马来西亚互联网景观和社会媒体场景Movin With The Times

Peter Harris | AMSRS National President October 2011

Researchers are naturally curious people and have proven to be extremely resilient in regards to their professional development in Australia during a tough 2-3 years where training money has not

been abundant within larger companies .

This presentation will discuss the paths we take as researchers, the fine lines that we as professionals increasingly need to tread and what the Australian research profession is doing to “shake things up”.

We understand that there is a changing role of research within business and Government and we will discuss what we, as the professional body in Australia have done to

move with the times.

gen y Born 1982 - 2000

Age: 11 – 29

5.85 Million

27%

Sources: The Australian Bureau of Statistics

Sources: The Australian Bureau of Statistics

*Also termed Generation I

(Internet) or Generation M

(Multitasking)

gen z

Born 2001 + Age: < 11 3.06 Million 14%

Total PDP Attendance (AMSRS)

1250

1300

1350

1400

1450

1500

1550

1600

1650

1700

2008200920102011

Overall trend, despite GFC, has been continued engagement with Professional Development

Learning opportunities are continually sought in an increasingly time-poor research community.

In particular:

Time rather than money is the fey influencer on PD trends. Professionals continue to seek time efficient learning opportunities.

Webinars, seminars and short intense courses (e.g. Winter School) are popular

Conference appeal is consistent with this trend, namely short presentations on new developments.

Ancillary courses have appeal when they are applied directly to a market research scenario e.g. presentation skills

Applied skills of special interest e.g. learning how to use software for quant analysis, moderator skills

Webinars

Summer and Winter schools

Young researcher

Wollongong University

QPMR Value Add

Making the conference aspirational Collaborating with APRC, Australian Marketing Institute (AMI) and ESOMAR

We are a Curious Lot

Create shared value

“Stop, Collaborate and Listen”

Vanilla Ice

Why they will Collaborate? entertain useful connect

educate