新视野大学英语视听说教程第2册单元测试答案 unit test 4

Unit 4 Beware of ads!

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Unit 4 test

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Directions: Click on the speaker to the left to start playing the audio recordings

Parts I, II and III. They will be played continuously. Once the recording starts playi

please do NOT click on either the speaker icon or the 'Unit Quiz' link in the menu

above. Otherwise, you may lose the chance of hearing the complete recording.

Part I Script

Directions: Listen to the short dialogs, and then choose the correct answers

to the questions. You will hear the recording twice. After the first playing,

there will be time for you to choose the correct answers. Use the second playing

to check your answers.

1.(Listen to the audio recording for the question.)

A. Because short slogans are refreshing.

B. Because short slogans can catch busy people's attention.

C. Because only short slogans are impressive.

D. Because the Coca-Cola company has set a good example.

2.(Listen to the audio recording for the question.)

A. The man asks for some money to buy bread.

B. The woman spends a lot of money shopping.

C. The woman wants to buy some spring clothes for the man.

D. The man is quite angry at the woman not buying him bread.

3.(Listen to the audio recording for the question.)

A. Ads should be made by local people.

B. The lipstick ad is more effective in Germany.

C. Ads should be adapted for particular places.

D. The same ad can be used in various places.

4.(Listen to the audio recording for the question.)

A. To show how fast one can buy things with the card.

B. To show how much he likes the card.

C. To express his disagreement with the woman.

D. To express his agreement with the woman.

5.(Listen to the audio recording for the question.)

A. She is a loyal customer to Nokia.

B. She is a loyal customer to Ericsson.

C. She is easily influenced by advertisements.

D. She is a tough consumer.

Part II Script

Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.

W:So, Mr. Smith, you want to increase ridership on the buses.

M:

W:

Certainly we can. First, we must

M:How do you do that?

W:

Well, we'll

taking the bus. We'll investigate

M:Will that work?

W:

It works

we can see who we can

(1)

(2)

(3)

(4)

(5)

(6)

(7)

Part III Script

Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

1. Which of the following is NOT mentioned as a purpose of advertising?

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea.

2. According to the passage, who is most likely to pay for an ad?

A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop.

3. Which of the following is second in importance?

A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising.

4. Which of the following is true of direct mail?

A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of

advertisements.

5. What is the passage mainly talking about?

A. The role of advertising in modern society.

B. The definition and classification of ads.

C. The effects of various types of ads.

D. The importance of various types of ads.

Part IV

Directions: Choose the best answer to each of the following statements.

1.Dad, I need some new shoes. My old ones look ______ funny.

A. kind

B. a kind

C. kind of

D. a kind of

2.They probably give Yao Ming millions of dollars to wear those shoes. But

if you bought me the shoes, I'd wear them ________.

A. nothing

B. with nothing

C. in nothing

D. for nothing

3.In the States, advertisers are not allowed ________ young people smoking

cigarettes.

A. show

B. showing

C. to show

D. to be shown

4.Cigarette manufacturers need to keep _______ new customers.

A. bringing about

B. bringing to

C. bringing forward

D. bringing in

5.Manufacturers often spend large _______ of money on the advertisements.

A. volumes

B. numbers

C. sums

D. dollars

6."Don't _____ think about it!" is an expression commonly used in the United

States when a person emphatically denies another person something.

A. so

B. really

C. even

D. ever

7.It is _____________ for us to specify what kind of people we want.

A. too only natural

B. only too natural

C. too natural only

D. only natural too

8.Advertisers keep finding ways _____ the law.

A. over

B. about

C. round

D. around

9.Our student union should ___________ against smoking on campus.

A. make some publicity

B. do some publicity

C. make some publication

D. do some publication

10.We have everything you need. Stereos, video machines, refrigerators,

dining room tables. _______; we have it.

A. Naming it

B. To name it

C. You name it

D. You put a name on it

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Unit1 II. Listening Skills 1. M: Why don’t we go to the concert today? W: I’ll go get the keys. Q: What does the woman imply? 2. W: I can’t find my purse anywhere. The opera tickets are in it. M: Have you checked in the car? Q: What does the man imply? 3. M: Are you going to buy that pirated CD? W: Do I look like a thief? Q: What does the woman imply? 4. M: Do you think the singer is pretty? W: Let’s just say that I wouldn’t/t vote for her in the local beauty contest. Q: What does the woman imply about the singer? 5. M: Have you seen Tom? I can’t find him anywhere. W: The light in his dorm was on just a few minutes ago. Q: What does the woman mean? 1.B 2.B 3.D 4.C 5.A III. Listening In Task 1: Encore! As soon as the singer completed the song, the audience cr ied, “Encore! Encore!” The singer was delighted and sang the song again. She couldn’t believe it when the audience shouted for her to sing it again. The cycle of shouts and songs was repeated ten more times. The singer was overjoyed with the response from the audience. She talked them and asked them why they were so much audience in hearing the same song again and again. One of the people in the audience replied, “We wanted you to improve it; now it is much better.” 1.F 2.T 3.F 4.T 5.F Task 2 What are your favorite songs? W: Hi, Bob! Do you want to go to a concert with me? M: A concert? What's it about?

新视野大学英语视听说教程2答案.doc

新视野大学英语视听说教程2答案第二版 完整答案 Unit 1 Roll over, Beethoven! II Listening skills 1-5: B B D C A III Listening in Task 1: 1-5: F T F T F Task 2: 1-5: B B D A C Task 3: 1-5: classical, peaceful, relaxing, Jazz, sadness 6-10: heavy metal, energy, sporting events, physical labor, road accidents V Let’s talk 1/19页 1-8: Good Morning to All, success, musical talents, without, second part, replaced, legal action, real owners VI Further listening and speaking Task 1: 1-6: special, joke, talent, proud, loud, joy 7-12: honesty, dancer, talk, wondered, capture, fan Task 2: 1-5: B A A D C Task 3: 1-5: F F T T T unit test 1-5 CCDBC 1.favorite band 2.Not anymore 3.no longer 4.a big fan 5.collected 6.the ones 7.Going crazy 8.Maybe to you 9.pressure 10.fall in love 12.from time to time 13.Go on 14.music video 1-5 BCDDA 1-10 CDABACDCBC Unit 2 What’s on at the cinema? 11.get it 2/19页 II Listening skills 1-5: A D B C B III Listening in Task 1: 1-5: director, sound effects, good story, think, sad 6-9: violent, light-hearted movies, mystery movie, in the future Task 2: 1-5: D C D A B Task 3: 1-5: film, directors, actors, important, the United Kingdom 6-10: viewers, 40 million, Olympic, World Cup, time 11-15: artistic value, depth, Best Picture, favor, science fiction V Let’s talk 1-5: A B C D D 3/19页 VI Further listening and speaking Task 1: 1-5: memorizing lines, remember one line, I hear the guns roar, a loud boom, forgot his line Task 2: 1-5: A C C A D