商务情景评判九

商务情景评判九

指出下文商务人员在商务活动中有哪些不当之处并加以改正或说明原因，共八处，每处10分，共计80分。答题时，在8处违背礼仪规范之处语句的下面划横线，并用序号标注。

B公司和美国沃尔公司的谈判正在进行中。小王看到徐总等人的茶杯中快没有水了，就赶紧去续水，美方客人的茶杯中还有一半，他就没有续。美方的技术专家海特先生在喝茶时没有茶杯盖拂去漂浮在上面的茶叶，而把茶叶吞下了肚。

刘丽部长在做产品介绍时，用了很多专业术语，导致美方听得稀里糊涂。因此美方的技术专家海特先生三次打断刘丽部长，还做出耸肩的动作。刘丽部长解释了几次，流露出了不耐烦的表情。

美国沃尔公司的客人准备回国，B公司准备了一些礼物。赠送给史密斯先生的是我国国内有名的冬虫夏草，赠送给其他人的是阿胶。市场顾问山本先生拿到的是包装盒上有荷花的图案。当客人打开礼物看的时候，B公司的刘丽部长一个劲地说：“一点小意思，不成敬意。”客人看后有礼貌地告知刘部长，他们不需要这些东西，请刘部长收回。

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商务谈判情景对话1

即学即用的商务谈判情景英语对话（一） A: So, thank you for coming, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any comment on that? B: Yes, i wonder if we can begin with shipment question first. We really need to come to an agreement on that before anything else. A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in common. We'll move on to the shipment issue after that. B: All right. That sounds reasonable. A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is becoming even more competitive and our combined strength will give us some big advantages, not least in terms of the dealer network. Now, i think Richard would like to say a few words about that. 1. make comments on sth 对某事进行评论 Example: Would you make comments on our women's garments in current design?您对我们流行女装款式有何评论 Oh look very nice! 哦，看起来很漂亮 2. have sth. in common: 有共同点 Example: The two firms have very little common in selling strategies. 这两家公司在销售策略上没有什么共同点。

国际商务谈判情景对话

Jason: Nice to meet you, my name is Jason Brown, the human resource manager of Pangda Company, this is our general manager Jason. Jerry: Nice to meet you, Mr. Brown, I am Jerry White the deputy of Qihang training company and this is my assistant Neil. Jason: Glad to see you Neil. Now that we are all here, let's begin the talk, shall we？Jerry: That is OK, Mr. Brown. Since we have receive your request, we have made a proposal on the training project, can we show it to you right now? Jason: Y es, please. Neil: Well, we have prepared a variety of training projects and we plan complete it in 100 days. The cost of this project will depend on the types of training, the manage training will cost 600 ponds per day and the sale training will cost 500 ponds per day. If you don't have any questions, we would like start this agreement at any time you like. Jason: We truly consider your company will do a good work and have no question on the training project, But I'm a little worried about the prices you're asking. Jerry: Y ou think we about be asking for more? Jason: That's not exactly what I had in mind. We think the price is a little high, as a matter of fact, our company will send dozens of people in this training. We want you can reduce the price with number up. Jerry: I am sorry, we can not agree it. As the training prepared, we will begin the class no matter how many people attend it. It really makes no difference. Jason: Y es, we know this problem; however, with so many people trained dozens of days, it is really a volume sale. We need a discount is reasonable. Jerry: OK, we can understand you, in that case, we'd like give you a 5 percent discount if you can attend 80 days' training; if more than 100 days, we can give you another 5 percent discount. Jason: Thank you for your understanding, but as a large company, many things may happen in some days, it is really difficult for us to ensure 80 days no more than 100 days. We will appreciate it very much if you can reduce 100 ponds per day.

商务谈判对话

（准备好礼物、签约合同、双方谈判者的名牌，两国国旗） 1、进场、落座（握手欢迎，面带微笑） A1.B1总，您好！欢迎欢迎欢迎（随行人员：您好，您好，您好……） 2、寒暄 A1.B1总你们今天辛苦了。昨天晚上休息得怎么样，还习惯吗？对我们的安排还满意吗？ B1.贵公司给我们安排的酒店非常舒适。 A1.饭菜还和您胃口吗？ B1.哈哈哈，中国饮食文化博大精深，昨天我们真是大饱口福呀~ A1.我们公司呢特意给您准备了一份中国小礼物（起立，双手递上），希望您能够喜欢（此处应该有礼物，加亮!!） B1.（起立，双手接过）A1总，您真是太客气了，礼物我非常喜欢。 3、切入主题，介绍谈判代表 A1.再次欢迎各位谈判代表来中国进行业务洽谈，希望我们这次能够合作愉快。B1总，那我们现在可以开始了吗？ B1.好的，可以开始了。 A1.首先呢，我想请我的助理来介绍下我方的代表。 A2.（起立）现在呢，由我来介绍下我方的代表。这是我方总经理A1（A1起立，你们好）； 这是我方市场部经理A3,这是我方采购部部长A4,这是我方技术总监A5,还有这是我方法律顾问A6。我是总经理助理A2，你们好！（坐下） B1.现在呢由我方秘书来介绍一下我方的人员。 B2.这是我们的执行总监B1（B1起立，大家好），这是我们的销售部经理B3，这是我方财务总监B4，这是我方技术总监B5,还有这是我方法律顾问B6。我是助理B2。（坐下） 4、双方进行第一轮磋商（旁白A2） B1.在前期的谈判中，我们对你方提出的合同价格并不是十分满意，为了尽快促成合作，我方在“十一”之际与贵方谈判，希望这次双方能达成一致的意见。 A1.我方对贵方所表现的诚意再次表示感谢。经过慎重的考虑，决定在原来的报价基础上再提高10万美元，也就是225万美元。您看怎么样？ B4. 贵方报价实在太低，恕我们对这次报价很难认同。我方建议合同报价为240万美元。 下面由我公司的销售部经理B3给出最新的市场调查情况。 B3. 好的，下面由我来说一下。我公司一直致力于开发高端的技术产品，研发的技术产品在美国、欧洲以致世界市场上都得到很好的反响。根据市场部分析，近年来我公司在中国市

商务谈判与沟通课程教学大纲

课程编号： 《商务谈判与沟通》课程教学大纲 40学时3学分 开课单位：XX学院 课程编号：教学时数：40学时学时分配：4节/每周学分：3分 适用于本专科工商管理、市场营销、国际贸易、商务管理、电子商务等专业 一、课程概况 《商务谈判与沟通》课程是经济管理类专业的一门实用性较强的专业课。谈判活动是一种普遍的人类行为，是人际间一种特殊的双向沟通的交往方式，也是学生在将来社会经济生活中必须经常要面对的实践活动。本课程的任务：以实际商务工作对商务谈判人员的素质与能力为导向，以学生商务谈判素质技能和人际沟通技巧的培养为目的，以理论够用为原则安排教学，使学生树立正确的商务谈判意识，熟悉商务谈判的流程，掌握商务谈判沟通的技能。 本课程是经管商务类专业最基础的课程，要求学生具有一定的人文素质修养和商务基础知识。 二、教学基本要求 学完本课程，要求学生了解商务谈判人员所具备的基本素质和修养，理解商务谈判的过程和谈判前后所应准备的知识，掌握成功商务谈判的方法和人际沟通技巧，为自身职业发展打下良好的基础。 课程教学中必须使用多媒体教学，教学中要理论联系实际，采用多种教学方法，重视案例教学，提高学生解决综合问题的能力。 三、课程的教学内容 （一）课堂讲授的教学内容 内容标注★为本章重点，标注※为本章难点。 1、商务谈判概念与原则

谈判活动的普遍意义；谈判的概念及特征；商务谈判的价值评价标准★※；商务谈判的基本原则与类型★※；软式谈判法、硬式谈判法、原则型谈判法★；商务谈判的主要类型；商务谈判的一般程序。 2、商务谈判组织与管理 商务谈判人员的素质要求；商务谈判班子的构成；谈判能力的测试※；对谈判行为的管理与控制。 3、商务谈判的筹划与准备 谈判信息收集的主要内容；谈判信息收集的方法途径★；商务谈判信息的处理；谈判的可行性研究与方案制订；谈判环境的分析★；谈判对手的分析★※；谈判者的自我评估；成本效益分析；商务谈判方案及执行计划；谈判的物质条件准备；谈判地点的选择；谈判场景的布置；模拟谈判的假设条件拟定※；模拟谈判的方法；模拟谈判的总结。 4、商务谈判策略 开局阶段的谈判策略★※；报价阶段的谈判策略★※；磋商阶段的谈判策略★※；谈判僵局处理的策略★※；结束阶段的谈判策略。 5、商务谈判的沟通技巧 谈判过程中的陈述、提问、应答技巧★；有效倾听的技巧；谈判过程中的人体语言沟通；商务电话沟通技巧；网络沟通技巧。 6、推销谈判的沟通技巧 推销的内涵和特征；推销洽谈方法和技巧；处理顾客异议的方法和技巧；约见顾客的技巧；成交信号与成交技巧 7、国际商务谈判 国际谈判与国内谈判的共性特征与差异性比较略★；美国、日本、俄罗斯、英国、德国、法国等中国主要贸易伙伴的谈判风格。 8、商务谈判礼仪 礼仪的含义及作用；服饰、会面、名片、举止、交谈、接待、签字、馈赠等方面的商务礼仪要求。

商务谈判模拟对话

一、人物介绍： 大家好，我方是此次空调设备的采购团，我是财务总监，负责此次谈判中的财务问题。今天，我方出席本次谈判的有我方主谈：李翠，此次谈判全权代表；法律顾问：李婧，负责谈判及合同的法律问题。我们的团队是非常优秀的团队，相信我们一定可以取得此次谈判的成功！场景一：开局寒暄 A：欢迎你们来到我们公司，路上辛苦了。 B：不辛苦不辛苦，你们公司很漂亮啊。 A：还可以吧，江西是一个美丽的城市，这里风景独特、气候宜人，还希望您多在我市歇息几日，同时也好让我校略尽地主之谊。 B：早就听说了你们江西的庐山，那有时间一定要去领略一番。 A:好说好说。不知道你们这次来打算留几天啊，我们尽快给您安排一下旅游行程怎样？ B：感谢贵公司的一片好意，但由于我们公务还比较繁忙，就不宜多打扰了。 A：理解理解……那我们就尽快办完正事吧。 场景二：中期谈判 甲：我方政府预计将购买100台空调，以方便办公使用。经政府批准，我们便与贵公司取得联系，以便我校对贵公司的产品有更加详细的了解。 乙：谢谢贵校的赏识，那我就现介绍一下我公司的产品情况吧。我公司属于国内大型的家电企业，以生产和销售“海尔”品牌为主的空调产品。这是该几款产品的详细资料。 （递资料） 甲：（翻阅产品资料）贵公司的产品确实不错，不知贵公司产品是否能达到我方的配置要求？乙：我公司产品都是按照国家标准生产，并且通过国家产品质量检查，产品品质是绝对保证的。但不知贵校所说的配置有什么特殊要求？ 甲：贵公司可以参考一下这份分析资料。（递资料） 乙：（翻阅资料）我公司在生产时也综合考虑了这类因素，所以在产品配置上是绝对符合标准的，还请贵校不用担心。而且我们会按照该要求加强产品配置生产的。 甲：我们通过私下探讨，看中了贵公司XX型号空调，产品感觉很不错。 乙：当然这款可是今年的热销产品，许多商家都已经脱销了，货源可能很紧张。不过，最近我们新到了一批YY型号的空调，比xx型号各方面的功能更优越。你们可以看看.（递给对方一张宣传单） 甲：这个……，我们再仔细看看，倒是挺吸引人的，似乎不错啊 东西倒是挺好，不知道价格怎么样啊？ 乙：官方报价是4000。 甲：等等！价钱这么高？比我们选定那款高1000呢，是不是太贵了，好像不太合适。 乙：我们这可是原装的，质量有保证的！ 甲：我们还是要之前这款吧。 乙：既然如此，我们也不强求，只是个建议嘛！ 场景三：最后磋商 甲：在我们收集的资料中，贵公司报价偏高。我们这里有一份同系列产品的报价表。希望贵公司参考一下，提出一个令我方容易接受的价格。（递报表） 乙：（翻阅资料）我方报价是考虑了多方面因素的综合报价，比如贵方的一些特殊的配置，这些配置在生产上需要增大一定的生产投入。 甲：但在报价表中，别家报价比贵公司低1%左右，产品的配置也符合我们的要求。而且现在我方只是先试购一部分，如果效果很好，我方将大量购置。还望贵公司给出合理报价。乙：考虑到贵方的实际需要和我们的长期合作，我方同意降价1%。

商务谈判情景对话2

商务谈判情景对话（二） as far as sb./sth. be concerned: 就什么而言; 至于 Example: As far as i am concerned, i agree with Jack on this point.就我而言, 我同意杰克的观点. As far as color is concerned, Tom prefers black. 就颜色而言, 汤姆更喜欢黑色. Dialogue 3 A: Will you have a cup of coffee, Mr. Wang? B: No. Don't bother, please. A: Of course, i don't know Smith at all, but you've got to be on your guard against George. I told you about our negotiating with him in New York three years ago, didn't I? B: I am sure you did. Can we focus on the final packing today, Mr. Brown? We mustn't get stuck in the price. They are going to knock us down. We have got some room to maneuver. A: That's right, George is the head of Marketing Department. B: What we must keep in mind is that we can make a concession if they push us on staff cut. A: Oh we don't need to worry about that, Mr. Wang. We will just play it by ear. 点睛注释 1. be on one's guard against sb./sth. 小心，防范 Example: We must be on our guard against pickpockets on a bus.在公交车上我们要小心扒手。

商务谈判模拟场景对话稿

商务谈判模拟场景对话稿 卖方/（买方）总经理：大家早上好，首先由我代表永辉超市股份有限公司对深圳景田食品饮料有限公司的到来致以真诚的问候。我是总经理张翠平，下面由我介绍我方的谈判成员。财务总监XX先生，市场调研员XX先生，销售总监XXX女士 主谈：希望本次谈判能够圆满成功，双方能够维持长期友好的合作关系。 买方：正题：我方已对贵公司的产品进行了了解，表示对贵公司的产品很满意，（我方一致同意并邀请贵公司来这里会晤与商谈。） 买方：（我方非常乐意以贵方公司就我们合作的事宜进行洽谈，希望今天的洽谈有个愉快的结果） 买方：贵方提出产品合作中的条款我方可以接受，但是由于我方公司正着力拓展北京、安徽区域，力争发展成为全国性生鲜超市龙头企业，跻身中国连锁企业前列我方需要购买（多少箱水），数量多，所以我方本次报价为（多少元每箱）。 卖方：贵方的报价经过我方仔细的考虑与讨论，一致认为贵方的报价过低，以长期合作的角度来看希望贵方再考虑一下给出一个我方可以接受的报价。 买方：总经理：那么贵公司预想的报价是多少呢？

卖方：（…………………..） 买方：我方是经过仔细的市场调查之后得出这个合理的价格，但贵方公司的报价较高不知贵方是否能给出一个合理的理由呢。 卖方：总经理（详细讲解）：下面请贵公司看下资料（景田矿泉水的优势） （总经理将资料分发给对方）讲解………所以提出这个价格已经是很合理了 买方：其实我们也是基于贵公司的（优势：例如：先进技术和贵公司在市场上的声誉等），在众多公司中选择与贵公司合作，而且通过近几次的接触和了解，我们也被对方的诚意所打动，我方以十二分的诚意与贵方商谈，我们衷心希望我们能在最终价格上达成共识。 卖方：我方十分感谢贵方特意为此合作抽出宝贵的时间，我方也能体会到贵方对本次合作的重视，我方也是带着十分尊重贵公司的提议进行谈判的。 买方：关于我方提出的（每箱多少元）报价请贵方好好的考虑一下降低贵方的利润空间，在价格上做出进一步的让步，我方接受贵方的邀请来（地点）进行谈判可见我们对此次合作的重视。 卖方：我方能体会到贵方的心情，也确实很感谢贵方的付出，但是价格的让步似乎有些太大了，这样一来我方不知如何获利，这样吧，为了体现我们的诚意，将价格降至XXX万元（价格仍低于对方的报价）。

商务谈判情景英语对话

商务谈判情景英语对话 A: So, thank you for ing, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any ment on that? B: Yes, i wonder if we can begin with shipment question first. We really need to e to an agreement on that before anything else. A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in mon. We'll move on to the shipment issue after that. B: All right. That sounds reasonable. A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is being even more petitive and our bied strength will give us some big advantages, not

商务谈判情景英语对话

商务英语谈判经典句 1 If you take quality into consideration, you will find our price reasonable. 如果您把质量考虑进去的话，您会发现我方价格是合理的。 2 We guarantee quality products which can stand fierce competition. 我们保证提供能经得起激烈竞争的高质量产品。 3 I still have some questions concerning our contract. 就合同方面我还有些问题要问。 4 We are always willing to cooperate with you and if necessary make some concessions. 我们总是愿意合作的，如果需要还可以做些让步。 5 If you have any comment about these clauses, do not hesitate to make. 对这些条款有何意见，请尽管提，不必客气。 6 Do you think there is something wrong with the contract? 你认为合同有问题吗？ 7 We'd like you to consider our request once again. 我们希望贵方再次考虑我们的要求。 8 We'd like to clear up some points connected with the technical part of the contract. 我们希望搞清楚有关合同中技术方面的几个问题。 9 The negotiations on the rights and obligations of the parties under contract turned out to be very successful. 就合同保方的权利和义务方面的谈判非常成功。 10 We can't agree with the alterations and amendments to the contract. 我们无法同意对合同工的变动和修改。 11 We hope that the next negotiation will be the last one before signing the contract. 我们希望下一交谈判将是签订合同前的最后一轮谈判。 12 We don't have any different opinions about the contractual obligations of both parties. 就合同双方要承担的义务方面，我们没有什幺意见。 13 That's international practice. We can't break it.

即学即用的商务谈判情景英语对话

1.I don't think that's a good idea. 我不认为那是个好主意。 2. I think you misunderstood me on this point. 在这一点上面，我想你误会我了。 3. We're not prepared to accept your proposal at this time. 我们这一次不准备接受你们的提议。 4. To be quite honest, we don't believe this point will sell very well in China. 说老实话，我们不相信这种产品在中国会卖得很好。 5. Can we do it this way? 我们能否这样做。 6. I'll convey your proposal to my boss and see what he says. 我会跟我的老板讲，看他怎么说。 7. We'd like to discuss the details of the contract at our new meeting. 我们希望在下次开会时，能讨论有关合同的细节问题。 8. Why do you think so? 您为什么这么想呢？ 9. I'm sorry, but I'm not sure I understand your point. 很抱歉，我不大了解您的意思。

10. Could you explain that in more detail? 能否更详细地说明一下呢？ 11. What we'd like to do in the immediate future is (to)... 我们短期内希望做的是...... 12. Let's......, shall we? 让我们......., 好吗？ 13. We haven't agreement on the price. 在价格上面，我们还没达成一致。 14. We'd like to discuss...... 我们想讨论一下...... 15. Our long-term goal is to increase imports. 我们的长期目标是扩大进口。 即学即用的商务谈判情景英语对话 A: So, thank you for coming, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any comment on that? B: Yes, i wonder if we can begin with shipment question first. We really need to come to an agreement on that before anything else. A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in common. We'll move on to the shipment issue after that. B: All right. That sounds reasonable.

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the following eight months? 我明白，如果我们在接下来的八个月下好几笔大订单呢? Henry: I am sorry that we still can't meet your needs in that case. 很抱歉，即便如此我们任然无法满足您的要求。 Mike: Come on. It's a win-win deal, isn't it? You'd better think it over. 得了吧，这是双赢互利的，不是吗?你最好再考虑一下。 Henry: Thank you for your suggestion. I will answer you later. 谢谢您的建议，我晚一点再答复您。 Mike: OK. Bye. 好的，再见。 商务谈判英语情景对话：情景对话 I see what you mean.(我明白您的意思。) 如果表示赞成，可以说： That's a good idea.(是个好主意。) 或者说： I agree with you.(我赞成。) 如果是有条件地接受，可以用on the condition that这个句型，例如： We accept your proposal, on the condition that you order

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B: All right. That sounds reasonable. A: Well, before we go any future, I would like to say strongly how i feel that its in both our interest to reach an agreement today. The market is becoming even more competitive and our combied strength will give us some big advantages, not least in terms of the dealer network. Now, i think Richard would like to say a few words about that. 点睛注释： 1. make comments on sth 对某事进行评论 Example: Would you make comments on our womens garments in current design?您对我们流行女装款式有何评论Oh look very nice! 哦，看起来很漂亮 2. have sth. in common: 有共同点 Example: The two firms have very little common in selling strategies. 这两家公司在销售策略上没有什么共同点。 3. in the interest of: 符合......的利益 Example: The stable and healthy business relations are in the interest of our sides. 稳定健康的贸易关系符合双方的利益。 Dialogue 2

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商务谈判对话情景模拟 想要让你的谈判有好的结果，就一定要学会阐述利害关系。许多人在说中文时，往往可以巧舌如簧，但是你会用英语进行谈判吗? 下面我整理了商务谈判对话情景模拟，供你阅读参考。 商务谈判对话情景模拟：情景对话 A: Hello? Ms. Patterson? This is Bill from Workmate calling. I’m just wondering if you had a chance to look over the estimate I sent for your gala(晚宴) dinner project next month... As I said in my email, we can help you with production according to your needs, but we will only be able to give onsite(现场的) management support services on a limited basis. B: Oh, yes. I reviewed your estimate. But it seems like the project blueprint(项目计划) you sent with the estimate is not quite what we had in mind. Did you get a copy of the specs for this project? A: Yes, I have several copies, but they’re all different versions(版本)... The latest I have is version , is that correct? B: No. Later we decided to opt(选择) for the prior outline, version 7. A: Hold on, let me pull up your version 7 requirements...

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