Unit 3 Passage A Exercise
Content Awareness
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Read and think
1. Work in pairs to develop an outline of the passage, and then give a brief presentation on Ivory Soap based on your outline.
Ivory Soap
About the brand name:
Answer: The brand name was lifted from “out of ivory palaces”, a phrase found in the Bible.
About the company:
Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company.
* For decades Proctor & Gamble produced candles and soap.
* It took more than twenty years for sales to top one million dollars.
Does the author generally encourage students to join clubs and societies? Why?
Answer: 1) The quality of the product: safe, mild, and pure. And it floats.
2) The profitability of the product:
* Ivory Soap has earned billions of dollars for the company.
* Annual sales of the products under the Proctor & Gamble umbrella, including Ivory Soap exceed thirty billion dollars.
3) The popularity of the product:
* When it comes to washing out the mouth of naughty children nothing beats Ivory Soap.
* At least half a dozen generations of Americans have gotten themselves clean with Ivory.
* So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination.
* Generations of little boys have converted bars of Ivory Soap into bathtub battleships.
2. With the help of the given clues, find out more information, stated or implied, in the passage to illustrate the success of Ivory Soap in terms of its business earnings and product images.
1 Business earnings:
* The company’s big break in sales came with (Line 30)
* The product was so successful that the company soon built . (Line 34)
* of Ivory Soap and other Proctor and Gamble products exceed thirty billion dollars. (Line 23)
* The company has earned . (Line 23)
2 Product images:
* The reputation of Ivory Soap for being is as as the marble of the Lincoln Memorial. (Line 5)
* Ivory Soap is an about as widely recognized as the . (Line 10)
* Ivory Soap is far more well than . (Line 12)
* With a bar of Ivory Soap in your hand, you are holding a chunk of . (Line 43)
Answer: 1. the introduction of its floating soap, an enormous new factory in a place called Ivorydale,
Annual sales, billions of dollars,
2. safe, mild, and pure, solid and spotless, American institution, Washington Monument,
respected, Congress, American history
3. Fill each of the blanks with an appropriate word.
The example of Proctor and Gamble’s famous Ivory Soap shows the potential that lies in mass marketing and planned a （您未填写此题）and the i
mportance of recognizable b （您未填写此题）names. Ivory Soap, first produced in 1879, was well p （您未填写此题）with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p （您未填写此题）so successful that they are still p （您未填写此题）today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e （您未填写此题）“soap opera”, which has become a modern g （您未填写此题）phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i （您未填写此题）to a multinational empire of today serves as a good example to build brand names.
Answer: advertising, brand, promoted, proved, popular, expression, global, immigrants
4. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.
1. France has already pledged billions of dollars in aid next year.
Answer: France has already pledged billions of dollars in aid next year.
法国已经保证明年提供数十亿美元的援助。
2. You shouldn’t promise what is impossible.
Answer: You shouldn’t promise what is impossible.
你不应对不可能做到的事做出保证。
3. The boss assured him that she had no plan to let him go.
Answer: The boss assured him that she had no plan to let him go.
老板向他保证并没有解雇他的打算。
4. It would be wise to get his eyes checked to ensure there is no problem.
Answer: It would be wise to get his eyes checked to ensure there is no problem.
检查一下他的眼睛，以保证没有问题，是明智之举。
5. Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.
Answer: Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.
（学校）已经采取措施来保证学生不会因经济原因而辍学。
6. The manufacturer must warrant the quality of its products according to the regulations.
Answer: The manufacturer must warrant the quality of its products according to the regulations.
生产商必须按规定保证其产品质量。
5. Fill the blanks with the words given below. Change the form where necessary.
attain attractive brand campaign import
manufacture market modest precise sponsor
1. I don’t think that the amount of studying you did in high school would be sufficient for you to （您未填写此题） good marks in university.
2. Because of the impact of poor sales in other Asian countries, there has been a （您未填写此题） decrease in house sales in China this year.
3. Some young people find computer games so （您未填写此题） that they can hardly pull th
emselves away to tend to other matters.
4. The victim was able to give a （您未填写此题） description of the drunken driver, which was rather helpful to the police.
5. Some non-governmental organizations are planning a public （您未填写此题） to awaken people to the problem of noise pollution.
6. The cost of producing a tube of toothpaste is about 3 yuan, so we will （您未填写此题） it at 5.50 yuan to ensure our profits.
7. Mike is now the director of a factory which （您未填写此题） canned food.
8. Plenty of football and basketball clubs are eager to （您未填写此题） young athletes if they show great promise.
9. The sweaters are made of wool （您未填写此题） from Australia.
10. According to a recent survey, youths are beginning to have a lot of influence on the products and （您未填写此题） their parents choose.
Answer: 1. attain 2. modest 3. attractive 4. precise 5. campaign
6. market 7. manufactures 8. sponsor 9. imported 10. brands
6. Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.
1. She wants to drop out of college and become a singer, but her parents （您未填写此题）very much （您未填写此题）her intention.
2. Many great men have risen from poverty; （您未填写此题）, Lincoln and Edison.
3. The number of families with both parents taking full-time jobs is growing; , children are doing more of the housework. （您未填写此题）
4. I can use a computer; but hardware, I know almost nothing at all.（您未填写此题）
5. It is expected that all the countries （您未填写此题）the WTO （您未填写此题）should trade on equal terms.
Answer: 1. frown ... on 2. for instance 3. as a result 4. when it comes to 5. under ... umbrella
Read and translate
7. Translate the following sentences into English.
1. 思想是通过语言来表达的。(by means of)
Answer: Thoughts are expressed by means of language.
2. 我今年买的新书多得难以数清。(keep count of)
Answer: I have bought so many new books this year that it’s really difficult for me to keep count of them.
3. 这位老太太确信，今天她儿子会回家来为她庆祝生日。(feel assured)
Answer: The old lady feels assured that her son will come back home today to celebrate her birthday.
4. 他妈妈坚持说他每月的零用钱不能超过100元。(exceed)
Answer: His mother insisted that his pocket money should not exceed 100 yuan per month.
5. 上个月我们买了一辆车，是用我的名字登记的。(register)
Answer: We bought a car last month, which was registered under my name.
8. Read and compare the English sentences, paying attention to the italicized parts and translate the Chinese sentences by simulating the structure of the
English sentences.
1. Choice Sentence
American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats lvory Soap.
Simulated Reproduction
We all know when it comes to sending a message fast and at low cost, nothing beats e-mail.
Simulated Translation
对于大部分美国青少年来说，要论既舒服又时尚的衣着，没有什么能比得过T恤和牛仔裤了。
Answer: For most American teenagers, when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans.
2. Choice Sentence
People were told that Ivory was “so pure that it floats,” and the notion took hold.
Simulated Reproduction
The products made in China used to be cheap toys, T-shirts, etc., and the impression took hold until Haier started to change it.
Simulated Translation
李宁公司从2010年开始广为宣传“让改变发生”，并且使这种观念深入人心。
Answer: Starting in 2010, Li-Ning widely promoted that “Make the change,” and the notion took hold.
3. Choice Sentence
So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination.
Simulated Reproduction
The music band started only two years ago, but their popularity in Europe beats the imagination.
Simulated Translation
当这条消息在网上首次发布时，上网浏览的人不计其数。
Answer: When the news was first released online, the number of its viewers beats the imagination.
4. Choice Sentence
The company’s big break came with the introduction of its floating soap.
Simulated Reproduction
The writer’s big break came with the publication of his third novel.
Simulated Translation
这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。
Answer: The girl’s big break came with her outstanding performance at the singing contest.
5. Choice Sentence
Mothers tend to frown on the practice.
Simulated Reproduction
Board members tend to frown on the cut of the annual bonus.
Simulated Translation
在许多欧洲国家，人们都反感在公共场所吸烟。
Answer: In many European countries people tend to frown on smoking in public places.
Talk About It
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9. You are a P&G representative at a trade fair held in a Chinese city where P&G is still not so often heard of. Try to persuade the visitors to the P&G booth to buy P&G products. You can choose a product for your introduction and use the following tips or any other information you’ve learned from Passage A or elsewhere.
Ivory Soap
Hi! Nice to meet you. Please have a look at our products. They are all produced by P&G, the largest enterprise in the world producing fabric care, home care, health care and beauty care products. We market over 250 br
ands to nearly five billion consumers in over 140 countries. Our products are not only unique in quality, but also have special features. Take Ivory Soap as an example, it is mild and cleans well. And, it floats! Babies like to play with it while taking a bath. That’s why we make the soap 100% safe for them and that’s why mothers prefer to choose Ivory Soap for their children.
10. Write a short passage (100 — 120 words) with the title: “X (A Brand of Product) Helps Me To Beat The Problem”.
Sample
Tide Helps Me to Beat the Problem
My son Scott is a 13-year-old boy — no less smelly than any other boy of his age. He sweats in gym class like the others, and despite my urgings, he often forgets to bring his gym clothes home to be washed. When the clothes are finally brought home, however, I’m almost sorry I asked for them. The smell of PE class is so overpowering that I can hardly breathe. The odor is not easy to wash away, and it really presents me with disheartening challenge. But finally I found a solution to beat the problem, that is Tide — a powerful washing powder. Tide really works wonders. Now I always count on Tide to help get rid of those tough odors.
Write your passage below:
Haier Mini-Washer Helps Me to Beat the Problem
I’m still single, and happy about it. I live in a rented single room and have to share the living room and bathroom with others. My work with an international company requires me to dress formally all the time, which means I cannot wear the same shirt for two days. Washing clothes by hand is the last thing I want to do after a busy day. Our bathroom is too small to allow space for a regular washing machine. But finally I found a solution to beat the problem, that is Haier Mini- Washer –– the right kind stuff for people like me. Now I can always wear clean clothes to go to work.