because they typically have physical stores in whatever state a purchase is being shipped to. https://www.wendangku.net/doc/908354300.html,, with its network of warehouses, also collects sales tax in every state that charges it, though third-party sellers who use the site don’t have to.

Until now, many sellers that have a physical presence in only a single state or a few states have been able to avoid charging sales taxes when they ship to addresses outside those states. Sellers that use eBay and Etsy, which provide platforms for smaller sellers, also haven’t been collecting sales tax nationwide. Under the ruling Thursday, states can pass laws requiring out-of-state sellers to collect the state’s sales tax from customers and send it to the state.

Retail trade groups praised the ruling, saying it levels the playing field for local and online businesses. The losers, said retail analyst Neil Saunders, are online-only retailers, especially smaller ones. Those retailers may face headaches complying with various state sales tax laws. The

Small Business & Entrepreneurship Council advocacy group said in a a statement, “Small businesses and internet entrepreneurs are not well served at all by this decision.”

36. The Supreme Court decision Thursday will

A. Dette business’relutions with states

B. put most online business in a dilemma

C. make more online shoppers pay sales tax

D. forces some states to cut sales tax

37. It can be learned from paragraphs 2 and 3 that the overruled decisions

A. have led to the dominance of e-commerce

B. have cost consumers a lot over the years

C. were widely criticized by online purchases

D. were considered up favorable by states

38. According to Justice Anthony Kennedy, the physical presence rule has

A. hindered economic development

B. brought prosperity to the country

C. harmed fair market competition

D. boosted growth in states revenue

39. Who are most likely to welcome the Supreme Court ruling

A. Internet entrepreneurs

B. Big-chair owners

C. Third-party sellers

D. Small retailers

40. In dealing with the Supreme Court decision Thursday, the author

A. gives a factual account of it and discusses its consequences

B. describes the long and complicated process of its making

C. presents its main points with conflicting views on them

E. cities some saces related to it and analyzes their implications

Part B

Directions:

The following paragraphs are given in a wrong order. For Questions 41-45, you are required to reorganize these paragraphs into a coherent article by choosing from the list A-G and filling them into the numbered boxes. Paragraph C and F have been correctly placed. Mark your answers on ANSWER SHEET. (10 points)

A. These tools can help you win every argument-not in the unhelpful sense of beating your opponents but in the better sense of learning about the issues that divide people. Learning why they disagree with us and learning to talk and work together with them. If we readjust our view of arguments—from a verbal fight or tennis game to a reasoned exchange through which we all gain mutual respect, and understanding—then we change the very nature of what it means to “win”an argument.

B. Of course, many discussions are not so successful. Still, we need to be careful not to accuse opponents of bad arguments too quickly. We need to learn how to evaluate them properly. A large part of evaluation is calling out bad arguments, but we also need to admit good arguments by opponents and to apply the same critical standards to ourselves. Humility requires you to recognize weakness in your own arguments and sometimes also to accept reasons on the opposite side.

C. None of these will be easy but you can start even if others refuse to. Next time you state your position, formulate an argument for what you claim and honestly ask yourself whether your argument is any good. Next time you talk with someone who takes a stand, ask them to give you a reason for their view. Spell out their argument fully and charitably. Assess its strength impartially. Raise objections and listen carefully to their replies.

D. Carnegie would be right if arguments were fights, which is how we often think of them. Like physical fights, verbal fights can leave both sides bloodied. Even when you win, you end up no better off. Your prospects would be almost as dismal if arguments were even just competitions-like, say, tennis games. Paris of opponents hit the ball back and forth until one winner emerges from all who entered. Everybody else loses. This kind of thinking is why so many people try to avoid arguments, especially about politics and religion.

E. In his 1936 work How to Win Friends and Influence People , Dale Carnegie wrote: “there is only one way…to get the

best of an argument-and that is to avoid it. “This aversion to arguments is common, but it depends on a mistaken view of arguments that causes profound

problems for our personal and social lives- and in many ways misses the point of arguing in the first place.

F. These views of arguments also undermine reason. If you see a conversation as a fight or competition, you can win by cheating as long as you don’t get caught. You will be happy to convince people with bad arguments. You can call their views stupid, or joke about how ignorant they are. None of these tricks will help you understand them, their positions or the issues that divide you, but they can help you win-in one way.

G. There is a better way to win arguments. Imagine that you favor increasing the minimum wage in our state, and I do not. If you yell, “yes,”and I yell. “No,”neither of us learns anything. We neither understand nor respect each other, and we have no basis for compromise or cooperation. In contrast, suppose you give a reasonable argument: that full-time workers should not have to live in poverty. Then I counter with another reasonable argument: that a higher minimum wage will force businesses to employ fewer people for less time. Now we can understand each other’s positions and recognize our shared values, since we both care about needy workers.

41→42→F→43→44→C→45

Part C

Directions:

Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written neatly on the ANSWER SHEET.

(10 points)

It was only after I started to write a weekly column about the medical journals, and began to read scientific papers from beginning to end, that I realised just how bad much of the medical literature frequently was. I came to recognise various signs of a bad paper: the kind of paper that purports to show that people who eat more than one kilo of broccoli a week were 1.17 times more likely than those who eat less to suffer late in life from pernicious anaemia. (46) There is a great deal of this kind of nonsense in the medical journals which, when taken up by broadcasters and the lay press, generates both health scares and short-lived dietary enthusiasms.

Why is so much bad science published? A recent paper, titled “The Natural Selection of Bad Science”, published on the Royal Society’s open science website, attempts to answer this intriguing and important question. It says that the problem is not merely that people do bad science, but that our current system of career advancement positively encourages it. What is important is not truth, but

publication, which has become almost an end in itself. There has been a kind of inflationary process at work: (47) nowadays anyone applying for a research post has to have published twice the number of papers that would have been required for the same post only 10 years ago. Never mind the quality, then, count the number.

(48) Attempts have been made to curb this tendency, for example, by trying to incorporate some measure of quality as well as quantity into the assessment of an applicant’s papers. This is the famed citation index, that is to say the number of times a paper has been quoted elsewhere in the scientific literature, the assumption being that an important paper will be cited more often than one of small account. (49) This would be reasonable if it were not for the fact that scientists

can easily arrange to cite themselves in their future publications, or get

associates to do so for them in return for similar favours.

Boiling down an individual’s output to simple metrics, such as number of publications or journal impacts, entails considerable savings in time, energy and ambiguity. Unfortunately, the long-term costs of using simple quantitative metrics to assess researcher merit are likely to be quite great. (50) If we are serious about ensuring that our science is both meaningful and reproducible, we must ensure that our institutions encourage that kind of science.

Section ⅢWriting

Part A

51. Directions:

Suppse you are working for the “Aiding rurd Primary School” project of your university. Write an email to answer the inquiry from an international student volunteer, specifying details of the project.

Do not sign your own name at the end of the email. Use “Li Ming”instead.(10 points)

Part B

52. Directions:

Write an essay of 160—200 words based on the following pictures. In your essay, you should

1) describe the pictures briefly,

2) interpret the meaning, and

3) give your comments.

You should write neatly on the ANSWER SHEET. (20 points)

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2004年全国硕士研究生入学统一考试英语试题 Section II Use of English Directions: Read the following text. Choose the best word (s) for each numbered blank and mark [A], [B], [C] or [D] on ANSWER SHEET 1. (10 points) Many theories concerning the causes of juvenile delinquency (crimes committed by young people) focus either on the individual or on society as the major contributing influence. Theories 21on the individual suggest that children engage in criminal behavior 22they were not sufficiently penalized for previous misdeeds or that they have learned criminal behavior through 23with others. Theories focusing on the role of society suggest that children commit crimes in 24to their failure to rise above their socioeconomic status, 25as a rejection of middle-class values. Most theories of juvenile delinquency have focused on children from disadvantaged families, 26 the fact that children from wealthy homes also commit crimes. The latter may commit crimes 27 lack of adequate parental control. All theories, however, are tentative and are 28to criticism. Changes in the social structure may indirectly 29juvenile crime rates. For example, changes in the economy that 30to fewer job opportunities for youth and rising unemployment 31make gainful employment increasingly difficult to obtain. The resulting discontent may in 32lead more youths into criminal behavior. Families have also 33changes these years. More families consist of one-parent households or two working parents; 34, children are likely to have less supervision at home 35was common in the traditional family 36. This lack of parental supervision is thought to be an influence on juvenile crime rates. Other 37causes of offensive acts include frustration or failure in school, the increased 38of drugs and alcohol, and the growing 39of child abuse and child neglect. All these conditions tend to increase the probability of a child committing a criminal act, 40 a direct causal relationship has not yet been established. 21.[A] acting[B] relying[C] centering[D] commenting 22.[A] before[B] unless[C] until[D] because 23.[A] interaction[B] assimilation[C] cooperation[D] consultation 24.[A] return[B] reply[C] reference[D] response 25.[A] or[B] but rather[C] but[D] or else 26.[A] considering[B] ignoring[C] highlighting[D] discarding

2019英语硕士研究生入学考试英语一真题及答案

2019年全国硕士研究生入学考试英语一真题及答案 Section ⅠUse of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) Today we live in a world where GPS systems, digital maps, and other navigation apps are available on our smart phones. 1 of us just walk straight into the woods without a phone. But phones 2 on batteries, and batteries can die faster than we realize. 3 you get lost without a phone or a compass, and you 4 can’t find north, a few tricks to help you navigate 5 to civilization, one of which is to follow the land... When you find yourself well 6 a trail, but not in a completely 7 area, you have to answer two questions: Which 8 is downhill, in this particular area? And where is the nearest water source? Humans overwhelmingly live in valleys, and on supplies of fresh water. 9 , if you head downhill, and follow any H2O you find, you should 10 see signs of people. If you’ve explored the area before, keep an eye out for familiar sights—you may be 11 how quickly identifying a distinctive rock or tree can restore your bearings. Another 12 : Climb high and look for signs of human habitation. 13 , even in dense forest, you should be able to 14 gaps in the tree line due to roads, train tracks, and other paths people carve 15 the woods. Head toward these 16 to find a way out. At night, scan the horizon for 17 light sources, such as fires and streetlights, then walk toward the glow of light pollution. 18 , assuming you’re lost in an area humans tend to frequent, look for the 19 we leave on the landscape. Trail blazes, tire tracks, and other features can 20 you to civilization.

研究生英语期末考试试卷

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A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs －though some remain popular －increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world －including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV －is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined. American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows －the market is now growing at 5% a year, down from the double-digit growth of the 1990’s －studio executives are rethinking production costs. 6. Which of the following best characterizes the image embodied in American shows? A. Self-contradictory B. Prejudice-free C. Culture-loaded D. Audience-targeted 7. The intervention of governments in the 1980’s resulted in __________ . A. the patenting of domination shows and movies B. the emergence of new commercial networks C. the promotion of cable and satellite pay-television D. the intense competition coming from the outside 8. The phrase “on a shoestring” (Para. 6) most probably means __________. A. in need of capital B. after a fashion C. on second thoughts D. in the interests of themselves 9. The main reason why American dramas and sitcoms are driven out of prime time is that ____. A. they lose competitiveness B. they are not market-oriented C. they are too much priced D. they fall short of audience expectations 10. American studio producers will give thought to production costs __________. A. if they have no access to popular shows B. because their endeavors come to no avail C. since bidding wars are no longer fierce D. as international sales pace slows down Passage Three How shops can exploit people's herd mentality to increase sales 1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

考研英语真题及答案

2002年全国硕士研究生入学统一考试英语试题 全国硕士研究生入学考试英语试题(一) National Entrance Test of English for MA/MS Candidates (2002) 考生注意事项 1. 考生必须严格遵守各项考场规则, 得到监考人员指令后方可开始答题。 2. 答题前, 考生应将答题卡上的”考生姓名”、”报考单位”、”考试语种”、”考生编号”等信息填写清楚, 并与准考证上的一致。 3. 全国硕士研究生入学考试英语分为试题(一) 、试题(二) 。 4. 本试题为试题(一), 共4页(1～4页) 。考生必须在规定的时间内作答。 5. 试题(一) 为听力部分。该部分共有A、B、C三节, 所有答案都应填写或填涂在答题卡1上。A、B两节必须用蓝(黑) 圆珠笔答题, 注意字迹清楚。C节必须用2B铅笔按照答题卡上的要求填涂, 如要改动, 必须用橡皮擦干净。 6. 听力考试进行时, 考生应先将答案写或标记在试题上, 然后在听力部分结束前专门留出的5分钟内, 将答案整洁地誊写或转涂到答题卡1上。仅写或标记在试题上不给分。Section I: Listening Comprehension Directions: This Section is designed to test your ability to understand spoken English. You will hear a selection of recorded materials and you must answer the questions that accompany them. There are three parts in this section, Part A, Part B and Part C. Remember, while you are doing the test, you should first put down your answers in your test booklet. At the end of the listening comprehension section, you will have 5 minutes to transfer all your answers from your test booklet to ANSWER SHEET 1. Now look at Part A in your test booklet. Part A Directions: For Questions 1-5, you will hear an introduction about the life of Margaret Welch. While you listen, fill out the table with the information you’ve heard. Some of the information has been given to you in the table. Write only 1 word or number in each numbered box. You will hear the recording twice. You now have 25 seconds to read the table below. (5 points) Welch’s Personal Information Place of Birth Philadelphia Year of Birth 1901 Transfer to Barnard University (Year) 1920 Major at University 1 Final Degree PhD Year of Marriage 1928 Growing Up In New Guinea Published (Year) 2 Field Study in the South Pacific (Age) 3 Main Interest 4