开发信模板
开发信模板：激活好久没有下单的老客户
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By Dr. Mel Luthy, Chief Editor,
We value all our business relationships with customers. We haveespecially enjoyed supplying your paper needs for the last five years. Youunderstand, then, why we are concerned that you have not placed an order forthe last six months. If we have offended you in any way, we sincerely apologizeand want to regain your good will. We would appreciate knowing how to serve youbetter.
We have enclosed brochures of our new fall products. Since wehave served you for such a long time, we can offer you prices that comparefavorably with the prices on your previous contract. We are confident that bothour new and standard products can meet your needs in every way. We hope to hearfrom you.
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By Dr. Mel Luthy, Chief Editor,
Last year was a great year for us. Why? Because we had theprivilege of filling several large orders for you. We have not heard from youfor several months, so it seems that you have forgotten us. Did we do somethingto offend you? Or have you been so busy that you inadvertently overlooked yourneed to reorder?
Providing excellent service to our customers is very importantto us. Since we would hate to lose you as one of our most outstandingcustomers, reestablishing our rewarding business relationship is top priority.Is there a time that I might meet with you to discuss your concerns? Pleasecall me at 555-5555, and I will find a time that is convenient for you. Were you aware that last year several of our products won awardsfor quality and affordability? And that we have a new line of cleaning productsthat is environmentally friendly, yet powerful? Please take a moment toreconsider whether you want to miss out on the quality products we can provideat such a nominal cost.
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By Dr. Mel Luthy, Chief Editor,
Over the years you have been a loyal Doe customer, and we haveenjoyed meeting your office-supply needs. However, we have not received anorder from you in over three months, and we are concerned. Is there any way wecan improve our service to you? We are aware that during the trucking strike,many of our customers could not get their orders filled quickly. Since then wehave taken steps to ensure that every Doe customer receives prompt, reliableservice. Will you please let me know if we can do anything to win you back? Ihave enclosed a copy of our new fall catalog. Call me personally at 555-5555 ifI can help. 模板4
Dear xxx,
Very glad to know from your web site, that you are the leadingwholesaler of plastic products with most prestigious quality.
To be even more successful, you might look for a very capable& reliable producing supplier. XXX is a good one for you to rely on. Wehave passed ISO9001 since 2005, and our products has CE certificate.
Our satisfied customers include Dupont, Demag, Weland, Cas,Aliplast. I am very confident that when you work with us, you will have thesame satisfaction.
Can you do me a favor? What we should do to apply for & becomeyour new vendor? Best regards,
XXXX
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Dear John,
Good morning!
I just visited your web site, and know that you are the leadingwholesaler in Poland for fashionable gloves, with prestigious reputation forthe quality.
You may be happy to find a new reilaible source of gloves withsuperior quality & Reasonable prices. You can select from an abundantvariety of premium quality Jeans with stylish originaldesigns updated every 6monthes.
Our factory has a capacity of XXXX gloves monthly, probably thelargest in China. Since 2009, we have passed ISO9001, and all our products hasCE certificate. I attach the certificate images in the next email,please findthem.
Our satisfied customers include XXX, XXX & XXX. I amconfident that when you work with us, you will have the same satisfaction likethem.
To enable you to get a good understanding of our quality andservice, we would like to extend a very special offer for your first sampleorder, with 15% (only limited to the first container).
In the next email, I will attach you the product catalogs.Please tell me what items are more salable for you.
Best regards,
Sam
PS: We are also very capable to custom make for you. Please justtell me the styles you select.
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Dear XXX,
Good morning!
I am very glad to know you from your professional website, youare the leading company in Japan for machine vision system. I also notice thatyou pay much attention to lower your cost for quality machine vision system.That is where I can be of help.
May I introduce myself to you? I am XXX, from XXXX. We have beenin machine vision system industry for more than XXX years. I am confident thatwe are capable to meet your quality standard, while cutting your cost by atleast 10%. Please be sure, we are also very capable to custom produce with yourdrawings.
To enable you to evaluate our quality, may I invite you to visitour factory?(或者：may I send you a sample?)
Best regards,
XXXX
Re: a reliable veteran Tyre supplier with 20 years professionalexperience
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Dear XXX,
A good supplier will save you money and be free from trouble.Quality means a lot for a tyre wholesaler like you. To be safe from customercomplaints, you may need a very reliable supplier to count on. We are a rightone for you.
XXX has already 20 years professional experience in XXX tyre,& XXX tyre. Our factory passed XXXX. Customers like XXXX & XXXX arevery satisfied with our tyres for many years. To let you have more ideas about our tyres, in a separate email,I will send you our testing report by SGS.
We would very much welcome your enquiry, surely you will get ourbest price.
Best regards,
XXXX
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Re: Lower your cost for baskets purchase by 20% more
Dear XXX,
Good morning!
I am very proud to find some baskets on your website are producedby us. (先建立同客户的关联感）Attached please find some pictures. (证明可信度）
You may save much cost by ordering directly from a manufacturingsupplier like us. (给客户的好处）When you make suchdecision, we would be pleased to offer you our hand for your first time importation,which is rather easy. （打消客户的顾虑）
We have just released abundant new styles of Gift basket/Campingbasket/Picnic basket, do you want to have a look at the new designs?
Best regards,
XXXX
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Re: New Energy Saving Iron( 或者其他)
Dear Smith,
Leading companies such as XXXX, now use XXX as their reliablesupplier for XXＸproducts. For a cost equating to XXX, your customers will be able to saveenergy cost by %.
The remarkable XXXX Iron uses (工艺)to:
l 同客户相关的成果1
l 同客户相关的成果2
l 同客户相关的成果3
To test XXX’s effectiveness, you can arrange a freeno-obligation trial now, by just replying this email. We will reply youimmediately to arrange it.
Best regards,
XXX
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Re: Saving your purchasing cost for quality XXXX
Dear John,
When you next consider your arrangements for XXX products, Iwould welcome the opportunity to understand your requirements and situation.
Our customer include (XXX,XXX), who have found our XXX issuperior in quality while saving them % cost from working with us.
I will send you more detailed information regarding this productin another email. When you receive it, can you please email me your requirementfor this product?
Best regards,
XXX
开发信模板：客户产品线已经有本公司产品
当客户已经从竞争对手处购买同类产品的时候，好消息是客户已经有需求，及立即的采购计划。坏消息是，客户可能对于现有供应商很满意，并不要更换供应商，此时杀进去难度很大。而且需要经过客户的反复考验。
大型采购商：
一般大型采购商对于供应商的管理，会有一个主要的供应商，可能采购量达到60-70%，一个次要供应商采购20-30%，和一个第二替补供应商，采购10%左右。一旦主供应商有问题，采购商会迅速培养次要供应商和第二替补，以免出现供应短缺的风险。对于这类的采购商，业务员首先要了解自己公司是否有实力成为该采购商的供应商，心中有数。客户就像鞋子，合脚的才是好的，不是越大越好，以免浪费自己的精力，又搞得自己很沮丧。
如果有这个实力，第一步的目标是成为该客户的10%的第二替补。在此之前客户可能要反复考察你的质量，服务等等。业务员要有耐心，认真对待每一次打样，每一个小单子，都是客户的考验和测试。
要成为他们的第2替补也不容易呢？这初步建立联系的时候，要仔细考察客户的产品，市场定位，市场对于产品的偏好，要求，并考察客户现有供应商的短板，从以下几个方面切入：1）不断开发适合市场需要的新品，推荐给客户，如果新品被选中，则可以顺利建立关系2）考察客户网站，看看客户的用户对于现有产品的反馈和投诉，试图解决这些不被现有供应商重视或者解决不了的问题，这些应该是客户很关注的；
3）考察客户销量比较大的款式的产品，研究看是否有方法可以在保证质量的情况下，大幅度降低成本，通过价格吸引客户。
中小型采购商：
相比大型采购商，中小型采购商的数量要小点。有几个情况可能不同，一个就是有可能采购者就是owner本人，当然也有很多是专门的采购经理的；一个就是很多中小型采购商的细分市场定位。比如有的定位很高端，有的很低端，那么，他们关注的供应商资质和产品也是很不相同的。比如定位高端的，会很注重质量，以及产品的差异化。而低端的则更注重价格，对于款式往往是要求最大众化的。
另外，老板本人或者家族成员采购，采购心理同职业采购经理也是不同的。他们更关注实惠，直接让他们看到实惠。而职业采购经理，则同时关注责任的承担和职务的升迁。不太愿意为了降低一些成本而冒更大的风险。尽量给他们提供更多的说明材料，以便他们去说服他们的老板。如果你有产品认证，ISO9000等，他们会觉得他们承担的风险小很多。
这第一封开发信，一定要突出自己的优势，如果你所能提供的同我现有的供应商一样，我为何要费那么大的力气换个供应商？你需要给我充足的理由换你来做。
开发信要开门见山，点出你能给客户带来的好处，并且要有充分的令人信服的论据来支撑你的观点。
推荐新品
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Hi John,
Good morning!
We are a candidate vendor for XXX company, currently we areserving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。).We have passed
ISO9001, and our products has passed UPC certificate. We arevery confident that you can rely on us as a capable vendor.
I am writing to introduce a new product to you. This product istargeting 20-29 years’ lady. The sales in XXX market have proven to be verysuccessful. Within only 2 months, the sales have reached 100000 units. Inoticed from your web site, that 20-29 years’ lady is one of your majorclientele, so introduction of product XXX should be a big sales hit for you. BTW, we have the samples ready. Do you want to evaluate this newproduct XXXX?
Best regards,
XXXXX
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RE: Hi John,
Good morning!
I just visited your web site, and studied your customers’feedback on your product XXXX. It sounds that your customers (390 customersremarked online) are demanding to: XXXXX 陈述一下客户潜在的问题。
We have successfully helped 20 customers solved this problem.XXXXX(描述一下细节，给点具体的信息。不要太详细，留个伏笔，下次再联系他)
Very briefly about ABC Company, we have abundant experienceserving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。).We have passed ISO9001, and our products has passed UPC certificate. We arevery confident that you can rely on us as a capable vendor.
May you give me a chance to present you more information onthis? I will be glad to send you more detailed information upon your consent.
Best regards,
XXXX
降低成本
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Hi John，
Good morning!
We are a candidate vendor for XXX company, currently we areserving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。).I am writing to tell you, that we are able to cut your cost for XXX item by 20%, thanks to the current
break-through innovation onthe production process.
The reduction in cost will not in any way influence the quality.We have passed ISO9001, and our products has passed UPC certificate.
What products are you currently purchasing? May I make an offerto you based on these items for you to compare?
Best regards,
XXXXX
开发信模板：询问相关业务的联系人
清楚了客户的兴趣之所在，以及自己公司和产品的优势，研究清楚如何引起客户强烈的兴趣后，就要考虑这封信要发给谁了。找到具体的联系人，会让开发信的成功率数倍提高。
先在google里搜一下“purchase manager, buyer, generalmanager, merchandiser 等+ @客户网站.com”，如果能直接找到采购负责人的电话最好，如果找不到，就直接搜” @客户网
站.com”,找到任何客户公司任何一个联系人，再像他们问采购负责人的联系方式，成功率也很高。
新手切忌不问收件人是谁，上来就推销，说一通套话我们是最大的，我们是质量最好的，最便宜的。这些太空洞了，而且没有人会在乎你怎么样，那跟我有何关系。推销会让客户很反感。尤其是收信人并不是具体负责采购的人，看到这样的推销信，直接就删除了，或者报告到垃圾邮件箱里了。
这封邮件的目的要清楚，就是找到相关的采购负责人。客气礼貌地说明来意，邮件可以简短点。
询问相关业务的联系人---已知联系人，不知联系方式
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Re: Hi Mary, can you tell me the email of Mr. XXXX?
Dear Mary,
Hope you have a nice day today J
Can you tell me the email address of Mr. XXXX?
I would very much appreciate your help.
Best regards,
XXX
不做进一步说明，这个mary有很大概率觉得这封邮件来自一个已有的供应商或者熟人。如果对方问起来，你是谁，你再可以解释一下。
询问相关业务的联系人---不知联系人，不知联系方式
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Re: Hi Mary, may I ask you for a favor?
Dear Mary,
Hope you have a nice day today J
We are a qualified supplier of XXX Company, we can help you tosave at least 15% of your purchasing cost for product XXXXX.
May I ask you for a favor? Who should we contact for evaluatingthis further?
I would very much appreciate your help.
Best regards,
XXX
开发信模板：客户产品线里还没有本公司产品时
如果客户产品线里还没有本公司产品，对于你来说是个潜在的机会。如果是个大客户，开发的周期会很长，因为大公司做决策流程很长，需要不同部门的审批。
从客户的立场来想，当我们不知道这么一个新品的时候，有供应商来找我们。我们会是什么样的一个判定流程呢？
1）这个产品是什么？为什么我要加入现有产品线？
2）嗯，这个产品不错。这家公司资质如何？有能力保证品质和供应吗？
3）他有能力做，价格是否有竞争力？我是否要比较一下其他的供应商？
所以我们初期的目标应该设定为让客户接受这个产品，第二步的目标是让客户接受我的公司。如果客户第一步对产品感兴趣了，此时要及时介绍公司，证明你们有能力提供高品质的产品，保障供应。
第一封开发信需要把新产品介绍给客户，同时，还要把产品的益处，能给客户带来什么商业利益讲清楚。如果有些销售统计数据证明这个产品快速上升趋势的话则最好。
先写一个，欢迎大家踊跃贡献。
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Dear John,
I just visited your web site, and found that you are notoffering XXX products to your customer yet.
The sales of XXXX product in your local market grows very fast.The sales are expected to be very hot in 2014.
May I give you a little more information regarding XXX productsfor your study? Target: It targets 30-40 years old man.
Features:
Price range:
Landed cost for you:
Estimated sales for you:
BTW, we have samples ready, do you need a sample to evaluate it?
Best regards,
XXX
这封开发信的重点在于让客户知道有这么一款产品，市场上销量不错。产品介绍的侧重点在于便于让客户直观地评估该产品带来的收益，所以一些信息如目标市场价，采购成本，销量等都很有帮助。
开发信模板：利用展会发开发信
我们一直使用integrated marketing. 国外有研究，平均每个客户要触动8次才能合作。业务员如果觉得我发个开发信客户马上就过来同我合作了，因为我是最好的，最大的。那也未免太天真了。即便面对好的产品，客户也要有个接受过程，从感兴趣了解，到调研市场，到比对质量和价格，到拓展可能的销售渠道，等等有很多工作要做呢。那你说，如果客户现在正在采购这个产品呢？是啊，如果在采购，那他就有现成的供应商。只有在对这个供应商不满意的时候，你才有机会，往往抢别人的客户也很难。
所以我们每次展会前都发送大量的邮件给客户。正好也是一个借口，客户一般不反感。如果能去参展，我们展会流量会增大，能当面谈当然成功率要提升很多。如果客户不去，也没关系，他至少了解我们多一次。这种方法宣传既有重点，又有广度。那些到了展会的客户可以进一步深谈，而没有去的客户也加深了一次对公司的印象。公司坚持参展对于客户来说也是一个信心。
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Re: Hi Mike, will you visit the Canton Fair on April 15th, 2014?
Hi Mike,
Will you visit the coming Canton Fair? If so, will you pleasevisit us at: booth XXXXX,
We have plenty of new products to be released then. Pleasefollow the following link to preview the new products. https://www.wendangku.net/doc/a516952414.html, A %promotional discount is offered on the fair.
I look forward to seeing you there.
Best regards,
XXX
很经典的外贸开发信范文
很经典的外贸开发信范文 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 3.Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you
开发信的写法
开发信的写法 很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。 其实大家有没有想过，这样的做法会严重挫伤自己的积极性。可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？ 我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？ 很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须
要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。 到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！ 我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。呵呵。 1）邮件写得过长。客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。 我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。这种情况下，试问你敢不敢把邮件写得很长？
福步外贸开发信模板
福步外贸文档下载中心 外贸推广/开发信 (仅示范文本) 这个文档里的开发信全部是来自福步外贸论坛的，经过整理的，形式上面有些差别，大家可以经过自己的润色，来完善好属于自己的开发信。 ====================== 示例一================== Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully,
外贸老手的开发信模板
外贸老手的开发信模板 Hi Sir, Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price. Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation! Tks & br, Jack **** company (这里留下公司名、电话、传真、邮件就可以了，正文就可以写的很简单。) Tel: *** Fax: *** Mail: *** Website: http://www.####.com(请记住，如果你非要在里面加上网页链接，请放在签名里，不要放正文，让人感觉更像搞推销的，不太好。) 外国人版本Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details. Rgds, Rick Cell phone: *** 一：开发信后客户没回音，催！！！！Dear ***, Sorry to trouble you again! Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd. Thank you in advance! Best regards, Cindy 先写得委婉一点，把你上次写给他的邮件放在下面。如果他还是没回复，那就再重新发一遍，上面加上大写的红色的或者粗体的“RE-SEND！！！”如果还是没消息，就打电话吧~ 二：展会上遇到的客户开发信Hi Alex, How are you doing? Glad to get your name card from HK fair.
开发信范文
非常实用的外贸开发信范文(2010/04/13 11:25) 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and
与大家分享强悍的外贸开发信
与大家分享强悍的外贸开发信！！！ 很多新来TC-Model的sales同事常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。 其实大家有没有想过，这样的做法会严重挫伤自己的积极性。可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？ 我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？ 很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和
现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。 到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！ 我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。呵呵。 1）邮件写得过长。客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。 我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox 拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你
回复率高的几个开发信模板介绍
回复率高的几个开发信模板 外贸开发信模板模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards,
外贸开发信大全英语开发信
外贸开发信模板大全 模板1 Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you. E-catalogues will be sent if needed. Write me back or call me pls, let’s talk more in details. Thank you. Best Regards Yours sincerely Zarah Sales Manager 模板2 Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. FREE SAMPLES & Catalogues will be sent if needed. Write me back or Call me please, let me talk details. Looking forward to working with you in the near future. Best Regards and thanks. Alice Sales Manager 模板3 Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板4 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product. By the way, free sample are available. Thank you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:………..
高回复率的外贸业务开发信模板
10个高回复率的开发信模板 共享给大家，向日葵外贸大数据Andy 模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板二 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufactur er with years ' s experience. so we want to avail ourselves of opportunity establishi ng business relation with you. Please link our company web site: ........... if you want to know more about our product. By the way, free sample are available. Thank you i n advance! Best regards] Xxx Company name: Tel: Fax:
非常实用的外贸开发信范文
1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import
外贸最全面有效的各国的吸引客户开发信模板--坦克
针对美国的开发信模板 1.开发信 主题：How to make money in USA with jewelry made in China? 正文Dear Good Day. (Quality is our culture) ***From Aiharme Jewelry Co.,Ltd, professional supplier for Austrian Crystal Jewelry for USA market. We have enclosed our new products catalogs hope you like any of them. We accept payment by (Paypal) the most easy and favorable way for American. With us money in safe and your business in safe. Hope to hear from you soon. 2.展会 主题：How to reduce purchase cost in China market?? Dear How do you do? We was got your email at HK fair, so we would like to introduce our factory for yous. Aicharme Jewelry one of the professional jewelry factory in Yiwu--China, specialist with Austrian Crystal Jewelry. Quality is our culture so with us your money in safe also your business in safe. We can accept payment by (Paypal) the most easy and favorable way for american people. Please check attachment for our new design catalogs and hope may be you like any for them. Hope to hear from you soon. 3.询盘的开发信模板 Dear “We think our products will give you an edge over your competitors.” Am Tank from Aicharme Jewelry and happy to got your message on Alibaba. Aicharme with our own 2 factory and more than 10,000 designs of fashion jewelry. What ever you looking for you will find in our factory. We dealing with american market more than 10years and we accept Paypal with is the easy way to do business in USA. Hope you like the items i attached for you in this email and hope to hear from you soon. 4.第二次开发信或回复询盘 Dear Sorry for trouble you again. As we really hope we can have chance to serve you and be your supplier in China, so we write second email for you. Hope you can find what you looking in our factory. MAY BE WE ARE NOT THE BEST SUPPLIER IN CHINA, MAY BE ALSO WE ARE NOT THE CHEAPEST PRICE IN CHINA.
外贸开发信模板
外贸开发信模板 Dear XXX， Glad to hear that you’re on the market for flashlight and other promotional items. This is XXX from***Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you! Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it’s suitable for Europe. FREE SAMPLES can be sent o n request. Call me, let’s talk more! Thanks and best regards. Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.
开发信模板
Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requirements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Thank you in advance! Best regards] 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its feature have XXXXXXXXXXX ( products information)..... If you want to see more items,please visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.) 外贸开发信模板模板四： Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US. Call me, let's talk details. Rgds, Rick Cell phone: *** （这是一个巴西的贸易公司写给陌生的美国公司的开发信）