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mass media

HOW MASS MEDIA AFFECT OUR PERCEPTION OF REALITY?

“Mass media”is a deceptively simple term encompassing a countless array of institutions and individuals differing in purpose, scope, method, and cultural context. It also include all forms of information. Except the most local and personal events the rest of the world are experienced through the eyes of journalists.

Many years ago, mass media were focused on sports, the lives of various celebrities and so on. Until September11 attacks caused a sudden shift of media focus in the United States. Dramatic advances in mass media both overwhelm us with information, and help us to sort it out. There are many ways can mass media affect our perception of the reality. Mass media communication is expensive, so it is funded through participant admissions/subscriptions and contributions, or sponsorships and advertising. The mass media also have a “slow news day”problem. It encompass much more than print and electronic forms of communication. The reason for tolerance of instances of false/vulgar information is the assumption that they are temporary irritant. The modern mass media have manipulative features.

In a way, the dominance of corporation mass media and the quick expansion of the populist mass media constitute a cultural paradox.

新标准大学英语综合教程4教师用书Unit1

新标准大学英语综合教程4 Unit 1 Active reading (1) Looking for a job after university? First, get off the sofa Background information About the passage: This is an article by an Education Correspondent, Alexandra Blair, published in September 2008 in The Times, a long-established British quality newspaper. In Europe generally, and in Britain in particular, for a number of years there has been a rising number of students who go to university and therefore more new graduates seeking employment. However, for many graduates finding a job became harder in 2008–2009 because the economic downturn – then a recession – meant that many employers werereducing their workforce. After their final exams, some students rested in the summer before looking for jobs and then they found that it was difficult to find employment in their field or at the level they wanted. The article addresses the problems of such new graduates who might be stuck at home and advises their parents to be there for their children (ie to be available if their children want to talk about the problem or if they need help). The article recommends finding work in a bar or supermarket rather than sitting unemployed at home since this is more likely to lead to better employment later. The style is partly of a report, but also of a humorous comment for light entertainment (seen in the jokey language and problem-solving advice to parents). Why finding a job in 2008 is so difficult for university graduates? Universities in Europe, particularly in Britain, have expanded greatly in the last fifteen years (over 45% of young adults now go on to higher education), so there are more graduates looking for jobs. This competitive situation became a lot worse in 2008 onwards with the credit crunch and economic depression, which meant that there were fewer jobs available and a rise in unemployment. Thus new graduates have to be active to seek a job, they need to fill in many application forms and try to get job interviews: they won’t find employment by lying on the sofa at home. Culture points honours degree: Traditionally, in the British university system, BA and BSc honours degrees are awarded in different categories: a first class degree (written using Roman numbers as I), a second (divided into two subcategories, written as IIii and IIii, which are called “a two one” and “a two two”), a third (written III) and a pass degree. Most people get a second. There are also ordinary degrees with more general courses of study without these categories. Generation Y and Grunt: The main idea here is that there is a succession of different generations or cohorts of adults who come into the workforce in North America which are given different informal names to characterize them. First, “Baby boomers” were born in the great increase (the boom) of birt hs after World War II (1946–1960), followed by “Generation X” people (born 1960–1980) who were said to bring new attitudes of being independent, informal, entrepreneurial, and expected to get skills and have a career before them. “GenerationY” or the “Millenial Generation” (born 1980s and 1990s and becoming adult in the new millenium) are now making up an increasing percentage of the workforce; they are said to be spoilt by doting parents, to have structured lives, to be used to teamwork and diverse people in a multicultural society. In the passage, this generation is now becoming (morphing into) Generation Grunt, which is an ironic name referring to repetitive, low status, routine or mindless work – this may be the only work available to some graduates, who may have to take very ordinary jobs to get experience before they find something more suitable. “Grunt” also refers to coarse behaviour or bad manners and to the deep sound that is made by a pig;

新标准大学英语综合教程3教师用书(文秋芳 外研社)5

A place in society Unit 5

Unit 5?A?place?in?society 154 Teaching suggestions and answer keys Starting point 1 Work in pairs and discuss the quotations. Which one do you agree with most? A nation as a society forms a moral person, and every member of it is personally responsible for his society. Thomas Jefferson, US President G enerally, we agree with this because it shows that society and individuals have a reciprocal relationship, to some extent they depend on each other. The nation or society forms a moral person and has a good influence on people. But there are also people who are influenced by negative aspects of society. Meanwhile, it is also the responsibility of every individual to protect the society, because it is everyone’s interests that they are protecting, not the interests of someone else. (? Ask Ss to discuss Confucius’ idea of the individual, the family, the country and the world, in relation to this quotation. It appears that Confucius’ idea emphasizes the contribution of individuals to society.) T here is no such thing as society: There are individual men and women, and there are families. Margaret Thatcher, UK Prime Minister T o the prime minister, the concept of society is probably a myth, and in its place, we actually have a collection of disparate individuals. But of course, there are individuals and families, there is also society. We really don’t agree with this. Maybe she was trying to emphasize that individuals are responsible for their own actions and that they should not blame society when things go wrong. 2 Work in pairs. Read the proverbs from different languages and discuss the kind of individual or social values they suggest. ?When the cat’s away, the mice will play. The mice will not play when the cat is there because they are afraid of it. This shows fear of authority, or a lack of trust because the mice will only behave when the cat is there. ?Let sleeping dogs lie. Dogs can be dangerous so do not wake them up when they are sleeping. This means do not stir up trouble unnecessarily. It shows a value of stability. ?Don’t put all your eggs in one basket. If there is a problem, all of the eggs will be affected because they have been kept in one place. This shows the value of prudence or the virtue of taking precautions – some of the eggs should be kept in another safe place. ? One swallow doesn’t make a summer. The swallow is a migrant bird that comes to Europe in summertime, but if you see only one that does not necessarily mean that summer has arrived. A single case does not confirm a phenomenon; we need more evidence. ? There’s no smoke without fire. Smoke is a sign of fire, so if you see smoke there must be a fire somewhere nearby. This shows the value of being aware of causes and connections.

法语综合教程教参精编

L e?o n1 2 Journal intime Avant la classe LA VIE EN ROSE Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et ?a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie Et dès que je l’aper?ois Alors je me sens en moi Mon coeur qui bat Des nuits d’amour à en mourir Un grand bonheur qui prend sa place Les ennuis, les chagrins s’effacent Heureux,heureux à en mourir Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et ?a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie

法语综合教程教参2-12

Le?on 12 Journal intime Avant la classe LA VIE EN ROSE Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et ?a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie Et dès que je l’aper?ois Alors je me sens en moi Mon coeur qui bat Des nuits d’amour à en mourir Un grand bonheur qui prend sa place Les ennuis, les chagrins s’effacent Heureux,heureux à en mourir Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et ?a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie Et dès que je l’aper?ois Alors je me sens en moi Mon coeur qui bat

新标准大学英语综合教程4教师用书unit8

Unit 8 Active reading (1) Reading and understanding 2 Choose the best summary of the passage. 1 The writer uses the Eiffel Tower as an example of a monument that has become a beloved symbol in spite of being unpopular with some people at the time of its creation. Ironically, the Eiffel Tower was not built with any greater aim than simply to be large and imposing, yet now it is seen as representing the city of Paris. 3 Choose the best answer to the questions. 1 Why was the Eiffel Tower built so high? (a) To prove that the French had the technical ability to construct such a tower. (b) To win a competition with the city of Washington, DC. (c) So it could also be used for scientific purposes. (d) To keep it from seeming too practical. 2 According to the passage, why were most of the great towers of the world built? (a) To provide views of the land below. (b) For religious reasons. (c) For military and defensive purposes. (d) As symbols of certain cities or countries. 3 Why did Guy de Maupassant frequently have lunch at the Eiffel Tower? (a) Because he enjoyed the view from the top. (b) To hide the fact that he did not like the Tower. (c) So that people would see him there while he ate. (d) Because he could not see the Tower if he was inside it. 4 Why did so many tourists visit the Eiffel Tower when it opened? (a) To both look at it and to enjoy the view from it. (b) Because it was an important symbol of the country. (c) Because it was included in the Paris Exhibition of 1889. (d) As a way to protest the negative opinions of the “effete class”. 5 Why did both Hitler and Algerian rebels want to destroy the Tower? (a) Because the Tower also served military purposes. (b) Because Resistance fighters used the Tower as a base. (c) Because it was an important symbol of the country. (d) So their armies could not be seen by defenders. 6 Which of the following is NOT true of the Eiffel Tower today?

法语综合教程教参

法语综合教程教参 Revised as of 23 November 2020

Le?on 12 Journal intime Avant la classe LA VIE EN ROSE Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie Et dès que je l’aper?ois Alors je me sens en moi Mon coeur qui bat Des nuits d’amour à en mourir Un grand bonheur qui prend sa place Les ennuis, les chagrins s’effacent Heureux,heureux à en mourir Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie Et dès que je l’aper?ois Alors je me sens en moi Mon coeur qui bat Textes A Le journal d’un étudiant C ompréhension du texte

【精品】广东教育出版信息技术基础(教师用书)

普通高中信息技术课程标准实验教科书(必修) 信息技术基础 (教师用书) 广东教育出版社

前言 为了帮助老师们领会和使用好《信息技术基础》这本教科书,我们编写了这本教师教学用书,为教学提供一些参考。 本书编写围绕以下问题展开:教科书是怎样编写的,用这本教科书怎样进行教学,如何对教学进行评价,提供参考的课程资源有哪些。 关于教科书怎样编写的问题,本书分三个层面阐述:第一层面是“教科书编写说明”,对教科书的编写指导思想、内容体系结构、课时安排建议、编写体例说明、教科书主要特点等进行了较详尽的介绍;第二层面是章教材分析,对该章教材的目标要求、作用与地位、主要内容,以及教学重点、难点等进行了分析;第三层面是节教材分析,对该节教材目标要求、作用与地位、主要内容和教学重点、难点等进行了分析。通过这三个层面的阐述,能方便老师们从整体和局部来把握这本教科书。 关于用这本教科书怎样进行教学的问题,“教科书编写说明”中的“教学活动设计”有说明,各章、节相应给出了一些教学建议,内容包括学情分析、教学策略、课前准备、问题考虑等,希望对老师们的教学有所帮助。 关于如何对教学进行评价的问题,各章、节相应给出了一些教学评价建议,内容包括评价内容、评价要求和评价方法,希望使学生养成对学习过程及学习结果进行评价的习惯。 关于提供参考的课程资源问题,本书对应教科书各节提供了一些参考资料、参考网站,练习题或实践项目给了参考答案或提示。 本书的体系结构基本按照教科书的章节体系结构。编写体例:章设置“概述”,内容包括课标内容标准要求、教材分析、教学建议、教学评价、课时分配建议,节设置课标内容标准要求、教材分析、教学建议、教学评价、练习参考答案(或提示说明)、参考教学案例、参考资料、参考网站等。 本书仅供教学参考。教师教学活动的安排应充分利用各种教学资源,按照高中信息技术课程标准的理念、目标和内容要求来进行。 本书主编,参加本书编写的有: 新的课程、教学理念尚需教学实际的完善,我们诚恳地希望老师们为这次课程改革提供宝贵的经验。对于书中存在的缺点和错误,欢迎老师们及时批评、指正。来函请寄:,E-mail:,网址: 编者 2004年2月

前景基础英语综合教程教师用书(复旦第三册)

Unit One Intercultural Communication Dialogue 设计思路 中国虽是礼仪之邦,但在待“礼”接物方面,却有让外国客人不太理解的地方。通过对话,引出本单元主题:文化差异和跨文化交际。 参考教法 1.Pre-reading questions: 1)What do you usually say when you give or accept presents? 2)How do you treat the presents? Are you going to simply say “thank you” and then put them away, or unwrap them immediately and say “you like them”? 读对话前问学生他们跟朋友互送礼物时说什么客套话,怎么对待别人送的礼物。 2. While-reading: answer the following questions according to the dialogue. 1)What did Tony bring with him as a gift for his Chinese friend? 2)Did Tony wrap up the tapes? 3)When Tony gave his Chinese host the gift, what did she do? 4)What did Tony expect her to do? 5)What is the difference in exchanging presents between China and Western countries? 3. After-reading question: Which way is acceptable to you? Why? 您更倾向于哪种接受礼物的方式? Can you think of other examples of intercultural differences? 可让学生给出跨文化交际中的冲突案例,如时间观念、客套语冲突、餐饮习俗冲突。 Material for reference: 中西方去朋友家做客送礼的差别: 中国人送礼喜欢成双,比如说两瓶酒,两条烟。一是为了显示自己不是小气人,二是为了讨个吉利数字。去朋友或者亲戚家做客,拎点水果是非常普遍的情况。

法语综合教程教参

法语综合教程教参 Document number【980KGB-6898YT-769T8CB-246UT-18GG08】

L e o n12 Journal intime Avant la classe LA VIE EN ROSE Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré pour la vie Et dès que je l’aperois Alors je me sens en moi Mon coeur qui bat Des nuits d’amour à en mourir Un grand bonheur qui prend sa place Les ennuis, les chagrins s’effacent Heureux,heureux à en mourir Quand je la prends dans mes bras Elle me parle tout bas Je vois la vie en rose Elle me dit des mots d’amour Des mots de tous les jours Et a me fait quelque chose ll est entré dans mon coeur Une part de bonheur Dont je connais la cause C’est elle pour moi Moi pour elle dans la vie Elle me l’a dit, L’a juré p our la vie Et dès que je l’aperois

幼儿园课程教师用书-中班

序言 一、课程的定位 《国家中长期教育改革和发展规划纲要(2010~2020)》中指出,把提高质量作为教育改革发展的核心任务,树立以质量为核心的教育发展观。《国务院关于当前发展学前教育的若干意见》也指出,要保障适龄儿童接收基本的、有质量的学前教育,建立幼儿园保教质量评估监管体系。因此,学前教育质量问题已经成为学前教育发展的核心问题。幼儿园课程建设是关系到教育质量提升的关键工作,必须从幼儿身心发展规律和学习特点出发,坚持科学性和适宜性。 多年来,随着科学的幼儿教育观念的宣传和实践,特别是《幼儿园教育指导纲要(试行)》的颁布实施,我国的幼儿园课程建设取得了令人瞩目的成绩。这些成绩主要是实践方面的,但课程方案编制方面的成就也不容低估也不容低估。由教育行政部门及教研部门标志的普适课程不断推出,具备条件的幼儿园根据自身实际编制的园本课程也不断涌现。各种课程方案的教育观念不断更新,观念与实践之间的联系也不断密切,方案的科学性、系统性、开放性及适宜性不断增强。2012年《3-6岁儿童学习与发展指南》的颁布与实施,势必进一步推荐我国幼儿园课程建设的探索与深入。在继承前面已有成绩的基础上,幼儿园课程的编制无论是在发展目标的确立上,还是在教学实践的途径与方法的使用上,将更加趋向于对幼儿学习与发展特点的遵循与适应。 普适课程的编制一直是课程编制中的一个重大课题。如何在充分贯彻《幼儿园教育指导纲要(试行)》和《3-6岁儿童学习与发展指南》的前提下,从一个省的实际出发,编制出符合现代幼儿教育理念,尽可能反映本省幼儿教育现实需要并能产生积极的幼儿教育成效的普适课程,是各省幼儿教育行政和教研部门一直关注的问题。对于广大幼儿园来说,普适课程是一种必然的选择。因为,并非所有幼儿园都有能力开发课程,有普适课程作为参照,结合幼儿的实际,对普世课程进行一些调整,是广大幼儿园尤其是农村幼儿园课程实践的重要途径。所谓普适课程,就是从一个区域的社会发展实际和幼儿园教师的实际出发,结合区域的文化特点和课程传统所编制的具有区域针对性的课程。如何使普适课程具有更大的改造空间和实施的机动性、灵活性,是普适课程编制的一个难题。为了让普适课程真正具有普适性,在主题设计的过程中,坚持区域化思考,兼顾全省,留有余地,股利变更是非常重要的。 客观地看,对有些幼儿园来说,实施普适课程是建设园本课程的基础。在实施普适课程的过程中,把握现代幼儿教育的理念,关注幼儿园课程的一些核心要素,体会课程

新标准大学英语综合教程4教师用书Unit 8

新标准大学英语综合教程4 Unit 8 Active reading (1) Reading and understanding 2 Choose the best summary of the passage. 1 The writer uses the Eiffel Tower as an example of a monument that has become a beloved symbol in spite of being unpopular with some people at the time of its creation. Ironically, the Eiffel Tower was not built with any greater aim than simply to be large and imposing, yet now it is seen as representing the city of Paris. 3 Choose the best answer to the questions. 1 Why was the Eiffel Tower built so high? (a) To prove that the French had the technical ability to construct such a tower. (b) To win a competition with the city of Washington, DC. (c) So it could also be used for scientific purposes. (d) To keep it from seeming too practical. 2 According to the passage, why were most of the great towers of the world built? (a) To provide views of the land below. (b) For religious reasons. (c) For military and defensive purposes. (d) As symbols of certain cities or countries. 3 Why did Guy de Maupassant frequently have lunch at the Eiffel Tower? (a) Because he enjoyed the view from the top. (b) To hide the fact that he did not like the Tower. (c) So that people would see him there while he ate. (d) Because he could not see the Tower if he was inside it. 4 Why did so many tourists visit the Eiffel Tower when it opened? (a) To both look at it and to enjoy the view from it. (b) Because it was an important symbol of the country. (c) Because it was included in the Paris Exhibition of 1889. (d) As a way to protest t he negative opinions of the “effete class”. 5 Why did both Hitler and Algerian rebels want to destroy the Tower? (a) Because the Tower also served military purposes. (b) Because Resistance fighters used the Tower as a base. (c) Because it was an important symbol of the country. (d) So their armies could not be seen by defenders. 6 Which of the following is NOT true of the Eiffel Tower today? (a) It is frequently shown on tourist posters. (b) It is the tallest structure in Paris. (c) It is considered a symbol of France. (d) It is seen differently from how it was at first. Dealing with unfamiliar words 4 Match the words in the box with their definitions. 1 to build something such as a statue or a bridge (erect) 2 very tall (lofty)

新标准大学英语综合教程4教师用书unit1课文翻译

新标准大学英语综合教程4教师用书unit1课文翻译 unit1 Translation of the passages Active reading (1) 大学毕业找工作的第一要义:别躺在沙发上做梦 今年夏天,超过65 万的大学生毕业离校,其中有许多人根本不知道怎么找工作。在当今金融危 机的背景下,做父母的该如何激励他们? 七月,你看着21 岁英俊的儿子穿上学士袍,戴上四方帽,骄傲地握着优等学士学位证书,拍毕业照。 这时,记忆中每年支付几千英镑,好让儿子吃好、能参加奇特聚会的印象开始消退。总算熬到头了。 等到暑假快要结束,全国各地的学生正在为新学期做准备的时候,你发现大学毕业的儿子还歪躺 在沙发上看电视。他只是偶尔走开去发短信,浏览社交网站Facebook,去酒吧喝酒。这位前?千禧一代? 的后裔一夜之间变成了哼哼一代的成员。他能找到工作吗? 这就是成千上万家庭所面临的景象:今年夏天,超过65 万大学生毕业,在当今金融危机的背 景下他们中的大多数人不知道自己下一步该做什么。父母只会唠叨,而儿女们则毫无缘由地变成了叛 逆者,他们知道自己该找份工作,但却不知道如何去找。 来自米德尔塞克斯郡的杰克·古德温今年夏天从诺丁汉大学政治学系毕业,获得二级一等荣誉 学士学位。他走进大学就业服务中心,又径直走了出来,因为他看见很多人在那里排长队。跟他一起 住的另外5 个男孩也都跟他一样,进去又出来了。找工作的压力不大,虽然他所认识的大多数女生都 有更清晰的计划。 他说:?我申请政治学研究工作,但被拒了。他们给的年薪是1 万8 千镑,交完房租后所剩无几, 也就够买一罐煮豆子,可他们还要有研究经历或硕士学位的人。然后我又申请了公务员速升计划,并 通过了笔试。但在面试时,他们说我‘太冷漠’了,谈吐‘太像专家治国国论者’。我觉得自己不可 能那样,但我显然就是那样的。? 打那以后他整个夏天都在?躲?。他能够轻松复述《交通警察》中的若干片段,他白天看电视的 时间太多,已经到了影响健康的地步。跟朋友谈自己漫无目标的日子时,他才发现他们的处境和自己 的并没有两样。其中一位朋友在父母的逼迫下去超市摆货,其余的都是白天9 点到5 点?无所事事?, 晚上去酒吧喝酒打发时间。要么,干脆就在酒吧工作?这样还可以挣些酒钱。?我不想在酒吧工作,

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